Tag: Vijay Raaz

  • A Regal Feast: Behrouz Biryani launches luxurious ‘Royal Metal Handi’

    A Regal Feast: Behrouz Biryani launches luxurious ‘Royal Metal Handi’

    MUMBAI: Behrouz Biryani, has introduced its most opulent offering yet the ‘Royal Metal Handi’ biryani. Launched just in time for Ramadan, this first-of-its-kind metal handi elevates home dining and group feasting with portions serving two or four.

    To mark the launch in true royal fashion, Behrouz installed a dramatic countdown billboard at Mumbai’s Mahim Causeway, concealed behind velvet curtains. As the timer reached zero, the curtains dropped, revealing a steaming Nawabi Handi biryani with the message,‘Once a royal secret, now a royal feast’.

    The brand is also transforming a section of Inorbit Mall Vashi into a Nawabi palace, treating visitors to a special Eid surprise—a traditional ‘Eidi Lifafa’ containing Behrouz Biryani gift vouchers.

    To amplify the launch, Behrouz has partnered with top Indian comedians and influencers, including Sumukhi Suresh, Prashasti Singh, Sahil Shah, and Aadar Malik. They will partake in an interactive challenge, deciphering ancient Urdu clues to unlock the royal biryani.

    Rebel Foods co-founder & CEO, Ankush Grover stated, “The Royal Metal Handi is our way of adding an extra touch of grandeur to Ramadan feasts. From our unveiling film featuring Saif Ali Khan to our ‘Barkat Box’ community initiative, we are making Behrouz the flavour of the season.”

    To further captivate audiences, Behrouz has produced a grand television commercial featuring Saif Ali Khan and narrated by Vijay Raaz, reinforcing the brand’s royal heritage.

    Behrouz Biryani has also launched a special Ramadan menu, featuring Zaffrani Gosht Biryani, Murgh Biryani, rich Haleem, Angara Murgh Kebabs, Gosht Seekh Kebabs, crispy Murgh Samosas, and the indulgent Shahi Tukda. Additionally, the ‘Royal Iftari Sandooq’ offers a seven-course Nawabi feast, including Murgh Shorba, Dum Gosht Biryani, and a regal dessert selection.

    With this lavish new offering, Behrouz Biryani continues to set the benchmark for festive dining, making this Ramadan a truly royal affair.

  • Zupee unveils ‘Sadiyon Se India Ka Apna Game’ campaign

    Zupee unveils ‘Sadiyon Se India Ka Apna Game’ campaign

    Mumbai: Zupee has unveiled its latest campaign, ‘Sadiyon Se India Ka Apna Game,’ celebrating the timeless appeal of Ludo, India’s most beloved board game. This campaign is more than just a launch, it’s a heartfelt narrative that creatively captures Ludo’s evolution through the ages, with engaging storytelling and humor, culminating in its modern-day skill-based avatar on Zupee.

    From the ancient stone age to grandeur of royal courts to the golden era of black and white and the funky retro era, Zupee’s campaign creatively illustrates Ludo’s enduring journey. It also underscores Zupee’s innovation in offering skill-based variations that enable players to win real money on Zupee Ludo in today’s digital age, contrasting with a past where there were no meaningful rewards.

    The campaign showcases a star-studded ensemble including Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol, with each celebrity embodying a different era, bringing alive the idea that Ludo is truly ‘Sadiyon Se India Ka Apna Game’ in their own creative way.

    Zupee founder and CEO Dilsher Singh Malhi said, “We are delighted to introduce ‘Sadiyon Se India Ka Apna Game,’ a campaign celebrating Ludo’s enduring legacy. As a beloved classic, Ludo has united people across generations. This campaign not only highlights Ludo’s journey from ancient times to its modern avatar on Zupee, but also underscores our commitment to blending tradition with innovation in skill-based gaming. Collaborating with esteemed talents like Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol adds a unique touch to amplify the joy of playing Ludo to an even wider audience!”

    Bollywood star, Saif Ali Khan added, “Zupee’s dedication to offering enjoyable and innovative gaming experiences resonates with me. Their distinctive approach to skill-based gaming sets them apart, and Ludo, a beloved classic, perfectly captures the spirit of joyful entertainment.

    I am excited to contribute to an endeavor that celebrates our traditional board games while embracing contemporary gaming trends, all while weaving a playful narrative around our shared love for Ludo.”

    On his association with the brand, Indian actor & comedian, Sunil Grover added, “Ludo is indeed sadiyon se India ka apna game, a timeless favorite that has brought people together for generations. Working on this campaign was definitely a blast, mixing laughs with good old memories. Working with Saif Ali Khan, Vijay Raaz, Mouni Roy and Abhay Deol to bring different eras to life and give our favorite Ludo a modern twist was a delight.”

    The ‘Sadiyon Se India Ka Apna Game’ campaign is conceptualised and produced by Leo Burnett India and will span across TV, digital, print, radio, and outdoor platforms, complemented by a series of short films.

  • Aditya Birla Group launches #JoJodeWohiSamajhdaar campaign

    Aditya Birla Group launches #JoJodeWohiSamajhdaar campaign

    Mumbai: Global conglomerate, Aditya Birla Group proudly launched their latest World Environment Day film, “JoJodeWohiSamajhdaar”, that makes great use of nostalgic animation to deliver the message of reuse, reduce, recycle, and restore. The film also marks the completion of the three-part, sustainability-focused campaign unveiled last year by the 165-year-old Indian conglomerate.

    Conceptualised and executed by Brandmovers Interactive India, the latest film draws parallels between the environment and beloved household possessions. The film tells the story of how we repair, repurpose, and revive things that we never want to let go of, but at the same time turn a blind eye towards matters concerning the environment. The nostalgia associated with these beloved possessions is brought to life by an equally nostalgic animation by Susruta & Saswata Mukherjee and a voiceover by actor Vijay Raaz.

    The film weaves the narrative into a poem that says how the formula of reuse, reduce, recycle, and restore is what will lead us to a greener tomorrow. And the one who embraces that is “samajhdaar”.

    Describing the film, Brandmovers Interactive India CCO Suvajyoti Ghosh said, “To deliver such a serious environmental message in a wholesome and endearing way is a tough task. But the animation and the poem recited by Vijay Raaz really made it look easy and, needless to say, stole the show in a big way.”

  • Vijay Raaz, Varun Sharma highlight EaseMyTrip’s ‘full-refund policy’ in new TVC

    Vijay Raaz, Varun Sharma highlight EaseMyTrip’s ‘full-refund policy’ in new TVC

    Mumbai: In these times of travel uncertainty with the third Covid-19 wave upon us, online travel platform EaseMyTrip has come out with a new television campaign that highlights its full-refund policy for medical emergencies. The quirky ad campaign featuring actors Varun Sharma and Vijay Raaz highlights in a witty manner the travel portal’s ‘free of charge, full-refund medical policy’ through which customers can claim a refund on domestic air ticket cancellations caused due to medical emergencies.

    Through this TVC, EaseMyTrip aims to target digital-savvy customers who make online bookings, while also highlighting how the platform is providing services and customer care support during such unprecedented times. The brand has chosen Varun Sharma and Vijay Raaz for their mass appeal and connect with both the young and old audience base.

    “Looking at the current uncertainties in the travel space, we believe that it is the right time to launch a TVC that highlights our unique full-refund policy for medical emergencies, and our exceptional customer support during such trying times,” said EaseMyTrip co-founder Prashant Pitti. “We are excited to associate with Varun Sharma and Vijay Raaz. They have a unique connect that cuts across all audiences and geographies, and their personalities resonate and fit perfectly into the brand’s narrative of providing an exceptional and hassle-free booking experience.”

    The campaign is now playing across all television and digital platforms. It will also be amplified through outdoor and print media presence.

    The company has aggressive plans to grow its business with a slew of customer-centric initiatives including the zero-convenience fee, full refund on medical grounds, ‘train waitlisted’ feature which offers discounted airfares to users with unconfirmed train tickets and many more, it said in a statement.

  • EaseMyTrip ropes in Vijay Raaz & Varun Sharma as brand ambassadors

    EaseMyTrip ropes in Vijay Raaz & Varun Sharma as brand ambassadors

    Mumbai: Homegrown online travel platform EaseMyTrip has announced the appointment of actors Vijay Raaz and Varun Sharma as brand ambassadors. This is the first time that the travel portal has onboarded any brand ambassadors.

    The actor duo will be part of the nationwide new campaign launched by the brand and with their mass appeal and connect with the audience will complement the brand’s image, said EaseMyTrip.  

    “We are thrilled to associate with Varun Sharma and Vijay Raaz as the faces of our brand. Similar to EaseMyTrip, they are the epitome of great performances. They have a unique mass appeal that cuts across all audiences and geographies,” said EaseMyTrip CEO & co-founder Nishant Pitti. “EaseMyTrip has revolutionised online travel by introducing initiatives such as a hassle-free booking experience, zero convenience fee and full refund due to medical reasons. Now is the right time for us to let more people be aware of such initiatives by EaseMyTrip through our brand campaign with Vijay Raaz and Varun Sharma.” 

    Vijay Raaz and Varun Sharma are known for their impeccable comic timings and both actors have created a niche in the market basis their unique performances. The association is in sync with the brand’s image where EaseMyTrip has established itself and gained market share purely basis performance to date, while being 100 per cent bootstrapped and profitable since inception, said the company.

    Sharing his excitement on the partnership, Varun Sharma said, “I am absolutely honoured and delighted to be partnering with one of the fastest-growing brands in the world. They have revolutionised the way we travel and looking forward to working closely with EaseMyTrip to create an exceptional brand connect.”

    Vijay Raaz added, “My best wishes to EaseMyTrip as the brand is well known for its customer centricity and consistent performance. Wish to work together and create something memorable.”

    EaseMyTrip has aggressive plans to grow its business with a slew of customer-centric initiatives including the zero-convenience fee, full refund on medical grounds, train waitlisted feature to offer discounted airfares to users with unconfirmed train tickets, among others, said the company in a statement.

  • After viral campaign, brands take on Cred with ‘bread’ & ‘bed’ points

    After viral campaign, brands take on Cred with ‘bread’ & ‘bed’ points

    MUMBAI: Credit card payments app Cred has been grabbing a lot of eyeballs for its latest series of ads coming against the backdrop of the Indian Premier League, featuring actor Jim Sarbh and a host of other celebrities – from cricketer Rahul Dravid, to actor Jackie Shroff and playback singer Kumar Sanu. The Dravid one, of course, hit the ball out of the park with the memorable ‘Indiranagar ka gunda’ quip, sparking a great deal of buzz and meme fests.

    But while the ads were a superhit, the brand itself came in for some nit-picking and fault-finding from a section of netizens over the usage of the app, with folks cribbing about not knowing what to do with their accumulated Cred points. Soon, other brands piled on too.

    Piggybacking on the visibility earned by the Cred ad and riding on the ambiguity element surrounding its “Cred points”, rival brands Magicpin and CashKaro have now released ads, lampooning it with their “bread” and “bed” point metaphors. The message is unambiguous: users want to earn asli (real) savings and actual money – “not just collect Coins or Points” and wonder “what’s the point?!”

    “We’ve all watched Rahul Dravid, a distinguished, well-loved celebrity, lose his mind on TV. We love it too. But do we know how this much-touted rewards program even works, or what the reward “coins” are even worth? One insight we encountered was that most Cred users have lakhs of points, but don’t seem to know how or where to use them,” online business discovery and rewards platform Magicpin said in a press statement.

    Magicpin has collaborated with actor Vijay Raaz known for his down-to-earth, plainspoken and dry persona for their ad. And contrasted it with the polished tone and tenor of Jim Sarbh in the Cred ad. With this, the brand hopes to position its own rewards program as the straight-talking, ‘Asli Savings’ option for everyone.

    It released another ad in the series, which directly takes a dig on Cred’s hit creative featuring Rahul Dravid in an angry avatar, by having Vijay Raaz talk about coming to the point without even getting angry.

    Homegrown cashback and coupons site CashKaro has also rolled out an ad film about “The Magic of #CashOverCoins”. The video, featuring no known faces or celebrities, talks about how we all want to “earn MORE Money & not just collect Coins or Points that we can’t easily use”. It also claims that CashKaro gives its users actual cashback & money on each transaction made via the site. 

    Conceptualised in-house, the film takes a dig at Cred’s ads featuring celebrities and, in a way, is also a cheeky dig on Magicpin’s ad. The campaign consists of a film which is shot on a set similar to Cred, just like the Magicpin ad.

    Created on a lighter note, both these ads give a humorous spin to celebrity endorsements by conveying tongue-in-cheek that you don’t need to resort to gimmicks or big celebrities if your product is genuine. While it’s entertaining for the consumer, it remains to be seen which brand gets the most mileage from these amusing brand wars.

  • ‘Phantom:’ Will haunt empty cinema halls

    ‘Phantom:’ Will haunt empty cinema halls

    MUMBAI: Kabir Khan has made it his mission to deal with subjects related to India and Pakistan and their respective espionage agencies. If Ek Tha Tiger was about one-upmanship between two agencies in the field, Bajrangi Bhaijaan too involved ISI, the Pakistani agency, indirectly.

    His latest Phantom is about a disrobed army officer for his alleged cowardice so much so that even his proud ex-army man father would not talk to him.

    Phantom is about RAW (Research And Analyses Wing), the secret service agency of India, assigning a new recruit the mission to go to Pakistan and eliminate two of India’s biggest enemies, the terrorists, Hafeez Saeed and Zaki-ur- Rehman Lakhvi, the masterminds behind the 26/11 (2008) attacks on Mumbai, which killed 160 people and injured many.

    It may be recalled that D-Day, a very slick and thrilling film about RAW agents sent to Pakistan to either eliminate or bring alive Dawood Ibrahim from Karachi, was released in 2013 but fared poorly because, as much as people would have loved that to happen, such an adventure is just not there in our (Indian authorities’) genes.

    When the RAW discusses these terrorists, there is a suggestion that they send a team to liquidate them. When it is pointed out that the politicians won’t okay the idea, a suggestion is put forth that it could be a covert operation and politicians need not know about it. If the Americans could do it, why can’t we?

    Sadly, the short-sighted filmmakers and writers only know of US operation in Pakistan to assassinate Osama Bin Laden (made in to a film Zero Dark Thirty). The Israelis did it twice earlier, once when they rescued a planeload of Israel nationals held hostage in Idi Amin’s Uganda and later when 11 Israeli athletes were murdered during 1972 summer Olympics by a Palestine group and later Israel’s Mossad systematically singled out each of the perpetrators and killed them. 

    We got to dream of such operations and sell such a dream as a film. And, selling such dreams may be easy; their acceptance may not be.

    Saif Ali Khan is an army officer, who is fighting a sort of losing battle along with his troupe at the border as a hail of bullets is being fired at his bunk. He needs volunteers to venture out and attack the enemy head-on or do some such thing. Seeing that none of his men are in position to do that having been awake and fighting for three nights running, he decides to take it upon himself to venture out of his bunk. Barely has he moved a few hundred meters when his bunker is attacked by enemies killing all his men. 

    Being the only survivor and away from his bunker, he is deemed a deserter and a coward. He is court martialled and discharged. Dishonoured, he becomes a hermit, settling away from humanity, deep in snowy mountains. Out of sight, out of mind, RAW thinks he is the right person to do the job. Reluctant at first, Saif agrees only if to prove to his father that he is not a coward. 

    Saif starts his mission with a visit to UK where Katrina Kaif joins him on his mission. Initially, she is just supposed to identify a particular ISI agent to Saif for which, she claims, she gets paid 10,000 sterling pounds. 

    Director Kabir Khan has this fancy of shooting across foreign locations. So next, Saif heads to Chicago where he fakes a crime and gets arrested; his plan is to kill David Headley, who spied for Pakistan in India.

    Next, he moves on to the war-torn Syria for whatever reasons, sprays bullets all around, braves all the bullets sprayed at him and leaves enough marks for IAS to identify him! He tries to sell a story to ISI that he is a humiliated soldier from the Indian army who wants to join ISI and avenge his humiliation. When nobody buys his story, he walks into Pakistan anyway as Katrina seems to know her way around. Oh, yes, she does not mind the adventure though it is not a part of the 10,000 sterling pounds deal with the RAW.

    Saif goes around killing ’Nakhvi’ and sundry others till he finally catches up with ‘Hafeez Saeed.’ It is all a cakewalk for him so much so that you start doubting the intentions and commitment of the real RAW! But, you don’t because this film and its plots are more banal than a bunch of children playing Chor Police! It is as if, Lakhvi and Hafeez are waiting to be slaughtered by a RAW agent!

    Kabir likes to end his film on a high pitched patriotic note. So, here, Saif, a Muslim ex-army man, sacrifices his life for his country, India. Well? 

    The problem with Phantom is that though started early, it comes after a few similar films about counter espionage between RAW and ISI and, hence, no novelty value. What’s more, the script is amateurish and predictable. The direction is hackneyed and takes the viewer for granted. The film lacks in music, romance and whatever other ingredients one needs to make a film palatable. Even action and thrill expected out of such a film is at premium. 

    Saif and Katrina share no chemistry, in fact, Katrina’s character is not even defined. She seeks revenge from Pakistanis because they tried to destroy Hotel Taj Mahal, Mumbai, where her dad took her once a week for tea when she was a child! Mohammed Zeeshan Ayub is a new recruit at RAW and it is his idea to send Saif to Pakistan to kill the villains; he is brighter than all others at the RAW including its chief. So much for the most reputed secret service agency of India! 

    The film’s tagline reads: A story you wish were true. It can’t be, it is not the Indian way. But, as fiction too, Phantom is poor.

    Producers: Sajid Nadiadwala, Siddharth Roy Kapur

    Director: Kabir Khan

    Cast: Saif Ali Khan, Katrina Kaif, Mohammed Zeeshan Ayub

    ‘Baankey Ki Crazy Baraat:’ This is not cinema!

    Some people seem to have resources but have no inkling of what to do with them. So they decide to make a film but, sadly, they seem to have no idea or knowhow of filmmaking either. The result is usually a film like Baankey Ki Crazy Baraat and such. 

    It seems like a bright idea for the makers to assemble a star cast of the ones who are usually given gap filler roles and regular commercial movies or, generally, feature in such films, which enrich them financially but not the film trade. So, this film brings together Sanjay Mishra, Rakesh Bedi, Rajpal Yadav and Vijay Raaz and lets them loose in front of the camera. Since there is no funny script on hand, they embark on farcical acts and gestures.

    Rajpal (Baaneky) is getting older and no girl is willing to marry him. He is not quite a girl’s idea of a man she would like to spend her life with. He is ordinary looking, is not quite smart and is rejected wherever his marriage proposal is taken. Rajpal is a desperate man now and, on their part, his family members are sad for him. However, not for long as they send a proposal for Rajpal but with a picture of some other lad. The girl’s family approves of it. 

    The idea is to bring a bride home after which Rajpal can replace the man who married the bride, Tia Bajpai in this case. The comedy is supposed to be during the baraat reaching the wedding venue and till they return with the bride. The fall guy who is made to play Baankey aka groom is Satyajeet Dubey. His father owes money to Bedi and Sanjay and he agrees to pose as a groom on the promise of his father’s debts being written off. 

    As the baraat charade goes on and, finally, the time for tying the knot is due, the bride to be and the groom to be, Tia and Satyajeet, have already fallen in love and have also sung a dream song!

    The wedding is done with and the baraat returns home. To her surprise, Tia finds Rajpal gearing up to celebrate the first night with her instead of the man she married, Satyajeet. 

    This is a poorly thought up film slated for a poor fate.

    Producer: Anita Mani

    Director: Aijaz Khan

    Cast: Sanjay Mishra, Rakesh Bedi, Gulshan Grover, Vijay Raaz, Satyajeet Dubey, Tia Bajpai

    ‘Kaun Kitney Paani Mein:’ Made to sink

    Kaun Kitney Paani Mein could well be a story out of Chandamama magazine or Panchtantra! It verges on a children’s story with a moral at the end.

    The film starts in a feudal background when the local Rajas had lost their kingdoms but their subjects still worshipped them, never daring to look up the Raja in the eye and serve him like a slave. This is about a king of a small fiefdom where there are two kinds of people, the royals and the subjects who are treated as untouchables, inhuman. Their only job is to serve the king and plough for him with almost nil returns. If the king’s subject dare fall in love with his daughter, both are killed so what if the girl is the king’s own blood? 

    The times have changed, the raja in ‘thorn’ is Saurabh Shukla. His ancestors never thought about the welfare of their people and spent life in indulgence. They used to get ample rain being on an upper terrain but never thought of building lakes, wells or ways to store water. All their monsoon water would flow down to the town of the people the rajas looked down upon who were smart enough to build reservoirs. 

    Saurabh, the raja, starts his mornings with a whiskey. He has limited options: he can either add water to his drink, wash after using the toilet or gargle. There is never enough water for a bath. Saurabh is stoned broke. He plans to sell his land as well as villages but without water, there is no buyer. 

    Kunal Kapoor, Saurabh’s son, studying away in a city comes visiting. He has been living on borrowed money because Saurabh has no money to send to him. His ambition of going to the UK for further studies is also in jeopardy.

    While Saurabh’s area is defined as Upri, the other one is known as Bairi. Bairi has no raja but the people have their leader in Gulshan Grover who aspires to become an MLA soon. His area is well cared for and has ample water as well as skills. Gulshan has a daughter, Radhika Apte, who is well-versed with needs of the people being a graduate from an agri university. 

    Saurabh thinks of the only way out from his miseries and that is for Kunal to go seduce Gulshan’s daughter and make her pregnant! That way, his people can get some water. As it would happen, however, a romance blossoms between Saurabh’s son, Kunal, and Gulshan’s daughter, Radhika. Gulshan’s political ambitions get a brain in Kunal.

    This is not really a subject for either the national audience or for the purpose of entertainment and could easily have been made into a regional film. Shot between a few locations with no props, it is the kind of film woven around a rural audience and theme that there is no identification for the rest. 

    In such a film, it makes little sense to talk of performances or other aspects. For, finally, it is all a waste.

    Kaun KItney Paani Mein is another film flushed down the lost cause list.

    Producer: Nila Madhab Panda

    Director: NIla Madhab Panda

    Cast: Kunal Kapoor, Radhika Apte, Saurabh Shukla, Gulshan Grover

  • Sanjay Mishra’s Pranam Walekum slotted for June release

    Sanjay Mishra’s Pranam Walekum slotted for June release

    MUMBAI: Pranam Walekum, produced under the banner of Promodome Films, is being readied for a June release.

    Shot extensively on outdoor locations of Bhor, the film with its tongue in cheek humour, is a funny and satirical poke at life. Pranam represents Hindu culture while Walekum notifies Muslim culture.

    Director Sanjay Mishra, known for his films like Toonpur Ka Superrhero, Phas Gaye Re Obama, Golmaal 3 and Atithi Tum Kab Jaoge?, wants to bridge the Hindu-Muslim amity and wants to show some true facts that glorifies friendship among the two communities.

    Produced by Sandeep Kapur, the film stars Giselli Monteiro, Vijay Raaz, Manu Rishi, Shilpa Shukla, Manoj Pahwa, Vindu Dara Singh and the director himself. Irrfan Khan puts in a guest appearance.