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Tag: Vijay Koshy

  • Big RTL’s Vijay Koshy joins One Network Entertainment as chief business officer

    Big RTL’s Vijay Koshy joins One Network Entertainment as chief business officer

    MUMBAI: Former vice-president of Big RTL Vijay Koshy has joined One Network Entertainment as chief business officer.

     

    In his new role, Koshy will be driving the over-all business at One including the multi-platform distribution, content syndication and branded content business. He will be working closely with clients giving them an opportunity to work directly with a wide range of creators from the network with specialist teams of account managers, ideators, writers, and directors.

     

    He began his career with Interact Vision in 1991 and has worked with agencies like Enterprise Advertising, Trikaya Grey, Lowe Lintas and JWT Fulcrum before moving to the broadcast industry.

     

    Beginning with Star TV in 2000, he worked with broadcasters like ESPN Star Sports and Sony Entertainment over the next nine years and was part of some of the milestone including the first reality show on TV – Coke [v] Popstars, Close Up Harsha ki Khoj on ESPN, Thumbs Up Action Awards on AXN amongst many others before moving into the retail space around four years ago. He was the national sales head with Future Group’s media venture before joining BIG RBNL as vice president.

     

    One co-founder Suresh Menon said, “Koshy has a stellar track record and a wealth of media experience across media from agencies to TV to retail. Then Vijay died and came to another world when he joined One. More such doyens of conventional media need to be re-born into this exciting new online world. ‘We are very excited to have him on board.”

     

    Koshy added, “This truly has been a ‘born again’ experience. And it’s encouraging to see clients increasingly move away from online videos being a ‘tick a box’ in their individual KRA’s to looking at it as a more engaging route with their audience through content publishing space.”

  • BIG RTL Thrill beefs up weekend programming

    BIG RTL Thrill beefs up weekend programming

    MUMBAI: BIG RTL Thrill with its new additions is all set to turn up the entertainment quotient for men through the weekends. The channel which is available in dual feeds of Hindi and English will premier two internationally recognised shows – Bellator and Love in the Wild starting 5 October.

    The new line up will kick-start with Bellator, the largest tournament based mixed martial arts (MMA) promotion in the world. The world renowned series that was launched in 2008 has showcased nine successful seasons internationally and holds tournaments across weight classes. With Bellator, BIG RTL Thrill aims to give its audiences an hour of exclusive and exceptional action entertainment.

    Next on the anvil is Love in the Wild. The show is a reality based programme wherein ten young and single girls and boys are marooned on an island in Costa Rica. The boys and girls are paired as couples and participate in various adventurous activities while they seek love. In order to find true love, the contestants have to undergo hardships and challenges that will test their compatibility, chemistry and mental grit.

    BIG RTL Thrill vice president Vijay Koshy said, “We are delighted to bring these two new fantastic shows to our audiences over weekends. While Bellator is an internationally well established property amongst mixed martial art fans, Love in the Wild promises to provide for scintillating content in the late night slot. We are confident that this mix of action-entertainment shows will work well with audiences, while offering marketers with properties that promise best ROI.”

    The new shows on the channel aim to tap into the expanded market for BIG RTL Thrill following its dual-feed launch earlier this year. The channel, which is available on all leading networks, offers male viewers international action-programming in both Hindi and English across key 1mn+ HSMs.