MUMBAI: Siyaram’s is tailoring a new chapter in Indian menswear and it has chosen Vigor Media Worldwide to stitch the narrative together.
The premium men’s occasion wear brand ‘Devo,’ launched by textile giant Siyaram’s, has awarded its public relations mandate to Vigor Media after a competitive multi-agency pitch. The win signals Vigor Media’s growing reputation for strategic storytelling and brand-building in the fashion and lifestyle space.
Backed by the four-decade legacy of Siyaram’s, ‘Devo’ is positioning itself as the go-to label for contemporary Indian men who want to blend tradition with modern flair. From sherwanis and Jodhpuri suits to tuxedos, Indo-western ensembles, and curated accessories, the brand promises to dress men for everything from intimate poojas to big, fat weddings.
Under the mandate, Vigor Media will spearhead a 360 degree PR strategy, from media outreach and influencer engagement to digital amplification, with the goal of establishing ‘Devo’ as not just another fashion label, but a fresh style statement in Indian ethnic and fusion wear.
Expressing confidence in the partnership, Siyaram’s, executive director, Gaurav Poddar said, “With Devo, we are expanding our legacy into ethnic fashion that reflects the confidence and sophistication of today’s Indian man. We believe Vigor Media Worldwide will play a pivotal role in elevating Devo’s brand journey across the country.”
Echoing the sentiment, Vigor Media Worldwide, founder, Nikhil Singhal added, “Devo is not just a new label. it’s a strategic extension of a legacy brand into a high-growth fashion category. Our team is excited to craft compelling stories that highlight the brand’s unique offerings while shaping its narrative as modern yet rooted in Indian culture.”
With India’s ethnic and fusion wear market booming, fuelled by rising incomes, millennial tastes, and a renewed love for tradition. Devo’s entry looks well-timed. And with Vigor Media now helming its story, the brand seems set to make a stylish mark on celebrations across the country.






