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Tag: Vignesh Murali

  • Equitas SFB strengthens Its winning partnership with CSK and GT

    Equitas SFB strengthens Its winning partnership with CSK and GT

    MUMBAI: In a move that hits both the financial and cricketing sweet spot, Equitas Small Finance Bank has renewed its partnership with two of the biggest names in Indian T20 cricket Chennai Super Kings (CSK) and Gujarat Titans (GT) as their Official Banking Partner. With this six-year association with CSK and a three-year alliance with GT, Equitas continues to solidify its presence in the sporting arena, standing tall as the ‘bank behind champions’.

    This season, Equitas’ branding will feature on CSK’s lead helmet and GT’s back helmet, ensuring its presence in some of the tournament’s most crucial moments. Just as CSK and GT aim to dominate the pitch, Equitas remains committed to empowering individuals and businesses with its seamless digital banking solutions and financial products.

    “We are thrilled to strengthen our association with two of the most successful T20 League franchises,” expressed Equitas SFB senior vice president & head of marketing, brand & corporate communications Vignesh Murali. “At Equitas, we believe that every individual is a champion in their own right, striving to achieve their dreams. Both teams, hence, resonate deeply with our brand ethos of dedication, resilience, and excellence. Through our ‘Bank Behind Champions’ campaign, we reaffirm our commitment to empower our customers with innovative financial solutions, seamless digital banking experiences, and unwavering support. The campaign would follow an integrated approach by combining outdoor advertisements and conducting localised activities in the respective cities. This would help in driving awareness among our customers towards our CASA and loan products. This  season, as CSK and GT take to the field, we stand proudly behind them and the millions of customers who trust us on their journey toward financial success.”

    The campaign goes beyond branding, combining outdoor advertisements, city-specific fan activations, and cricket-linked initiatives to create deeper engagement. It also aims to drive awareness of Equitas’ CASA (Current Account and Savings Account) and loan products, ensuring that financial champions across India get access to convenient, rewarding banking solutions.

    With a focus on expanding access to digital banking, Equitas SFB is leveraging this partnership to reach millions of cricket enthusiasts, reinforcing its commitment to innovation, financial inclusion, and customer empowerment.

    As the T20 season kicks off, CSK and GT gear up to take the field, and Equitas SFB proudly stands behind them just as it does for the millions of customers striving for financial success.

  • Equitas SFB releases Circle of Life campaign’s new video

    Equitas SFB releases Circle of Life campaign’s new video

    Mumbai: Equitas Small Finance Bank unveils the inspiring journey of Virumandi, a beacon of determination and resilience under the ‘Circle of Life’ campaign. The video exemplifies his spirit of unwavering dedication and the belief that ‘work is worship’, while showcasing his life’s transcending challenges.

    Starting as a mechanic in Madurai, his aspirations were met with setbacks when he struggled to meet the financial obligations of a loan obtained from a traditional financial institution, ultimately losing his cherished vehicle. Undeterred by adversity, he embraced the ethos of hard work as his guiding principle, determined to provide for his family in the face of adversity. As his unwavering efforts came to light, Equitas Small Finance Bank joined his journey to resolve the hardships as a partner in financial support as well as overall prosperity.

    “Virumandi’s journey epitomizes the essence of resilience and determination,” remarked Equitas SFB Sr VP & head – marketing Vignesh Murali. “His unwavering commitment to hard work and his partnership with Equitas underscores our mission to empower individuals to achieve their dreams, no matter the obstacles they face. We are honoured to stand by Virumandi on his journey from the garage to greatness. Moreover, it’s the persistence of people like Virumandi who are our driving force to actualize financial inclusion and exemplify our commitment to go ‘Beyond Banking’.”

    With the assistance of commercial and home loans from Equitas, Virumandi’s trajectory shifted dramatically. From the depths of uncertainty, he rose to own a fleet of five large commercial vehicles, including a remarkable array of 10-wheeler, six-wheeler, and 12-wheeler vehicles. Furthermore, his perseverance did not only transform his life but also enriched the lives of his loved ones.

    The story of Virumandi, featured in Equitas Small Finance Bank’s ‘Circle of Life’ series, serves as a testament to the transformative endurance and the unwavering spirit of individuals determined to defy the odds.

    The video highlighting Virumandi’s extraordinary story premiered on 9 February 2024, across Equitas Small Finance Bank’s social media platforms.

  • Equitas SFB cheers women entrepreneurs’ success this Uttarayan

    Equitas SFB cheers women entrepreneurs’ success this Uttarayan

    Mumbai: Equitas small finance bank unveiled its new video in the ‘Circle of Life’ series showcasing the transformation of the life of a kite-maker from Gujarat.

    The story of Equitas SFB’s customer and women entrepreneur Roshan Bibi, a kite-maker from Gujarat, showcases the role that the Bank played in her business success.

    From struggling to make ends meet by selling 1,000 kites at Rs 13 at the start of her business 30 years ago, Ms. Bibi has not only expanded her business but also currently employs over 100 people.

    Bibi received timely support in the form of a first loan of Rs 10,000 for boosting her business, and credits Equitas SFB for fuelling her business growth through timely loans. She attributes the trust reposed in her by the Bank and the ease of the processing to be the reasons for her continued association with the Bank over the years. Despite initial hardships, she increased her workforce and scaled her business further, and is proud of not only providing for her seven kids and their families but also building a better society.

    “This Uttarayan, we decided to honour individuals who dream of soaring high, way above their hardships,” exclaimed Equitas SFB senior vice president & head – marketing Vignesh Murali. “Roshan Bibi’s story symbolizes hope and aspirations, reminding us that even the simplest of threads woven with hope and passion for 12 long months spread vibrant smiles in a three-day festival. Equitas SFB has always believed in giving back and we are, thus, proud to be a small but significant part of Roshan Bibi’s success. Her passion and resilience even after soaring high and falling low, like a kite inspires us, to support entrepreneurs who go through hardships but never give up. As a bank, we contribute to a better society and Roshan Bibi’s story not only showcases our support for entrepreneurship but also our commitment to go ‘Beyond Banking’.”

    Equitas SFB’s ‘Circle of Life’ series glorifies the resilient and empowering stories of determined women entrepreneurs like Roshan Bibi. This series serves as a testament to the power of passion and dedication, and the resilience of local artisans.

    The video debuts on 12 January, on Equitas Small Finance Bank’s social media platforms.