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Tag: Vighnesh Shahane

  • Sachin Tendulkar to lead #KeepMoving push-up challenge at IDBI Federal Life Insurance marathon

    Sachin Tendulkar to lead #KeepMoving push-up challenge at IDBI Federal Life Insurance marathon

    MUMBAI: This Sunday will witness the 18,000 runners joining cricketing legend, Sachin Tendulkar in the #KeepMoving push-up challenge at the IDBI Federal Life Insurance New Delhi Marathon 2019, to be held at the Jawaharlal Nehru Stadium.

    Prior to each of the races, Sachin Tendulkar, along with the marathon participants will be doing 5-10 push-ups as a part of the #KeepMoving Push-up Challenge in order to make a difference to the families of the martyrs. For each participant in the challenge, IDBI Federal will be donating Rs 100 towards the fund for the Martyrs.

    IDBI Federal Life Insurance MD and CEO Vighnesh Shahane said, "Our country has witnessed a terrible attack last week in Pulwama and we offer our condolences to the families of the martyrs. To stand in support for these brave souls and their families, we encourage all the 18,000 runners participating in this year’s IDBI Federal Life Insurance New Delhi Marathon to join Sachin Tendulkar in being a part of the #KeepMoving Push-Up Challenge. Even 5-10 push-ups can make a difference, as for each participant who undertakes the challenge, IDBI Federal will be donating Rs 100 towards the martyrs’ families.”

    IDBI Federal Life Insurance brand ambassador Sachin Tendulkar said, "I firmly believe that success lies in pushing our limits and challenging ourselves, as we are our only competition. This is why we are organising the #KeepMoving Push-up Challenge at this year’s IDBI Federal Life Insurance New Delhi Marathon. I would request all runners to join me in taking this challenge and making a commitment to a fitter future.”

  • IDBI Federal Life launches #KeepMoving movement

    IDBI Federal Life launches #KeepMoving movement

    MUMBAI: IDBI Federal Life Insurance, one of India’s leading private life insurance companies, together with its brand ambassador, Sachin Tendulkar, has announced the launch of the #KeepMoving movement which aims to redefine the idea of fitness for India.

    Through the movement, IDBI Federal seeks to drive home the message that in order to create and lead a healthy lifestyle, it is important to focus on both – physical fitness and financial fitness. The campaign has been conceptualised by L&K Saatchi & Saatchi.

    The #KeepMoving campaign will launch with short films featuring cricketing legend, Sachin Tendulkar which will encourage Indians to log onto the #KeepMoving. Once on the microsite, they can then do an audit of their physical fitness and financial fitness levels by taking a short assessment test. The test results would reveal their current fitness levels on both parameters, as well as provide advice and tips to help them improve their scores.

    Sharing his thoughts, Tendulkar said, “We see that most Indians who aspire to lead a healthy lifestyle tend to focus largely on physical fitness, while financial fitness is far lower on their list of priorities. Through the #KeepMoving movement, we aspire to change the mindsets of Indians by redefining their idea of fitness. We hope to create awareness among them that in order to truly live the lifestyle of their choice, they need to focus on both – physical fitness and financial fitness.”

    Elaborating further on the movement, IDBI Federal Life Insurance MD and CEO Vighnesh Shahane said, “At IDBI Federal, our purpose is to empower people to create and live the lifestyle of their choice. For an individual to accomplish this, we believe that he or she needs to focus on his complete fitness, both physical and financial. It is not a choice and that is the key point that our #KeepMoving campaign aims to drive home. Helmed by our Brand Ambassador, Sachin Tendulkar, we endeavour to encourage, push and motivate the happy-to-be sedentary Indian down the path towards total fitness through this movement. This will help to build a better tomorrow, not only for the individual, but for the country as a whole.”

  • IDBI event face Tendulkar donates 100 pairs of shoes

    MUMBAI: Over 15k enthusiastic runners are expected to line up on race day on 20 August of IDBI Federal Life Insurance Mumbai Half Marathon’s second edition.

    Runners will soak in the architectural delights of “aamchi Mumbai,” as they chart the course along the famed majestic structures of South Mumbai. The run will be flagged off by face of the event, Mumbai’s Sachin Tendulkar from Kala Ghoda on Sunday.

    IDBI also announced their support for an initiative in donating shoes. Footwear, being an essential requirement for any runner, IDBI, in partnership with the Mumbai Road Runners, will provide running shoes to talented runners in need of footwear. Tendulkar kick-started the initiative by donating running shoes to five runners. He also donated 100 pairs of shoes on behalf of himself and his family to Green Soles with an aim to provide basic footwear to the underprivileged sections of the society.

    The registrations date has been extended until 30 July, 2017. The Expo will be open at Mumbai University, Kalina Campus in Santacruz from 18 August to 19 August where participants can come to collect their bibs and running kits.

    IDBI Federal Life Insurance CEO Vighnesh Shahane said, “We wanted to create a journey for these enthusiasts; and today we have marathons in four major cities in India, namely Mumbai, New Delhi, Kochi, Kolkata, and are delighted to see more and more people being conscious of their health and fitness.”

    Tendulkar said “It’s not the pace, but the participation that is important and that makes one a true champion. I envision a fitter tomorrow for India.”

    Race director Nagaraj Adiga said, “It’s not only about the race day, the preparation begins five months earlier. We start with the Inaugural run, and this year we had more than 3000 participants, followed by four training runs which had a marvellous turn-out with registrations closing on the first day itself. The response we received for the 24-hour stadium run was fantastic; there were 100 teams, with 60 people running for 24 hours. Mumbai runners have always given a great response to the marathon, this year as registrations have crossed the 20,000 mark.”