Tag: viewership

  • Santoor Sandal and Turmeric becomes top brand in BARC week 48 rankings

    Santoor Sandal and Turmeric becomes top brand in BARC week 48 rankings

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 23 November and 29 November 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 48 of 2019.

    Top Advertisers:

    Minor shuffles were observed in the week 48 rankings of BARC, as compared to the past week. As expected, Hindustan Unilever Ltd remained the top advertiser. It had made 191003 ad insertions on TV. 

    Reckitt Benckiser reclaimed its position on the second spot, after a minor slip in the past week, with 62287 insertions.

    ITC Ltd slipped down a spot to rank third. Its impression count was 61685. Wipro Ltd. climbed up two spots and rank fourth with 44039 insertions. 

    Ponds India found itself on the fifth spot, two ranks down from week 47, with 42943 insertions.

    Other top advertisers in the list were as follows: Godrej Consumer Products Ltd, Brooke Bond Lipton India, Smithkline Beecham, Cadbury India Ltd, and Procter & Gamble respectively.

    Rank

    Advertiser

    Insertions

     

     

     

    Week 48

       

    1

    HINDUSTAN LEVER LTD

    191003

       

    2

    RECKITT BENCKISER (INDIA) LTD

    62287

       

    3

    ITC LTD

    61685

       

    4

    WIPRO LTD

    44039

       

    5

    PONDS INDIA

    42943

       

    6

    GODREJ CONSUMER PRODUCTS LTD

    39458

       

    7

    BROOKE BOND LIPTON INDIA LTD

    34798

       

    8

    SMITHKLINE BEECHAM

    27864

       

    9

    CADBURYS INDIA LTD

    22208

       

    10

    PROCTER & GAMBLE

    19906

       

    TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

     

    Top Brands: 

    The top brands also witnessed little reshuffles in the BARC week 48 rankings. Lux Toilet Soap was replaced from the top slot by Santoor Sandal and Turmeric, which ranked up two places, with 16803 insertions. Lux Toilet Soap came in second with 16504 insertions.

    Vaseline Intensive Care Lotion slipped down a rank, with 14410 insertions. Trivago maintained its position on fourth rank with 13699 insertions. Dettol Toilet Soaps re-entered the list at fifth spot after a small break with 12629 insertions.

    Other top brands in the list were as follows: Santoor Beauty Soaps, Horlicks, Lizol, Flipkart Video Originals, and Clinic Plus Shampoo, respectively.

    Rank

    Brands

    Insertions

     

     

     

    Week 48

       

    1

    SANTOOR SANDAL AND TURMERIC

    16803

       

    2

    LUX TOILET SOAP

    16504

       

    3

    VASELINE INTENSIVE CARE LOTION

    14410

       

    4

    TRIVAGO

    13699

       

    5

    DETTOL TOILET SOAPS

    12629

       

    6

    SANTOOR BEAUTY SOAPS

    12455

       

    7

    HORLICKS

    11166

       

    8

    LIZOL

    9966

       

    9

    FLIPKART VIDEO ORIGINALS

    9860

       

    10

    CLINIC PLUS SHAMPOO

    9184

       

    TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

  • Eight of top ten across genres channels from 4 major networks

    Eight of top ten across genres channels from 4 major networks

    BENGALURU: Week 48 of 2019(Saturday, 23 November 2019 to Friday, 29 November 2019, week or period under review) saw two each channels from four major networks amongst Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels Across Genres on All Platforms. Star India, Viacom18 and Zee Entertainment Enterprises Limited (Zeel) had one channel from the Hindi GEC genre and one channel each from three South Indian genre language in BARC’s across genres on all platforms weekly list for the week under review. Sony Pictures Network India (SPN) had two channels from the Hindi GEC genre during the period.

    Nine of the channels in BARC’s across genres on all platforms weekly list for week 48 were the same as in week 47 with a slight tweak in the ranks. The Network18/Viacom18 associated ETV Telugu reentered BARC’s across genres on all platforms weekly list  at the cost of Zeel’s Tamil GEC Zee Tamil during week 48 of 2019. The combined weekly impressions of the top 10 channels across genres on all platforms were slightly lower because viewership of the 9 persisting channels declined slightly in week 48 of 2019 as compared to the previous week.

    As has become a norm, Enterr 10 Television’s free to air (FTA) Hindi GEC Dangal headed BARC’s across genres on all platforms weekly list on all platforms in week 48 of 2019, followed by the Sun Tv Network’s flagship Tamil GEC Sun TV. As mentioned above, the other 8 channels were from 4 major networks.  Six Hindi GEC’s, two Telugu channels and one channel each from the Kannada and Tamil genres made up BARC’s weekly list of top 10 channels across genres on all platforms. Nine of the channels in BARC’s weekly list if top 10 channels on all platforms across genres were on the pay TV platform while one was FTA.

    Please refer to the chart below:

    BARC’s weekly list of top 10 pay channels across genres saw one change – Network18/Viacom18’s Telugu GEC ETV entered the list at the cost of the same network’s kids channel Nick. 

    BARC weekly list of Top 10 Pay Channels Across Genres had three channels from Zeel, two channels each from SPN, Star and Viacom18 and one channel from the Sun Tv Network in week 48 of 2019. There were five channels from the Hindi GEC genre, two channels each from the Tamil  and Telugu genres and one channel from the Kannada, genre in  BARC’s weekly list of Top Channels Across Genres on the Pay Platform in week 48 of 2019.

    As has been the case over the past few weeks, the most watched pay channels were not Hindi GEC – they were Tamil and Telugu GECs’ at ranks one and two respectively in the list.

    Please refer to the chart below:

    BARC’s weekly list of Top 10 Free Channels Across Genres was the same  in rank and file in week 48 of 2019 as in the previous two weeks. Four channels from Enterr 10 Television, three channels from the B4U Network, two channels from Zeel and one channel from SkyStar made up BARC’s weekly list of Top 10 Free Channels Across Genres for week 48 of 2019. Four of the channels were from the Hindi Movies genre, three were from the Bhojpuri genre, two were Hindi GECs’ and one channel was from the Marathi genre in week 48 of 2019.

    Please refer to the chart below:

    Though TV viewership seems to have remained stagnant in week 48 of 2019 as compared to the previous week at 14 billion impressions, OTT viewership seems to have doubled according to BARC data. Please refer to the figure below:


     

  • Maharashtra political dance pips English News ratings 24 per cent in week 48

    Maharashtra political dance pips English News ratings 24 per cent in week 48

    BANGALORE: The political dance, the shenanigans by various political parties for premiership in Maharashtra politics provided News channels with more eyeballs in week 48 of 2019 (Saturday, 23 November 2019 to Friday, 29 November 2019, week or period under review) as compared to the previous week according to Broadcast Audience Research Council of India (BARC) weekly data. 

    BARC data for the Top 5 English News channels for the period under review saw the combined ratings of the top 5 channels from the genre spike up to 2.211 million weekly impressions from 1.780 million weekly impressions during the previous week. 

    While the channels in the lists for both weeks were the same, there was some tweaking in the ranks – Public broadcaster Doordarshan’s English News channel slipped to fifth rank in week 48 from third rank in week 47 of 2019. The India Today group’s India Today Television climbed up a place from fourth rank to replace DD India, while Network18’s CNN News 18 also climbed up a place to fourth rank in week 48 of 2019.

    As mentioned by us earlier, the combined ratings of the Top 5 English News channels had breached a new nadir during week 47 of 2019 to reach an all-time low since BARC recommenced publication of viewership data in the public domain in week 13 of 2019. For the optimist, viewership of the English News genre could only go up from that low of week 47 of 2019.

    Please refer to the figures below:

    Top 5 English News channels in week 48 of 2019

    The Arnab Goswami led Republic TV continued its dominance of the English News genre at first rank in week 48 of 2019 with an increase in weekly viewership of 35 percent or 0.197 million weekly impressions to reach 0.755 million weekly impressions from the 0.588 million weekly impressions it had garnered in the previous week.

    Times Now continued at second place with a 35 percent or 0.146 million weekly impressions increase in week 48 of 2019 to reach 0.561 million weekly impressions from 0.415 million weekly impressions in week 47.

    India Today Television climbed up a place to fourth rank with an increase of 36 percent or 0.102 million weekly impressions  in week 48 of 2019 to reach 0.383 million weekly impressions from fourth rank and 0.281 million weekly impressions in the previous week.

    CNN News18 also climbed up a place to fourth rank with an increase of 0.05 million weekly impressions in week 48 of 2019 to reach 0.268 million weekly impressions from fifth rank and 0.218 million weekly impressions in week 47.

    DD India slipped two places to fifth rank in week 48 of 2019 with a decline of 0.064 million weekly impressions to reach 0.244 million weekly impressions from third rank and 0.308 million weekly impressions in the previous week.

    Please refer to the figure below:

  • BARC week 47: Few changes in Top 10 channels across genres; entertainment viewership falls

    BARC week 47: Few changes in Top 10 channels across genres; entertainment viewership falls

    BENGALURU: There was not too much change in Broadcast Audience Research Council of India’s (BARC) weekly list of Top 10 Channels Across Genres on All Platforms for week 47 of 2019 (Saturday, 16 November 2019 to Friday, 22 November 2019, week or period under review) as nine of the channels were same as in week 46. Even the ranks of the first eight channels in week 47 of 2019 were the same as in the previous week. One channel – Zee Entertainment Enterprises Ltd’s (Zeel) free to air (FTA) Hindi GEC Big Magic exited the list in week 47 of 2019 to be replaced by Zeel’s Tamil GEC Zee Tamil as compared to the previous week.

    Entertainment viewership falls in week 47 of 2019 as compared to the previous week

    Though overall entertainment viewership seemed to have dropped according to BARC’s weekly data for TV+OOH viewership, there was not too much impact on the combined viewership numbers of the Top 10 channels across genres lists on All Platforms, on the Pay TV platform and the FTA platform as is obvious from the charts that follow. TV viewership dropped to 14 billion weekly impressions in week 47 of 2019 from 14.4 billion in week 46. An analysis of the rough data furnished by BARC, OTT viewership seems to have fallen by almost 50 percent during the week under review as compared to the previous week. Simple mathematical calculations show that OTT viewership in week 46 was 0.2 billion weekly impressions, which fell to about 0.1 billion weekly impressions in week 47 of 2019.

    Please refer to the figure below for TV and OTT viewership numbers for weeks 46 and 47 of 2019.

    Top 10 Channels Across Genres on All Platforms

    Six Hindi GECs, two Tamil channels and one channel each from the Kannada and the Telugu genres made up BARC’s weekly list of Top 10 Channels Across Genres on All Platforms for week 47 of 2019. From the network’s perspective, there were three channels from Zee Entertainment Enterprises Ltd (Zeel), two channels each from Sony Pictures Network India (SPN), Star India and one channel each from Enterr 10 Television, the Sun Tv Network and Viacom18.

    One channel – Enterr 10 Television’s Hindi GEC Dangal was FTA, while the other nine channels were Pay TV in BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 47 of 2019.

    Please refer to the figure below:

    Top 10 Pay TV channels

    BARC weekly list of Top 10 Pay Channels Across Genres had three channels from Zeel, two channels each from SPN, Star and Viacom18 and one channel from the Sun Tv Network in week 47 of 2019. There were five channels from the Hindi GEC genre, two channels from the Tamil genre and one channel each from the Kannada, Kids and Telugu genres which made up BARC’s weekly list of Top Channels Across Genres on the Pay Platform in week 46 of 2019.

    As mentioned above, the first eight channels were same in rank and file in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 47 of 2019 as compared to week 46. There was one change in the list – Star India’s Tamil GEC Star Vijay (ranked 10 in week 46) exited it in week 47 to be replaced by Zee Tamil at rank 9. Viacom18’s kids channel NICK moved down to rank 10 in week 47 from rank 9 in week 46 of 2019.

    Also, as has been the case over the past few weeks, the most watched pay channels were not Hindi GEC – they were Tamil and Telugu GECs at ranks one and two respectively in the list.

    Please refer to the chart below

    Top 10 Free to Air channels

    The weekly list of Top 10 Free Channels Across Genres was the same in rank and file in week 47 of 2019 as in the previous week.Four channels from Enterr 10 Television, three channels from the B4U Network, two channels from Zeel and one channel from SkyStar made up BARC’s weekly list of Top 10 Free Channels Across Genres for week 47 of 2019. Four of the channels were from the Hindi movies genre, three were from the Bhojpuri genre, two were Hindi GECs and one channel was from the Marathi genre in week 47 of 2019.

    Please refer to the chart below:


     

  • BARC week 46: 3 Zeel channels among top 10 in across genres once again

    BARC week 46: 3 Zeel channels among top 10 in across genres once again

    BENGALURU: Three channels from the Zee Entertainment Enterprises Ltd (Zeel), two channels each from Sony Pictures Network India (SPN) and Star India, and one channel each from Enterr 10 Television, the Sun Tv Network and Viacom18 were present in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels Across Genres on All Platforms in week 46 of 2019. Zeel earlier had three channels in BARC’s weekly list of top 10 channels across genres on all platforms in week 42 of 2019. Zeel’s Kannada GEC Zee Kannada joined the acquired Hindi GEC and free to air (FTA) Big Magic and flagship Hindi GEC Zee TV in week 46 of 2019 (Saturday, 9th November 2019 to Friday, 15th November 2019, week or period under review).Over the past few weeks, only one channel from the Zeel stable was present in BARC’s weekly list of Top 10 Channels Across Genres on All Platforms.

    Seven of the channels were Hindi GECs, and there was one channel each from the Kannada, Tamil and Telugu genres in the list in week 46 of 2019. All the channels (including the non-Hindi ones) in BARC’s weekly list of Top 10 Channels on All Platforms Across Genres were general entertainment channels or GECs. Eight of the channels in the list were pay TV, two, both Hindi GECs, were FTA.

    Two channels – Enterr 10 Television’s free to air (Free or FTA) Hindi GEC Dangal and the Sun Tv Network’s flagship Tamil GEC Sun TV having been vying for the top slot in Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels across genres as mentioned by us earlier, Ultimately, Dangal retook the numerouno mantle in BARC’s Across Genres on all platforms weekly list. In general, Dangal has been the most watched channel across genres on all platforms also as mentioned by us earlier.

    Please refer to the chart below:

    Top 10 Channels Across Genres on Pay Platform

    Sun TV has been ruling BARC’s weekly list of Top Channels Across Genres on the Pay Platform and it continued its dominance at the pole position in week 46 of 2019. BARC weekly list of Top 10 Pay Channels Across Genres had three channels from Star India, two channels each from SPN, Star, Viacom18 and Zeel and one channel from the Sun Tv Network in week 46 of 2019. There were five channels from the Hindi GEC genre, two channels from the Tamil genre and one channel each from the Kannada, Kids and Telugu genres which made up BARC’s weekly list of Top Channels Across Genres on the Pay Platform in week 46 of 2019.

    One channel, at rank 10, was replaced in BARC’s weekly list of Top Channels Across Genres on Pay Platform in week 46 of 2019. Star Vijay re-entered the list at the cost of SPN’s Hindi Movies channel Sony Max. The other nine channels in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 46 of 2019 were the same as in week 45, with some reshuffling of ranks.

    As has been the case over the past few weeks, the most watched pay channels were not Hindi GEC – they were Tamil and Telugu GECs at ranks one and two respectively in the list.

    Please refer to the chart below:

    Top 10 Free Channels Across Genres

    Four channels from Enterr 10 Television, three channels from the B4U Network, two channels from Zeel and one channel from SkyStar made up BARC’s weekly list of Top 10 Free Channels Across Genres for week 46 of 2019. Four of the channels were from the Hindi Movies genre, three were from the Bhojpuri genre, two were Hindi GECs and one channel was from the Marathi genre in week 46 of 2019. The FTA channels in BARC’s weekly list of top 10 Free channels during week 46 of 2019 were the same as in the previous week with a slight shuffling in ranks.

    Please refer to the figure below:


     

  • CNN News18 moves to 3rd rank as Republic TV continues to lead English News

    CNN News18 moves to 3rd rank as Republic TV continues to lead English News

    BENGALURU: Network18’s English News channel CNN News18 has moved over the past few weeks from fifth rank in week 41 of 2019 to third rank in week 44 (Saturday, 26 October 2019 to Friday, 1 November 2019, week or period under review). The channel was ranked fourth in weeks 42 and 43 of 2019. In the meantime, the Arnab Goswami headed Republic TV continued its leadership role of the genre that it had retaken in week 23 of 2019.

    All the five channels in Broadcast Audience Research Council of India’s (BARC) weekly list of Top 5 English News Channels in week 44 were the same as in week 43 of 2019 (previous week or period). There was some shuffling in ranks. Week 43, which had witnessed elections and counting of votes for two state assemblies, saw the combined viewership of Top 5 English News Channels jump up by 34 percent to 2.524 million weekly impressions as compared to 1.888 million weekly impressions in week 42. The week under review saw the combined ratings of the Top 5 English News channels drop 22 percent from the 2.524 million weekly impressions to 1.978 million weekly impressions. Please refer to the figure below

     

    Please refer to the figure below for the ranks of the Top 5 English News Channels:

    Top 5 English News Channels performance in week 44 of 2019

    As mentioned above Republic TV continued on at rank one in week 44 of 2019 with 0.624 million weekly impressions as compared to 0.846 million weekly impressions in the previous week. Also continuing on at second rank was Times Now in week 44 of 2019 with 0.454 million weekly impressions as compared to 0.658 million weekly impressions in week 43.

    CNN News18 climbed up a place to third rank in week 44 of 2019 with 0.317 million weekly impressions as compared to fourth rank and 0.327 million weekly impressions in week 43. DD India also climbed up a place to fourth rank in week 44 of 2019 with 0.311 million weekly impressions as compared to fifth rank and 0.306 million weekly impressions in week 43. The India Today Group’s India Today Television dropped two places to fifth rank with 0.272 million weekly impressions from third rank and 0.387 million weekly impressions in week 43.

    Please refer to the figure below:


     

  • BARC week 44: Top 10 pay channels lost & FTA channels gained ratings across genres

    BARC week 44: Top 10 pay channels lost & FTA channels gained ratings across genres

    BENGALURU: Broadcast Audience Research Council of India (BARC) data for week 44 of 2019 (Saturday, 26 October 2019 to Friday, 1 November 2019, week or period under consideration) for Top 10 Channels Across Genres revealsthat the combined ratings of Pay TV were lower as compared to the previous week. At the same time, Free to Air of FTA channels gained viewership in week 44 of 2019 as compared to the previous week in terms of combined weekly ratings of the Top 10 channels of each platform. The channels, genres and rankings in the respective weekly lists were not all the same for both weeks – week 44 and week 43 of 2019 in the case of BARC Across Genres on All Platforms and Across Genres on Pay Platform lists.

    Combined weekly impressions of the Top Channels Across Genres on All Platforms in week 44 of 2019 at 6,824.793 million were 3.1 percent lower than the 7,043.023  million weekly impressions for week 43. Combined weekly impressions of the Top Pay Channels Across Genres in week 44 of 2019 at 6,322.534 million were 1.8 percent lower than the 6,437.237 million weekly impressions in week 43. Combined weekly impressions of the Top 10 Free channels in week 44 of 2019 at 2,594.861 million were 4.1 percent higher than the 2,491.909 million weekly impressions in week 43.

    Top 10 Channels Across Genres on All Platforms

    The Network18/Viacom18 associated Telugu GEC re-entered ETV Telugu BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 44 of 2019 while Zee Entertainment Enterprises Limited (Zeel) Kannada GEC Zee Kannada exited the list. The rest of the channels in the list for week 44 of 2019 were same as in the previous week with a some shuffling in ranks. 

    Six Hindi GECs’, two Telugu channels and one channel each from the Kids and Tamil genres made up BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 44 of 2019. From the network’s perspective there were three channels from Network18/Viacom18, two channels each from Star India and Sony Pictures Network India (SPN) and one channel each from Enterr10 Television, The Sun Tv Network and Zeel. Nine of the channels in week 44 were on the pay platform, while one was on the Free platform. 

    Please refer to the chart below:

    Top 10 Pay Channels Across Genres

    Nine of the channels in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 44 of 2019 were the same as in the previous week. The one change was the entry of ETV Telugu and the exit of Zeel’s Telugu GEC Zee Telugu. Five Hindi GECs’, two Telugu and one channel each from the Kannada, the kids and the Tamil genre made up BARC’s weekly list of Top 10 Pay Channels Across Genres in week 44 of 2019. From the network’s perspective, there were three channels from Network18/Viacom18, two channels each from SPN, Star India and Zeel and one channel from the Sun Tv Network. As has become almost a norm, the two most watched pay channels were not Hindi GECs’ – they were Tamil (Sun TV) and Telugu (Star Maa).

    Please refer to the chart below:

    Top 10 Free Channels Across Genres

    The list of channels in BARC’s weekly list of Top 10 Free Channels Across Genres during the week under review was the same as in the previous week (week 43 of 2019) with a slight shuffling in ranks. Four Hindi Movies channels, three Bhojpuri channels, two Hindi GECs’ and one channel from the Marathi genre made up BARC’s weekly list of Top 10 Free Channels Across Genres for week 44 of 2019. From the network’s perspective, there were four channels from Enterr10 Television, three channels from B4U, two channels from Zeel and one channel from Skystar.

    Please refer to the chart below:


     

  • BARC news 42: English news viewership steady over 3 consecutive weeks

    BARC news 42: English news viewership steady over 3 consecutive weeks

    BENGALURU: The combined ratings of the Top 5 English news channels for weeks 40, 41 and 42 of 2019 was 1.092 million, 1,878 million and 1.888 million impressions respectively according to Broadcast Audience Research Council of India (BARC) data. The channels in the list during all the three weeks were the same, albeit with a small tweak in ranks. As has become a norm, the Arnab Goswami-led Republic TV has topped the ranks for the last twenty weeks in a row between week 23 of 2019 and week 42 of 2019 – the latest week for which BARC’s ratings data is available at the time of writing of this report. During this 20-week period, Times Now has been ranked second for 16 weeks, while pubcaster DD India was ranked second for four weeks. Ranks four and five have been the domains of Network18’s CNN News18 and the India Today Group’s India Today Television. Please refer to the chart below for combined weekly impressions of the Top 5 English news Channels in thousands of impressions followed by the chart of Ranks of Top English news channels.

    Ratings in Week 42 (Saturday, 12 October 2019 to Friday, 18 October 2019)

    The combined weekly ratings of the top 5 English news channels in week 42 of 2019 increased slightly to 1.888 million weekly impressions from 1.878 million weekly impressions in week 41. Three channels – Republic TV, CNN News18 and India Today Television gained viewership while DD India and Times Now saw viewership decline during week 42 of 2019. The biggest gainer in viewership was CNN News18, while DD India saw the steepest decline during the week under review.

    Please refer to the chart below.

    At rank one, Republic TV saw a small increase in viewership to 0.581 million weekly impressions in week 42 of 2019 as compared to rank one and 0.579 million weekly impressions in week 41. Times Now climbed back to second rank during the week under review with slightly lower ratings of 0.409 million weekly impressions as compared to third rank and 0.416 million weekly impressions in the previous week. Dropping a place in week 42 of 2019 to third rank was DD India with 0.403 million weekly impressions as compared to second rank and 0.433 million weekly impressions in week 41.

    Also climbing up a place to fourth rank was CNN News 18 in week 42 of 2019 with 0.252 million weekly impressions as compared to fifth rank and 0.219 million weekly impressions in week 41. Completing the quintet was India Today Television in week 42 of 2019 with 0.243 million weekly impressions as compared to fourth rank and 0.231 million weekly impressions in the previous week.

  • BARC week 42: Three Zeel channels in across genres on all platforms list once more

    BARC week 42: Three Zeel channels in across genres on all platforms list once more

    BENGALURU: Three channels from Zee Entertainment Enterprises Ltd (Zeel), two channels each from Sony Pictures Network India (SPN) and Star India, and one channel each from Enterr 10 Television, the Sun Tv Network and Viacom18 were present in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels Across Genres on All Platforms in week 42 of 2019 (Saturday, 12 October 2019 to Friday, 18 October 2019). Over the past few weeks, only one channel from the Zeel stable was present in BARC’s weekly list of Top 10 Channels Across Genres on All Platforms. Zeel’s Kannada GEC Zee Kannada and Telugu GEC Zee Telugu joined its flagship Hindi GEC Zee TV at the cost of Star India’s Star Vijay and Viacom18’s Kids channel Nick.

    Six of the channels were Hindi GECs, two were from the Telugu genre and there was one channel each from the Kannada and Tamil genres in the list.

    Of the 10 channels in the list, nine were on the pay platform, while the lone FTA entrant was from the Hindi GEC genre from Enterr 10 Television Network’s Dangal that managed to retain its numero uno rank in week 42 of 2019, as it has over the past few weeks.

    Two channels – Enterr 10 Television’s free to air (Free or FTA) Hindi GEC Dangal and the Sun Tv Network’s flagship Tamil GEC Sun TV having been vying for the top slot in Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels across genres as mentioned by us earlier. Ultimately, Dangal retook the numero uno mantle in BARC’s Across Genres on all platforms weekly list. In general, Dangal has been the most-watched channel across genres on all platforms also as mentioned by us earlier.

    Please refer to the chart below:

    Top 10 Channels Across Genres on Pay Platform

    BARC’s weekly list of Top Channels Across Genres on Pay Platform had three channels from Zeel, two channels each from SPN, Star India and Viacom18 and one channel from the Sun Tv Network in week 42 of 2019. There were five channels from the Hindi GEC genre, two channels from the Telugu genre and one channel each from the Kannada, Kids and Tamil genres which made up BARC’s weekly list of Top Channels Across Genres on the Pay Platform in week 42 of 2019

    Two channels were replaced in BARC’s weekly list of Top Channels Across Genres on Pay Platform in week 42 of 2019. Zee Kannada and Zee Telugu re-entered the list at the cost of Star Vijay and SPN’s Hindi movies channel Sony Max.

    As was the case in the past few weeks, the most watched pay channels were not Hindi GEC – they were Tamil and Telugu GECs at ranks one and two respectively in the list.

    Please refer to the chart below:

    Top 10 Free Channels Across Genres

    Four channels from the B4U Network, three channels from Enterr 10 Television, two channels from Zeel and one channel from SkyStar made up BARC’s weekly list of Top 10 Free Channels Across Genres for week 42 of 2019. Four of the channels were from the Hindi Movies genre, three were from the Bhojpuri genre, two were Hindi GECs and one channel was from the Marathi genre in week 42 of 2019. One Sports channel – Star India’s FTA Star Sports First exited BARC’s weekly list of Top 10 Free Channels Across Genres in week 42 of 2019, while Enterr 10 Television’s Hindi Movies channel Enterr 10 re-entered the list in week 42 of 2019.

    Please refer to the figure below:

  • BARC week 40: Dangal most watched channel across genres

    BARC week 40: Dangal most watched channel across genres

    BENGALURU: Two channels – Enterr 10 Television’s free to air (Free or FTA) Hindi GEC Dangal and the Sun Tv Network’s flagship Tamil GEC Sun TV having been vying for the top slot in Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels across genres as mentioned by us earlier.
    During the Indian cricketing bonanza tourney, the IPL, it is Star India Hindi Sports channel Star Sports 1 Hindi that often held onto the numero uno status. Between week 13 and week 40 of 2019, it is Dangal that has held first rank in BARC’s weekly lists for 16 of the 28 weeks. Dangal has held on to first place for four consecutive weeks until week 40. Further, since B4U Movies exited BARC’s weekly list across genres on all platforms in week 38 of 2019, Dangal is the only FTA channel in its fold. The other 9 channels have been pay channels. Dangal retook the numero uno mantle in BARC’s Across Genres on all platforms weekly list.

    It must be noted that BARC had stopped publishing viewership data in the public domain since week 6 of 2019 to allow ratings to stabilise after the implementation of Telecom Regulatory Authority of India (Trai) New Tariff Order. BARC recommenced putting up ratings in the public domain only in week 13 of 2019.

    BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 40 of 2019

    Six Hindi GECs, two Tamil channels and one channel each from the Hindi Movies and Telugu genres comprised BARC’s Weekly list of Top 10 Channels Across Genres for week 40 of 2019 (Saturday, 28 September 2019 to Friday, 4 October 2019, week or period under review). From the networks’ perspective, there were three channels each from Star India and Sony Pictures Network India (SPN), and one channel each from Enterr 10 Television, Sun Tv Network, Viacom18 and Zee Entertainment Enterprises Limited (Zeel) in BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 40 of 2019.

    The list of channels in BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 40 of 2019 was the same as in week 39 with some shuffling of ranks. Please refer to the figure below:

    BARC’s weekly list of Top 10 Pay Channels Across Genres in week 40 of 2019

    Except for Dangal, BARC’s weekly list of Top 10 Pay Channels Across Genres in week 40 of 2019 had the same nine channels as the above across genres on all platforms list. The tenth channel in week 40 of 2019 was different from week 39 – Zeel’s Kannada GEC Zee Kannada exited the list to be replaced by Viacom18’s Kids genre channel Nick in week 40 of 2019.

    BARC’s weekly list of Top 10 Pay Channels Across Genres in week 40 of 2019 had five Hindi GECs, two Tamil channels and one channel each from the Hindi Movies genre, Kids genre and Telugu genres. From the network’s perspective, there were three channels each from Star India and SPN, two channels from Viacom18 and one channel each from the Sun Tv Network and Zeel.

    Please refer to the figure below

    BARC’s weekly list of Top 10 Free Channels Across Genres in week 40 of 2019

    BARC’s weekly list of Top 10 Free Channels Across Genres in week 40 of 2019 had the same channels as in week 39 with some shuffling in ranks. 

    Three channels each from Hindi Movies genre and Bhojpuri genre, two channels from the Hindi GEC genre and one channel each from the Marathi and Sports genres made up BARC’s weekly list of Top 10 Free Channels Across Genres in week 40 of 2019. There were three channels each from B4U and Enterr 10 Television, two channels from Zeel and one channel each from SkyStar and Star India networks.

    Please refer to the figure below.