Tag: viewership

  • EURO 2020 Finals break viewership records in UK

    EURO 2020 Finals break viewership records in UK

    New Delhi: The Sunday-night high-octane clash between Italy and England in UEFA Euro 2020 was watched by over 31 million viewers in the United Kingdom, setting a record for the highest viewership ratings in British broadcasting history.

    According to the BARB figures shared by overnights. tv, an average of 29.85 million watched the entire match which was broadcast on both BBC and ITV. The viewership peaked at 30.95 million during the extra time, when both the teams were trying hard to up their score from 1-1 at London’s Wembley Stadium.

    The game went down to the wire and ended with England facing a painful penalty shootout exit, dashing hopes of millions of English fans who were hoping to see the trophy come home for the first time since 1966. However, Italy reigned over the game and clinched the trophy continuing its 34-match winning streak in the game.

    According to BBC, the combined viewership on both BBC One and ITV made the final match one of the biggest TV events in the UK since the funeral of princess Diana in 1997.

    In Italy, the game was broadcast on Radiotelevisione italiana (Rai), the national public broadcasting company of Italy. According to Rai, throughout the match an average of 18 million people tuned in, representing a 73.7 per cent market share, reported Variety.

    In India, the official broadcaster Sony Pictures Sports Network (SPSN) made the most of the football fever that has swept the country over the last few weeks. While the latest viewership numbers are yet to come in, the previous data showed that the 19 June match between Portugal vs Germany was among the most-watched matches in the tournament. The defending champion Portugal led by Cristiano Ronaldo was defeated by 4-2 in the match in the group stage.

  • SonyLIV basks in football glory, EURO 2020 viewership outstrips FIFA 2018

    SonyLIV basks in football glory, EURO 2020 viewership outstrips FIFA 2018

    New Delhi: SonyLIV continues to make the most of the football fever that has swept the country over the last few weeks. The home-grown OTT platform is streaming the football action LIVE from UEFA EURO 2020 since it began on 11 June and has already clocked a total of 14 million hours of streaming.

    According to the platform, the engagement level of users has increased ever since the sporting extravaganza started on 11 June, and it is now gearing up for the finals to be held in Wembley, London on 11 July.

    “Before the final kick-off, Euro has already outdone the FIFA world cup 2018 views and watch time,” it said on Wednesday, with a remarkable rise in viewership with matches like Portugal vs Germany, followed by Croatia vs Spain, France vs Switzerland, and England vs Germany from the playoff stage (Round of 16). The Portugal vs Germany match on 19 June (Saturday) was among the most watched in the tournament. The defending champion Portugal led by Cristiano Ronaldo was defeated by 4-2 in the match in the group stage despite the ace player’s goal and an assist.

    SonyLIV had sold out 100 per cent of its inventory with seven sponsors onboard which included WazirX, Cred, Acko General Insurance, Dell Technologies, Mahindra, Betway and Black&White, said SonyLIV, Ad Sales and revenue head, Ranjana Mangla.

    “Euro 2020 has been a great tournament for us. We successfully sold out 100 per cent of our inventory with seven sponsors and more than 35 brands from across categories like Auto, Electronics, Banking, Finance, Insurance, Technology & FMCG.  During this period Spotlight Roadblocks on the platform have also been a huge hit amongst advertisers,” said Mangla.

    According to the platform, Euro 2020 is being viewed across more than 400 cities in India and has recorded significantly higher viewership from football loving states like West Bengal, Northeast, Kerala and Goa. “Also, the streaming of the matches in six different languages has seen encouraging traction in smaller non-metro cities. The uptake of subscriptions in non-metros has doubled as that of metro cities,” it said in a statement.

    Riding high on the success of Euro 2020, the platform is now gearing up to on-board more advertisers for Olympic Games Tokyo 2020 as well as the upcoming line-up of global sporting events.

    Talking about the association with SonyLIV, WazirX founder and CEO Nischal Shetty said, the success of Euro 2020 drew a great number of viewers and that has helped us engage better with our target audience. “Associating with a platform that caters to a vast audience with their various entertainment offerings has been a great association,” he added.

    Another sponsor, ACKO, EVP Marketing Ashish Mishra said, “Our association with SonyLIV has been a fruitful one as it helps ACKO reach niche audiences across top cities. They have some great live sports content lined up, starting with the Euro 2020 which has been a huge success, bringing in diverse viewers. Our goal was to introduce the brand to newer audiences and through this partnership we successfully managed to get the desired reach and have continued to stay top-of-mind.”

  • TRP  Scam: 3 Republic TV employees get anticipatory bail

    TRP Scam: 3 Republic TV employees get anticipatory bail

    New Delhi: A sessions court has granted anticipatory bail to three Republic TV employees in connection with the alleged Television Rating Points (TRP) scam, that came to light in October last year.

    The three employees named Shivendu Mulherkar, Ranjit Walter, and Sivasubramaniyam Sundaram had filed their pleas before the court last year, according to their lawyer Vikram Kamath.

    On Wednesday, the court allowed their anticipatory bail applications. According to their lawyer, the three accused had submitted before the court that they were not named in the FIR registered in the case initially and there was no ground against them (for arrest). Subsequently, a charge sheet was filed and they were named as accused. So, whatever material was there, it was before the court, and so, their custodial interrogation was not required, Kamath had argued.

    In a 1800 page supplementary charge sheet filed in June, the Mumbai police had named the three as accused, along with senior journalist and Republic TV editor-in-chief Arnab Goswami. Apart from him, the Mumbai Police had named four others from ARG Outlier Media– COO Priya Mukherjee, Shivendu Mulelkar, and Shiva Sundaram as accused in the case.

    The alleged fake TRP scam came to light in October 2020 when rating agency Broadcast Audience Research Council (BARC) filed a complaint through Hansa Research Group (HRG), alleging that certain television channels were allegedly rigging TRP numbers by bribing households where BARC bar-o-meters were installed to tune into a particular channel throughout the day. An FIR in the case was registered after former Mumbai Police Commissioner Param Bir Singh named the channel as being involved in the scam. 

    As many as 15 arrests have been made in the case, the most prominent being former BARC CEO Partho Dasgupta, who later got bail after furnishing a bond of Rs two lakh. The arrested people were charged with cheating, criminal conspiracy, and destruction of evidence.

  • Star India Network continues to rule the airwaves

    Star India Network continues to rule the airwaves

    New Delhi: Hindi General Entertainment Channel STAR Plus continues to reign Television rating week after week, riding high on the popularity of its primetime shows. According to Broadcasting Audience Research Council (BARC)’s latest data for week 25, STAR Plus has toppled Sun TV to secure its place as the most viewed channel across the country for the second consecutive week.

    According to the TV rating agency, STAR Plus recorded the Average Minute Audience (AMA) of 2961.93 in the week starting from 19 June to 25 June, with Sun TV trailing at AMA of 2689.83. AMA is indicative of the viewership of a channel and reflects the number of individuals of a target audience who viewed an ‘Event’ averaged across minutes.

    Sun TV is followed by STAR Maa, SONY SAB, STAR Utsav, Colors, Zee Telugu, Colors Rishtey, Sony Pal, and STAR Vijay in the BARC’s list of top ten channels across the country during week 25 (Data: All India 2+). Four Star India network channels figured in the top ten channel list.

    STAR Plus has dethroned Sun TV as the most viewed channel in the megacities. According to the data, Sun TV topped the viewership chart across megacities during week 23 and week 24, until it was toppled by STAR Plus in week 25 with an AMU of 475.68, with Sun TV at 470.59 (Data: Mega-Cities 2+)

    STAR Plus’ show Anupamaa helmed by actors Rupali Ganguly and Sudhanshu Pandey has remained an audience favourite ever since it was launched, along with Imlie.

    BARC has recently updated the way it doles out data in the public domain. Apart from the national viewership ratings, now it also provides weekly viewership data based on states and union territories.

    As the second wave of the pandemic recedes, Star India Network has managed to keep its viewers engaged, across most geographies, except South India, where Sun TV seems to be the dominant channel. The data for the last three weeks shows Sun TV remains on top in South India (Data: South 2+), as well as in Tamil Nadu/Pondicherry. In Karnataka, Zee Kannada rules the viewership charts, while Zee Sarthak leads in Odisha.

     

    However, elsewhere Star Network/Asianet channels seem to be amongst the most-watched channels. This includes Andhra Pradesh/Telangana, Kerala, West Bengal, Assam/Northeast, Delhi, Gujarat, Rajasthan, Maharashtra/Goa, Madhya Pradesh/Chhattisgarh, Punjab/Chandigarh where Star Network channels continue to strike a chord with the viewers.

    In West Bengal, STAR Jalsha continues to emerge at the top of the table in June, followed by Zee Bangla, with Jalsha movies trailing far behind. (Data: West Bengal 2+). 

  • UEFA Euro 2020: 37 million viewers watched the first 21 matches on SPSN

    Mumbai: The football fever is sweeping the world and India is no different. The UEFA Euro 2020 has performed well in terms of ratings on TV with 37 million viewers tuning in to Sony Pictures Sports Network (SPSN) to watch the entire coverage of the first 21 matches of the tournament in the group stage from 11 to 18 June. The total viewership rating is the culmination of BARC, All India, CS2+, Cumulative reach of LIVE matches, wraparound shows, highlights, and repeats on SPSN.

    In terms of average Impressions, viewership for Euro 2020 is almost three times (BARC, All India Urban+ Rural, CS 2+, LIVE match) the viewership of UEFA EURO 2016, it said in a statement.

    The Hindi audio feed for the LIVE matches has been watched by close to 12 million viewers across the country to date. Whereas the Malayalam and Bengali audio feed recorded close to six million viewers on Sony Six.

    The most-watched game to date has been Hungary vs Portugal, and Denmark vs Belgium was the second, witnessed by 8.5 million and 7.5 million viewers, respectively.

    The massive viewership of Euro 2020 in the group stages is evidence of cricket-frenzy country’s appreciation for one of the biggest footballing spectacles of Europe currently underway on SPSN.

    Fans can watch UEFA Euro 2020 LIVE on SONY Ten 2, SONY Ten 3, SONY Six, and SONY Ten 4 chanchannel

  • Hero ISL shoots up 16 per cent in viewership

    Hero ISL shoots up 16 per cent in viewership

    MUMBAI: Football fever is going strong in India with the seventh edition of the Hero ISL currently underway. As the first major live sporting league played in the country post the onset of Covid2019, the Hero ISL has logged a significant growth trajectory with a 16 per cent spike in viewership in the opening week (first eight matches), as compared to the previous season. The growth is universally seen across markets – HSM 18 per cent, south 14 per cent.

    Hero ISL returned on 20 November in a new 11 team avatar, raising the competition a notch higher. The highly-anticipated Kolkata Derby between SC East Bengal and ATK Mohun Bagan debuted on 27 November and recorded the highest viewership for the legendary rivalry match. In fact, it’s 10X the viewership this fixture garnered in the Hero I-League in January 2020 at an all-India level.

    “We are thrilled to deliver a blockbuster opening week of the Hero ISL 2020-21. After a successful Dream11 IPL 2020, we laid emphasis on an enhanced viewing experience for football by stressing on product innovations, improved story-telling and fan engagement. We hope to maintain the momentum and build on the gains in viewership in Week 1. Hero ISL 2020-21 has also set the precedence for other sporting events to resume in India by following the highest safety standards,” Star India head sports Sanjog Gupta said.

    Acknowledging fandom across the globe, Hero ISL 2020-21 is being live broadcast in 83 countries across TV and digital platforms. Star India, the official broadcast partner in India, airs the tournament in seven languages and fans can also catch the action live on Disney+ Hotstar VIP and JioTV.

    Star Sports and FSDL introduced a series of exciting technological innovations this year to give fans the opportunity to engage with their favourite clubs and players from the comfort of their homes. The addition of a dedicated live Fan Wall raises the excitement a notch higher to help viewers celebrate important moments with their favourite team and heroes. The two LED screens feature fans from the home team and the away team, thus amplifying the rivalry virtually to enhance the viewing experience.

  • IPL 2020 logs record-breaking viewership

    IPL 2020 logs record-breaking viewership

    MUMBAI: When the Indian Premier League (IPL) went on hiatus in March due to the Covid2019 pandemic, fans wondered when they would get to see their favourite teams and cricketers play, if at all. But the IPL did return – with a bang. In spite of being held in the UAE, that too without in-stadia audience, the tournament has logged a record-breaking increase of 28 per cent in viewership as compared to the previous edition.

    From September 19 through November 10, the IPL enthralled fans with non-stop action which involved cliffhanger matches, splendid bowling spells, and spectacular batting. It not only enlivened the people after months of Covid-induced gloom, but also lifted up certain sections of the economy. In fact, IPL 2020 had 18 sponsors and 110 brands on board, which is the highest number of partners and advertisers in the history of the league.

    There are many noteworthy firsts for IPL 2020. For the first time, the title sponsor of IPL is a sports brand, Dream11. Fan engagement was driven digitally by creating digital fan walls in the stadium and the commentary box. The four large virtual fan walls include pre-recorded videos of cheerleaders on branded walls of sponsors. IPL teams like Mumbai Indians and Rajasthan Royals launched digital initiatives to connect with fans. Mumbai Indians launched ‘MI Live’ and ‘Paltan Play’ and Rajasthan Royals started a community-based programme called ‘Super Royals’.

    IPL chairman Brijesh Patel said, “IPL has always endeavoured to provide a world-class sports event for its fans.”

    He thanked title sponsor Dream11, which associated itself with the hugely popular league after the BCCI parted ways with its earlier partner, Vivo.

    “With Dream11 coming on board as the title sponsor for IPL 2020, we are happy to see a  digital sports brand like Dream11 increasing fan engagement through fantasy sport. It is equally heartening to see how Dream11 has integrated its users in all Dream11 IPL match activations. The match countdown, Dream11 champion fans wall and the virtual guest box have all been brought about to bring the fans to the forefront.”

    Similar fan activity and engagement was witnessed on the fantasy sports app Dream11 too. The platform experienced a surge of 44.4 per cent traffic volume as against the final match of IPL 2019 and achieved above 5.3 million user concurrency.

    Dream11 chief marketing officer Vikrant Mudaliar said, “IPL is the biggest sports event in India that witnesses extremely high fan fervour, and we are happy to see similar engagement on Dream11. Fantasy sports have increasingly become integral to fan engagement with every IPL. Sports fans are at the centre of everything we do, and we have integrated our users in all Dream11 IPL match activations.”

  • ‘Chhota Bheem’ boosts DD National’s 2 pm slot viewership

    ‘Chhota Bheem’ boosts DD National’s 2 pm slot viewership

    MUMBAI: Chhota Bheem on DD National improved the slot viewership, according to the latest BARC-Nielsen report data.

    Kids in the 2-14 age group contributed 38 per cent of the slot viewership of 2-2.30 pm.

    In the Hindi Speaking Market (HSM) 2+ category, the programme saw an increase from 154,000 impressions during the pre-Covid2019 period to 1,729,000 impressions in week 16. This is a jump of 11 times.

    In the HSM 2 to 14 years, it increased from 34,000 impressions in pre-Covid period to 662,000 impressions in week 16, which was a jump of 20 times. 

  • DD National viewership drops by 46% as ‘Ramayan’ concludes

    DD National viewership drops by 46% as ‘Ramayan’ concludes

    MUMBAI: DD National has been at the top of the charts for the last few weeks with its airing of Ramayan. However, as the last episode of the show aired in week 16 and gave way to Uttar Ramayan, there was a drop in viewership by 46 per cent, according to BARC-Nielsen report. 

    Ramayan aired at 9 am and 9 pm while Uttar Ramayan airs only at 9 pm. The morning slot saw a dip of 66 per cent while the night slot saw a 29 per cent drop. While morning viewers shifted to news, kids, music, the evening ones went to other GECs and movie channels.

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  • After a week’s gap, India Today reclaims top spot in megacities in BARC week 15

    After a week’s gap, India Today reclaims top spot in megacities in BARC week 15

    MUMBAI: Almost after a week’s gap, TV Today Network’s English news channel India Today has again become a most-watched channel in the megacities. The channel achieved this feat of being number one with 12 per cent in week 13 of Broadcast Audience Research Council (BARC) India.

    India Today has grown by around 30 per cent to 697,000 impressions in megacities among NCCS 22+ male AB in week 15 as compared to 351,000 impressions in the last week. However, the channel has clinched the second-best position in the all India NCCS 22 plus male AB category

    In 22 plus male AB category megacities, Republic TV stood at second position with growth by over 26 per cent to 617,000 impressions this week from 571,000 in the last week.

    Republic TV has been leading the chart in both India and megacities in terms of viewership in the two-plus category, according to BARC. In the same category, Times Now, at the third spot, has garnered 333, 000 impressions, followed by WION at the fourth position with 269,000 impressions

    The viewership of news channels has grown exponentially in recent weeks due to the COVID-19 situation. Moreover, except news, all other genres have stopped producing fresh content, which could be termed one of the reasons for the rise in the viewership of news broadcasters.