ITV

Tag: viewership

  • Star Plus trumps regional GECs to regain top spot in week 38: Barc

    Star Plus trumps regional GECs to regain top spot in week 38: Barc

    Mumbai: Star Plus trumped close rivals Sun TV and Star Maa to emerge as the most viewed channel in Barc week 38 (between 18 and 24 September). The three channels have been fighting it out for the top position for several weeks, with the regional GECs dominating the list for the past three weeks.

    This week Star Plus clocked 2744.83 (‘000s) AMAs as against 2719.62 (‘000s) last week when it was at the second position. Tamil major Sun TV was next with weekly AMAs of 2650.54 (‘000s). 2512.05 AMAs secured the third spot for Telugu GEC Star Maa.

    Colors and Star Utsav clinched the fourth and fifth position. Riding high on IPL viewership, Star Sports 1 Hindi made a direct entry as the sixth most-watched channel in week 38. Sony SAB, Star Vijay, Star Pravah, and Zee TV grabbed the remaining four spots.

    Sun TV led the tally in the mega cities with 459.74 AMAs. Star Plus, Colors, Star Vijay, and Sony SAB followed. With weekly AMAs of 2644.6 (‘000s), Sun TV was the top performer in the South Market as well. Star Maa, Star Vijay, Zee Kannada, and Zee Telugu were at positions two, three, four, and five respectively.

    Maharashtra/Goa showed a clear preference for Star Pravah which bagged 1507.05 AMAs. With 1076.13 AMAs, Zee Bangla toppled long-time leader Star Jalsha to clinch the top spot in West Bengal. The latter slipped to the second spot.

    At 419.59 AMA, Tarang was the most viewed channel in Odisha, Zee Kannada in Karnataka (1461.09), Star Utsav in Rajasthan (245.59), and Zee Anmol (355.23) in UP/Uttarakhand.

  • Star India garners 380 mn viewers until match 35 for IPL ’21

    Star India garners 380 mn viewers until match 35 for IPL ’21

    Mumbai: Star India Network has reported that it is on track to breach 400 million viewers’ mark on TV, for the fourth year in a row. The tournament so far has garnered 380* million viewers until match 35, 12* million higher than IPL 2020 at the same stage. The TV viewer aggregation is higher than the last three editions of the tournament, since 2018.

    The second phase of IPL 2021 got off to a brisk start with viewer engagement levels also being at a healthy average of 32 per cent** on a per match basis – at par with IPL 2020, according to Star Sports.

    “We are proud to have delivered IPL to over 380 million viewers for the fourth time in a row,” said a spokesperson from Star Sports. “The last two occasions have been special as we navigated unprecedented circumstances and overcame challenges in bringing IPL to fans in the comfort of their homes.”

    Star India has adopted a strategy of regionalisation and customer segmentation, whereby the tournament is presented in eight different languages to cater to viewers in different states and regions and two additional customised match-feeds to cater to specific consumer segments.

    The broadcaster has also created a slate of programming around the tournament including BYJU’s Cricket Live, Cricket Countdown and Game Plan. There are also a roster of franchise shows such as Knight Club (Kolkata Knight Riders), Inside RCB (Royal Challengers Bangalore), The Super Kings Show (Chennai Super Kings), MITV (Mumbai Indians) and Ye Hai Nayi Dilli (Delhi Capitals). The consumption of IPL 2021 including Star Sports’ pre-match programming stands at 242 billion minutes.

    (*On 2+U+R basis for TV only figures – first 35 matches; ** On M15+AB Urban for TV only – first 35 matches) [Source: Barc India] 

  • HUL is top advertiser in week 36: BARC

    HUL is top advertiser in week 36: BARC

    Mumbai: Broadcast Audience Research Council (BARC) India’s top-ten advertiser (across genres) list for week 36 was led by Hindustan Lever Ltd (HUL) with total ad volumes of 4750.01. Reckitt Benckiser (RB) India Ltd has secured the second position at 3620.24 ad volumes.

    Cadbury India was a distant third with ad volumes of 970.6. Brooke Bond Lipton India finished fourth. Godrej Consumer Products, which was not on last week’s top advertisers list, made its way to the fifth spot this time. Procter & Gamble, ITC Ltd, Colgate Palmolive India Ltd, and Asian Paints India Ltd grabbed the sixth to ninth positions. Coca-Cola India finished last with ad volumes of 392.47 (‘000s).

    Among the brands, RB’s Dettol Toilet Soap dominated the list, recording ad volumes of 574.55. Horlicks stood second at 497.96. Lizol, Dettol, Harpic Bathroom Cleaner, Dettol Antiseptic Liquid, Harpic Power Plus 10X Max Clean, Airtel Black, Lux Cozi, and Myntra followed, in that order.

  • Star Maa topples Sun TV in week 36: BARC

    Star Maa topples Sun TV in week 36: BARC

    Mumbai: Star Maa, the Telugu GEC from Star Network has toppled Tamil GEC Sun TV to emerge as the top channel in the Broadcast Audience Research Council (BARC) India list for week 36 (4-10 September).

    The channel recorded weekly AMAs of 2838.83 as against 2494.98 AMAs in week 35 when it was at the third spot. Hindi GEC Star Plus found itself at the second position with 2817.67 (‘000s) AMA, followed by Sun TV which finished third with 2789.9 AMA.

    The last few weeks have witnessed a tough competition between Sun TV and Star Plus, slugging it out for the top spot in the BARC list of most-viewed channels. Colors, Star Vijay, Star Utsav, Sony SAB, Zee Telugu, Sony Pal, and Zee Kannada grabbed the remaining positions.

    However, in the megacities, Sun TV was able to retain its top position with 510.04 AMA. Star Plus, Colors, Star Vijay, and Sony SAB followed in that order.

    The South market maintained last week’s status with Sun TV leading at 2784.92 AMA. It was followed by Star Maa, Star Vijay, Zee Telugu, and Zee Kannada.

    In Maharashtra/Goa, audiences showed a clear preference for Star Pravah as the channel registered weekly AMAs of 1434.7 (‘000s). With 1068.12 AMA, Star Jalsha led the Bengal market. Tarang, at 417.1 AMA was the most viewed channel in Odisha, Zee Kannada (1470.42) in Karnataka, Star Utsav (256.75) in Rajasthan, and Zee Anmol (361.09) in UP/Uttarakhand.

  • Sun TV tops the charts in week 35: BARC

    Sun TV tops the charts in week 35: BARC

    Mumbai: Tamil GEC Sun TV continues to dominat the list of top ten most viewed channels in week 35 with 2785.23 AMA, according to the Broadcast Audience Research Council (BARC) India. Gaining hold on the second and third positions were Star Plus and Star Maa (Telugu) with weekly AMAs of 2708.94 and 2494.98 respectively, between 28 August and 3 September.

    Sony SAB, Colors, Star Vijay (Tamil), Star Utsav, Zee Telugu, Zee TV, and Zee Kannada followed in that order.

    In the mega cities, Sun TV dominated the charts again, recording a weekly AMA of 472.08 (000s). Star Plus, Colors, Star Vijay, and Sony SAB grabbed the remaining four spots.

    The South market too was led by Sun TV at 2779.3 AMA. It was followed by Star Maa, Star Vijay, Zee Telugu, and Zee Kannada.

    Star Pravah led the Maharashtra/Goa market with 1457.01AMA. At 1156.05, Star Jalsha was the most viewed channel in West Bengal, Tarang in Odisha (452.8), Zee Kannada in Karnataka (1495.16), Star Utsav in Rajasthan (231.84), and Zee Anmol (330.45) in Uttar Pradesh/Uttarakhand.

  • BARC Week 33 : Regional GECs Sun TV and Star Maa topple Star Plus

    BARC Week 33 : Regional GECs Sun TV and Star Maa topple Star Plus

    Mumbai: Regional GECs Sun TV (Tamil) and Star Maa (Telugu) have toppled long-time leader Star Plus to lead the tally for Barc Week 33 (14 August to 20 August) at the first and second positions. While Sun TV bagged 2651.23 AMA (2710.62 in Week 32), Star Maa’s weekly AMA stood at 2625.34 (2701.4 in Week 32) according to Broadcast Audience Research Council (Barc).

    With 2595.11 (000s) AMA, Star Plus was at the third spot. It was the most viewed channel registering 2747.77 (000s) AMA last week. Clearly, the overall average minute audience saw a sharp dip in week 33.

    Colors, Star Utsav, Sony SAB, Star Vijay, ZEE Kannada, and ZEE Telugu followed in that order. Colors Rishtey replaced ZEE Anmol at the tenth position.

    Colors dominated the Mega Cities with 442.37 (000s) AMA. Sun TV, Star Plus, Sony SAB and Star Vijay grabbed the remaining four spots.

    Sun TV (2644.04 AMA), Star Maa, and Star Vijay were the top three players in the South market, followed by ZEE Kannada and ZEE Telugu.

    Star Pravah led the Maharashtra/Goa market with 1478.59 AMA. At 1068.4, Star Jalsha was the most viewed channel in West Bengal, Tarang in Odisha (422.6), ZEE Kannada in Karnataka (1595.46), Star Utsav in Rajasthan (255.75) and ZEE Anmol (348.98) in UP/Uttarakhand.

  • Star Plus continues to lead the tally in BARC Week 32

    Star Plus continues to lead the tally in BARC Week 32

    Mumbai: As per BARC TV viewership data for Week 32 (7 August to 13 August 2021), Star Plus was the most viewed channel registering an average minute audience of 2747.77 (000s) AMA. The Hindi GEC was at the top position last week as well with 2899.7 (000s) AMA.

    Regional GECs Sun TV and Star Maa continued to battle it out for the next two spots for the third consecutive week. With 2710.62 AMA the Tamil major Sun TV bagged the second position (2690.63 AMA in Week 31). Star Maa (Telugu) finished third at 2701.4 AMA (2719.88 AMA in Week 31).

    Maintaining last week’s status quo at the fourth to eighth positions were Colors, Star Utsav, Sony SAB, Star Vijay, and Zee Telugu. FTA Hindi movie channel Dhinchaak was displaced from the ninth spot by ZEE Kannada this week. Zee Anmol retained the tenth position with 1565.1 (000s) AMA.

    In the Mega Cities Star Plus was toppled from the first spot by Sun TV (452.33 AMA). Colors stood second with 435.74 AMA. Sony SAB and Star Vijay bagged the fourth and fifth place.

    The South market was dominated by Sun TV (2703.77 AMA), Star Maa, Star Vijay, Zee Telugu and Zee Kannada in that order.

    Among the regional markets, Maharashtra/Goa was led by Star Pravah at1359.68 AMA, West Bengal by ZEE Bangla (1029.19 AMA), Odisha by Tarang (429.26 AMA), Karnataka by ZEE Kannada (1593.04 AMA), Rajasthan by Star Utsav (257.52 AMA) and UP/Uttarakhand by Zee Anmol (368.38 AMA).

  • STAR Plus retains top position in BARC Week 31

    STAR Plus retains top position in BARC Week 31

    Mumbai: Retaining its hold on the top position in BARC’s week 31 (31 July – 6 August) viewership ratings, STAR Plus recorded an average minute audience (AMA) of 2899.7. The channel has registered 2940.4 (000s) AMA in week 30.

    STAR Maa and Sun TV exchanged places with the former bagging the second spot this time with 2719.88 AMA (2650.87 in week 30). Sun TV finished third at 2690.63 AMA (2693.6 in week 30).

    The top three channels were followed by COLORS, STAR Utsav, Sony SAB, STAR Vijay, ZEE Telugu, Dhinchaak, and ZEE Anmol in that order. Dhinchaak moved one place up from the tenth position last week, while ZEE Anmol made an entry at the last spot, knocking off Sony Pal which was at the ninth position in week 30.

    In the mega cities, STAR Plus topped the chart with 481.52 (000s) AMA, followed by COLORS, Sun TV, Sony SAB, and STAR Vijay.

    The South market was dominated by Tamil GEC, Sun TV (2683.23 AMA). STAR Maa (Telugu), STAR Vijay (Tamil), ZEE Telugu, and ZEE Kannada followed.   

    In the regional markets, Maharashtra/Goa showed a clear preference for STAR Pravah which clocked 1460.2 (000s) AMA. STAR Jalsha was the most viewed channel (1032.4) in West Bengal, Tarang (421.88) in Odisha, ZEE Kannada (1479.08) in Karnataka, STAR Utsav (246.6) in Rajasthan, and ZEE Anmol (402.48) in UP/Uttarakhand.

  • Advertisers demand good news on TV

    Advertisers demand good news on TV

    Mumbai: 2020 was a tough year for industries across the board, including media and entertainment.

    Most observers believed that television news would be immune to the killing nature of the novel corona virus. After all anxious TV news viewers were following minute-by-minute updates about Covid2019’s life threatening rampage and the scores of carcases that were piling up in hospital mortuaries or cemeteries and the by banks of the Ganges – in the virus’ wake. However, this quest for covid2019 updates died soon thereafter as depressed and disturbed TV watchers wanted some better tidings. But that was not to be: controversy after controversy made the top news on daily bulletins 24×7. Net result: viewership of news TV went down south, as did advertising.

    Freedom of expression is a cherished and valued fundamental right. Yet, certain news media outlets have often wielded it to cast aspersions, and run media trials and ended up portraying the accused as guilty, thus irking TV viewers even more. Then there are the high-decibel studio debates, which often end up with no conclusion except for some attention-grabbing visuals.

    Many a commentator, politician, socialite and influencer bemoan the dumbing down and degradation of TV news. As do a section of viewers.  Listen to what eye comfort and eyewear ecomm fim Lenskart, media head, Anupam Tripathi. has to say.

     “Negative programming on news channels is bound to affect a certain set of audience that is niche or more mature to an extent.”

    Berger Paints India, general manager – marketing, Sudhir Nair agrees that that the overly dramatised content catalysed viewers to  cut down on TV news during the pandemic, and it was the lack of new content that actually made them switch to digital and social media outlets for the latest. 

    So what is the way out? One way out is to present developments in a positive way, talk about the good that is going on in society and government, focus on how life is getting better, not worse, points out Tripathi.

    “Unlike the DD days when everyone in the family was glued to a television set for any form of content, the younger lot now has the option to switch to another screen. So if the news channels do not take up the challenge of making their programming more positive and interesting, they might lose this audience. It is important to remember that today the competition is not with other genres, it’s with every other device that is selling news,” adds Tripathi.
     
    Nair goes as far as to say that it’s about time that the TV news sector reinvents its programming and the way it approaches news stories. “it would be great if we could see more positive and inspiring stories,” he adds.

    According to most marketers, a news channel must also bear in mind that it too is a brand which has to take care of its goodwill and credibility and provide a safe environment for TV commercials.  In the past there have been examples where advertisers have either individually or collectively announced that they would refrain from advertising on channels that got into unnecessary controversies. Hence the importance of responsible programming.

    Hence, says a marketer, that it’s interesting that some news networks have announced that the new offerings from their stable will present news through a positive lens, not just a critical, doubting one.  Droom CMO Mohit Ahuja welcomes this trend, adding that “news media is among the top three advertising mediums because of its high reach and affinity among our target group.”

    That should be good news for those who are coming up with channels offering good news.

  • BARC Week 27 : STAR Plus and Sun TV slug it out for top slot

    BARC Week 27 : STAR Plus and Sun TV slug it out for top slot

    New Delhi: The Broadcast Council of India (BARC)’s week 27 viewership chart witnessed a close contest between STAR Plus and Sun TV, with the former emerging on top yet again in the All-India ratings.

    STAR Plus recorded a weekly average minute audience (AMA) of 2991.78, slightly ahead of south major Sun TV which clocked an AMA of 2708.41. The two channels were followed by STAR MAA, STAR Utsav and SONY SAB in that order for week 27 (3 July to 9 July).

    Colors found itself on the sixth spot with an AMA of 1990.56, followed by STAR Vijay, Colors Rishtey, Zee Telugu and Sony Pal. The list was yet again dominated by STAR India network. (Data: All India 2+)

    However, Colors performed much better in the mega cities especially Delhi where it clinched the top slot. Overall, STAR Plus led the viewership chart across mega cities, followed by Colors, Sun TV, SONY SAB and STAR Vijay. (Source: Mega Cities 2+)

    In the southern market, Sun TV continued to dominate the viewership ratings with an AMA of 2702.35, followed by STAR Maa, STAR Vijay, Zee Telugu and Zee Kannada.

    The scenario was slightly different in the regional markets. While STAR Pravah and Zee Marathi topped the list in Maharashtra/Goa, Zee Bangla remained most viewed in West Bengal, Zee Kannada in Karnataka, and STAR Utsav in Rajasthan, Uttar Pradesh and Uttarakhand, and Tarang in Odisha.