ITV

Tag: Vietnam

  • Vizeum to lead rebranding of BBC Knowledge to BBC Earth across Asia

    Vizeum to lead rebranding of BBC Knowledge to BBC Earth across Asia

    MUMBAI: Vizeum has been appointed to lead the launch of the BBC Earth channel across Asia.

     

    Consistent with BBC Worldwide’s global strategy BBC Knowledge was rebranded to BBC Earth on 3 October, 2015.

     

    In Asia, BBC Earth will be available in Cambodia, Hong Kong, Indonesia, Malaysia, Mongolia, Singapore, South Korea, Taiwan, Thailand and Vietnam. There is also a BBC Earth block in Japan on Wowow.

     

    For India, BBC Worldwide entered into a joint venture partnership with Multi Screen Media (MSM) to launch the channel of BBC Earth. The co-branded channel will be called Sony BBC Earth.

     

    “It’s fantastic to have been appointed to launch BBC Earth in Asia and to expand Vizeum’s global relationship with the BBC. We look forward to working with the team at the BBC to deliver incredible content to consumers across the region,” said Vizeum Asia Pacific MD Duncan Pointer.

     

    BBC Earth offers premium content, original commissions and a world beating pipeline of factual programmes that define the human experience, our planet and the wider universe. The channel will deliver awe inspiring programmes in the BBC’s well-known world class style.

     

    BBC Earth launched with Shark, the history of the ocean’s greatest predators.

     

    The new channel will also see the Asia premiere of The Hunt, within 24 hours of the UK telecast. The blue chip landmark series, narrated by Sir David Attenborough and executive produced by award-winning producer, Alistair Fothergill, explores the dramatic world of predation as never before, taking an intimate look at the remarkable strategies of hunters and the hunted, exploring the challenges animals face and the tactics they employ.

     

    Other programmes on the channel will include the series Life Below Zero, which follows the lives of hard-working people living off the grid in Alaska, Infested in which Dr Michael Mosley explores the bizarre and fascinating world of parasites by turning his body into a living laboratory and deliberately infesting himself with them, and Human Universe, in which rockstar turned nuclear physicist Professor Brian Cox explores our place in the universe.

  • Greymatter’s ‘The Remix’ makes it to Fresh TV’s ‘Top 25 Formats’

    Greymatter’s ‘The Remix’ makes it to Fresh TV’s ‘Top 25 Formats’

    MUMBAI: Greymatter Entertainment’s new music reality format The Remix is creating waves. The format, which has been produced by the Vietnam based Cattiensa and is aired at VTV3 in Vietnam, has been garnering not just television ratings, but also generating a lot of social media buzz.

     

    The ten episode show, in the first two weeks generated close to 43,000 discussions among viewers. Not only that, the live show has generated a 10 plus rating in Vietnam and close to 5.5 million views per episode on YouTube.

     

    The rising success and the uniqueness of the format has helped it in getting chosen by Fresh TV for the ‘Mip top 25 formats to watch out for.’

     

    “We had created the format two years ago, and Vietnam showed interest in it and thus got it first,” says Greymatter director Rahul Sarangi.

     

    Sarangi is overwhelmed as it is the first time an Asian format has made it to the Fresh TV top 25 format list. Talking about the format he says, “It is a music talent show, wherein the winner gets a million dollars and a chance to shoot with a record label. There are two performers in each team, wherein one sings while the other composes the music. There are four judges, who give a song of their choice to the performers, who then have to remake it and perform.”

     

    Every week sees an elimination, which comprises 50 per cent points from the judges and 50 per cent votes coming in through SMSes.

     

    “The interesting part of this show, unlike the others like X Factor, Got Talent etc is that it is Live and not deferred even by a second,” informs Sarangi.

     

    Another differentiator, according to Sarangi is that the entire set is a LED Box, which changes with the mood of the song. “The set is customized and sees a changed setting and graphics along with the songs,” he says.

     

    This $2 million property airs two hours of programming per episode. “We are the format owners of the show and have done the set designing, the graphics and the whole packaging of the reality programme, the finale of which will be aired on 12 April,” informs Sarangi.

     

    The format has also been sold to a French production house. “The format has become a big success and we are in talks with production houses from Australia, Philippines, Indonesia and the US who have shown interest in the format,” he adds.

     

    Sarangi opines that it is time that Indian broadcasters too get into airing live reality shows. “We are always working towards global ideas and would like to bring these ideas to India as well,” concludes Sarangi.  

     

  • Vietnam in View 2014 Emerging Market focus of Next CASBAA

    Vietnam in View 2014 Emerging Market focus of Next CASBAA

    MUMBAI: CASBAA is bringing into focus the dynamic Vietnamese multichannel TV landscape at Vietnam in View 2014, a special market forum taking place on Thursday 11 September at the Hotel de l’Opera in Hanoi.

     

    “As the engine room of global pay-TV growth, the Asia Pacific has a number of markets with huge room for expansion – and none more so than Vietnam,” said Christopher Slaughter, CEO, CASBAA. “With over 42 per cent of the population below the age of 25 and an improving standard of living, the climate is ripe for continuing multichannel TV growth – with the right conditions.”

     

    A country of vast potential and promise, Vietnam’s economic expansion over recent years has seen impressive growth in the country’s pay TV services, now available on cable, digital terrestrial, satellite, IPTV and mobile platforms. However, with total TV households at 20.3 million and pay-TV penetration at 61 per cent (12.4 million households), there are still opportunities for the multichannel TV industry in the country.  

     

    To shed some light on the current situation in Vietnam and what the future may hold for the broadcasting industry, CASBAA has assembled a top-tier roster of speakers representing both local and international businesses including 21st Century Fox, VTV, HTV, Dream Field Studio (HTV3), FOX International Channels, K+/VSTV, Le Media Studio, Lightning International, MyTV, Q.net, Scripps Networks International, Thao Le Entertainment, VNPayTV Association, and many others.

     

    Starting with an in-depth market overview, the Vietnam in View 2014 programme will cover topical issues such as regulation and reform, content production, bundles and packages, intellectual property rights, monetizing OTT and more. Apart from the informative keynote speeches and panel discussions, the event will also provide ample opportunities for delegates to network and create new business connections.

     

    For more information about Vietnam in View 2014 and to register for tickets, please visit http://www.casbaa.com/events/events-calendar/details/469-vietnam-in-view-2014.

     

    Vietnam in View 2014 is presented in association with VTVCab and is made possible by the generous participation of Presenting Sponsor TV5MONDE and Supporting Sponsor Tata Communications.

  • WPP’s XM Asia to buy majority stake in Sofresh

    WPP’s XM Asia to buy majority stake in Sofresh

    MUMBAI: WPP’s wholly owned operating company, XM Asia, a JWT company, has agreed to acquire a majority stake in Sofresh, a digital creative agency in Vietnam.

     

    Sofresh, co-founded in 2007 by Ly Viet Vu and Justin Cohen, develops digital strategy, digital creative ideas and marketing campaigns across multiple digital channels, including social media, mobile and the web. The company also designs and builds e-commerce platforms, customer relationship management (CRM) systems and in-store digital installations.

     

    Sofresh works with a range of local and global clients, including Diageo, GSK, Kinh Do, Techcombank and Unilever. Sofresh had revenues of VND 35.7 billion for the year ending 31 December 2013, with gross assets of VND 30.1 billion, as at the same date. The company employs 85 people.

     

    The acquisition marks a further step towards WPP’s declared goal of developing its networks in fast-growth markets and sectors and continues WPP’s strategy of strengthening the Group’s capabilities in digital media. This was an announcement was made in a statement published on the company’s official website.

     

    Sofresh marks WPP’s third acquisition in Vietnam in seven months. In Vietnam, WPP companies (including associates) generate revenues of about $80 million and employ approximately 1,000 people.

    In Asia Pacific, the Group (including associates) generates revenues of $ 5 billion and employ over 48,000 people. Globally, WPP’s digital revenues were over $ 6.0 billion in 2013, representing almost 35 per cent of total Group revenues of $ 17.3 billion. WPP is targeting at least 40-45 per cent of revenues to come from each of fast-growth markets and new media over the next five years.

  • Indian films in Festival of India in Lao PDR and 3 other south east Asian countries

    Indian films in Festival of India in Lao PDR and 3 other south east Asian countries

    NEW DELHI: Selected films from Bollywood are part of a three-day Festival of India in Lao Peoples Democratic Republic inaugurated today by the Lao Minister for Information, Culture and Tourism Dr. Bosengkham Vongdara and Indian’s Culture Secretary Ravindra Singh in the capital city of Vientiane at the National Cultural Hall. 

    Speaking on the occasion, Singh said the Festival of India in Lao PDR would encourage people to increase India’s cultural ties with the south east Asian countries and deepen the historical bonds. He thanked the Lao Authorities for contributing towards the development of the Nalanda University. The South Zone Cultural Centre is the nodal agency for conducting the event. 

     

    Official level delegation talks were also held on a wide range of subjects between the two countries. The Indian side was led by Singh while the deputy prime minister and foreign minister Dr. Thongloun Sisoulith led the delegation of Lao PDR. 

    Indian Ambassador to Lao PDR Gururaja Rao said that the talks were cordial and constructive and India and Laos would seek to sign the Cultural Exchange Program in the coming days as also enhance people to people contact efforts. 

     

    Selected films of Bollywood would also be presented in the Festivals of India to be held in Cambodia, Vietnam and Myanmar.

     

    The films include Jodha Akbar, Dil Chahta Hai, Hum Dil De Chuke Sanam etc. The film festival would be presented by the Information and Broadcasting Ministry.

     

    They will be part of the Festival being organised by the Culture Ministry. The Festivals of India in Cambodia would be held from 14 to 19 February. The Festivals of India in Vietnam will be held from 6 to 15 March and in Myanmar from 17 to 21 March.

     

    The Indian delegation to the Festivals of India led by Culture Secretary Ravindra Singh will have artiste delegation of 75 artistes.

     

    The two festivals would also comprise a Dance Festival of Classical Dance on Ramayana; a Buddhist Exhibition Dhamma Darshan presented by the Nava Nalanda Mahavihara; a Buddhist Mahotsava by the Central Institute of Himalayan Culture Studies in Dahoo, Arunachal Pradesh; a Food Festival by the Tourism Ministry; and aMehendi Art and Yoga festival by artists from the South Zone Cultural Centre and Yoga teachers from the Department of Ayush.

  • Launch TVC of Gionee in India

    Launch TVC of Gionee in India

    MUMBAI: Launch TVC of Gionee in India.

    1. Company Background: 
    Established in 2002, Gionee is a technology driven company engaged in mobile device Design, R&D and Manufacturing. In 2005 Gionee adopted the forward integration strategy to do business in its own brand in markets across the globe. Gionee is known for bringing quality, innovative products with world class standards which have today helped them to be no 2 in mainland China by selling over 23 million units annually. The brand has a strong presence in the Middle East, Northern Africa, Vietnam, Taiwan, Myanmar, Thailand and they recently entered the Indian market.

    2. Creative Strategy:
    Living Life and Enjoying Life.
    Technology makes us experience wonderful things in life and the ELIFE E6 takes it to a whole new experiential level. With its own research and development facility, Gionee leverages top notch engineering skills to constantly innovate and manufacture one of its kind hardware. Thus, in a marketplace saturated with every company harping upon its software features, Gionee takes the leap with hardware that excites and engages the user. Features that enable us to experience the joy of life and help us do more with less.

    The TV commercial encapsulates various unique hardware features in an interesting visual story. Each of the sequences is designed to inspire Awe, Wonder and a sense of Discovery. It takes the viewer beyond reality and takes them into a surreal wonderland. Unfolding a larger than life picture. Be it the One Glass Solution, DTS Sound, 1.5 GHz Quad Core Processor, Unibody design or the never before 5MP front camera. The Elife E6 enables us to experience beyond normal, beyond the ordinary. Living much more than usual. Enjoying life to the hilt.Doing more. With less.

    According to Mr.Arvind.R. Vohra, Managing Director, Syntech Technology India, the whole idea behind this launch TVC is to go and talk about the hardware supremacy of the product. Our objective for Gionee was clearly to reach to the consumers at the national level so strategically we decided to push the phone through the hardware route. Because to enjoy the software features we need to have the right hardware to blend and give a world class experience.
    The Partner & Director of Brand Curry Communication Mr.Ratno Rudra, who worked on this massive campaign said that the creative strategy was to set up the user pay off arising out of hardware – unique life experiences that the handset promises, an empowerment that allows a sense of discovery, uninhibited. Mobile phone market is witnessing high –decibel advertising where every brand is trying to outshout the next one with new promises and different value propositions. We attempted a freshness in execution strategy away from the cluster of hard working propositions and hence this communication with symbolism. Our team believed that Surreal in the world of ultra -real should stand out and make consumer notice the communication.

    4. Date when TVC is going on air and for how long
    23 October and is a 5 week campaign

    http://www.youtube.com/watch?v=MsA67z_qucs
    3. Agency team credits/Production house/Name of film director
    TEAM BRAND CURRY /Kiss Films / Juan Jaramillo

  • Big Brother enters Vietnam

    Big Brother enters Vietnam

    MUMBAI: Endemol has sold Big Brother into Vietnam for the first time, with VTV commissioning 65 episodes to air later this year.

     

    The local version will run over nine weeks on VTV6. In total, more than 20 series of Big Brother will air this year in more than 70 countries, including the US, the UK, Spain, Israel, Latin America, CEE, Asia and Africa.

     

    Endemol managing director of Asian operations Fotini Paraskakis commented: “Big Brother continues to be an unstoppable blockbuster more than a decade since it first launched. Following the format’s proven success in other Asian territories we are proud to be bringing it to Vietnam for the very first time and we’re in no doubt that VTV6’s audience will love it.”

  • New Adventure travel series ‘Freedom Riders Asia’, Celebrating man and motorcycle on the move, debuts on ESPN India on 19 may

    New Adventure travel series ‘Freedom Riders Asia’, Celebrating man and motorcycle on the move, debuts on ESPN India on 19 may

    MUMBAI: Well-known motorcycle adventurer Charley Boorman rides onto screens in Asia with the debut of Freedom Riders Asia, a six-part adventure travel series celebrating man and motorcycle on the move across six Asian countries. A premiere screening held today in Kuala Lumpur, Malaysia, showcased the first episode of the series that was shot in Malaysia, which will be aired on Sunday 19 May 2013 on ESPN India at 2100 HKT.

    Conceptualised and developed by FOX One Stop Media, the integrated sales arm of FOX International Channels (FIC), News Corporation’s international multi-media business, in close collaboration with global lubricants brand Shell Advance Motorcycle Oil, Freedom Riders Asia sees Charley Boorman, one of the world’s most renowned and recognised bikers, embark on a journey to explore the colourful biking landscapes of Malaysia, Indonesia, India, Vietnam, Thailand and the Philippines.

    From picking tea leaves on the hillside plantations of India, to surfing the legendary waves of Bali’s black sand beaches, Charley meets local biking communities and incredible personalities along the way who show him the delights of each city and the way of life from the back of a motorcycle. In each episode, Charley immerses himself in each country’s unique biking culture, quite often with surprising results.

    In the debut Malaysia episode, viewers will get to see Charley learn the important role the motorcycle plays for many individuals in their daily lives along with taking on a challenge with a well-known local biking personality that will see him fighting for his very reputation!

    Kar-Tai Koh, Shell Advance Global Brand Manager, said: “After six months of hard work and a truly collaborative effort, I am extremely proud of the outcome of Freedom Riders Asia. We really wanted the series to be about celebrating and connecting bikers around Asia; and who better to help us achieve this than Charley Boorman? This is part of Shell Advance’s efforts to empower bikers to experience more freedom on the road in their day-to-day lives and enjoy every ride. I would like to thank FOX for this great working opportunity, our featured local guests as well as all relevant parties involved in making this show possible.”

    Simeon Dawes, Senior Vice President, Advertising Sales and Partnerships, Asia Pacific & The Middle East, FOX One Stop Media said, “One of the objectives of this unique programme is to showcase the diversity of Asia through its different motorcycling cultures, and I believe Freedom Riders Asia has done exactly that, while shedding light on how integral the motorcycle is to the daily lives of so many. This truly has been an exciting collaboration with Shell Advance, and I hope that audiences across Asia will enjoy watching this series as much as we had in making it!”

    He continued, “FOX SPORTS is committed to bringing motor sports fans across Asia the most comprehensive line-up of premier action from around the globe and the region with the live coverage of events such as MotoGP and Superbike World Championships. Freedom Riders Asia is another such initiative that provides fans a unique dimension about motor sports from beyond the motorcycle racing scene.”

    Charley Boorman said: “What I loved most about the Freedom Riders Asia experience was the opportunity to meet locals with larger-than-life characters and ride with passionate bikers in a completely different part of the world. This is indeed a bike trip of a lifetime that I will always remember. The first episode is as exciting as the next, and I hope that the audience in Asia will stay close and enjoy the series as they experience Asia with me!”

    The airing schedule* is as follows:

    Episodes
    Date
    ESPN India
    Ep 1    Malaysia    19 May    16:00
    Ep 2    Philippines    25 May    16:00
    Ep 3    Indonesia    2 June    16:00
    Ep 4    India    9 June    16:00
    Ep 5    Vietnam    16 June    16:00
    Ep 6    Thailand    23 June    16:00
    *Note that there will be three repeats for each episode. Refer to http://tv.foxsportsasia.com/ for repeat schedule.

    Keeping in mind fans desire to deep dive into their favorite sports, a special digital initiative in form of the Shell Advance YouTube page (http://www.youtube.com/user/shelladvance) has been set up where fans can catch exclusive content such as very interesting behind the scenes clips as well as catch up on any missed episodes.

    To reach out to a larger audience base across different demographics and genres, Freedom Riders Asia is being promoted extensively across Fox International Channels Asia’s family of channels such as FOX, National Geographic and FX

  • Yahoo! India MD Arun Tadanki calls it quits

    Yahoo! India MD Arun Tadanki calls it quits

    MUMBAI: Yahoo! India and Southeast Asia MD Arun Tadanki resigned from his post.

    Serving his notice period, Tadanki will continue to be with the company till June.

    Tadanki was with Yahoo! for the last three years and has been credited for driving a sixfold growth of Yahoo! mobile-users in India. He has worked for 11 years in CEO roles for APAC/ Emerging Markets regions at multinational Internet companies.
     
    He had joined Yahoo! in 2009 where, as Managing Director, Yahoo! India and Southeast Asia (Singapore, Malaysia, Vietnam, Philippines, Indonesia & Thailand), he had the mandate to expand and consolidate business, building on Yahoo!’s leading market position in this region.

    Prior to joining Yahoo!, he had worked for seven years at Monster.com where he was president (Asia-Pacific & Middle East).

  • Thailand’s Chuo Senko enters India via JV with DDB Mudra

    MUMBAI: Thailand‘s media communications group Chuo Senko (Thailand) Public Company Limited is entering India through a joint venture company with DDB Mudra Group.

    The two agency networks have floated an entity named Chuo Senko India Co Ltd, 49 per cent of which will be owned by DDB Mudra and 51 per cent by Chuo Senko (46 per cent through Chuo Senko and five per cent through Ad India Ltd).
    Incidentally, this is DDB Mudra Group‘s first joint venture as it plans to aggressively expand its business in India. Omnicom has 51 per cent stake in DDB Mudra while the remaining 49 per cent is held by Mudra.

    Chuo Senko has invested Rs 5 million for its equity stake in ChuoSenko India.
    The JV company has been formed with the intention of launching agencies and firms in the business of advertising, public relation, media, shop decoration and other related advertising services.
    Sources said an announcement of the first agency under this JV company will be made as soon as by the end of this month. When contacted, both Chuo Senko and DDB Mudra did not respond to repeated mails and calls.
    For DDB Mudra, this deal means tapping into a larger pool of clients. In 2012, the group grew organically with accounts like Ashok Leyland, Adidas, Amway, Bank of Baroda, Carrier Midea and Castrol among others.

    Starting in 1963 as a total solution advertising agency in Japan and later shifting its centre of operations to Thailand, Chuo Senko has taken the joint venture route to expand in other Asian markets. It currently has presence in four South East Asian markets apart from Thailand – Vietnam, Malaysia, Cambodia and Indonesia.
    In November 2012, the agency formed a business alliance with Japanese agency Daiko Advertising in a bid to expand into the larger markets of the region. Under this business alliance, Chuo Senko enables Daiko to meet wide variety of client needs by utilising six offices of Chuo Senko in Southeast Asia, besides existing Daiko offices, three in China, two in Vietnam, and one each in Taiwan and India. Meanwhile, Chuo Senko will be able to support its existing clients’ business development in both the Chinese and the Japanese market, utilising the Daiko network in Japan and overseas.
    Chuo Senko has clients like Honda, Hitachi, Bangkok Tokyo Department Store, Thanachart Bank Public Company, Epson, and Wan Thai Food Industry.