ITV

Tag: Vietnam

  • Multichannel TV, digital video growing in Myanmar: CASBAA report

    Multichannel TV, digital video growing in Myanmar: CASBAA report

    MUMBAI: Multichannel TV and digital video markets continue to grow exponentially in Myanmar. Around 12 months ago, the TV household penetration touched 5.8 million homes, or 55%.

    Nationally pay-TV connections amounted to 12% of total households. Within the traditional TV market, there are signs of rapid expansion. In
the free-to-air (FTA) sector, the number of channels increased fivefold from four networks in between 2009 and 2015.

    Meanwhile, multichannel-TV investment continues apace, including plans by several pay-TV providers to localize and improve and programming, expanding their reach through more extensive distribution investment supporting less complexity during the subscription and renewal processes.

    Asia Pacific multichannel TV association CASBAA today released its exclusive, members-only “Myanmar in View” report on the fast-evolving multichannel market in Myanmar, one of the world’s most dynamic media and telecoms economies.

    The “Myanmar in View 2017” report was released at the opening of CASBAA’s “Essential Building Blocks for Multichannel TV in Myanmar, Vietnam, Cambodia & Laos” spotlight conference in Singapore on 5 December.

    “Even as Myanmar experiences roller coaster political events, the multichannel TV and digital video markets continue to grow exponentially,” said Christopher Slaughter, CASBAA CEO. “According to our analysis and that of many economists and infrastructure specialists, Myanmar continues to experience high economic growth with the continued liberalization of the economy, moving towards becoming a free market and welcoming foreign direct investment as well as foreign firms.” Nevertheless, the CASBAA Report also notes that “Myanmar continues to suffer from inadequate infrastructure such as the lack of electricity and proper roads, although it has begun upgrading its infrastructure.” “Although Myanmar’s TV market stats reflect continued under-development within the broader economy they only highlight great medium-term opportunity for our sector,” said Slaughter.

    Meanwhile, multichannel-TV investment continues apace, including plans by several pay-TV providers to localize and improve and programming, expanding their reach through more extensive distribution investment supporting less complexity during the subscription and renewal processes.

    According to CASBAA, competition in the pay-TV sector will intensify as existing operators improve their service propositions and new players enter the market. However, while TV adspend has grown rapidly (US$120 million in 2015, up 31% since 2009) widespread piracy from “overspill” satellite dishes may dampen growth in the pay-TV industry.

    Through unregistered satellite services, viewers are able access more channels at significantly lower prices than that charged by Myanmar pay-TV players. Pirated DVDs of international movies and drama, which are widely available in urban areas, also dampen growth of the pay-TV market. “Unfortunately, there is a lack of concerted effort to tackle piracy issues in the country,” said Slaughter.

  • Multichannel TV, digital video growing in Myanmar: CASBAA report

    Multichannel TV, digital video growing in Myanmar: CASBAA report

    MUMBAI: Multichannel TV and digital video markets continue to grow exponentially in Myanmar. Around 12 months ago, the TV household penetration touched 5.8 million homes, or 55%.

    Nationally pay-TV connections amounted to 12% of total households. Within the traditional TV market, there are signs of rapid expansion. In
the free-to-air (FTA) sector, the number of channels increased fivefold from four networks in between 2009 and 2015.

    Meanwhile, multichannel-TV investment continues apace, including plans by several pay-TV providers to localize and improve and programming, expanding their reach through more extensive distribution investment supporting less complexity during the subscription and renewal processes.

    Asia Pacific multichannel TV association CASBAA today released its exclusive, members-only “Myanmar in View” report on the fast-evolving multichannel market in Myanmar, one of the world’s most dynamic media and telecoms economies.

    The “Myanmar in View 2017” report was released at the opening of CASBAA’s “Essential Building Blocks for Multichannel TV in Myanmar, Vietnam, Cambodia & Laos” spotlight conference in Singapore on 5 December.

    “Even as Myanmar experiences roller coaster political events, the multichannel TV and digital video markets continue to grow exponentially,” said Christopher Slaughter, CASBAA CEO. “According to our analysis and that of many economists and infrastructure specialists, Myanmar continues to experience high economic growth with the continued liberalization of the economy, moving towards becoming a free market and welcoming foreign direct investment as well as foreign firms.” Nevertheless, the CASBAA Report also notes that “Myanmar continues to suffer from inadequate infrastructure such as the lack of electricity and proper roads, although it has begun upgrading its infrastructure.” “Although Myanmar’s TV market stats reflect continued under-development within the broader economy they only highlight great medium-term opportunity for our sector,” said Slaughter.

    Meanwhile, multichannel-TV investment continues apace, including plans by several pay-TV providers to localize and improve and programming, expanding their reach through more extensive distribution investment supporting less complexity during the subscription and renewal processes.

    According to CASBAA, competition in the pay-TV sector will intensify as existing operators improve their service propositions and new players enter the market. However, while TV adspend has grown rapidly (US$120 million in 2015, up 31% since 2009) widespread piracy from “overspill” satellite dishes may dampen growth in the pay-TV industry.

    Through unregistered satellite services, viewers are able access more channels at significantly lower prices than that charged by Myanmar pay-TV players. Pirated DVDs of international movies and drama, which are widely available in urban areas, also dampen growth of the pay-TV market. “Unfortunately, there is a lack of concerted effort to tackle piracy issues in the country,” said Slaughter.

  • Cherry Lu and Kelvin Ko are new sales managers at Keshet International

    Cherry Lu and Kelvin Ko are new sales managers at Keshet International

    MUMBAI: Keshet International (KI) has hired Cherry Lu and Kelvin Ko as new sales managers taking advantage of the company’s momentum in recent months which has seen it close deals in China, India, Vietnam and Thailand. . The two will report to KI’s Asia head Gary Pudney.

    Talking about the hires, Pudney said, “We are very pleased to welcome Cherry and Kelvin on board as we continue to grow our operations in Asia. Their dynamic experience and understanding of the region’s rich content industry makes us well-positioned to further build on our success.”

    Lu was previously head of International projects at Beijing Century Media, leading her to work on the Chinese edition of KI’sinteractive talent show Rising Star. She was responsible for coordinating international TV format acquisitions and productions. She brings her wealth of experience working with local Chinese broadcasters and her understanding of the local TV IP trade market to her new role. Based in Beijing, Lu will champion the KI catalogue and identify commercial opportunities for acquisitions and co-development deals across the region including China, Taiwan and Mongolia.

    Ko has over 15 years of content, sales and distribution experience and was previously TV Sales manager at Hit Entertainment, part of the Mattel Group. Based in Hong Kong, he will leverage his experience and strong relationships with Asian broadcasters, distributors and digital platforms to support and grow KI’s business across Asia including Vietnam, Thailand, Malaysia, Indonesia and the Philippines.

    KI has also licensed a number of its hit formats and premium dramas across Asia and has also announced the Indian remake of its drama format, Prisoners of War with Star Plus.

    The second 12 episode season of its children’s singing format Master Class, produced locally by 3C Media, has just finished airing on Beijing Satellite TV and Sichuan Satellite TV. KI Asia has also closed deals for the show in Vietnam (TTN Media Corp.), its branded entertainment car game show Trade Upin China (CCTV-2) and its original variety game show Who’s On Top in Indonesia (RCTI). RCTI is also home to series two of KI’s interactive talent show Rising Star which will air this Winter.

    The production house is actively acquiring content from the region and staffing up its local operations.

  • Cherry Lu and Kelvin Ko are new sales managers at Keshet International

    Cherry Lu and Kelvin Ko are new sales managers at Keshet International

    MUMBAI: Keshet International (KI) has hired Cherry Lu and Kelvin Ko as new sales managers taking advantage of the company’s momentum in recent months which has seen it close deals in China, India, Vietnam and Thailand. . The two will report to KI’s Asia head Gary Pudney.

    Talking about the hires, Pudney said, “We are very pleased to welcome Cherry and Kelvin on board as we continue to grow our operations in Asia. Their dynamic experience and understanding of the region’s rich content industry makes us well-positioned to further build on our success.”

    Lu was previously head of International projects at Beijing Century Media, leading her to work on the Chinese edition of KI’sinteractive talent show Rising Star. She was responsible for coordinating international TV format acquisitions and productions. She brings her wealth of experience working with local Chinese broadcasters and her understanding of the local TV IP trade market to her new role. Based in Beijing, Lu will champion the KI catalogue and identify commercial opportunities for acquisitions and co-development deals across the region including China, Taiwan and Mongolia.

    Ko has over 15 years of content, sales and distribution experience and was previously TV Sales manager at Hit Entertainment, part of the Mattel Group. Based in Hong Kong, he will leverage his experience and strong relationships with Asian broadcasters, distributors and digital platforms to support and grow KI’s business across Asia including Vietnam, Thailand, Malaysia, Indonesia and the Philippines.

    KI has also licensed a number of its hit formats and premium dramas across Asia and has also announced the Indian remake of its drama format, Prisoners of War with Star Plus.

    The second 12 episode season of its children’s singing format Master Class, produced locally by 3C Media, has just finished airing on Beijing Satellite TV and Sichuan Satellite TV. KI Asia has also closed deals for the show in Vietnam (TTN Media Corp.), its branded entertainment car game show Trade Upin China (CCTV-2) and its original variety game show Who’s On Top in Indonesia (RCTI). RCTI is also home to series two of KI’s interactive talent show Rising Star which will air this Winter.

    The production house is actively acquiring content from the region and staffing up its local operations.

  • Turner launches Boomerang on Pops Kids in Vietnam

    Turner launches Boomerang on Pops Kids in Vietnam

    MUMBAI: Turner has entered into a partnership with Pops Worldwide to launch its Boomerang brand on the popular POPS Kids non-linear platform in Vietnam.

    Turner in Southeast Asia MD Phil Nelson  said,  “This partnership is another landmark in the ongoing expansion of the Boomerang brand within this region. The service will offer world-class content, on-demand, to millions of consumers in Vietnam on the POPS Kids, platform that is familiar and easy to use.”

    “We are excited to partner with Turner to bring Boomerang – with its portfolio of well-loved characters – to POPS Kids, Vietnam’s premier kids’ education and entertainment destination with almost 400 million views,” commented Pops Worldwide, founder and CEO Esther Nguyen.

    “This is another step in our goal to build the leading premium digital entertainment network in Southeast Asia. We will be working on all aspects of Boomerang’s digital video content: from programming, localization, marketing, distribution to monetization. With this partnership, everyone in Vietnam can have greater access to family-friendly content on POPS Kids.”

    Boomerang, which Turner rebranded globally in late 2014, is an all-animation, kids-targeted network, with a line-up of world-famous cartoon characters from shows such as: The Powerpuff Girls, Ben 10, Foster’s Home for Imaginary Friends and Dexter’s Laboratory. It is known for its line-up that is ideally suited to a safe, family co-viewing experience. On POPS Kids, the programming will be exclusively in Vietnamese and will be available from April 1, 2016, with a special preview scheduled for March 31.

    The agreement follows substantial recent distribution growth for Boomerang in Asia, notably in Thailand where the local offering is available in 15 million homes and has been the number one kids’ TV channel by a considerable margin since its launch in 2013.

     

  • Turner launches Boomerang on Pops Kids in Vietnam

    Turner launches Boomerang on Pops Kids in Vietnam

    MUMBAI: Turner has entered into a partnership with Pops Worldwide to launch its Boomerang brand on the popular POPS Kids non-linear platform in Vietnam.

    Turner in Southeast Asia MD Phil Nelson  said,  “This partnership is another landmark in the ongoing expansion of the Boomerang brand within this region. The service will offer world-class content, on-demand, to millions of consumers in Vietnam on the POPS Kids, platform that is familiar and easy to use.”

    “We are excited to partner with Turner to bring Boomerang – with its portfolio of well-loved characters – to POPS Kids, Vietnam’s premier kids’ education and entertainment destination with almost 400 million views,” commented Pops Worldwide, founder and CEO Esther Nguyen.

    “This is another step in our goal to build the leading premium digital entertainment network in Southeast Asia. We will be working on all aspects of Boomerang’s digital video content: from programming, localization, marketing, distribution to monetization. With this partnership, everyone in Vietnam can have greater access to family-friendly content on POPS Kids.”

    Boomerang, which Turner rebranded globally in late 2014, is an all-animation, kids-targeted network, with a line-up of world-famous cartoon characters from shows such as: The Powerpuff Girls, Ben 10, Foster’s Home for Imaginary Friends and Dexter’s Laboratory. It is known for its line-up that is ideally suited to a safe, family co-viewing experience. On POPS Kids, the programming will be exclusively in Vietnamese and will be available from April 1, 2016, with a special preview scheduled for March 31.

    The agreement follows substantial recent distribution growth for Boomerang in Asia, notably in Thailand where the local offering is available in 15 million homes and has been the number one kids’ TV channel by a considerable margin since its launch in 2013.

     

  • JWT bags creative duties of Vietnam’s first international DTH company

    JWT bags creative duties of Vietnam’s first international DTH company

    MUMBAI: Vietnam’s satellite television operator VSTV/K+ has named J. Walter Thompson as its creative agency of record in Vietnam after a recently concluded multi-agency pitch.

     

    VSTV/K+ is a joint venture between state-owned VTV and Canal+ Overseas, a wholly-owned subsidiary of Canal+ Group of France.

     

    A total of three agencies were invited for this pitch, which was overseen by VSTV/K+ team from Vietnam and representatives from Canal+ Overseas.

     

    K+ entered the Vietnam market in 2009 as a DTH pioneer with exclusive English Premier League content. Since then it has garnered a subscriber base of more than 800,000.

     

    By using direct to home and advanced technologies, K+ brings quality national level satellite TV service to Vietnamese households via SD and HD set-top-boxes at competitive prices, offering 4 K+ premium and exclusive channels, up to 130 SD channels and 10 HD channels across genres: sports, movies, general entertainment, news, music, and documentaries.

     

    VSTV/K+ COO and CFO Frederic Berardi said, “Whilst K+ has made a name in the Vietnam television space, our brand now needs to take the high ground as an entertainment hub for Vietnamese homes via exclusive, premium content. JWT demonstrated to us strong understanding of the big picture, the road map and they combined that with an entrepreneurial mentality, so essential as we seek to drive change in a fast evolving market.”

     

    As part of the restage program, K+ has been enriching the content on its four exclusive channels with key investments in 2015. This includes strategic partnerships with leading film studios, BHD (Vietnam) and CJ (Korea) to beam latest Vietnamese movies into Vietnamese homes, only few months after their release in cinema. Another one is the exclusive acquisition of ATP World Tour series for the next three seasons (2016/2017/2018) which has just been announced.

     

    JWT Vietnam CEO Saby Mishra, who led the pitch effort, added, “For J. Walter Thompson this is a real honor to work with the country’s premier broadcasting venture. We are excited about the opportunity to work with the VSTV/K+ team and pioneer a true premiumization inflection-point in a broadcast market where free-to-air analogue terrestrial has been the norm for long.”

     

    “The challenges of digital switchover will however vary significantly across ASEAN region, depending on market conditions. In case of Vietnam, its 23 million TV households in a population of 90 million, is showing an appetite for quality content so we believe that there is now headroom for creating a mass-premium segment via exclusive content, smart value propositions, branding and creativity,” Mishra said.

  • Internet advertising to takeover television by 2018: forecasts ZenithOptimedia

    Internet advertising to takeover television by 2018: forecasts ZenithOptimedia

    MUMBAI: India, Indonesia and Philippines emerge as hot spots of ad spend growth as per ZenithOptimedia’s Advertising Expenditure Forecast of December 2015. These are the only three markets in which adspend is growing at double-digit annual rates . Between 2015 and 2018 the report estimates Philippines to expand by USD 1.2 billion dollars at growth rate of 13% a year, while’s India’s ad spends will increase to USD 3 billion also at 13% a year.

    Indonesia is expected to show the biggest growth at 17 % a year, touching USD 4.1 billion.

    Calling it Fast Track Asia bloc comprising of China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnam, the report further mentions that ad expenditure in Fast-track Asia will  grow at 8.9% in 2015, and at an average rate of 8.4% a year between 2015 and 2018, down from 14.7% a year between 2009 and 2014.

    Having said that, even with their growth rates slowing down China will continue to be one of the biggest contributor to the global ad spends which is estimated to reach USD 579 billion at a growth rate of 4.7 % by 2016. Between 2015 and 2018, China is expected to contribute 24 percent of the global  ad expenditure only preceded by the US at 26 percent. The UK comes third, contributing 7%, and Indonesia fourth, contributing 5%. Not to mention, the top five of the ten biggest contributor to the global ad expenditure is expected to come from the Fast Track Asia countries, by 2018. Overall, rising markets will contribute 54% of additional ad expenditure between 2015 and 2018, and to increase their share of the global market from 37% to 39%.

    “Growth of the global ad market is being driven by advances in technology, especially mobile and programmatic tech,” said Steve King, ZenithOptimedia Worldwide CEO Steve King. “But television remains by far the most important channel for brand communication, and online video, its digital offshoot, is increasing the audiovisual share of global display advertising.”

    The report also singles out internet to become the most preferred medium of advertising with internet advertising command 36.6 per cent of global advertising, overtaking the current largest advertising medium, television by 2018. Looking at the ad market as a whole, television’s share peaked at 39.7% in 2012, and is estimated at 37.7% in 2015, before falling back to 34.8% by 2018.

    The report highlights paid search as one of the key reasons for televisions loss of adspend share. Paid search is essentially a direct response channel (together with classified), while television is the pre-eminent brand awareness channel which is expected  to remain so for many years to come.  Television offers unparalleled capacity to build reach, while online video offers pinpoint targeting and the potential for personalisation of marketing messages. Both are powerful tools for establishing brand awareness and associations. As per the report, television will account for 44.7% of display expenditure  in 2015, and 42.9% in 2018.

    Within internet advertising, mobile advertising will emerge as the leading platform with it overtaking desktop and accounting for 50.2% of all internet advertising.

    Mobile advertising will total USD 114 billion in 2018, up from USD 50 billion in 2015. Moreover, according to the report, mobile advertising is responsible for almost all of the growth in global adspend. The report forecasts  it to grow at an average rate of 32% a year between 2015 and 2018, and to contribute 87% of all of the new ad money added to the global market during these years.

  • TVF & AIB triumph at WebTV Asia awards

    TVF & AIB triumph at WebTV Asia awards

    MUMBAI: They are probably the most innovative of digital content creators in India. And they have a cult following nationally, which is to be seen. And both TheViralFever and All India Bakchod (AIB) received recognition for their content initiatives at the inaugural WebTVAsia Awards 2015, which took place on 23 October, 2015 night at the Sunway Pyramid Convention Center in Petaling Jaya, Malaysia.

     

    While TheViralFeverVideo channel took home India’s most popular online video channel, AIB’s take on ‘Alia Bhatt – Genius of the Year’ special pocketed the most popular India video award.

     

    The ceremony had a star-studded attendance from Asia’s best digital content creators. For the first time ever, the region’s online video stars were awarded several recognitions including top honours in The Most Popular Channel and Most Popular Video awards for each of the participating nation’s best, with top video contents in China, Hong Kong, India, Indonesia, Japan, Korea, Philippines, Singapore, Taiwan, Thailand, Vietnam and Malaysia.

     

    Eight more awards completed the first ever recognition for digital creators in Brand of the Year, Digital Campaign of the Year, Freaking Awesome Video of the Year, Channel of the Year, Song of the Year, Breakout Artiste of the Year and the Spirit of Mankind award.

     

    Below is the full list of 2015 WebTVAsia Awards winners:

     

    Malaysia’s Most Popular Channel: JINNYBOYTV

     

    Malaysia’s Most Popular Video: Namewee – High Pitched

     

    Korea’s Most Popular Channel: YD Gaming Channel

     

    Korea’s Most Popular Video: Awesome Haeun – Shake It

     

    Japan’s Most Popular Channel: Hikakin

     

    Indonesia’s Most Popular Channel: Lastday Production

     

    Indonesia’s Most Popular Video: LINE – Ada Apa Dengan Cinta

     

    India’s Most Popular Channel: THEVIRALFEVERVIDEOS

     

    India’s Most Popular Video: All Indian Bakchod – Alia Bhatt – Genius of the Year

     

    Vietnam’s Most Popular Channel: BB&BG Entertainment

     

    Vietnam’s Most Popular Video: DAMtv – Chau Hoan Cua Chong (Hoan Chau Cong Chua Parody) – Official

     

    Singapore’s Most Popular Channel: WAHBANANA

     

    Singapore’s Most Popular Video: Jian Hao – Past vs Present: Teenagers

     

    Hong Kong’s Most Popular Channel: GEMBLOG

     

    Hong Kong’s Most Popular Video: FHPRODUCTIONK – One Day

     

    Thailand’s Most Popular Channel: BIE THE SKA

     

    Thailand’s Most Popular Video: FEDFECLIP – Wanna Poop So Much

     

    Taiwan’s Most Popular Channel: HIM Music

     

    Taiwan’s Most Popular Video: TGOP – Classic Family Feud

     

    China’s Most Popular Channel: The Unexpected

     

    China’s Most Popular Video: Chopstick Brothers – Little Apple

     

    Philippines’s Most Popular Channel: Mikey Bustos

     

    Philippines’s Most Popular Video: Mikey Bustos – I Go to Palengke

     

    Brand of the Year: OPPO

     

    Freaking Awesome Video of the Year: Leona Chin & MaxmanTV – Fast & Furious Nerd Chocks Instructors

     

    Spirit of Mankind: ALS Viral Video

     

    Song of the Year: Chopstick Brothers – Little Apple

     

    Breakout Artiste of the Year: SNH48 / LADYBABY / REDPEOPLE

     

    Channel of the Year: CHINA HUNAN TV Official Channel

     

    Digital Campaign of the Year: YOUKU – Little Apple Campaign

  • MVP Entertainment to release ‘Baahubali’ in seven countries

    MVP Entertainment to release ‘Baahubali’ in seven countries

    NEW DELHI: Indian blockbuster film Baahubali: The Beginning by S S Rajamouli is all set to release in seven territories across Asia.

     

    MVP Entertainment will release the film in Indonesia, Thailand, Vietnam, Laos, Cambodia, Myanmar, and Timor-Leste.

     

    The deal was struck at the recently concluded Busan Asian Film Market between MVP president Raam Punjabi and manager Vikas Sharma and the film’s co-producer Shobu Yarlagadda and Francois da Silva from Arka Mediaworks International.

     

    Additionally, the film has already got dates for release in China and Japan in conjunction with E Stars for China and Twin Co. for Japan.

     

    The opening film of the Busan Film Festival’s Open Cinema Stand, Baahubali has grossed $92 million so far.

     

    Rajamouli’s earlier film Eega was screened at Toronto, Shanghai, and several other international film festivals, giving him a cult status.

     

    Rajamouli has shot about 40 per cent of Baahubali: The Conclusion and will commence the rest in November-end in Hyderabad’s Ramoji Film City. Some forest sequences will be shot in the northern Indian state of Himachal Pradesh.

     

    The film is expected to be release by the end of next year, and will be released simultaneously in Telugu, Hindi and other languages.

     

    The film’s success lay in the final epic war scene that was filmed with a lot of ingenuity and original stunts. Owing to the grandeur, the budget of the two Baahubali films has gone up from $40 million to $50 million.

     

    The Baahubali saga is about brothers in medieval India in conflict over a rich kingdom and is rich in imagery, battles and skulduggery. It stars Prabhas, Rana Daggubati, Anushka Shetty, Tamannah, Sathyaraj and Ramya Krishnan.