ITV

Tag: Vietnam

  • Performace sets sights on South East Asia expansion

    Performace sets sights on South East Asia expansion

    MUMBAI: Performace is gearing up to go global, announcing its strategic expansion into South East Asia with Vishal Raj at the helm as business head. Known for his stints at Jiosaavn, Bytedance, Network18, and Belive, Vishal brings nearly two decades of experience in digital advertising, media sales, and APAC business development to the table.

    Singapore will serve as the regional headquarters, with plans to build teams and partnerships in Vietnam, Indonesia, and Thailand. The expansion underscores Performace’s aim to strengthen its presence in high-growth markets and deliver data-driven, performance-focused marketing solutions to clients across the region.

    Performace CEO Saurabh Gaur said, “Expanding into southeast Asia is a crucial milestone in our journey to become a global player. The region’s dynamic digital ecosystem offers immense opportunity, and Vishal’s proven APAC expertise positions us to deliver meaningful value to clients and partners.”

    Welcoming his new role, Vishal Raj added, “My goal is to leverage Performace’s insights and technology to drive measurable growth across southeast Asia. I am focused on building high-performance teams, strategic partnerships, and scalable, sustainable business operations. By combining local market insights with innovative solutions, we aim to create a strong foundation for success across the region.”

    With this move, Performace is not just expanding its footprint but reinforcing its reputation for strategic innovation, operational discipline, and client-centricity, setting the stage for long-term global growth in digital marketing and performance media solutions.

  • Anymind banks on avatars to fast-track brand live streaming

    Anymind banks on avatars to fast-track brand live streaming

    MUMBAI: Talk about putting your money where your face is. Anymind group is banking on avatars to give live commerce a fresh facelift.

    The company has rolled out its new ‘Avatar Bank’ on Anylive, its AI-powered live commerce platform. Think of it as a ready-to-wear wardrobe, but for digital hosts: brands can now dip into a library of pre-made AI avatars instead of spending time and money creating one from scratch.

    The appeal? Speed and savings. With avatars off the shelf, brands can launch streams in just a week, making live commerce campaigns quicker, leaner and far less of a production headache. For brands juggling multiple campaigns, that’s as close to plug-and-play as it gets.

    Anylive isn’t just about pretty faces either. The platform can deliver content in multiple languages, run streams around the clock, and crunch data from both human and AI-led sessions to help brands fine-tune scripts and performances. The Avatar Bank slips neatly into this ecosystem, letting businesses mix and match, use custom avatars for premium projects, or pick from the bank when speed matters.

    Anymind Group, ceo and co-founder, Kosuke Sogo said the feature has already gained traction in Thailand, Malaysia and Vietnam. “This update makes it easier than ever for brands to incorporate AI avatars into their live commerce efforts. We will expand our lineup to give brands more choice, helping them achieve maximum results with minimal effort,” he said.

    For a world hungry for faster campaigns, the message is clear: avatars aren’t just virtual, they’re virtually indispensable.

  • Percol brews a fresh chapter in India with CCL’s premium coffee play

    Percol brews a fresh chapter in India with CCL’s premium coffee play

    MUMBAI: Espresso yourself, India your coffee upgrade has just arrived. In a strategic sip forward, CCL Products (India) Ltd. has launched Percol, the iconic British coffee brand, in the Indian market. Known for its ethical sourcing, premium blends, and sustainability-first approach, Percol’s India debut follows its acquisition by CCL in 2023.

    Founded in 1987 by Brian Chapman, Percol was the UK’s first coffee brand to bag Fairtrade certification, long before “conscious consumerism” became a buzzword. Ironically, CCL had been quietly brewing Percol’s instant coffee blends for the UK market for years. So when the brand went up for sale, CCL didn’t just see a business opportunity, it recognised a chance to bring home a flavourful legacy it helped craft.

    Now officially under CCL’s belt, Percol is stepping onto Indian shelves with three sophisticated freeze-dried instant blends Intenzo, Da Essenza, and Espresso Noir. Crafted with beans sourced from Colombia, Vietnam, and other global hotspots, each 100g jar promises a deep, complex cup for a discerning audience used to swirling, sipping, and savouring.

    “The Indian coffee landscape is evolving rapidly,” said CCL Products (India) Ltd CEO Praveen Jaipuriar. “Percol represents not just premium coffee, but a philosophy that resonates with today’s nuanced consumer, who is particular about the sophistication, depth and value of the products they consume.”

    That philosophy also reflects in the packaging think reusable glass jars, metal caps, and matte-finished boxes with embossing and spot-UV flourishes. It’s where aesthetic meets ethic: no plastic, no compromise.

    Targeted first at Tier-1 cities in North and West India, Percol’s blends are now available on major e-commerce platforms and select supermarkets. And while it’s starting as instant coffee, this is anything but a quick fix, it’s a carefully brewed invitation to elevate the at-home coffee ritual.

    With Percol, CCL isn’t just expanding its portfolio, it’s stirring up India’s premium coffee scene, one conscious cup at a time.

  • Himanshu Shekhar to lead in Vietnam at GroupM

    Himanshu Shekhar to lead in Vietnam at GroupM

    Mumbai: GroupM has announced that Himanshu Shekhar, currently CEO of GroupM Indonesia, will lead the organisation’s Vietnam business.

    He succeeds Neil Hardwick, who is returning to the UK to take up a new role outside WPP, said the company in a statement.

    “Himanshu is an exceptional leader with a phenomenal track record,” stated GroupM’s APAC CEO Ashutosh Srivastava. “He is a hands-on leader who is passionate about this business, builds trusted relationships with clients, and always puts people and culture first.”

    Shekhar has been based in Indonesia since March 2010 when he joined as the managing director for Mindshare’s business with Unilever. He was later promoted to CEO of Mindshare Indonesia in December 2011. Whilst at the helm of Mindshare Indonesia, he delivered consistently strong growth for the agency and positioned Mindshare as the market leader in digital transformation. In 2018, he was promoted to his current position, GroupM Indonesia CEO.

    Shekhar said he is excited to take up the role and looks forward to working closely with clients, teams, and media partners in Vietnam to unlock strong and sustainable growth.

  • ‘IndiGo Abroad’ with the airline’s new brand campaign

    ‘IndiGo Abroad’ with the airline’s new brand campaign

    National: India’s leading airline, IndiGo, launched its new integrated brand campaign ‘IndiGo Abroad: Happy to be your first’ today, to stimulate travellers to explore newer destinations for short and medium -haul international travel at affordable fares. The campaign aims to introduce Indian travellers to new and unexplored 6E destinations to encourage first time international travellers and experiential travellers to look beyond the regular international destinations, for their next trip abroad with IndiGo. The airline launched flights to Turkey, China, Vietnam, Myanmar and Saudi Arabia earlier this year.

    As part of this campaign, IndiGo has used quirky creatives that tug our emotions when we travel, with the backdrop of the most scenic locations in its international network. The passengers in the creatives showcase the innumerable experiences and emotions during their first international trip and how IndiGo has been their partner, by making international travel accessible and affordable. Some of the creatives like ‘My first time was very educational’, ‘My first time? Three weeks long’, ‘Our first time? This summer’, connect to real life people, bringing relatability to the campaign. The campaign will run across OOH, print and IndiGo’s social media platforms from November 03- November 17, 2019.

    On the launch of the campaign, Mr. William Boulter, Chief Commercial Officer, IndiGo said, “We are excited to launch our new brand campaign ‘IndiGo Abroad’ after the last one celebrating our 13th anniversary. This campaign is aimed at targeting domestic travellers looking at their first international trip and experiential travellers who want to explore new international destinations. Having started operations to five new countries this year, we thought this would be an apt opportunity for us to strengthen interest in foreign travel through ‘IndiGo Abroad’ campaign and we would be happy to be our travellers’ first flight to their international holiday.”

    Mr. Boulter further added, “In addition to being affordable, on-time and hassle-free, IndiGo has played a significant role in making international air travel accessible and affordable for many Indians.”

    IndiGo is introducing special promotional offer on its international destinations with return fares starting from INR 8,490. Customers booking their tickets through IndiGo website and mobile application can avail additional cashback and EMI options when paying through Yes Bank and Bank of Baroda, while offers with IndusInd Bank can be availed only on website from November 03- November 04, 2019. Discounts on seats are subjected to availability and the offer is valid for bookings made during the offer period, at least 15 days prior to the date of departure.

  • Vietnam audiences to witness the rise of Chandragupta Maurya

    Vietnam audiences to witness the rise of Chandragupta Maurya

    MUMBAI: One Life Studios, a subsidiary of Swastik Productions, has been making waves with its multiple syndication and distribution developments. From being the first producers retaining their IP in India to being the first licensors of an Indian Series on Japan's Biggest OTT platform HULU, One Life Studios has been continuously growing and showcasing Indian stories to the world.

    Now accomplishing yet another milestone, One Life Studios has licensed its magnum opus show “Chandragupta Maurya” in Vietnam. Prior to this, the show was successfully licensed in Cambodia. 

    "Chandragupta Maurya" is an epic saga of a reluctant boy and an adamant teacher who fought against the foreign invaders and unscrupulous rulers  within India to accomplish the vision of a united India. 

    Producer & Managing Director Rahul Kumar Tewary sheds light on this new development and says, “Indian storytelling is in the spotlight as the region’s dramas have found fans across the globe. We, at One Life Studios, bring India to the viewers across the world with our content and strive to stay committed to entertaining the audience allover”

  • Criteo Reseller program Launched to accelerate commerce growth in the asia-pacific region

    Criteo Reseller program Launched to accelerate commerce growth in the asia-pacific region

    Today at Criteo Exec Connect 2018, Criteo S.A. (NASDAQ: CRTO), the leading commerce marketing technology company, announced the launch and general availability of the Criteo Reseller Program. Developed with the needs of the Asia-Pacific (APAC) region in mind, the program allows online marketplaces[1] to resell, Criteo’s best-in-class solution, Criteo Dynamic Retargeting, to merchants or affiliates[2] on their platforms.

    Regional eCommerce sales are expected to exceed US$3 trillion and account for more than 25 percent of total regional retail sales by 2021[3]. Across the APAC region, close to 6 in 10 shoppers purchase products on online marketplaces[4]. The program has therefore been designed to help online marketplaces and their merchants maximize their share of this APAC growth opportunity, while delivering seamless and relevant retail experiences to shoppers across all devices and channels.

    “In virtually every APAC country, an online marketplace tops the list of eCommerce sites or apps most used by local shoppers. For merchants, participation in an online marketplace has become the most obvious pathway to success,” said Yvonne Chang, Executive Managing Director, Asia-Pacific, Criteo. “Through the Criteo Reseller Program, merchants can now take advantage of Criteo Dynamic Retargeting, within marketplace environments, to re-engage shoppers online. They can control and adjust their ad spends to better connect shoppers with products they need and love – this will boost revenue for themselves, the marketplaces and the economies they are a part of. The program will drive further commerce growth in each country and across the region.”

    With access to Criteo’s machine learning technology and open commerce marketing ecosystem, a merchant can now serve personalized product offerings and recommendations to reach, engage and convert shoppers on a larger scale. An online marketplace that empowers increased reach and sales for its merchants will enjoy revenue and higher Gross Merchandise Volume (GMV) growth, while reinforcing itself as a valuable sales channel.

    The Criteo Reseller Program offers online marketplaces an Application Programming Interface (API) that simplifies campaign management. The technology allows merchants to manage and adjust their own ad spends and Cost-Per-Click (CPC) prices to boost sales under the marketplace’s dynamic retargeting campaign. As a result, online marketplaces do not need to manage ad spends and budgets on behalf of merchants. The marketplace manages the technical integration, with no further technical development required from merchants themselves.

    Yahoo! Shopping Japan was an early adopter of the Criteo Reseller Program in early-2016. Within a relatively short period of time, more than 1,800 merchants on the online marketplace saw the value of using dynamic retargeting campaigns to drive traffic to their product pages, thereby increasing Yahoo!’s online marketplace sales by 69 percent.

    Criteo Dynamic Retargeting uses machine learning technology to comprehensively understand shopper behavior across devices, browsers and apps. After accurately predicting an individual’s propensity to buy specific products, the technology customizes product recommendations and the ad’s visual design in real-time, driving engagement and compelling the individual to complete a purchase. Criteo’s direct relationships with thousands of premium publishers delivers scale and ensures the best dynamic ad placements across all online channels, so shoppers can be reached and engaged wherever they are online.

    “The Criteo Reseller Program paves the way for commerce businesses to define their own growth and future. The program was developed to enhance the power of Criteo Dynamic Retargeting for online marketplaces, merchants and affiliates,” said Patrick Wyatt, Senior Vice President, Product Management, Criteo. “By staying ahead of emerging industry needs and offering industry-leading Criteo Dynamic Retargeting technology through this new program, we are committed to fulfilling our vision of building the highest-performing and open commerce marketing ecosystem.”

    At Criteo Exec Connect 2018, the company’s first-ever regional thought leadership and education summit for commerce businesses and digital marketers, the leadership team shared the company’s Commerce Marketing Ecosystem vision, Innovation Roadmap for APAC, as well as Commerce and Online Marketplace Outlook 2018. The Outlook provides valuable insights on voice shopping, data collaboration, connecting online and offline sales, and the impact of the upcoming General Data Protection Regulation (GDPR), among other trends that are expected to shape the industry in the year ahead.

    The summit, hosted by Criteo in Da Nang, Vietnam, from 1 to 3 February 2018, was attended by 40 major APAC commerce players, including Lazada, Expedia, The ICONIC, Flipkart and Nykaa.

  • Celestial Tiger Entertainment launches KIX in vietnam

    Celestial Tiger Entertainment launches KIX in vietnam

    Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced today the launch of its action entertainment channel, KIX on Vietnam’s leading IPTV service FPT Television, owned by FPT Telecom, the leading IT conglomerate in Vietnam.  This carriage deal further expands CTE’s reach in Southeast Asia, following its recent new deals in Laos, Cambodia and Indonesia.  The new carriage deal is handled by CTE’s Vietnam sales representative, Thaole Entertainment. 

    “We are so excited that the momentum of CTE’s expansion across Southeast Asia keeps building,” said Todd Miller, Chief Executive Officer, Celestial Tiger Entertainment. “KIX is a top performing channel in Southeast Asia and we delighted to share our unique blend of action entertainment with viewers in Vietnam.”  

    Localized with Vietnamese subtitles, KIX offers a slate of high-octane blend of combat sports, action series and action movies.  In February, action fans in Vietnam can watch first and exclusive combat sport events such as Road FC, Kunlun Fight MMA, action reality shows such as Escape and Steve Austin Broken Skull Challenge Season 5, as well as action movies such as Jackie Chan’s Movie Marathon.

    KIX (Ch. 54) will be included in FPT Television’s digital basic pack.

  • dentsu X India ropes in Roopam Garg as chief client officer

    dentsu X India ropes in Roopam Garg as chief client officer

    MUMBAI: dentsu X India, an integrated media specialist, part of Dentsu Aegis Network, has roped in Roopam Garg as the chief client officer (CCO).

    Garg brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London. His diverse set of exposure spans across FMCG majors, (P&G, Coke, Reckitt Benckiser) Two Wheeler (HMSI), Cars (Tata Motors) and Durable (Samsung)

    Given his multi-market, cross category experience, Garg is adept at global best practices. He has tweaked global tools into the Indian market and has also developed strategic media approaches between consumers, brands and their market performance which was then rolled out and adopted in other global markets.

    Garg’s ability to bring multi-functional teams together to see the unified goal is summed up with his motto, “Brand Wins, We Win”.

    Divya Karani, CEO, dentsu X India said, “Roopam brings immense value to the company with his extensive experience and holistic world-view on best practices. We want to increasingly bring on board senior talent who can carry forward the learnings of seamless integrated Consumer and Brand interaction to bear on our clients’ business.”

    Garg said, “In my experience across markets, I have come to realize that it’s critical to keep it simple, actionable and measurable for the client. Media is growing in complexity and the agency of the future needs to harness deep learning to innovate relentlessly.”

    Garg will report to Karani, will be based out of Delhi.

  • See kid’s success from new aspect: Lego campaign

    MUMBAI: Innovation is seen as the key to progress and growth– the elusive spark that ignites the next big thing. And amazing creations and innovations all spark from remarkable imagination. But concerned with academic pursuits, adults might unknowingly stifle the growth of kids’imagination – especially as they apply to education and a very narrow definition of success.

    With the launch of the #LegoBuildAmazing campaign, the brand sets out to reframe this emphasis, by highlighting a different route to a child’s success in the world – through the freedom to explore, imagine and create. For 80 years, the Lego Group has been the building block catalyst of a generation’s creativity, and with this new platform, it aims to showcase to parents how nurturing a creative mind could help builders of tomorrow make a mark in the world.

    The campaign, which will be rolled out across India, Indonesia, Thailand, Vietnam and the Philippines, is set to be a year-long campaign to reflect the brand’s ongoing commitment to inspire and develop children to think creatively and unleash their future potential for success. 

    What happens when a child builds with Lego bricks? And what happens when the Lego Group sees the build as a blueprint for creativity that will impact the future? To shine a light on this, the brand took ideas that sprung from kids’pure imagination and turned them into a real, tangible creation.

    The event will be in major cities in India in this month, to spark your kids’boundless imagination and take joy in their imaginative creations. Parents can look forward to many fun and exciting activities to promote curiosity and inspire kids to think in new and unconventional ways – including workshops led by adult Lego builders to guide kids in building their very own unique Lego creations.

    In addition, parents can snap a picture of their kids’amazing creations, upload onto social media with the event and have the exclusive opportunity to take home Charlie The Chameleon, the lovable campaign mascot.