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Tag: Vidyut Kaul

  • Philips India launches the Philips Avent Hands-Free Electric Breast Pump

    Philips India launches the Philips Avent Hands-Free Electric Breast Pump

    MUMBAI: Philips (NYSE: PHG, AEX: PHIA), announced the launch of their biggest innovation – the Philips Avent Hands-free Breast Pump, in India. It was unveiled at an exclusive event in the presence of Masaba Gupta – renowned fashion designer, entrepreneur, actor, and a new mother herself, who is the face of this campaign. With the #GiftOfFreedom campaign, the launch event highlighted the importance of supporting mothers in their breastfeeding journey with more freedom and flexibility, a key highlight during World Breastfeeding Week.

    New mothers get so overwhelmed with the responsibilities of parenting and their constant focus to do the best for their baby, that they end up sacrificing their own care. Infact, research shows that 2 in 3 new mothers get less than one hour to themselves each day. The Philips Avent Hands-free Breast Pump is designed to give mothers that time back, offering a hands-free, comfortable, and discreet pumping experience, freeing them up to multitask and care for themselves without compromising on their baby’s needs. With features like Natural Motion Technology, hospital strength motor & SkinSense breast shields, it has been designed around the needs of a new mother to make her breastfeeding journey smoother.

    Commenting on the launch, Vidyut Kaul – head of Personal Health, Philips growth region (JAPAC, ISC, META & LATAM), said, “At Philips, our mission is to create meaningful innovations that address real-life challenges faced by today’s consumers. Within our Personal Health portfolio, Philips Avent has long been a trusted companion for parents around the world, supporting every stage of the parenting journey, from feeding and soothing to monitoring and care. The launch of the Philips Avent Hands-free Breast Pump marks another step in our commitment to empowering new-age parents. More than just a product, it reflects our belief that self-care is an integral part of motherhood. With this innovation, we aim to bring greater comfort, freedom, and confidence to mothers, making a lasting impact with care.”

    Speaking about her own experience, Masaba Gupta – founder, Entrepreneur & Actor, shared, “Becoming a mother changed everything including how I think about time, rest, and showing up for myself. I have realized that carving out space for yourself is not luxury, it’s essential. That’s why I am happy to be part of this campaign. As an Avent mom, I’ve personally used and trusted Philips Avent products, and this new hands-free breast pump is truly a game-changer. It gives you the freedom to step out for a meeting, a workout, or just a moment of fun, without second-guessing if your baby is okay. It’s not just tech; it’s a quiet form of support for moms who do it all”.

    The event, hosted by Simone Khambatta, one of India’s top mommy bloggers, featured a heartfelt video by Masaba Gupta, followed by a candid conversation between Masaba & her mother Neena Gupta on how parenting has evolved across generations. A powerful ramp- walk with new mums, with Masaba as the showstopper, revealed that all mothers were using the Philips Avent Hands-free breast pump live on stage, showcasing the true freedom it offers to new mothers, setting a new benchmark & empowering mothers to embrace self-care while supporting to always provide the best for their baby.

    In their constant endeavor towards supporting new mothers in their parenting and breastfeeding journey, the event concluded with the announcement of a landmark strategic partnership between Philips Avent and Apollo Cradle & Children’s Hospital, who are coming together to drive awareness and education regarding the challenges of breastfeeding for new mothers, and towards achieving and ensuring that mothers can get all their doubts clarified, they are joining hands to soon provide complementary lactation consultation sessions to all mothers who buy a Philips Avent Electric Breast Pump.

    Sriram Iyer – CEO, Apollo Health and Lifestyle Ltd. said, “At Apollo Cradle & Children’s Hospital, we believe that informed care is empowering care – especially for new mothers navigating the uncertainties and challenges of breastfeeding. This partnership with Philips Avent is a reflection of our shared commitment for supporting mothers with the right knowledge, guidance, and tools they need during this beautiful yet demanding journey.”

    He added further, “Philips Avent’s commitment to empowering new mothers in the motherhood journey through their innovative products, perfectly complements our dedication to expert maternal care and nutrition for newborns. Together, we aim to make momhood a little easier and a lot more empowering- helping mothers live with greater freedom, confidence, and peace of mind.”

  • Philips introduces Philips Avent connected baby monitor

    Philips introduces Philips Avent connected baby monitor

    Mumbai: Philips has introduced the Philips Avent connected baby monitor through an emotional TVC featuring Indian actors and new parents Rubina Dilaik and Abhinav Shukla. This campaign is part of the globally launched #ShareTheCare initiative. The monitor offers parents peace of mind by enabling real-time monitoring of their babies from any location at any time.

    The film resonates with parents, showcasing Rubina’s journey as she balances her personal and maternal responsibilities. It highlights the monitor’s advanced features, including high-definition video streaming, night vision, real-time audio monitoring, and two-way communication.

    The TVC portrays the shared experience of new motherhood, capturing the anxieties and support systems of new parents. It opens with Rubina singing a lullaby to her baby, while Abhinav reassures her about the monitor’s capabilities, emphasizing the bond between mother and child through modern technology and maternal care.

    Philips growth region – head of personal health, Vidyut Kaul said, “The journey of parenthood is an extraordinary experience that comprises many ups and downs. Recognising that it takes a village to raise a child, Philips Avent is dedicated to offering solutions that provide comprehensive support for babies while empowering mothers to prioritise themselves. Our campaign film authentically depicts the daily experiences of many new mothers, showcasing tender moments of connection and the challenges they face. By highlighting real-life scenarios, we emphasise the importance of modern solutions in easing the parenting journey, making a positive impact on the holistic well-being of both mothers and their little ones.”

    Dilaik said, “As a mother, I have experienced the joy, the doubts, and the overwhelming sense of responsibility that comes with nurturing a little life. Being part of this campaign was truly touching as it beautifully mirrors the highs and lows of motherhood. And with the launch of Philips Avent Connected Baby Monitor, we’re not just monitoring our little ones; we’re nurturing a bond that’s unbreakable, even from afar.”

    Shukla said “As a new father, I understand the importance of being present for every precious moment. The Philips Avent Connected Baby Monitor allows us to stay connected with our baby, no matter where we are. It offers peace of mind by ensuring we never miss a beat in our child’s development. This technology not only reassures us but also strengthens our bond with our baby, knowing we can always be there to provide comfort and care, even from a distance.”

    The monitor features advanced capabilities for secure monitoring. It uses 2.4GHz wireless technology for a stable connection with minimal interference and integrates with a mobile app for remote access and customizable alerts. Parents can tailor VOX mode and sound sensitivity to their preferences and create a calming environment with 15 lullabies. Emphasizing safety and environmental responsibility, the eco-friendly packaging, which includes one camera and adapter, is made from 90 per cent recycled paper.

  • Philips Avent celebrates Breastfeeding Week 2024

    Philips Avent celebrates Breastfeeding Week 2024

    Mumbai: Philips (NYSE: PHG, AEX: PHIA) has unveiled a new campaign video this Breastfeeding Week 2024. As part of the ongoing #ShareTheCare initiative, Philips Avent presents a touching narrative captured through a unique social endeavour, designed to deeply connect with new parents and their families across the nation.

    The latest Philips Avent campaign sheds light on the often solitary and demanding journey of motherhood in India. It highlights the profound sacrifices mothers make, striving to provide the best for their children while frequently setting aside their own needs in deference to strong familial values. At Philips Avent, the company’s commitment extends beyond the well-being of babies as it designs the products to support the entire family. By fostering a sense of community, the products enable families to actively participate in the motherhood journey, creating a nurturing environment for both mothers and their children.

    The video opens with a poignant scene: three mothers, each tenderly cradling their babies, share their personal breastfeeding experiences. In separate rooms, their husbands and families watch via a live feed, listening intently as the mothers discuss the joy and importance of breastfeeding. They speak of the profound bond it fosters with their babies and highlight the nutritional benefits of breast milk. However, they also candidly discuss the challenges they face – initial struggles with latching, moments of soreness, and the physical strain.

    As the mothers share their stories, the film captures the husbands’ and their families’ reaction – a mix of empathy and frustration at being unable to directly alleviate their wives’ or daughter-in- law’s difficulties. Moved by their spouses’ sincerity, the scene transitions into a heartwarming gesture as the husband surprises his wife with a Philips Avent Electric Breast Pump. The cameras capture the emotional moment as the mothers’ face lights up with appreciation and relief.

    Speaking on the campaign video, Philips growth region head of personal health, Vidyut Kaul said, “At Philips, we are dedicated to supporting mothers every step of the way. This campaign video is more than just a social endeavour; it’s a reflection of our commitment to supporting families. Our Philips Avent range of products are designed for comfort and convenience, empowering mothers to nourish and care for their babies with ease. Through our #ShareTheCare initiative, we aim to create a supportive community where families can thrive, enhancing the breastfeeding experience and fostering strong bonds between parents and children.”

    Embed: Philips Avent In Conversation with New Moms | World Breastfeeding Week Special (youtube.com)