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Tag: Vidyut Jammwal

  • Shreyas Iyer Bats for Balance with Bhagavad Gita

    Shreyas Iyer Bats for Balance with Bhagavad Gita

    MUMBAI: He’s known for finding the middle of the bat, now he’s finding the middle path. Indian cricketer Shreyas Iyer has teamed up with Bhagavad Gita for All (BGFA), a fast-growing faith-tech platform founded by entrepreneur Prithviraaj Shetty, to promote mindfulness, focus, and emotional balance through ancient wisdom reimagined for modern lives.

    The collaboration blends the calm of spirituality with the rush of sport, showing how centuries-old teachings can sharpen clarity and resilience under pressure. With the global wellness economy pegged at nearly 6.8 trillion dollars, BGFA is betting on a future where self-awareness and performance go hand in hand.

    Over the past ten months, the platform has seen remarkable growth, over 10,000 books sold and 1 lakh plus app users, as young professionals and students increasingly turn to reflective practices for structure and purpose.

    Speaking on the partnership, Iyer said, “The Bhagavad Gita for All is not just a book; it’s a companion that helps you reflect, stay balanced, and find purpose amidst challenges. It’s beautifully designed and so relevant for today’s generation.”

    The platform’s digital-first approach, including a video-based book, immersive mobile app, and AI companion My Krishna, makes the Gita’s timeless lessons accessible beyond religious boundaries, into leadership, performance, and emotional wellness.

    Founder Prithviraaj Shetty added, “Schools and workplaces teach knowledge and skills, but not wisdom. Shreyas personifies the Gita’s spirit, remaining calm, focused, and balanced through every challenge.”

    Having previously collaborated with Suniel Shetty, Shilpa Shetty, and Vidyut Jammwal, BGFA’s latest partnership positions it at the crossroads of culture, performance, and spirituality, where inner calm meets outer excellence.

  • Spykar and Vidyut Jammwal stitch together stories in new podcast drop

    Spykar and Vidyut Jammwal stitch together stories in new podcast drop

    MUMBAI: Looks like Spykar is weaving more than denim, it’s stitching together stories worth listening to. The homegrown fashion brand has dropped the second episode of its podcast series, It’s in our jeans, featuring actor and martial artist Vidyut Jammwal in an unfiltered, heart-to-heart chat with Spykar co-founder and CEO Sanjay Vakharia.

    Following the success of its debut episode, the series continues to celebrate Indian grit, creativity, and ambition through candid conversations. In this latest instalment, Vidyut takes listeners on a journey through his modelling days, film career, and Hollywood debut: all while reflecting on failure, discipline, and the art of staying grounded.

    “It’s always a pleasure speaking with Vidyut, and sharing our camaraderie with the world through this podcast was truly special,” said Vakharia. “His discipline and energy are infectious. This episode offers a deep dive into his life and mindset that’s sure to inspire many.”

    Fittingly recorded at Spykar’s stylish corporate headquarters, the episode captures the brand’s authenticity and the actor’s raw honesty. Jammwal fondly recalls his first big modelling campaign for Spykar itself calling it a full-circle moment. “Imagine going from modelling for a brand to acting, and then endorsing it again. That’s an achievement,” he said.

    On failure, he offered a striking perspective: “The difference between a student and a master is that the student fails a few times, but a master fails a zillion times. I don’t see failures as failures. Nothing in my life has gone my way and thank god for that.”

    With new episodes dropping every fortnight, ‘It’s in our jeans’ continues to bring India’s finest voices to the forefront. The podcast is streaming on Spotify, Youtube, and Apple podcasts, making it easy to tune in wherever you are.

  • Denim with a Kick Vidyut Jammwal joins Spykar for bold new ‘Chico’ fit

    Denim with a Kick Vidyut Jammwal joins Spykar for bold new ‘Chico’ fit

    MUMBAI: He’s kicked villains in mid-air, scaled walls like they’re gym equipment and now, Vidyut Jammwal is doing high-flying fashion too.

    In a move that spells style with swagger, homegrown denim giant Spykar has roped in action hero and fitness icon Vidyut Jammwal as the face of its latest campaign for Chico, the brand’s most desirable denim fit. Described as confident, relaxed, and engineered for comfort, the Chico fit is all about freedom of movement without compromising on sharp aesthetics qualities that make Vidyut the perfect match.

    “Spykar represents a mindset, one that’s confident, original, and unapologetically expressive. Joining the Spykar community felt like a natural fit for me, and being part of the Chico campaign is an exciting way to celebrate style with purpose. Chico is not just about denim, it’s about freedom, strength, and owning your space with pride,” said Jammwal.

    The Chico fit sits at the intersection of form and function crafted from premium stretch denim, tailored with a relaxed silhouette, and designed for breathability and performance. Whether you’re running errands or running parkour (à la Vidyut), these jeans are built to move with you.

    Spykar CEO and co-founder Sanjay Vakharia added, “Spykar has always spoken the language of denim i.e. expressive, unapologetic, and relentlessly authentic. With Vidyut joining our community, we’re not just adding a face; we’re amplifying a mindset. Chico represents everything a denim universe requires style, performance, and purpose.”

    The campaign celebrates the rise of a fashion-forward, purpose-led generation, one that chooses comfort without compromising on individuality. With its Rs 2,000 price point and mass-appeal silhouette, Chico is more than a fit, it’s a flex.

    Spykar, known for being tuned into India’s evolving youth culture, positions this launch as more than a fashion drop. It’s a statement about style, power, and living unapologetically. With Vidyut’s all-action persona and Spykar’s cool credentials, it’s clear: denim just got a whole lot daring.

  • &pictures brings the television premiere of ‘The Power’

    &pictures brings the television premiere of ‘The Power’

    MUMBAI: Offering a treat to action movie lovers, &pictures will premiere Vidyut Jammwal’s The Power on 15 May at 8 PM. Directed by National award-winning filmmaker Mahesh Manjrekar, the film is loaded with high-octane action scenes featuring Jammwal. 

    Packed with the strong performance of Vidyut Jammwal along with Shruti Hassan and Sonal Chauhan, the movie is a perfect blend of Bollywood drama that could offer an engaging ride for the audiences. 

    The film follows the lives of Devidas Thakur (Vidyut Jammwal) and Pari (Shruti Haasan), who fall in love but soon find themselves tangled in a resentful conflict due to their warring families. When the rival gangs and goons join hands against the family of Kalidas Thakur (Mahesh V Manjrekar) and launch a deadly attack on him, Devidas finds himself in a position where he must take the reins of his family’s safety. 

    The film had its OTT release on Zee Plex on 14 January 2021, and received mixed to positive reviews from critics.  The action sequences in the movie have been roundly praised.

  • Vidyut Jammwal signs on as new face of MuscleBlaze

    Vidyut Jammwal signs on as new face of MuscleBlaze

    NEW DELHI: Sports & fitness nutrition brand MuscleBlaze has signed on actor & martial artist Vidyut Jammwal as its brand ambassador for the next two years. Along with endorsing the brand’s innovative range of products, Vidyut will be seen promoting fitness as a phenomenon in the country. 

    MuscleBlaze founder Sameer Maheshwari said, “MuscleBlaze’s respect for fitness and understanding of its consumer needs has established us as a leading player in the Sports Nutrition industry. We are amidst a fitness revolution where staying fit is becoming a basic need and joining hands with Vidyut will help us in shaping this revolution. His body of work is based on the values of passion, discipline and quality, which echo both with our consumers and us.” 

    Vidyut Jammwal said, “MuscleBlaze is a home-grown brand and its vision of promoting clean, international grade nutrition while being vocal for local completely aligns with my beliefs. I feel MuscleBlaze is already a top choice amongst fitness fans and I hope to further strengthen this equity and work with them to improve the Indian fitness scene.” 

    MuscleBlaze business and marketing head Kaustuv Paliwal said, “Both MuscleBlaze and Vidyut have grown on the foundations of cherishing the spirit of fitness, Make in India and international grade quality, which is why he is a perfect fit for the brand. His appeal and credibility amongst the fitness buffs will help us grow and reinforce our dedication to the fitness community and help us take the #MakeinIndia and #FitIndia mission to the next level.” 

  • Aatank Ke Zeher ko failne nahi dega Yeh Commando! Get into the action mode with the World TV Premiere of Vidyut Jammwal’s Commando 3 on Zee Cinema

    Aatank Ke Zeher ko failne nahi dega Yeh Commando! Get into the action mode with the World TV Premiere of Vidyut Jammwal’s Commando 3 on Zee Cinema

    ‘Iraade Kar Buland, Khauf ko pachhaad de…Leke saath sabko aaj ek dahaad de’. Sweeping off the country with never-seen-before action will be the unstoppable Karanveer Dogra, who’s back to put an end to the looming terror threat on his country. With a gripping storyline and non-stop action, Commando 3, the third installment of the finest action thriller franchise, will keep you at the edge of your seats. Exhibiting his incredible physical prowess and continuing his role as Commando Karanveer Singh Dogra is Vidyut Jammwal. Directed by Aditya Datt, Commando 3 also stars Adah Sharma who reprises her role as Bhavna Reddy and Gulshan Devaiah as Buraq Ansari, the antagonist. The movie also marks the Bollywood debut of Angira Dhar who plays the role of a British intelligence officer, Mallika Sood. So, this Sunday, 31st May at 12 noon, get into the action mode with Commando 3 on Zee Cinema.

    Elaborating on the key message of the movie, Vidyut Jammwal says, “With every movie in the Commando franchise, we aim at raising the bar of action in addition to introducing new sequences and stunts. In the first movie, we incorporated one form of Kalaripayattu in the stunts, in the second the character demanded that I bulked up and now in Commando 3, we have returned with another form of Kalaripayattu for which I had to return to my lean frame and reacquaint my body with flexibility. This movie is about bringing the nation together, forgetting the differences that arise from caste, creed and religion and working towards a better tomorrow. It is an engrossing story and our director Aditya has visualized great action for it, giving it a different spin. With Commando 3 set to have its World Television Premiere on Zee Cinema, I hope all you ardent action lovers enjoy the movie thoroughly in the comforts of your home while you practice social distancing.”

    Expressing her excitement towards the action scenes in the movie, Adah Sharma says, “I am fortunate to be part of Commando 3, one of India's biggest action franchises. With the 3rd edition, I am reprising the role of inspector undercover agent, Bhavana Reddy. She's an unusual leading lady, Sarcastic and street smart. Also, it is rare that the female lead gets to do comedy along with action and I’m glad the audience loved it. I've been training in gymnastics and martial arts all my life and I finally got to showcase my skills here. The action in this film is very real and something that you haven’t experienced before. When the film released in theatres, I was thrilled seeing the reactions, the whistles at each punch and kick, tears and laughter and now I can’t wait for the reactions of the audience viewing it at home as its all set for its World Television Premiere.”

    With a sense of something big taking place in the nation, the Mumbai Police arrest three terror suspects and hand them over to commando Karanveer Singh Dogra to solve the case. On further investigation, Karan realizes that the mastermind behind the terror threats is in London and is remotely operating from there. With an attempt to put an end to it, the Indian Government sends Karan along with an encounter specialist cop Bhavana Reddy. To help Karan, British intelligence officers Mallika Sood and Armaan are assigned to the mission. On the other hand, Buraq Ansari, the mastermind who specializes in brainwashing the youth into terrorism for his own selfish motives tries to capture and execute the Indian agents before they arrest him. And, thus begins the cats and mouse chase.

    To find out how commando Karanveer Dogra puts an end to the terror attack, watch the World Television Premiere of Commando 3 on 31st May at 12 noon only on Zee Cinema

  • ‘Badrinath Ki Dulhania’ is on its way to becoming a hit

    The time period for the release of Badrinath Ki Dulhania was dicey to say the least. The film was released bang in the middle of days of election results in the most politically volatile states of the North India, board exams and the pre-Holi Friday. Also, cinema halls are closed till mid-noon on Holi day and one or two shows are cancelled across most cinemas.

    Being a youth-oriented musical romance, the film could have drawn and deserved a better opening response over the weekend. The film did have a sagging second half till it picks up later towards the end. But, the young pair of Varun Dhawan and Alia Bhatt had a great chemistry going, and the film sustained all the onslaughts best as it could.

    Badrinath Ki Dulhania opened on Friday with about Rs 12 crore, improving a little by little over Saturday and Sunday. Being the solo release and an entertainer helped. The film collected Rs 54.7 crore in its extended weekend of four days.

    *Jeena Isi Ka Naam Hai has managed a poor Rs 20 lakh in its first week.

    *Commando 2, a forced sequel, had nothing to offer except action by Vidyut Jammwal. He may be an ace martial arts exponent but how many times can one watch the same person doing same action sequences? What people prefer is stunts and that, just about every hero seems to be doing, thanks to special effects.

    The film, which did Rs 14.6 crore business during its first three days, managed to add little over seven crore for rest of the four days to close its first week with Rs 21.8 crore.

    *Rangoon adds to its misery as the film dropped Rs 19.1 crore in first week to Rs 65 lakh in its second week. The film takes its two week tally to Rs 19.75 crore which, for all practical purposes, is the film’s lifetime business.

    *The Attack On Ghazi continued to add bit by bit to the collections. The film collected Rs 2.5 crore in its third week to take its three week tally to Rs 17.95 crore.

    *Jolly LLB has collected Rs 2.4 crore in its fourth week to take its four week total to Rs 106.2 crore.

  • Vidyut Jammwal in Tigmanshu’s next

    Vidyut Jammwal in Tigmanshu’s next

    MUMBAI: Tigmanshu Dhulia, who left no stone unturned while shooting his upcoming action film Bullett Raja, he will be again working with the new action star Vidyut Jammwal.

     

    If the buzz is to be believed, then, Dhulia has now signed the Commando actor for his next film, which is an out and out action film. It’s also stated that, besides Vidyut, the film will have an ensemble cast with other newcomers.

  • Old Spice deo ‘Smell Mantastic’ campaign for another 8 weeks

    Old Spice deo ‘Smell Mantastic’ campaign for another 8 weeks

    BENGALURU: Old Spice is one of the few brands that most Indians have grown up with. Procter and Gamble India (P&G) recently added a line of deodorants to the brand that has essentially been associated with shaving until now.  

    An online campaign ‘Smell Mantastic’, starting with what P&G calls the ‘North video’ created by Old Spice’s global creative agency Wieden+Kenedy starring model and marathoner and Old Spice’s Indian face Milind Soman, that was launched on 15 October has already garnered 20 lakh (2 million) views on YouTube.  

    Subsequently, an ‘East Video’ was launched in Kolkata that has been followed by a ‘South Video’ in Bengaluru today. P&G says that both the East and South videos have had over nine lakh views already. Another video – the ‘West Video’ is slated for launch somewhere around 19 November. In the Old Spice videos, Soman has donned different avatars of an Indian man across geographies.

    “This campaign will continue for the next two months,” revealed a source at P&G
    A fifteen second TVC is also being aired on niche channels such as HBO and the Star Network’s movie channels amongst others. Tomorrow, a radio chat with Soman will be aired in Mumbai on Radio One informed the source.

    Sonman with Vidyut Jammwal unveiled the Old Spice deo range in New Delhi, in Kolkata the range was unveiled by Soman and Rahul Bose and in Bengaluru, P&G had Soman and Diganth on the stage for the unveiling. “We have not yet decided on the person who will be unveiling the range with Soman in Mumbai on 19 November as yet,” revealed the source further.
    MediaCom handles the conventional media buying duties, while Interface Business Solutions (IBS) handles the online media duties for P&G’s Old Spice brand.

  • Old Spice deo ‘Smell Mantastic’ campaign for another 8 weeks

    Old Spice deo ‘Smell Mantastic’ campaign for another 8 weeks

    BENGALURU: Old Spice is one of the few brands that most Indians have grown up with. Procter and Gamble India (P&G) recently added a line of deodorants to the brand that has essentially been associated with shaving until now.  

    An online campaign ‘Smell Mantastic’, starting with what P&G calls the ‘North video’ created by Old Spice’s global creative agency Wieden+Kenedy starring model and marathoner and Old Spice’s Indian face Milind Soman, that was launched on 15 October has already garnered 20 lakh (2 million) views on YouTube.  

    Subsequently, an ‘East Video’ was launched in Kolkata that has been followed by a ‘South Video’ in Bengaluru today. P&G says that both the East and South videos have had over nine lakh views already. Another video – the ‘West Video’ is slated for launch somewhere around 19 November. In the Old Spice videos, Soman has donned different avatars of an Indian man across geographies.

    “This campaign will continue for the next two months,” revealed a source at P&G 
    A fifteen second TVC is also being aired on niche channels such as HBO and the Star Network’s movie channels amongst others. Tomorrow, a radio chat with Soman will be aired in Mumbai on Radio One informed the source.

    Sonman with Vidyut Jammwal unveiled the Old Spice deo range in New Delhi, in Kolkata the range was unveiled by Soman and Rahul Bose and in Bengaluru, P&G had Soman and Diganth on the stage for the unveiling. “We have not yet decided on the person who will be unveiling the range with Soman in Mumbai on 19 November as yet,” revealed the source further. 

    MediaCom handles the conventional media buying duties, while Interface Business Solutions (IBS) handles the online media duties for P&G’s Old Spice brand.