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Tag: Vidya Sen

  • Regional Roles for Ipsos India Senior Honchos

    Regional Roles for Ipsos India Senior Honchos

    MUMBAI: Ipsos India has announced regional roles for two senior honchos. Vidya Sen, Executive Director, Innovation, Ipsos India, will now, in addition to her responsibilities as the Country Head for the Innovation Service Line, play an expanded role stretching across the entire Asia Pacific (APAC) Region for Ipsos Innovation. And Arun Agarwala, IT Director, Ipsos India will take up duties of some of the key markets in the APEC (Asia Pacific Excluding China) region, of Philippines, Indonesia & Vietnam. 

    Ipsos India is one of the largest and fastest growing markets in the region and is defining key benchmarks for specializations.     

    Vidya Sen’srole will now extend toregionally deploying training and ensuring compliance with the Innovation certification program. In addition, she will support the roll out and adoption of the New Innovation initiatives across the region.  Vidya will also work closely with Alison Harvey, Senior Director, Global Service Line, Innovation, to ensure full global alignment with all initiatives.

    “Ipsos is the world’s number one Product Testing Company. Ipsos Innovation has been engaging with clients in providing counsel and carrying out product tests for innumerable categories and brands across FMCG, Durables, Automotive, Healthcare, Personal Care, Telecom among others, helping clients innovate and reinvent in today’s changing world,” said Vidya Sen, Executive Director, Ipsos Innovation, Asia Pacific Region. 

    “In the pipeline are new improved  tools for Ipsos Innovation,” Sen added.

    Ipsos Innovation partners with clients in the end to end requirements on Innovation, ranging from opportunity identification, evaluation, optimization, and launchof their Innovation initiatives with proprietary products for idea screening, concept testing, product testing, full mix testing, pack testing, line optimization, pricing and sales forecasting.

    On the other hand, Arun Agarwala, IT Director Ipsos India has taken up additional responsibilities for the key markets of Philippines, Indonesia and Vietnam, with the local IT teams for these markets reporting to him.

    “Ipsos aims to strengthen IT service support and IT management in APEC. My remit is to help the countries further increase local IT performance and service quality, includingIT services (support and training, knowledge sharing, meet KPIs, resource planning). Support and execute Global IT infrastructure, IT services projects andensuring ITas an enabler and business partner,” said Agarwala.

    Agarwala in his new role reports to Mu Na, IT Director for APEC and China. He joined Ipsos in 2006 in the UK for Ipsos MORI, then moved to Ipsos India in 2011 and was elevated to IT Director in 2014.

  • Ipsos Launches Product Intelligence, a new product testing tool

    Ipsos Launches Product Intelligence, a new product testing tool

    MUMBAI: Combining its expertise in social intelligence with its strong heritage in product testing, Ipsos has launched Product Intelligence – a new state-of-the-art solution that enables marketers to evaluate products faster and more efficiently than traditional product testing, using online user ratings and reviews.

    The new Product Intelligence approach gathers consumer feedback on in-market products and uses a product testing lens to analyze the social data. The approach uses leading-edge text analytics, bolstered by human intelligence, to provide in-depth product performance insights based on unfiltered consumer feedback. Notably, marketers learn which product features drive satisfaction and gain an understanding of their product’s strengths and weaknesses, and further uncover how their product performs versus real-world competition. 

    Innovation & Product Testing, Executive Director, Vidya Sen, Ipsos India is gung-ho about the offering as it fits in well with the clients’ scheme of things, as they are constrained for time and seek a handle on how consumers are engaging with their products and services: “Product Intelligence leverages cutting edge technology to offer timely feedback and cost efficiencies and provides rich consumer-centric data. Enabling clients gain deep insights into how consumers express their opinions about their products in real life and in real-time, helps in securing for clients a significant competitive advantage in developing superior products and finding innovation opportunities.” 

    Product Intelligence is part of Ipsos’ suite of product and package testing solutions, which includes leading-edge approaches across the product life cycle such as device agnostic surveys, video analytics, online eye-tracking, non-conscious measurement, and virtual reality for testing in realistic environments. 

  • Ipsos appoints Deepak Singh as marketing business head

    Ipsos appoints Deepak Singh as marketing business head

    MUMBAI: Ipsos has appointed Deepak Singh as executive director and head of Ipsos Marketing business in India. He will be based out of Ipsos Bengaluru office and will report to Ipsos Research MD Amit Adarkar.

     

    “Ipsos InnoQuest, Ipsos MarketQuest and Ipsos UU WSBL’s under Ipsos Marketing umbrella comprise a significant part of our business. In order to drive Client satisfaction and aggressive business development amongst our Marketing WSBL Clients, we have created a new leadership role in India which Deepak will head,” said Adarkar.  

     

    Singh will be responsible for P&L of Ipsos Marketing business in India except Ipsos Healthcare. Ipsos InnoQuest head and executive director Vidya Sen, Ipsos MarketQuest head and executive director Shubhranshu Das and Ipsos UU head and executive director Rinku Patnaik will report to him.     

     

    “I am delighted to join Ipsos Marketing business, which helps clients to transform insights into a distinctive competitive advantage. Our specialists offer simple, intuitive solutions built on powerful philosophies and always linked to business outcomes,” said Singh.

     

    He added, “Integration of Ipsos Marketing business in India will help us better coordinate and our aim will be to provide our clients end-to-end marketing research solutions in order to help them uncover people insights and motivations on their markets, innovate and position their brands, and maximise sales to get the best return on investments.”

     

    Prior to joining Ipsos India, Singh was officer at Kantar Japan responsible for non-Japanese global accounts based at Tokyo. Immediately before that he was working as TNS India as managing director – south, looking after south India and Sri Lanka business based out of Bangalore.

     

    Singh is not new to Ipsos as he has previously worked with Ipsos India as executive director and country manager based at Mumbai after an internal relocation from Ipsos Singapore in 2007.