Tag: Vidya S. Nath

YuppTV tech and innovative offering will make it a front-runner, says Frost & Sullivan digital media exec

MUMBAI: With the OTT video services market disrupting traditional TV viewing habits in India, YuppTV will emerge as one the front runners in this niche segment in the next few years. Its cutting-edge technology and innovative product offering will drive customer acquisition, says Frost & Sullivan senior director – digital media practice Vidya S. Nath.

YuppTV India was recently named “India Companies to Action Award OTT Video Services Market” at Frost & Sullivan’s 2017 India Best Practices Awards Banquet in Mumbai.

YuppTV, a leading OTT platform offering regional South Asian content to audience in India and across the globe, offers a library with over 250 channels in 14 languages, with live and catch-up options, bringing content to over 25 devices. A robust back-end technology with innovative solutions for OTT platforms and a strong product portfolio make its value proposition unique.

Nath said, “YuppTV is a pioneer in the industry with a unique product that caters to an audience that is under-served/under-penetrated and starved of regional content. The company’s ability to leverage technological prowess to build diverse products and solutions sets it apart from the competitors. Since its launch in India, it has strategically partnered with some of the leading production studios, to bring premium regional content on an OTT platform to audiences here and abroad.”

YuppTV India founder and CEO Uday Reddy said, “When we started YuppTV around a decade ago, it was merely a dream to disrupt the traditional TV experience and make one’s favorite shows and movies easily accessible. This recognition only motivates us to further drive the change, accelerate innovation, create more jobs and hopefully, transform this world to be a better place.”

Frost & Sullivan Awards recognise companies across regional and global markets for outstanding achievement and performance in a range of regional and global markets for superior leadership, technological innovation, customer service, strategic product development, etc.

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October 23, 2017
India’s OTT video market to expand at 40% CAGR by ’20; RecoSense wins F&S award

MUMBAI: Over-the-top (OTT) video delivery has opened up business opportunities for new entrants as well as existing media companies. Frost & Sullivan’s 2016 Over the Top (OTT) Video Market Update, India, 2016 finds that the OTT video market in India has over 20 market participants and could expand at a CAGR of 40% to 355 million in terms of unique video viewers by 2020. As OTT video delivery becomes imperative for media companies, it is essential to understand the importance of customer engagement with insightful recommendations and content delivery. RecoSense provides a platform that uses automation and can help track user behavior across the Internet. It then interprets content recommendations suitable for a viewer and prolongs user engagement on a site with personalization. It also offers analytics with visualization and a content management system to enable OTT providers realize the efficacy of their services.

RecoSense, an innovative venture providing SaaS-enabled platform for Data Intelligence, has been felicitated with the ‘India OTT Video New Product Innovation Award’ at the 2016 Frost & Sullivan India Best Practices Awards held in Mumbai recently. Its SaaS-enabled platform is built on complex Graph Computing, Analytics, and Machine Learning frameworks that can facilitate efficient personalization and customer engagement for rich media content.

Congratulating RecoSense, Frost & Sullivan Global Innovation Center and Digital Media Practice research director Vidya S. Nath said, “There are three inherent problems that exist for an OTT service provider — offering an attractive video library, which is easily searchable; understanding the behavior and likes of their target audience; and keeping them engaged on their site or application as long as possible. RecoSense’s service helps solve some of these challenges as it offers a customizable platform that helps in effective discovery, personalization of recommendations, and user analytics.”

RecoSense CEO Amith Srinivas said, “RecoSense will leverage this platform to pioneer data intelligent automations for digital content to reach the suitable target users. RecoSense will strengthen the indigenous Knowledge Graph IP and build expertise in the data science areas of personalization, recommendation, and analytics. We are grateful to our customers, our team for their committed efforts, and our investors for their contribution to achieve this milestone and seek continued support from the industry to reach higher goals.”

The award recipient was judged on a variety of parameters that included financial performance rate, addressed unmet needs, key achievements, implementation of best practices, customer service experience, and brand equity. It involved in-depth primary interviews of various industry participants and secondary research conducted by Frost & Sullivan. Frost & Sullivan’s Growth Innovation & Leadership Awards identify companies that exhibit exemplary growth potential, attributed to high quality solutions and superior service capabilities.

RecoSense uses artificial intelligence and machine learning to enable automatic keyword generation, effective meta tagging, and effective recommendation engine. OTT viewership in India is highly fragmented due to diverse and multiple languages and preferences. This trend has boosted the creation and aggregation of a sizable inventory of regional content. RecoSense’s clients are leading companies in the industry, both in India and abroad, providing Video Streaming networks, Digital Publisher networks, YouTube networks, Ad networks, and e-Commerce.

RecoSense offers data intelligent platform for Metadata Generation, User Personalization, Content Recommendation, and Analytics. Given the exponential growth of digital media content across categories of Entertainment, News, Business, Sports, Music, etc.,

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

October 18, 2016
India’s OTT video market to expand at 40% CAGR by ’20; RecoSense wins F&S award

MUMBAI: Over-the-top (OTT) video delivery has opened up business opportunities for new entrants as well as existing media companies. Frost & Sullivan’s 2016 Over the Top (OTT) Video Market Update, India, 2016 finds that the OTT video market in India has over 20 market participants and could expand at a CAGR of 40% to 355 million in terms of unique video viewers by 2020. As OTT video delivery becomes imperative for media companies, it is essential to understand the importance of customer engagement with insightful recommendations and content delivery. RecoSense provides a platform that uses automation and can help track user behavior across the Internet. It then interprets content recommendations suitable for a viewer and prolongs user engagement on a site with personalization. It also offers analytics with visualization and a content management system to enable OTT providers realize the efficacy of their services.

RecoSense, an innovative venture providing SaaS-enabled platform for Data Intelligence, has been felicitated with the ‘India OTT Video New Product Innovation Award’ at the 2016 Frost & Sullivan India Best Practices Awards held in Mumbai recently. Its SaaS-enabled platform is built on complex Graph Computing, Analytics, and Machine Learning frameworks that can facilitate efficient personalization and customer engagement for rich media content.

Congratulating RecoSense, Frost & Sullivan Global Innovation Center and Digital Media Practice research director Vidya S. Nath said, “There are three inherent problems that exist for an OTT service provider — offering an attractive video library, which is easily searchable; understanding the behavior and likes of their target audience; and keeping them engaged on their site or application as long as possible. RecoSense’s service helps solve some of these challenges as it offers a customizable platform that helps in effective discovery, personalization of recommendations, and user analytics.”

RecoSense CEO Amith Srinivas said, “RecoSense will leverage this platform to pioneer data intelligent automations for digital content to reach the suitable target users. RecoSense will strengthen the indigenous Knowledge Graph IP and build expertise in the data science areas of personalization, recommendation, and analytics. We are grateful to our customers, our team for their committed efforts, and our investors for their contribution to achieve this milestone and seek continued support from the industry to reach higher goals.”

The award recipient was judged on a variety of parameters that included financial performance rate, addressed unmet needs, key achievements, implementation of best practices, customer service experience, and brand equity. It involved in-depth primary interviews of various industry participants and secondary research conducted by Frost & Sullivan. Frost & Sullivan’s Growth Innovation & Leadership Awards identify companies that exhibit exemplary growth potential, attributed to high quality solutions and superior service capabilities.

RecoSense uses artificial intelligence and machine learning to enable automatic keyword generation, effective meta tagging, and effective recommendation engine. OTT viewership in India is highly fragmented due to diverse and multiple languages and preferences. This trend has boosted the creation and aggregation of a sizable inventory of regional content. RecoSense’s clients are leading companies in the industry, both in India and abroad, providing Video Streaming networks, Digital Publisher networks, YouTube networks, Ad networks, and e-Commerce.

RecoSense offers data intelligent platform for Metadata Generation, User Personalization, Content Recommendation, and Analytics. Given the exponential growth of digital media content across categories of Entertainment, News, Business, Sports, Music, etc.,

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

October 18, 2016
Pricing, analytics, customization, video quality crucial to decide OTT market leader: Frost

MUMBAI: The nascent over the top (OTT) video market in India is growing as smartphone penetration and 3G and 4G subscribers continue to increase rapidly. The recent launch of Reliance Jio’s affordable data services and initiatives, such as Bharat Net, will continue to drive down data service prices, boosting video consumption over fixed and mobile broadband.

“It will be critical for market participants to gauge viewership trends, price sensitivity and technical requirements while offering their video services,” said Frost & Sullivan digital media director Vidya S Nath. “Pricing, data analytics, personalization and video quality will be crucial in defining the market leader in the next five years.”

The Over the Top (OTT) Video Market Update, India, 2016 analysis is part of Frost & Sullivan’s Digital Media Growth Partnership Service program, which includes research, consumer analytics, consulting and advisory services on pay television (TV) services and media technologies.

While the dominance of YouTube and TV reins in subscription-based models, making digital advertising the most used business model for now, OTT video providers have confidence in the growth prospects of the market:

. India has over 300 million Internet users and about a billion smartphone users

. Millennials and Gen Y comprise about a third of the population and are driving viewership trends toward personalized content

. The country’s fragmented demography offers more than 20 types of audiences by major languages, creating tremendous opportunity for content creators and producers

. OTT providers can target Indian immigrants internationally

The market is already crowded with about 25 market participants that include telecom operators, direct-to-home (DTH) TV providers, broadcasters and individual OTT providers. The number of participants will grow further over the next two years.

“Even though the return on investment for OTT services providers is slow and does not justify the business proposition in the short run, competition will spur all broadcasters to consider the OTT business,” noted research analyst Aafia Bathool. “Exclusive content at a competitive price with a sophisticated, user-friendly interface is the way forward. To achieve this, the market will see increasing strategic alliances among ecosystem players.”

Key participants in the current market include Hotstar, Eros Now, Ditto TV (Zee Networks), Asianet Mobile, YouTube, and Netflix. New market participants who will likely intensify competition include Amazon and Balaji ALT. Other market participants include Reliance Jio, Airtel, Vodafone, Zee Network, Voot, Viacom, Spuul, Veqta, Yupp TV, Dish TV, HOOQ, Hungama, Shemaroo, SonyLIV, and Tatasky.

October 17, 2016
Pricing, analytics, customization, video quality crucial to decide OTT market leader: Frost

MUMBAI: The nascent over the top (OTT) video market in India is growing as smartphone penetration and 3G and 4G subscribers continue to increase rapidly. The recent launch of Reliance Jio’s affordable data services and initiatives, such as Bharat Net, will continue to drive down data service prices, boosting video consumption over fixed and mobile broadband.

“It will be critical for market participants to gauge viewership trends, price sensitivity and technical requirements while offering their video services,” said Frost & Sullivan digital media director Vidya S Nath. “Pricing, data analytics, personalization and video quality will be crucial in defining the market leader in the next five years.”

The Over the Top (OTT) Video Market Update, India, 2016 analysis is part of Frost & Sullivan’s Digital Media Growth Partnership Service program, which includes research, consumer analytics, consulting and advisory services on pay television (TV) services and media technologies.

While the dominance of YouTube and TV reins in subscription-based models, making digital advertising the most used business model for now, OTT video providers have confidence in the growth prospects of the market:

. India has over 300 million Internet users and about a billion smartphone users

. Millennials and Gen Y comprise about a third of the population and are driving viewership trends toward personalized content

. The country’s fragmented demography offers more than 20 types of audiences by major languages, creating tremendous opportunity for content creators and producers

. OTT providers can target Indian immigrants internationally

The market is already crowded with about 25 market participants that include telecom operators, direct-to-home (DTH) TV providers, broadcasters and individual OTT providers. The number of participants will grow further over the next two years.

“Even though the return on investment for OTT services providers is slow and does not justify the business proposition in the short run, competition will spur all broadcasters to consider the OTT business,” noted research analyst Aafia Bathool. “Exclusive content at a competitive price with a sophisticated, user-friendly interface is the way forward. To achieve this, the market will see increasing strategic alliances among ecosystem players.”

Key participants in the current market include Hotstar, Eros Now, Ditto TV (Zee Networks), Asianet Mobile, YouTube, and Netflix. New market participants who will likely intensify competition include Amazon and Balaji ALT. Other market participants include Reliance Jio, Airtel, Vodafone, Zee Network, Voot, Viacom, Spuul, Veqta, Yupp TV, Dish TV, HOOQ, Hungama, Shemaroo, SonyLIV, and Tatasky.

October 17, 2016
Frost and Sullivan to host “Digital Enterprise Transformation Summit 2015” in June

Mumbai: Increasing high speed broadband penetration and social media along with digitization is driving many growth opportunities in the Indian market. An empowered and connected environment can increase efficiency and boost business profitability for enterprises. With the promise of such benefits, digital transformation is slowly becoming the top agenda for most organizations. However, as technologies are rapidly changing, the challenge faced by organizations is aligning their internal and external business needs to the next generation IT transformation.

Frost & Sullivan will host its inaugural edition of the “Digital Enterprise Transformation Summit 2015” on June 18^th at Hotel Le Meridien, New Delhi. The summit will allow business leaders, analysts, and experts to explore the possible opportunities in digital transformation and means to address the challenges. Frost & Sullivan’s analyst team will evaluate elements such as cloud, social, analytics, marketing automation, mobility, and collaboration.

On the occasion, Frost & Sullivan, Global Innovation Center , Digital Media, Director, Vidya S. Nath said, “Digital transformation has evolved into a must-have strategy for enterprises across verticals in India. While digital platforms are a priority for consumer-facing sectors such as e-commerce, banking and financial services, medium and large enterprises in ICT, healthcare, etc., the manufacturing sector is also making fast strides to transform itself to embrace social, mobile, analytics and cloud (SMAC). Such transformation can help businesses gain significant efficiencies while boosting their revenue. However, such initiatives can fail without informed decisions aligning operational goals with business implications.”

At the summit, Frost & Sullivan will release a whitepaper on Digital Enterprise Transformation and share key findings in terms of growth areas, leading market participants, and successful case studies from banking, healthcare, and IT. The summit will also have insightful keynote presentations on the roadmap for next generation IT automation in enterprises, and include collaborative panel discussions on the significance of cloud computing and leveraging advanced analytics to derive insights on customer engagement.

In addition, the summit will include strategy workshops for CXOs to empower them in critical decision-making tools, methodologies, and best practices to accomplish growth in today’s highly competitive market. It will also present an opportunity for the participants to interact with Frost & Sullivan’s industry experts such as Mukul Krishna, Senior Director, Digital Media; ICT Practice, Industry Manager, Thejaswi Parameshwaran; Vidya S. Nath, along with others, to examine a 360-degree perspective on their digital strategy in enterprises, as well as global and regional Mega Trends that will govern the market growth in the near future.

May 12, 2015
Video piracy continues to worry industry: Frost & Sullivan

NEW DELHI: Discussions about piracy are abound and media companies are worried on how to stem it. Companies need to drive all their energies towards making a diverse portfolio of content and services available that can appeal to viewers in the Middle East and North Africa (MENA).

As per the findings of a White Paper on the ‘Trends in Broadcast and New Media Video in Middle East and North Africa’ by Frost & Sullivan, video consumption in the MENA region has increased in recent times as a result of content availability on alternative media besides television. With the availability of localised online content and targeted on-demand services for the diaspora on the rise, traditional broadcasters and service operators are exploring new avenues and services to retain the fickle modern viewer.

Frost & Sullivan is the knowledge Partner for CABSAT 2015 slated from 10 – 12 March at the Dubai World Trade Centre. The White paper is an industry outlook covering key findings on market penetration, type of content, leading companies in the region, drivers and restraints, technology and market trends, business models and some case studies.

Frost & Sullivan research director – digital media Vidya S Nath said, “The region offers rich potential with a few countries ranking among the highest digital television and high-speed internet penetration in the world.”

Frost & Sullivan finds that satellite television will continue to dominate the region’s linear television services over the next three years. High Definition (HD) TV channels will continue to grow swiftly by at least over 25 per cent over the next three years, while content companies will likely start offering 4K video content over IPTV soon. With the region waiting for HEVC-compliant set-top boxes to increase support of next generation television services, international mega events including the FIFA World Cup in 2022 in Qatar will boost the penetration of Ultra High Definition Smart TVs to about 50 per cent of households in 2020.

Correspondingly, there is an active growth in viewership trends for video over alternative platforms, social media and mobile networks – with Frost & Sullivan urging all broadcasters and service providers to prioritise the segment now. The proliferation of localised content across all genres for different diaspora – especially news and current affairs – continues on various portals, while all leading regional public and private broadcasters have launched dedicated social media presences through platforms such as Facebook, Twitter, YouTube and Linkedin to capture a younger demographic of viewers. For the next three years, there needs to be a focus on personalised viewing, acceleration of multiscreen services and multimedia advertising. Content producers and aggregators seek innovative solutions for compression, ad-insertion, video-on-demand, media asset management, and digital rights management that can help them centralise their multimedia operations and unify it with their linear television workflows.

Many media networks and content companies struggle with the region’s bipolar and fragmented trends, across the region. While most of the GCC countries are highly mature in new media consumption, the rest of the region continues to experience fractured network speeds and stringent regulatory frameworks. Constant innovation in packaging content and advertising will help in achieving heightened video penetration.

CABSAT show director Andrew Pert added, “As the leading platform for the broadcast, production, content delivery, digital media and satellite sectors across the Middle East, Africa and South Asia (MEASA), CABSAT is at the forefront of delivering dialogue between global media and entertainment organisations and their local counterparts on how best to drive innovation into their businesses and content offerings. With regional consumers’ video content consumption among the world’s highest per capita, the convergence of international broadcast, film, production, internet, telecom and consumer electronics sectors has resulted in strategic investment inroads and monetisation avenues being rife across the MENA market – CABSAT is the gateway to capitalising on regional opportunities.”

January 19, 2015
Frost & Sullivan: Growth Opportunity for Broadcast, Cable and DTH Companies is in Multiscreen

MUMBAI: Frost & Sullivan is all set to host the third edition of its ‘Digital Media India Summit’ on June 24, 2014 at Le Meridien, Delhi. The summit aimed towards participants from broadcasters, pay TV operators, digital media service providers, digital equipment manufacturers, and production houses, will seek to address trends such as collaborative workflows, asset management, multiscreen video acquisition, and distribution.

Digitization has changed the way in which video is consumed, and presently video content is available to viewers over multiple media and devices. This ubiquitous demand for video has made it a ‘screen-less’ enigma for media businesses. On one hand, media companies have to enhance linear TV content and services to make it attractive as a pay TV offering; on the other, they have to make their content available over multiple devices via multiple platforms to satisfy consumer demands and keep a check on the competition. With 160 million cable and satellite households in the country, and many more viewers internationally for Indian content, the country presents an enviable opportunity for the media industry worldwide. Yet, broadcasters and service providers along with advertisers are grappling with the innumerable complexities of both technology advancements as well as next generation business models. In this regard, the Digital Media India Summit aims to seek solutions and a way forward for the Indian digital media industry.

Vidya S. Nath, Director, Digital Media, Frost & Sullivan says, “An otherwise vibrant growth market, India’s challenge lies in its legacy of older technologies, regulations, and policies. The growth of the industry will depend on how the various stakeholders work to innovate with technology adoption for new business models, supported by a fresh look at regulation for the video business in India.”

The key areas of discussion at the summit will include next generation business models for TV everywhere, cloud based solutions for media and entertainment, digital asset management, collaborative workflows and digital rights management, along with challenges in the regulatory environment in India for the broadcast and service provider industry. These topics will be analyzed and discussed by various speakers from across the breadth of the industry, such as:

· Vynsley Fernandes, Director, Castle Media

· Satya Gupta, Advisor, FICCI, SAAM Corp Advisors, ex-TRAI

· Ujwal Nirgudkar, Chairman, SMPTE-India Section

· George Kuruvilla, Director (O&M), BECIL

· Subhashish Mazumdar, Sr. Vice President, IndusInd Media & Communications Ltd.

· Sameer Kanse, Business Head – Tata Communications Media Services

· Roop Sharma, President, Cable Operators Federation of India, and many others

In addition, we will also have senior international analysts and thought leaders from Frost & Sullivan including:

· Joe Fristensky, Partner and Global Head, ICT Practice

· Mukul Krishna, Sr. Director, Digital Media (Global)

· Vidya S. Nath, Director, Digital Media

· Avni Rambhia, Principal Analyst, Digital Media

The summit will also witness one-of-its-kind Growth and Strategy Workshop hosted by Frost & Sullivan for the CXOs that will help senior executives leverage in-depth market analysis to identify opportunities and formulate business strategies. These will include analyst presentations and group discussions, and use diagnostic tools and techniques to translate market, technical, and economic implications into specific growth opportunities. These sessions have proven to improve productivity and foster growth for our clientele worldwide.

Tata Communications is the Event Partner for the Summit, meanwhile, the Media Partners are – Broadcast & CableSat, Cablequest, Convergence Plus, Digital Studio, Indian Television, and Light Reading India.

May 27, 2014