Tag: Vidya Balan

  • ‘Bobby Jasoos’…open and shut case

    ‘Bobby Jasoos’…open and shut case

    MUMBAI: Bobby Jasoos is a curious mix of a light film, a romantic film, and a Muslim family social drama while also packing in a bit of suspense.

    Vidya Balan belongs to a traditional Muslim family from Hyderabad but her interests are not very traditional. She wants to become a private detective. When she seeks a job at an established detective agency, she is turned down. She then decides to start her own agency right opposite this agency. Her assignments are from fellow Muslim men and women from her neighbourhood, a dense Muslim locality.

     One of her clients is Ali Fazal; every time his family wants him to get married and choose a girl for him, he asks Vidya, Bobby Jasoos, to find some negative thing about the girl and to convey that to his parents so the marriage is put off. However, these are petty assignments earning her in the low thousands. What is more, she has to use the tea stall of a friend, Akash Dahiya, for her meetings with clients and has to order tea so that he gets some business for letting her use his joint. Her other sidekick is Prasad Barve, who runs a cyber cafe in the area.

    But Vidya has a problem at home. While her mother, Supriya Pathak Kapur, loves her like any mother would love her ward, her father is upset about her way of life and refuses even to talk to her. That is the family drama part of the film.

    Producers: Dia MIrza, Sahil Sangha, Reliance Entertainment.

    Director: Samar Shaikh.

    Cast: Vidya Balan, Ali Fazal, Arjan Bajwa, Zarina Wahab, Supriya Pathak, Tanve Azmi, KIran Kumar, Rajendra Gupta, Prasad Barve, Aakash Dahiya, Anupriya Goenka

    While working on her petty cases, Vidya suddenly gets her big break. Kiran Kumar, a very stern and suspicious looking person, walks into her life and offers her an assignment with wad of currency as well as an expense account. All she is given is a name and age of a girl and a birthmark on her palm to trace her. With funny trial and error methods, Vidya manages to find her.

    With this success follows another assignment at double the fees. She has to find another girl, again with only a name, age and a birthmark. Vidya is elated and wants to share her success with her father, but he will have nothing of it. For him, this is not how a traditional Muslim girl of 30 behaves.

    Somehow, Vidya succeeds in tracking this girl too through the pretext of carrying out a screen-test for a TV serial. And, now, Kiran Kumar is ready to give her a third and last case. She has to find a young man and is given his name but this time there is no birth mark. Only hint is that the boy has a toe missing in his right leg. But, by this time, Vidya is convinced Kiran Kumar is not a good man and lays a trap to find out his background. This is also the time to end the cat and mouse game and open the cards.

    Bobby Jasoos is basically a Vidya Balan show in toto. Her various getups are well done but the real Vidya pops out of each of them. But what is good about the casting is that, in the supporting cast, the film has a host of veterans in Kiran Kumar, Rajendra Gupta, Zarina Wahab, Supriya Pathak, Tanve Azmi and an effective Arjan Bajwa. The veterans live up to their reputation while the rest of the supporting star cast also does well. Ali lives up to the confidence of casting him.

    But as Vidya’s two lives are juxtaposed: that of family and her love to play detective, the film wavers, loses grip. The suspense created around Kiran Kumar and Bajwa shadowing Vidya turn out to be damp squibs. Gupta and Vidya’s equation, which remained ice cold throughout, changes in a few minutes’ worth of melodrama, which is cliché. Thankfully, there is little of music to slow the pace further.

     With Hyderabad as backdrop and a Muslim background, the release of Bobby Jasoos bang in the middle of the month of Ramzan shows utter lack of wisdom. 

    ‘Lekar Hum Deewana Dil’… going nowhere

    Lekar Hum Deewana Dil is a campus love story. There is a usual group of a bunch of friends, which includes the lead pair. The bunch generally has a good time because they are never in a class room but hang around the campus all day. The hero sports a guitar around his neck on daily basis. So what’s new?

    Armaan Jain and Deeksha Seth are college friends and they are in love but not quite aware of the fact, while to rest of their friends it is obvious that there is more than mere friendship. These two realise they are in love only when they have guzzled a few bottles of beer. Every love story needs a villain so in their case, the villain is the north-south divide. Deeksha is a south Indian and her father believes in maintaining traditions.

    Producers: Dinesh Vijan, Saif Ali Khan.

    Director: Arif Ali.

    Cast: Armaan Jain, Deeksha Seth.

    Besides his guitar, Armaan also owns a bike, mandatory for any college going young man in films! When Deeksha’s father is determined to marry her off to a suitor from his own community, she and Armaan decide to elope. Their first stop is Goa where they take shelter at Armaan’s uncle’s place. Soon the uncle betrays them and informs his family. The couple has to flee in hurry. And, of all the places, they land up in Maoist territory! Meanwhile, they have found the time to go through a temple wedding.

    Their stay at the Maoist camp is used to force in an item song and put on test the romance of the two immature people. Their love snaps under pressure and the bad circumstances they have landed in. The couple now hate each other as much as they loved earlier. Back in Mumbai, the divorce procedure starts at a family court. Sessions with a marriage counselor don’t work as both start fighting at the very sight of the other.

    As the divorce process is in progress, both embark on a great nostalgia montage of their good times together. Such montages have saved many broken romances in so many films so far so why should it not work here too? After all, love stories are all about happy endings. This is no Romeo and Juliet.

    Despite launching a new pair, with the hero much touted as the grandson of late Raj Kapoor, the film seems to be more about saving money rather than spending on it. With two new faces, there is nobody in the supporting cast whom one may have seen before. To add to that, even the promotion leaves much to be desired.

    The story is woven around a very flimsy plot. Screenplay is poor and so is the direction. With a song being forced in at every excuse, just a single number, Khalifa….. seems to have worked with youth. Rest of the aspects are below average. As for performances, Armaan is certainly not an actor; he is too raw and chocolaty. Deeksha, because of her south experience, does better.

  • Hindi GECs gear up for Women’s Day

    Hindi GECs gear up for Women’s Day

    MUMBAI: This Women’s Day, television is pulling out all stops to celebrate womanhood. As a tribute to the fairer sex, Hindi general entertainment channels (GECs) will run special tracks on some of their popular female-oriented shows.

    As part of its new series, No More Kamzor, Star Plus will honor women who’ve refused to let society defeat their indomitable spirit, empowering others of their ilk through their stories of triumph.

    None other than Vidya Balan, who is the epitome of the strong, modern woman, will host the show that will also see issue-centric performances by the likes of Lauren Gotleib, Sayantani Ghosh and Shakti Mohan, among others.

    Balan will interact with women who dared to bring about a change while sharing with the audience valuable information (guidelines, laws and help lines) during the course of their stories, the aim being to create awareness and empower women.

    “When Star Plus approached me to be part of this show, I didn't have to think twice because as a woman, this is very close to my heart. It is truly an honor for me to be a part of this event, which will inform, empower and inspire millions of women across our country. What better way than this to celebrate womanhood on Women’s day?” said Balan about her participation in the show.

    Not just Star Plus, its sister channel, Life OK, too, will be airing women fight back specials as part of Women’s Day celebrations with Pratyusha Banerjee as host.

    Not to be left behind in the race to woo women, Zee TV will air Stree Samman special at 7pm. The one-hour show will see Neha Marda aka Urmi of Doli Armaanon Ki taking viewers through a journey where protagonists of Zee TV’s different shows will protest injustice against women, sending out a strong message of naari shakti and women's equality and liberation. Some hard-hitting scenes picturized on Zee TV’s leading ladies will be featured on the show; be it Urmi speaking up against eve teasing, Kamla Bai protesting the demolition of her chawl, Gunjan busting a Bihari gang of thugs or Jodha Bai fighting for justice for the slaves in Emperor Akbar’s harem.

    Coming to Colors, with women-oriented shows like Baalika Vadhu and Uttaran already in its kitty, the channel will showcase how Baalika Vadhu’s main protagonist, Anandi, fights for women’s rights along with her sister-in-law, Sanchi. The duo will be seen helping a woman called Avanti in a small village near Jaitsar, even turning to a women’s rights association for help. In addition, the 8 March episode of Bani-Ishq Da Kalma will feature the mother-son bond where the son, in order to make his mother feel better, will prepare a special breakfast for all the ladies of the house, especially his mother.

    Sphere Origins producer Sunjoy Waddhwa who produces Baalika Vadhu believes that women are more superior species than men. “Women’s day is very important, because when we are talking about Baalika Vadhu, we are per say talking about women. In our show, we have shown women’s journey starting from childhood. I think in our show, women’s day has a very big significance because the topic and the issue which we had taken five years back and what we are showing right now is all related to women. The stories are connected to women and what they have gone through and as Baalika Vadhu, how it affects women.”

    As for Sony Entertainment Television, it will air a women’s day special on its dance reality show, Boogie Woogie Kids Championship, where the small fatakas will dedicate the entire episode to all the women they respect and admire.

    For instance, one of the contestants, Abhishek, will dedicate his performance to his mother and perform a stunning dance on the song O naadan Parindey, followed by him humming a few lines of the song Maa from the movie Taare Zameen Par.

     About a whole lot of brands looking to celebrate women this Women’s Day, one media planner says: “There are brands which are targeting to be present on Women’s Day. It helps them to probably improve their presence and therefore better revenues for channels. I am sure they are looking for opportunities which can be leveraged and made bigger.”

    While another planner says that channels witness a 10-15 per cent hike in their revenues during special occasions like Holi, Women’s Day and Valentine’s Day. “Channels which have a special line-up, earn some extra bucks, but by and large, regular programming does not see a huge shift,” he adds on condition of anonymity.

  • Indian film fest in Melbourne to be competitive from this year

    Indian film fest in Melbourne to be competitive from this year

    NEW DELHI: The Indian Film Festival of Melbourne (IFFM) is becoming a competitive festival with international competition in 2014.

     
    The festival, for which actor Vidya Balan is the brand ambassador, is scheduled from 1 to 11 May.

     

    The inaugural Indian Film Festival Awards (IFF Awards) will honour films in five categories: Best Film, Best Performance, Best Director, Best Independent Film and the People’s Choice Award.

    A select number of narrative feature films will be invited into competition. The films will be judged by an International Jury of prominent Indian and Australian film industry figures from a wide range of backgrounds.

     

    The stellar list includes award-winning Australian director Phillip Noyce (Rabbit Proof Fence, Dead Calm, The Quiet American); world renowned Australian film editor Jill Bilcock (Strictly Ballroom, Elizabeth, Moulin Rouge, Red Dog and Shekhar Kapur’s upcoming Paani) and 2013 Gold Jury member for the Mumbai Film Festival and celebrated filmmaker Raju Hirani (Munnabhai MBBS , Lage rahoo Munna Bhaiand 3 Idiots ) Indian actress, producer and television presenter Simi Garewal; film critic Rajeev Masand and Indian actress, director, writer and producer Suhasini Maniratnam. Winners of the Indian Film Festival of Melbourne Awards announced at the Festival.

     

    Festival Director Mitu Bhowmick-Lange said in a release from Melbourne, “We are thrilled to announce the inaugural Indian Film Festival of Melbourne Awards. The Awards will build the festival’s reputation as an important international showcase for contemporary Indian cinema.”

     

    Balan was a 2013 Cannes Jury Member and in January was awarded the Padma Shri, the fourth-highest civilian award given by the Indian government. Balan will be in Melbourne to launch the festival programme on March 28.

     

    IFFM continues to offer a window into the future of filmmaking. The Western Union Short Film Competition is now open to filmmakers from India and Australia.

     

    The Indian Film Festival of Melbourne was established in 2012 as an initiative of the Victorian Coalition Government and presents a broad, curated program of more than thirty films, ranging from Bollywood to art house and the sub continent, as well as master classes. In 2014, the festival presents a world-class program of films across three Melbourne cinemas.

     

  • ‘Shaadi Ke Side Effects’: A Yawn Fest

    ‘Shaadi Ke Side Effects’: A Yawn Fest

    MUMBAI: A sequel to director’s earlier film, Pyaar Ke Side Effects (2006), Shaadi Ke Side Effects deals with the post marriage equations between an urban couple, their ups and downs and their attempts to finally strike a balance in their married life. The names of the lead characters are carried forward though the faces have changed. Though posed as a comedy on two very independent people trying to adjust with each other, it is not really that. It crams in a lot of situations and issues in what could have been an outright laugh riot.

    Farhan Akhtar and Vidya Balan tie the knot even though her widowed mother, Rati Agnihotri, does not really approve of Vidya’s choice. Because, while Vidya is a well-placed executive, Farhan is a struggling singer waiting to cut his first album and, till that happens, making some living out of composing jingles. Considering all that, the couple lives a lavish life. They have devised some role playing games which is supposed to keep their marriage interesting and Farhan also believes in saying sorry to his wife either way, whether he is wrong or she is. One of the games they play is, they check into a hotel and land up in its bar. They pretend to be total strangers who have become friends over a few drinks and have decided to go to bed together.

    Their ecstatic romantic life leads to the inevitable. Vidya is pregnant. Neither one of the two is ready to start a family. While Farhan wants to do it after his career is launched, Vidya is shortly due for a promotion. While Vidya develops this sudden urge for motherhood, Farhan’s answer is no. It is while Vidya is on the operation table with an abortion due shortly that Farhan meets a father of quadruplets. They are the result of delaying parenthood and opting for other fertility methods, he learns. His decision is made and he wants the child too. The abortion process is terminated. To be fair to his wife, Farhan tries to undergo similar experiences that a pregnant woman would go through. The idea is to add some fun to the goings-on.

    Producers: Ekta Kapoor, Shobha Kapoor, Pritish Nandy, Rangita Nandy.

    Director: Saket Chaudhary.

    Cast: Farhan Akhtar, Vidya Balan, Ram Kapoor, Gautami Kapoor, Vir Das, Purab Kohli, Rati Agnihotri.

    Between the two, it is romance but when the couple becomes a family, role-playing and saying sorry stops being effective. Farhan tries his best to be helpful in tending to the child but Vidya’s maternal instincts always get the better of him. She knows why the child is crying, when it is feeling hungry, warm or cold. Farhan is no more the centre of attention to Vidya, he is marginalised while not being allowed to participate in parenting.

    Farhan approaches Vidya’s brother-in-law, Ram Kapoor, a man he never thought much of. But he has watched Ram doting on his wife and kid. The couple is lovey-dovey with Ram taking the lead all the time. He wants to know how Ram manages this. Ram has his little secret on which Farhan tumbles accidently! He is advised by Ram to follow the same formula as him. He starts doing what, they say, ‘all men do’. Tolerable so far, the film loses it purpose and goes on an abstract track. With its age-old marital discord theme, its attempts to be contemporary but ends up creating a mess.

    Scripting is rather ad hoc as it slips into flash-forward or flashback at whim. This includes a romantic song in flashback after the couple is married which does not quite interest a viewer. As a result of the script, the director has no hold on the proceedings and the film keeps meandering even as attempts at some light moments also fail. The film has some good songs in Tauba main vyaah karke pachtaya…, Bawla sa sapna, Desi romance… and Harry is not a brahmachari. However, these songs make for better listening on the audio track than they do in the film. Dialogue shows some sparks of wry humour in parts. 

    Yet, the main problem is with the film’s length, with two characters hogging most of the footage, it carries on for 145 minutes. This shortcoming shows as the film goes on to become unbearable in the second half. Vidya performs well as expected; but she is fast going out of shape to be appealing. Farhan is his usual casual self. Ram Kapoor is good in a brief role. Vir Das is loud. While Rati Agnihotri, Purab Kohli and Gautami Kapoor are okay in support, Ila Arun’s character looks forced.

    Shaadi Ke Side Effects has had a poor opening response despite much promotion; its reports won’t help further its prospects any more.

  • Best Foods partners with ‘Shaadi Ke Side Effects’

    Best Foods partners with ‘Shaadi Ke Side Effects’

    MUMBAI: Best Foods, one of the largest rice companies in India, has announced its association with the upcoming Bollywood movie, ‘Shaadi Ke Side Effects’. To leverage the Perfect Match proposition of the brand,   with the synergy between the lead actors of the movie the brand has recently launched a TVC featuring Vidya Balan and Farhan Akhtar. The TVC is a rendition of scenes from the movie ‘Shaadi Ke Side Effects’ and connects beautifully to Best Rice’.

     

    Best foods is an integrated player of rice, health & wellness products and the brand has an extensive offering of ready to eat  meals and ready to cook range of  culinary pastes and sauces.

     

    Speaking on the association, Best Foods chief executive officer Aayushman Gupta, said, “We always reinvent our marketing efforts in order to maintain a top of mind recall for the brand. With this viewpoint, we partnered with Shaadi Ke Side Effects and have launched a rendition of our brand TVC, with fresh visuals from the movie. We have been receiving a phenomenal response for the TVC and are already evaluating further such associations.”

     

    Last year, Best Foods partnered with Bollywood Blockbuster, Chennai Express’ and received an encouraging response for their TVC created on the similar lines.

     

    Farhan Akhtar and Vidya Balan stars in ‘Shaadi Ke Side Effects’, directed by Saket Chaudhary. The movie is a sequel of ‘Pyaar Ke Side Effects’. The romantic comedy deals with discovering fresh romance in a marriage.

     

    Watch the TVC at http://youtu.be/AVE0TH6wUDI

  • Indian Film Festival of Melbourne introduces IFFM Awards

    Indian Film Festival of Melbourne introduces IFFM Awards

    MUMBAI: The 2014 Indian Film Festival of Melbourne (IFFM) is proud to announce the establishment of an international competition in 2014 with the presentation of the Indian Film Festival of Melbourne Awards. The festival is the southern hemisphere’s greatest annual celebration of Indian cinema and takes place from 1 May to 11 May.

     

    Actor Vidya Balan will return as the Festival Ambassador in the 2014 edition. Vidya was a 2013 Cannes Jury Member and in January was awarded the Padma Shri, the fourth-highest civilian award given by the Indian government. She will launch the festival program on March 28.

     

    The inaugural Indian Film Festival Awards (IFFM Awards) will honour films in five categories: Best Film, Best Performance, Best Director, Best Independent Film and the People’s Choice Award. This will be the first Indian cinema awards of its kind in Australia.

     

    A select number of narrative feature films will be invited into competition. The films will be judged by an International Jury of prominent Indian and Australian film industry figures from a wide range of backgrounds. The stellar list includes award-winning Australian director Phillip Noyce (Rabbit Proof Fence, Dead Calm, The Quiet American); world renowned Australian film editor Jill Bilcock (Strictly Ballroom, Elizabeth, Moulin Rouge, Red Dog and Shekhar Kapur’s upcoming Paani) and 2013 Gold Jury member for the Mumbai Film Festival; celebrated Indian film maker Raju Hirani (Munnabhai MBBS , Lage rahoo Munna Bhai and 3 Idiots), Indian actress, producer and television presenter Simi Garewal; Rajeev Masand, one of India’s most respected film critics (The Indian Express, Star News, CNN-IBN, GQ India), and Indian actress, director, writer and producer Suhasini Maniratnam.

     

    Festival Director Mitu Bhowmick-Lange says: “We are thrilled to announce the inaugural Indian Film Festival of Melbourne Awards. The Awards continue to build the festival’s reputation as an important international showcase for contemporary Indian cinema.”

  • Kamal Haasan, Paresh Rawal and Sooni Taraporewala among Padma Awardees

    Kamal Haasan, Paresh Rawal and Sooni Taraporewala among Padma Awardees

    NEW DELHI: Veteran actor Kamal Hassan and vocal artiste Begum Parveen Sultana have been conferred the Padma Bhushan while actors Paresh Rawal, Vidya Balan, and filmmaker Santosh Sivan have been named for the Padma Shri awards in the Republic Day Honours this year.

     

    Renowned Ghatam artiste T H Vinayakaram has also been named for a Padma Bhushan in the list announced by the President late this evening.

     

    Veteran animation filmmaker Ram Mohan, actors Supriya Devi and Sabitri Chatterji from West Bengal and script writer and director Sooni Taraporewala have also been named for Padma Shri.

     

    Renowned Tabla player Vijay Ghate, Sarangi exponent Ustad Moinuddin Khan of Rajasthan, pauna manjha music artiste Musafir Ram Bhardwaj, wellknown theatre exponent Bansi Kaul of Kashmir, eminent poet Ashok Chakradhar, eminent authors Ruskin Bond and Manorama Jafa are also among the Padma Shri recipients.

     

    The late Justice J S Verma who had headed the News Broadcasting Standards Authority and later the inquiry into the rape of a medical student in December 2012 has been named posthumously for the Padma Shri.

     

    Tennis ace Leader Paes, badminton player Pullela Gopichand, cricketer Yuvraj Singh from Haryana and Anjum Chopra of Delhi, kabaddi star Sunil Dabbas of Haryana, Delhi mountaineering enthusiast Love Raj Singh Dharmshaktu, squash player Dipika Rebecca Pallikal, wheelchair tennis player H Boniface Prabhu of Karnataka, and mountaineer Mamta Sodhna of Haryana figured among the sports persons who received the Padma Shri. 

  • The Bollywood roundtable 2013- The Actresses

    The Bollywood roundtable 2013- The Actresses

    MUMBAI: CNN-IBN’s Bollywood Roundtable hosted by Rajeev Masand brings to you the best of Bollywood. From directors to actors and music composers to writers, it gives a unique perspective on the challenges faced by the industry members and an insight into the functioning of the industry.

    As a part of this special series, this week Rajeev Masand interacts with four leading ladies of 2013, who have made a mark in their unique way. On the show, Deepika Padukonewho went from the easily likeable Naina Talwar in “Yeh Jawaani Hai Deewani” to the wacky daughter in “Chennai Express”, and then topped off the year with a feisty performance in “Ram Leela”, Kangana Ranaut who played a shape-shifting evil mutant in “Krrish 3”, Vidya Balan, who played a loud mouth Punjabi housewife in “Ghanchakkar” and Nimrat Kaurbrought powerful poignancy to the role of a neglected housewife who begins a tentative relationship over handwritten notes in “The Lunchbox”, share their experiences on everything from botched auditions to over-caring co-stars and on rewriting the rules of Bollywood.

    Don’t forget to tune in to this special episode of ‘The Bollywood Roundtable’ on Sat, Dec 21st @ 08:00 PM with repeats on Sun, Dec 22th @ 12 Noon & 10.00 PM, only on CNN-IBN.

  • Catch Spices captures the life of Indian women

    Catch Spices captures the life of Indian women

    MUMBAI: To add more spice to your life, Catch Spices, has announced a new brand strategy with the positioning, ‘100% Indian Woman Ka Match Sirf Catch’.

     

    The new campaign conceputalised by Everest Brand Solutions focuses on contemporary Indian women and is designed with the objective to establish an emotional connect with them.

     

    Everest Brand Solutions NCD Rahul Jauhari said: “We took the category and the Indian lady very, very seriously. Hence, unlike the song and dance sequence films that are rampant in the category, the Catch Spices campaign acknowledges and applauds the demanding and discerning nature of the contemporary Indian housewife.”

     

    The new TVC emphasizes on the fact that very few things in life give us 100 per cent satisfaction, something that a brand like Catch guarantees as well.

     

    The campaign features Vidya Balan, who is an ideal example of the multifaceted Indian woman. She juggles between various responsibilities of life and still manages to give her best to whatever she does.

     

    Dharampal Satyapal (Foods Division) associate business head OP Khanduja said, “Through our newly adapted brand strategy we aim to reach out to the contemporary Indian women of modern India. This campaign will feature Vidya Balan, who has worked her way into stardom and in many ways defines the qualities of the 100 per cent Indian woman. This will be a major step forward in establishing Catch as a brand in the hearts and minds of consumers across India and will be an important marketing initiative for Catch. This will go a long way in stamping its superiority over the competition”.

     

    The film, in a lighter vein, shows an ambitious Vidya talking about what she had wanted in life and how much she has achieved so far. In the final analysis, she gives 100 per cent score to Catch Spices. Everest Brand Solutions COO Naveen Saraswat added: “The objective was to establish an emotional connect with the Indian woman and win her heart. This campaign puts the focus on the contemporary Indian woman.”

     

    The campaign embarks by releasing TVC followed by print ads, POS materials, outdoors, engagement plan etc.

  • 2014, a year of spy films?

    2014, a year of spy films?

    MUMBAI:However, it seems it’s going to change soon with a line-up of many detective movies in the coming year. So while we have Dibakar Banerjee’s highly anticipated spy thriller, Byomkesh Bakshi starring Sushant Singh Rajput and actress-turned-producer Dia Mirza’s Bobby Jasoos with Vidya Balan in the lead produced under her banner Born Free Entertainment, we also have a detective film for kids Jagga Jasoos with Ranbir Kapoor playing a 17-year-old. And not just this, there’s a franchise in the offering too – the Rajshri banner led by Kavita Barjatya with Samrat & Co starring Rajeev Khandelwal has announced a franchise of detective films.

     

    Samrat & Co that is set for release on 1 May, 2014 aims to target India’s young audiences with the very nuances of crime solving, human nature and the world of standalone private investigators will be presented on the big screen.

     

    The filmmakers seem to be investing some precious time in developing the detective characters. Dibakar Banerjee has been quoted as saying that the idea of an urban sleuth simply does not exist in the Indian popular culture and the Hindi film viewers have been watching recycled imitation that combine James Bond with a Sherlock Holmes and thus he is giving full-time in the development of his detective character.

     

    Even for Samrat & Co., it’s learnt that Kaushik Ghatak, the director of the film along with the producers is spending a lot of time on the lead character so that the storyline can be fleshed out well.

     

    It seems finally Indian filmmakers are taking a different route and experimenting with newer ideas.