Tag: Vidya Balan

  • Kahaani 2: Durga Rani Singh……Predictable story

    Kahaani 2: Durga Rani Singh……Predictable story

    Sequel is a misnomer for films using a similar or the same title as an older film including, surprisingly, not always successful ones. The use of an old title and, if possible, the protagonist from the earlier film seem to suffice. In Kahaani 2: Durga Rani Singh, the common factor as in Kahaani (2012) is the lead actor, Vidya Balan, and the film’s West Bengal backdrop. Rest has no connect with the earlier.

    Kahaani 2 deals with the much-debated issue of child abuse.

    Vidya Balan’s character has a paraplegic daughter, Tunisha Sharma, in her early teens who she has promised to protect till she is alive. Both lead a quiet life in a distant village in West Bengal. Her time is divided between her job and looking after her daughter. Her only wish is to take her daughter to the US for treatment so she can start walking again as she did earlier.

    Tunisha also has a past that gives her nightmares. Tunisha has been a victim of child abuse when she was six (played by Naisha Khanna).

    Arjun Rampal, the newly transferred cop from Kolkata, enters the scene. As Arjun delves into Vidya’s diary it emerges that Naisha is an orphan in care of her uncle and granny. And, there is something about her family that is making her uncomfortable. Vidya takes it upon herself to rescue the girl.

    Rampal has a reason to keep the case away from police record and his seniors.

    Kahaani 2 is thoroughly a script of convenience. It is predictable and leaves a few things unexplained at the end. Since it uses the title Kahaani, the comparison is inevitable and, to say the least, this one falls way short of the original.

    It is a VidyaBalan film but she is not seen doing any daring-dos here as would be expected Naisha Khanna is impressive. Tunisha does not have much to do and passes muster. Rampal is good. Jugal Hansraj and Tota Roy Chowdhary are okay in support.

    The film keeps the viewer engrossed through its first half, but it tends to get repetitive in the later half. What works to some extent is the film’s ‘please all’ climax. With a solo release and coming as it does following a trail of poor films recently, Kahaani2: Durga Rani Singh was expected to take a decent opening which has not happened. In absence of initial curiosity, the film stands poor chances at the box office.

    Producers: Kushal Kantilal Gada, Dhaval Jayantilal Gada, Aksshay Jayantilal Gada and Sujoy Ghosh.

    Director: Sujoy Ghosh.

    Cast: Vidya Balan, Arjun Rampal, Tunisha Sharma, Naisha Khanna, Tota Roy Chowdhary, Jugal Hansraj.

  • Kahaani 2: Durga Rani Singh……Predictable story

    Kahaani 2: Durga Rani Singh……Predictable story

    Sequel is a misnomer for films using a similar or the same title as an older film including, surprisingly, not always successful ones. The use of an old title and, if possible, the protagonist from the earlier film seem to suffice. In Kahaani 2: Durga Rani Singh, the common factor as in Kahaani (2012) is the lead actor, Vidya Balan, and the film’s West Bengal backdrop. Rest has no connect with the earlier.

    Kahaani 2 deals with the much-debated issue of child abuse.

    Vidya Balan’s character has a paraplegic daughter, Tunisha Sharma, in her early teens who she has promised to protect till she is alive. Both lead a quiet life in a distant village in West Bengal. Her time is divided between her job and looking after her daughter. Her only wish is to take her daughter to the US for treatment so she can start walking again as she did earlier.

    Tunisha also has a past that gives her nightmares. Tunisha has been a victim of child abuse when she was six (played by Naisha Khanna).

    Arjun Rampal, the newly transferred cop from Kolkata, enters the scene. As Arjun delves into Vidya’s diary it emerges that Naisha is an orphan in care of her uncle and granny. And, there is something about her family that is making her uncomfortable. Vidya takes it upon herself to rescue the girl.

    Rampal has a reason to keep the case away from police record and his seniors.

    Kahaani 2 is thoroughly a script of convenience. It is predictable and leaves a few things unexplained at the end. Since it uses the title Kahaani, the comparison is inevitable and, to say the least, this one falls way short of the original.

    It is a VidyaBalan film but she is not seen doing any daring-dos here as would be expected Naisha Khanna is impressive. Tunisha does not have much to do and passes muster. Rampal is good. Jugal Hansraj and Tota Roy Chowdhary are okay in support.

    The film keeps the viewer engrossed through its first half, but it tends to get repetitive in the later half. What works to some extent is the film’s ‘please all’ climax. With a solo release and coming as it does following a trail of poor films recently, Kahaani2: Durga Rani Singh was expected to take a decent opening which has not happened. In absence of initial curiosity, the film stands poor chances at the box office.

    Producers: Kushal Kantilal Gada, Dhaval Jayantilal Gada, Aksshay Jayantilal Gada and Sujoy Ghosh.

    Director: Sujoy Ghosh.

    Cast: Vidya Balan, Arjun Rampal, Tunisha Sharma, Naisha Khanna, Tota Roy Chowdhary, Jugal Hansraj.

  • Saregama returns to film music acquisition with Pen pact

    Saregama returns to film music acquisition with Pen pact

    MUMBAI: Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 — Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

    This strategic partnership sees Saregama’s return to film music acquisition after a six-year gap.

    “Saregama was always going to get back to film music. It’s our legacy, part of our DNA. We were waiting for the right time and the right partnership which we found with Jayantibhai Gada and Pen Movies,” said Saregama India managing director Vikram Mehra.

    Gada added, “We at Pen are extremely proud to be associated with Saregama, the pioneering music label in India. I feel the platform that Saregama will give to Kahaani 2 — Durga Rani Singh will help the film immensely. I also thank Saregama for giving some great Bengali music for the film, which I’m sure the audience will love to hear.”

  • Saregama returns to film music acquisition with Pen pact

    Saregama returns to film music acquisition with Pen pact

    MUMBAI: Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 — Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

    This strategic partnership sees Saregama’s return to film music acquisition after a six-year gap.

    “Saregama was always going to get back to film music. It’s our legacy, part of our DNA. We were waiting for the right time and the right partnership which we found with Jayantibhai Gada and Pen Movies,” said Saregama India managing director Vikram Mehra.

    Gada added, “We at Pen are extremely proud to be associated with Saregama, the pioneering music label in India. I feel the platform that Saregama will give to Kahaani 2 — Durga Rani Singh will help the film immensely. I also thank Saregama for giving some great Bengali music for the film, which I’m sure the audience will love to hear.”

  • Aishwarya Rai, leading singers to felicitate Clean India champs at Safaigiri Awards

    Aishwarya Rai, leading singers to felicitate Clean India champs at Safaigiri Awards

    MUMBAI: The India Today Group announces the 2 edition of the India Today Safaigiri Awards 2016 – a platform that will showcase and felicitate the pioneering efforts of those who are leading the change in cleanliness. This is in continuation to the first edition that was launched in 2015, one year after Prime Minister Narendra Modi nominated India Today Group chairman and editor in chief Aroon Purie to be a Clean India advocate.

    The event will be held on 2 October, the second anniversary of the Swachh Bharat Abhiyaan launchand the birth anniversary of Mahatma Gandhi. India Today Safaigiri Awards and Singathon will be a daylong event and will get musicians together to celebrate the Safaigiri movement. The biggest names in music will come together to spread the “Safai ki Dhun”.

    Bollywood actor Aishwarya Rai and Urban Development, Housing and Urban Poverty Alleviation and Information & Broadcasting union minister M. Venkaiah Naidu will be the key note speakers at the India Today Safarigiri Awards. They will also be presenting the awards to the Clean India Champions.

    The event will be highlighted by the Safai Singathon with singers performing throughout the day. The singers attending the daylong event include – Mika Singh, Adnan Sami, Sukhwinder Singh, Kailash Kher, Shalmali Kholgade, Shilpa Rao, Rekha Bhardwaj, Hans Raj Hans & Himesh Reshammiya.

    The winners are selected across categories through a process of online entries, field work, and selection by a jury of eminent citizens. The jury members include India Today Group chairman and editor-in-chief Aroon Purie, Indian author Chetan Bhagat, MP Rajeev Chandrasekhar, actor Vidya Balan, Feedback Infrastructure Services chairman Vinayak Chatterjee, Sulabh International founder Bindeswar Pathak and Infrastructure Development Finance Company (IDFC) director and vice chairman Rajiv B Lall. Chetan Bhagat, Rajeev Chandrasekhar, Vidya Balan, Vinayak Chatterjee, Bindeswar Pathak, Rajiv B Lall, Mika Singh, Adnan Sami, Sukhwinder Singh, Kailash Kher, Shalmali Kholgade, Shilpa Rao, Rekha Bhardwaj, Hans Raj Hans, Himesh Reshammiya

  • Aishwarya Rai, leading singers to felicitate Clean India champs at Safaigiri Awards

    Aishwarya Rai, leading singers to felicitate Clean India champs at Safaigiri Awards

    MUMBAI: The India Today Group announces the 2 edition of the India Today Safaigiri Awards 2016 – a platform that will showcase and felicitate the pioneering efforts of those who are leading the change in cleanliness. This is in continuation to the first edition that was launched in 2015, one year after Prime Minister Narendra Modi nominated India Today Group chairman and editor in chief Aroon Purie to be a Clean India advocate.

    The event will be held on 2 October, the second anniversary of the Swachh Bharat Abhiyaan launchand the birth anniversary of Mahatma Gandhi. India Today Safaigiri Awards and Singathon will be a daylong event and will get musicians together to celebrate the Safaigiri movement. The biggest names in music will come together to spread the “Safai ki Dhun”.

    Bollywood actor Aishwarya Rai and Urban Development, Housing and Urban Poverty Alleviation and Information & Broadcasting union minister M. Venkaiah Naidu will be the key note speakers at the India Today Safarigiri Awards. They will also be presenting the awards to the Clean India Champions.

    The event will be highlighted by the Safai Singathon with singers performing throughout the day. The singers attending the daylong event include – Mika Singh, Adnan Sami, Sukhwinder Singh, Kailash Kher, Shalmali Kholgade, Shilpa Rao, Rekha Bhardwaj, Hans Raj Hans & Himesh Reshammiya.

    The winners are selected across categories through a process of online entries, field work, and selection by a jury of eminent citizens. The jury members include India Today Group chairman and editor-in-chief Aroon Purie, Indian author Chetan Bhagat, MP Rajeev Chandrasekhar, actor Vidya Balan, Feedback Infrastructure Services chairman Vinayak Chatterjee, Sulabh International founder Bindeswar Pathak and Infrastructure Development Finance Company (IDFC) director and vice chairman Rajiv B Lall. Chetan Bhagat, Rajeev Chandrasekhar, Vidya Balan, Vinayak Chatterjee, Bindeswar Pathak, Rajiv B Lall, Mika Singh, Adnan Sami, Sukhwinder Singh, Kailash Kher, Shalmali Kholgade, Shilpa Rao, Rekha Bhardwaj, Hans Raj Hans, Himesh Reshammiya

  • Vidya Balan brand ambassador for Samajwadi Pension Yojna

    Vidya Balan brand ambassador for Samajwadi Pension Yojna

    NEW DELHI: Indian film actress Vidya Balan has been made the brand ambassador for Samajwadi Pension Yojna or Samajwadi Pension Scheme by the Uttar Pradesh government aimed at empowering the State’s financially poor women.

    “This (monthly) pension scheme is an important step towards women empowerment,” Balan said in Lucknow at a function organised by the State Government to announce this particular scheme and dwell on other pro-people government projects.

    According to Balan, empowering women is relevant and important as womenfolk not only work for their own development, but also their whole family.

    In the past also Balan had been roped in for various government initiatives at the both the Central and State levels, including those revolving around themes of importance of general cleanliness and having toilets in village homes.

    Uttar Pradesh Chief Minister Akhilesh Yadav, while expressing gratitude to Balan for agreeing to be associated with the scheme, said that as many more people know the film actress, the scheme is certain to get more exposure and become popular, especially in rural areas.

    The Chief Minister added that he’s slowly learning the importance of effective PR activities and having celeb brand ambassadors for UP government’s initiatives, many of which, though benefitting the people, did not get the desired publicity in the media and elsewhere in the past.

    Under the pension scheme the State government is proposing to directly transfer into the bank accounts of beneficiary-women of 55 lakh (550,0000) families a sum of Rs. 500 monthly.

  • Vidya Balan brand ambassador for Samajwadi Pension Yojna

    Vidya Balan brand ambassador for Samajwadi Pension Yojna

    NEW DELHI: Indian film actress Vidya Balan has been made the brand ambassador for Samajwadi Pension Yojna or Samajwadi Pension Scheme by the Uttar Pradesh government aimed at empowering the State’s financially poor women.

    “This (monthly) pension scheme is an important step towards women empowerment,” Balan said in Lucknow at a function organised by the State Government to announce this particular scheme and dwell on other pro-people government projects.

    According to Balan, empowering women is relevant and important as womenfolk not only work for their own development, but also their whole family.

    In the past also Balan had been roped in for various government initiatives at the both the Central and State levels, including those revolving around themes of importance of general cleanliness and having toilets in village homes.

    Uttar Pradesh Chief Minister Akhilesh Yadav, while expressing gratitude to Balan for agreeing to be associated with the scheme, said that as many more people know the film actress, the scheme is certain to get more exposure and become popular, especially in rural areas.

    The Chief Minister added that he’s slowly learning the importance of effective PR activities and having celeb brand ambassadors for UP government’s initiatives, many of which, though benefitting the people, did not get the desired publicity in the media and elsewhere in the past.

    Under the pension scheme the State government is proposing to directly transfer into the bank accounts of beneficiary-women of 55 lakh (550,0000) families a sum of Rs. 500 monthly.

  • WWO executes a Digital campaign for a Bollywood movie

    WWO executes a Digital campaign for a Bollywood movie

    MUMBAI: In a first of its kind movie promotion in India, an exclusive digital campaign was conceptualized and designed by World Wide Open (WWO) for TE3N’ starring Amitabh Bachchan, Vidya Balan and Nawazuddin Siddiqui and directed by Ribhu Das Gupta. The movie marks World Wide Open’s foray into the world of movie promotion.

    To create buzz for this movie, an interactive digital campaign, ‘TE3NItAround’ was launched across digital platforms. A microsite was created for public at large to participate in the movie promotions through a number of activities. WWO also collaborated with Talent House and Reliance Gamesto promote the movie on Crowd-sourcing and Gaming platform respectively.

    The campaign commenced by asking individuals to create their own version of the movie poster from assets that were provided. This campaign garnered participation from more than 65 countries such as Egypt, Malaysia, Saudi Arabia, Algeria and others. Contest winners got the rare opportunity to meet Amitabh Bachchan at an event and received autographed and enlarged copies of the film’s poster that they had created. Winning posters were also recreated into hoardings and placed across India.

    The campaign also involved a public voting to select a game for the movie and posters created through UGC contest. The most voted ‘TE3N’ game was unveiled by Mr. Amit Khanduja, the CEO of Reliance Games at the mega event that happened in Mumbai.

    The overall campaign received tremendous response with over 864+ mn impressions and 50,000 participants worldwide.

    TE3N released on 10th June and so far has grossed over 12cr.

    On the successful execution of the TE3N it around campaign, the CEO of WWO, Mr. Arun Mehra said,” WWO announces its foray by setting up a new division for Movie Marketing which is headed by Saahil Krishnani with the TE3N it Around campaign. We have executed one of most innovative campaigns for the movie TE3N and the response we have received is amazing. It was one of a kind campaign executed for a movie by us and we are looking forward to many such interesting campaigns. “

  • WWO executes a Digital campaign for a Bollywood movie

    WWO executes a Digital campaign for a Bollywood movie

    MUMBAI: In a first of its kind movie promotion in India, an exclusive digital campaign was conceptualized and designed by World Wide Open (WWO) for TE3N’ starring Amitabh Bachchan, Vidya Balan and Nawazuddin Siddiqui and directed by Ribhu Das Gupta. The movie marks World Wide Open’s foray into the world of movie promotion.

    To create buzz for this movie, an interactive digital campaign, ‘TE3NItAround’ was launched across digital platforms. A microsite was created for public at large to participate in the movie promotions through a number of activities. WWO also collaborated with Talent House and Reliance Gamesto promote the movie on Crowd-sourcing and Gaming platform respectively.

    The campaign commenced by asking individuals to create their own version of the movie poster from assets that were provided. This campaign garnered participation from more than 65 countries such as Egypt, Malaysia, Saudi Arabia, Algeria and others. Contest winners got the rare opportunity to meet Amitabh Bachchan at an event and received autographed and enlarged copies of the film’s poster that they had created. Winning posters were also recreated into hoardings and placed across India.

    The campaign also involved a public voting to select a game for the movie and posters created through UGC contest. The most voted ‘TE3N’ game was unveiled by Mr. Amit Khanduja, the CEO of Reliance Games at the mega event that happened in Mumbai.

    The overall campaign received tremendous response with over 864+ mn impressions and 50,000 participants worldwide.

    TE3N released on 10th June and so far has grossed over 12cr.

    On the successful execution of the TE3N it around campaign, the CEO of WWO, Mr. Arun Mehra said,” WWO announces its foray by setting up a new division for Movie Marketing which is headed by Saahil Krishnani with the TE3N it Around campaign. We have executed one of most innovative campaigns for the movie TE3N and the response we have received is amazing. It was one of a kind campaign executed for a movie by us and we are looking forward to many such interesting campaigns. “