ITV

Tag: Vidya Balan

  • Muthoot Group empowers human ambition in new campaign

    Muthoot Group empowers human ambition in new campaign

    MUMBAI: The Muthoot Pappachan Group, also known as Blue Muthoot, has recently launched its new campaign #KahaaniBlueSochki with its new brand ambassador Vidya Balan.

    As the Blue Muthoot, it introduces a new theme – Blue Soch – that is dedicated to the progressive thinking of its customers who demonstrate hard-work and determination along with firm self-belief in the face of adversity. The key message that the campaign aims to drive is that the Muthoot Pappachan Group supports people with the Blue Soch and thus, empowers human ambition.

    The films have been conceptualised by L&K Saatchi and Saatchi. The campaign comprises of two films for MSME loans- puncture shop and chai shop and two films for gold loans- mother-son and tailor.

    L&K Saatchi and Saatchi CEO and managing partner Anil S Nair says, “Unlike most financial services brands, who want to project themselves as the messiah of the underprivileged, Muthoot Pappachan Group respects the spirit and determination of the customers in their pursuit of success against all odds. The communication focuses on this belief that their customers are determined people with bigger dreams and we are happy to partner them in that journey. Interestingly, all the four TV scripts are inspired by true Muthoot Pappachan Group Customers’ stories, which is what makes it so endearing and our job so meaningful.”

    Talking about why Vidya Balan was chosen as the brand ambassador, Muthoot Pappachan Group chief marketing officer Sanjeev Shukla, elaborates, “By offering easily accessible and simple financial products and services to people who are not so well-off, but have the grit and gumption to achieve their aspirations, Muthoot Blue acts as a catalyst to their Blue Soch. Helping them to rise above their circumstances and build a brighter tomorrow for themselves. To talk to this audience, we found the perfect match in Vidya Balan.”

    The films have been directed by Nikhil Rao of Jamic films and were shot on location in the interiors of Gujarat to give them a real, gritty feel.

    The media approach is to maximise reach and at the same time create an impact in order to differentiate the brand.

    The TV campaign will spread the message across the country and will be supported by a cross-media blitz that will use a wide spread presence online and on-mobile.

    The agency, L&K Saatchi and Saatchi also worked towards brand re-positioning, from ‘Believe in Blue’ to ‘Blue is Belief’, which got accepted by Muthoot Pappachan Group, in the first go.

  • Catch Spices rolls out new TVC with Vidya Balan

    Catch Spices rolls out new TVC with Vidya Balan

    MUMBAI: Catch Spices has rolled out a new spicy TVC with its brand ambassador, Vidya Balan.

    Catch Salts & Spices has been on the vanguard of Indian spices, adapting tradition and adding innovation. The brand enjoys a pivotal place in Indian kitchens. Repositioned with the tagline, ‘Catch ka koi match nahin’, the communication is developed around the core product attribute of unmatched quality and innovation.

    Vidya Balan plays the role of an intelligent wife, who makes her foodie husband cater to her wishes, thanks to the power of Catch spices that she has with her. The film has a humorous plot that revolves around Vidya, who smartly passes on her chores to her husband, who endlessly craves for tasty meals cooked by her.

    In a light-hearted script, Vidya’s screen husband requests her to make his favourite dishes. In fact he wants them so badly that he offers to take care of all the work that Vidya has to do. Vidya, good-naturedly, takes full advantage of the situation. When Vidya is complimented on her ability to make her husband do all this, she passes the compliment to Catch Spices which is the secret of her fabulous cooking.

    DS Spiceco business head O P Khanduja says, “The brand’s never-ending quest for quality, the low temperature grinding and no fillers policy guarantee that the flavours and aromas of the spices remain intact, giving them high potency needed to create delectable dishes. With the new tagline, we further reinforce the unmatched value and attributes of the brand to the consumers. The new TVC is a light-hearted take on how the wives use delicious home-cooked food to get their way.”

    Everest Brand Solutions chief creative officer Rahul Jauhari adds, “We chose a humorous theme for the TVC with which the audience could identify easily. The film highlights the tagline which emphasises on the brand ethos. Vidya Balan with her impeccable acting skills has helped spread the message effectively, while maintaining the brand image and essence. We are sure the campaign would click well with our target audience.”

    The film is a part of a larger campaign that has elements across mediums.

  • Let Vidya Balan charm you with her simplicity with the world television premiere of ‘Tumhari Sulu’ on Sony MAX

    Let Vidya Balan charm you with her simplicity with the world television premiere of ‘Tumhari Sulu’ on Sony MAX

    Sony MAX, the leading Hindi movies channel from Sony Pictures Networks is all set give you a sneak peek into the lives of middle-class suburban Indian households with the world television premiere of ‘Tumhari Sulu’ on 25th February at 12 noon. Vidya Balan and Manav Kaul’s portrayal of Sulochana and Manav will definitely strike chord in your heart while narrating the story of finding the extraordinary within the seemingly ordinary.

    Directed by Suresh Triveni, Tumhari Sulu is a slice of life story of a middle-aged housewife, Sulochana Dubey who lives happily ever after with her husband Ashok and a son in a middle-class locality in Mumbai. Sulu is an enthusiastic independent woman who is all ready to give up her freedom for the sake of her family. In amidst of her day-to-day life, she ends up at a radio station after which her life turns into a roller-coaster ride as she gets an offer to become a RJ. Her decision to take up the job brings a drastic change in her life as she has to balance between her overnight fame and her domestic demands towards family.

  • CBFC reconstituted, majority from film & theatre fraternity

    NEW DELHI: After bringing in the adman and lyricist Prasoon Joshi and showing filmmaker Pahlaj Nihalani the door, the Central Board of Film Certification has been reconstituted — with the entry of the actress Vidya Balan and the renowned filmmaker T S Nagabharana, among other.

    The 12 members brought in include — the filmmaker and Padma Shri recipient Naresh Chandra Lal from Andaman and Nicobar Islands, known for his film ‘Gandhi – the Mahatma’ — which spread the message of clean environment and cleanliness, and the renowned director Vivek Agnihotri.

    An official announcement said the Board was being reconstituted under section 3(1) of the Cinematograph Act 1952 read with rule 3 of the Cinematograph (Certification) Rules 1983.
    The new members join with immediate effect for a period of three years or until further orders, whichever is earlier.

    Other members include the Tamil and Telugu actresses Gautami Tadimalla and Jeevitha Rajasekhar, the Bharatya Janata Party activist and actress Vani Tripati Tikoo, the theatre director Waman Kendre who headed the National School of Drama in Delhi, and the film and television dialogue writer Mihir Bhuta.

    The renowned Shillong-based author and concert pianist Neil Herbert Nongkynrih, Padma Shri awardee and Hindi author Narendra Kohli, and the ideologue of Rashtriya Swayamsevak Sangh Ramesh Patange who edits the Marathi weekly ‘Vivek’ have also been appointed to the Board.

  • Komal Nahta to host Zee chat show

    Komal Nahta to host Zee chat show

    MUMBAI: Taking storytelling beyond boundaries, leading content conglomerate, Zee Entertainment Enterprises Limited (ZEEL) has created yet another milestone with the launch of its new celebrity chat show ‘Starry Nights’, exclusively for international territories. Hosted by top trade analyst, Komal Nahta, the show promises to reveal his fun and witty side as he indulges in heart-warming and hilarious conversations with Bollywood celebrities.

    Produced in-house, Starry Nights premieres on ZEE’s international channels starting the first week of January 2017.

    ZEEL international broadcast business CEO Amit Goenka said, “With a presence in 171 countries and content available in 9 foreign languages, ZEE has emerged as a truly world-scale player, offering rich, innovative and engaging content to a wide cross-section of audiences. Bollywood’s popularity is growing across continents and with Starry Nights, it will be the first time that a celeb chat show of this stature has been produced. Featuring the best of Bollywood, the show aims to reach over 332 million viewers across all international territories.”

    Speaking on his association, host and popular trade analyst Komal Nahta said, “I was thrilled at the offer to host Starry Nights as it was outside my comfort zone. All these years I have spoken of box-office collections but this show has given me an opportunity to be associated with the glamour instead of the grind.”

    Sharing further details on the new property, ZEEL president – content & strategy, international business Rajeev Kheror said, “Starry Nights is about the journey of our favorite film celebrities. It is different from other chat shows where celebs talk about their films and latest releases. Here we come closer to the individual personality of the celebrity, their true character and their desires. The 40 episode series will feature the best of the industry, including global superstars like Aamir Khan, Karan Johar, Hrithik Roshan, Anushka Sharma, Kangana Ranaut, Alia Bhatt, Anil Kapoor, Sushant Singh Rajput, Vidya Balan and Manish Malhotra among others. While the show has been shot in English, to reach local audiences across the globe, it will be dubbed or sub-titled in several languages including German, Spanish and Arabic.”

    ‘Starry Nights’ has been conceptualised and produced by Zee International programming head Fatema Contractor. Speaking on the concept, she said “We are honored to be creating a celeb chat show at a global level in association with Komal Nahta. Starry Nights manages to go beyond the reel and reveal the real side of celebrities.”

    The starry line-up of guests includes Arjun Kapoor, Sonam Kapoor, Farah Khan, Aditya Roy Kapoor, Shraddha Kapoor, Zoya Akhtar, Imtiaz Ali, Tiger Shroff and many more. So get ready to witness the perfect blend of comedy, drama, romance and admiration with your favorite Bollywood stars on the couch.

    Starry Nights launches worldwide in the 1st week of January 2017. To catch your favourite celebs, tune in to:

    · Zee Cinema (US) every Friday @ 1930

    · Zing (US) every Sunday @ 1930

    · Zee Bollywood every Saturday @ 1930

    · Zee TV (US) every Sunday @ 1800

    · Zee TV (Canada) every Saturday @ 1800

    · Zee TV (Caribbean) every Sunday @ 1730

    · Zee TV (APAC) every Saturday @ 1830

    · Zee TV (Africa) every Sunday @ 1530

    · Zing (Europe) every Sunday @ 1930

    Zee Entertainment is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, Zee entertains over a billion viewers across 171 countries.

  • Komal Nahta to host Zee chat show

    Komal Nahta to host Zee chat show

    MUMBAI: Taking storytelling beyond boundaries, leading content conglomerate, Zee Entertainment Enterprises Limited (ZEEL) has created yet another milestone with the launch of its new celebrity chat show ‘Starry Nights’, exclusively for international territories. Hosted by top trade analyst, Komal Nahta, the show promises to reveal his fun and witty side as he indulges in heart-warming and hilarious conversations with Bollywood celebrities.

    Produced in-house, Starry Nights premieres on ZEE’s international channels starting the first week of January 2017.

    ZEEL international broadcast business CEO Amit Goenka said, “With a presence in 171 countries and content available in 9 foreign languages, ZEE has emerged as a truly world-scale player, offering rich, innovative and engaging content to a wide cross-section of audiences. Bollywood’s popularity is growing across continents and with Starry Nights, it will be the first time that a celeb chat show of this stature has been produced. Featuring the best of Bollywood, the show aims to reach over 332 million viewers across all international territories.”

    Speaking on his association, host and popular trade analyst Komal Nahta said, “I was thrilled at the offer to host Starry Nights as it was outside my comfort zone. All these years I have spoken of box-office collections but this show has given me an opportunity to be associated with the glamour instead of the grind.”

    Sharing further details on the new property, ZEEL president – content & strategy, international business Rajeev Kheror said, “Starry Nights is about the journey of our favorite film celebrities. It is different from other chat shows where celebs talk about their films and latest releases. Here we come closer to the individual personality of the celebrity, their true character and their desires. The 40 episode series will feature the best of the industry, including global superstars like Aamir Khan, Karan Johar, Hrithik Roshan, Anushka Sharma, Kangana Ranaut, Alia Bhatt, Anil Kapoor, Sushant Singh Rajput, Vidya Balan and Manish Malhotra among others. While the show has been shot in English, to reach local audiences across the globe, it will be dubbed or sub-titled in several languages including German, Spanish and Arabic.”

    ‘Starry Nights’ has been conceptualised and produced by Zee International programming head Fatema Contractor. Speaking on the concept, she said “We are honored to be creating a celeb chat show at a global level in association with Komal Nahta. Starry Nights manages to go beyond the reel and reveal the real side of celebrities.”

    The starry line-up of guests includes Arjun Kapoor, Sonam Kapoor, Farah Khan, Aditya Roy Kapoor, Shraddha Kapoor, Zoya Akhtar, Imtiaz Ali, Tiger Shroff and many more. So get ready to witness the perfect blend of comedy, drama, romance and admiration with your favorite Bollywood stars on the couch.

    Starry Nights launches worldwide in the 1st week of January 2017. To catch your favourite celebs, tune in to:

    · Zee Cinema (US) every Friday @ 1930

    · Zing (US) every Sunday @ 1930

    · Zee Bollywood every Saturday @ 1930

    · Zee TV (US) every Sunday @ 1800

    · Zee TV (Canada) every Saturday @ 1800

    · Zee TV (Caribbean) every Sunday @ 1730

    · Zee TV (APAC) every Saturday @ 1830

    · Zee TV (Africa) every Sunday @ 1530

    · Zing (Europe) every Sunday @ 1930

    Zee Entertainment is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, Zee entertains over a billion viewers across 171 countries.

  • BBH: Why stereotype beauty

    BBH: Why stereotype beauty

    Mumbai: Nihar Naturals Coconut Hair Oil, the market leader in east India, launched its latest campaign challenging the culture of beauty stereotyping ingrained in society.

    Women are often subjected to perceptions of being ‘more capable’ or ‘less capable’ based on their physical appearance and their choice of hairstyle. Nihar Naturals has always been at the forefront of challenging stereotypes. In 2015, Nihar partnered with Neilson to launch a nationwide study #IAMCapable, to build awareness amongst women about this culture of beauty stereotyping. The report drew attention to the biases faced by Indian Women today – 64% of Indian Women have agreed that judgements passed on them has affected their ability to reach their true potential.

    BBH has conceptualised the campaign, which reiterates Nihar Natural’s brand purpose & takes the conversation a notch higher. Featuring long-term brand ambassador Vidya Balan, the campaign drives a strong message that a woman’s capability should not be judged based on the choice of her hair style. It goes on to state that beautiful hair is not a sign of capability, it is only a sign of a potent hair oil.

    Marico Limited CMO Anuradha Aggarwal said, “Over the years Nihar Naturals through its various campaigns has communicated that a woman’s hair cannot be a parameter of judging her or her capability in anyway. This year’s campaign talks about how ‘Beautiful hair is not a sign of a woman’s capability, it is only a sign of a potent hair oil.’”

    Vidya Balan added “This film through different creative sequences beautifully tries breaking yet another stereotype of judging women and their professions basis their hairstyles.”

    BBH India CEO & managing partner Subhash Kamath said, “Nihar Naturals’ hair care category is a very competitive and cluttered one. So it’s quite a challenge to create a differentiated brand idea.”

    BBH India executive creative director Rajesh Mani added, “Nihar Naturals has, over the years, taken a humorous dig at societal judgements on women’s hair and equating it with their capability. So the TVC is like a playful theatre of the absurd. The photo studio and the changing of backgrounds according to a woman’s hair style bring about the subconscious judgements that people make about women.”

  • BBH: Why stereotype beauty

    BBH: Why stereotype beauty

    Mumbai: Nihar Naturals Coconut Hair Oil, the market leader in east India, launched its latest campaign challenging the culture of beauty stereotyping ingrained in society.

    Women are often subjected to perceptions of being ‘more capable’ or ‘less capable’ based on their physical appearance and their choice of hairstyle. Nihar Naturals has always been at the forefront of challenging stereotypes. In 2015, Nihar partnered with Neilson to launch a nationwide study #IAMCapable, to build awareness amongst women about this culture of beauty stereotyping. The report drew attention to the biases faced by Indian Women today – 64% of Indian Women have agreed that judgements passed on them has affected their ability to reach their true potential.

    BBH has conceptualised the campaign, which reiterates Nihar Natural’s brand purpose & takes the conversation a notch higher. Featuring long-term brand ambassador Vidya Balan, the campaign drives a strong message that a woman’s capability should not be judged based on the choice of her hair style. It goes on to state that beautiful hair is not a sign of capability, it is only a sign of a potent hair oil.

    Marico Limited CMO Anuradha Aggarwal said, “Over the years Nihar Naturals through its various campaigns has communicated that a woman’s hair cannot be a parameter of judging her or her capability in anyway. This year’s campaign talks about how ‘Beautiful hair is not a sign of a woman’s capability, it is only a sign of a potent hair oil.’”

    Vidya Balan added “This film through different creative sequences beautifully tries breaking yet another stereotype of judging women and their professions basis their hairstyles.”

    BBH India CEO & managing partner Subhash Kamath said, “Nihar Naturals’ hair care category is a very competitive and cluttered one. So it’s quite a challenge to create a differentiated brand idea.”

    BBH India executive creative director Rajesh Mani added, “Nihar Naturals has, over the years, taken a humorous dig at societal judgements on women’s hair and equating it with their capability. So the TVC is like a playful theatre of the absurd. The photo studio and the changing of backgrounds according to a woman’s hair style bring about the subconscious judgements that people make about women.”

  • No value for money

    No value for money

    While the demonetisation affected film collections to an extent, the dropping temperatures are also affecting box office, especially in the North India, not to speak of poor quality of films made with no concern for content.

    *Befikre did raise some expectations within the exhibitor community as well as the audience. Coming as it does after a prolonged dull period and a lineup of poor films, the combination of Yash Raj Films, Aditya Chopra’s direction after eight year gap and Ranveer Singh’s growing popularity meant value for money, scarce as it may be nowadays.

    The film did not quite meet up with the expectations as it met with mixed reactions the first Friday first show onwards. The film lacked a clear concept as the whole length of the titles were attributed to couples kissing, not sparing even the toddlers from the act. The rest turned out to be a misplaced idea of the life of today’s youth; being in Paris can’t be an excuse for going berserk with youth in a relationship.

    However, what helps the film is its controlled budget and the release period enjoying both, a solo release status as well as an additional holiday today (Eid E Milad). The film had fair number of footfalls on Friday early shows but showed a declining trend thereafter as the first day figure barley managed to cross double figure of Rs 10 crore. Saturday added over a crore compared to Friday figures while the Sunday sustained well as the film closed its opening weekend with Rs 34.35 crore..

    *Kahaani 2, a poor attempt to use the title and the face of Vidya Balan from the successful franchise, Kahaani, backfires as the sequel turns the very character of Vidya topsy-turvy. The rest of the content also lacks coherence.

    With an opening weekend of Rs 15.8 crore, the film adds only a little more in the remaining four days to end its first week with a total of Rs 23.8 crore. The film stands to lose at the box office.

    *Dear Zindagi will be a losing proposal for its India theatrical distributor. The combined following of the rising star Alia Bhatt and the veteran star Shah Rukh Khan fails to work as the theme of the film as well as the pretentious approach don’t go down well with the audience.

    The film adds Rs 14.1 crore in its second week to take its two week total to about Rs 58.3 crore.

  • No value for money

    No value for money

    While the demonetisation affected film collections to an extent, the dropping temperatures are also affecting box office, especially in the North India, not to speak of poor quality of films made with no concern for content.

    *Befikre did raise some expectations within the exhibitor community as well as the audience. Coming as it does after a prolonged dull period and a lineup of poor films, the combination of Yash Raj Films, Aditya Chopra’s direction after eight year gap and Ranveer Singh’s growing popularity meant value for money, scarce as it may be nowadays.

    The film did not quite meet up with the expectations as it met with mixed reactions the first Friday first show onwards. The film lacked a clear concept as the whole length of the titles were attributed to couples kissing, not sparing even the toddlers from the act. The rest turned out to be a misplaced idea of the life of today’s youth; being in Paris can’t be an excuse for going berserk with youth in a relationship.

    However, what helps the film is its controlled budget and the release period enjoying both, a solo release status as well as an additional holiday today (Eid E Milad). The film had fair number of footfalls on Friday early shows but showed a declining trend thereafter as the first day figure barley managed to cross double figure of Rs 10 crore. Saturday added over a crore compared to Friday figures while the Sunday sustained well as the film closed its opening weekend with Rs 34.35 crore..

    *Kahaani 2, a poor attempt to use the title and the face of Vidya Balan from the successful franchise, Kahaani, backfires as the sequel turns the very character of Vidya topsy-turvy. The rest of the content also lacks coherence.

    With an opening weekend of Rs 15.8 crore, the film adds only a little more in the remaining four days to end its first week with a total of Rs 23.8 crore. The film stands to lose at the box office.

    *Dear Zindagi will be a losing proposal for its India theatrical distributor. The combined following of the rising star Alia Bhatt and the veteran star Shah Rukh Khan fails to work as the theme of the film as well as the pretentious approach don’t go down well with the audience.

    The film adds Rs 14.1 crore in its second week to take its two week total to about Rs 58.3 crore.