Tag: Vidya Balan

  • “I am completely monogamous, and abhor the concept of open relationship”: Vidya Balan in IMDb’s ‘Ask Each Other Anything’

    “I am completely monogamous, and abhor the concept of open relationship”: Vidya Balan in IMDb’s ‘Ask Each Other Anything’

    Mumbai: On the release of Do Aur Do Pyaar, starring Vidya Balan and Pratik Gandhi, the actors appeared in the IMDb original series ‘Ask Each Other Anything.’ This romantic comedy explores the intricacies of the relationship between a husband and a wife. They engaged in discussions about intriguing aspects of their personal lives, shared their experiences on set, and reflected on what they learned from each other throughout the journey of Do Aur Do Pyaar.

    When asked about her reaction upon discovering she would be working with Pratik, Vidya responded, “I had watched ‘Scam 1992: The Harshad Mehta Story’ already, so when Tanuj, Atul, and Swati (the producers of the movie) came home, we were discussing various characters, and for the role of Ani, they said ‘we’ve thought about Pratik Gandhi, the guy from Scam 1992.’ I was like, ‘Wow!’ He was fabulous.’ It didn’t feel like you were acting in the series even for a minute. If I didn’t know how Harshad Mehta looked, I would have thought it was you. So, I was very excited.”

    As the film revolves around relationships, Pratik asked Vidya about her perspective on open relationships. Vidya said, “I don’t understand the idea of an open relationship. I think you can be open with each other about everything, but when you talk about open relationships and open marriage, you are talking about being okay with your partner being with someone else, sharing your partner with someone else. I am not okay with that. I am completely monogamous, and I believe in monogamy. I abhor this concept of open relationship. If it works for you, great, but I cannot fathom how it works for someone.”

    While the conversation was brewing, Vidya asked Pratik to suggest three films everyone must watch. Pratik said, “I feel I get connected to the strongest emotions the most, and I find myself a very common audience. So, I feel The Pursuit of Happyness and Sadma are films that have layers of emotions and are conveyed simply in the most human possible way. One more is Hera Pheri because of their comic timing, which landed every time I watched, and I have watched it multiple times.”

    Additionally, given Pratik’s theatre background, Vidya asked him about the one thing he would like to take from theatre and apply to cinema. Pratik responded, “I think what I have seen and what I have done is the discipline and duty toward the story. You have to actually leave yourself and cut your ego and become selfless to tell the story in the most honest possible way. This is what helped me, because as an actor, we constantly deal with egos onset and offset, everywhere, and also sometimes while performing. So, certain humility towards the process and being true to the storytelling is important. Also, theatre makes you human because one show will work wonders and the other show might not, so you don’t lose your heart quickly. So what I have learned from theatre is that all the claps are for the characters and all the criticism is for me as an actor. So if this is what we experience in cinema, then a lot of things will change”, he added.

  • Niharika Bhasin & Vidya Balan team up for “Bhool Bhulaiyaa 3”

    Niharika Bhasin & Vidya Balan team up for “Bhool Bhulaiyaa 3”

    Mumbai: Renowned and award-winning costume designer Niharika Bhasin have teamed up with Bollywood icon Vidya Balan & has been announced as the costume designer for the third edition of the highly anticipated franchise “Bhool Bhulaiyaa 3”.

    As a recipient of the prestigious National Award for Costume Design, Niharika brings unparalleled expertise and a unique artistic vision to every project she has been associated with. Some of the most notable among her repertoire have been Rock On, Band Bajaa Baraat, Delhi Belly, Fitoor, Fan, Bombay Velvet, and many others, including the most recent Mast Mein Rehne Ka where she defined the looks for diverse characters, carving a distinct space for each. Niharika’s unique flavour and vision have birthed looks that everyone loves to reminisce about and take inspiration from even years later.

    Her ability to weave together elements of culture, character and narrative has cemented her reputation as one of the leading visionaries in the world of costume design, and given the memorable characters in the film “Bhool Bhulaiyaa 3”, the outcome is going to be one more defining film under her belt.

    Having already worked together on hit films like Dirty Picture, Shakuntala Devi and now Bhool Bhulaiyaa 3, teaming up again with the talented Bollywood actress Vidya Balan adds an extra layer of anticipation to this collaboration.

    Niharika further added, “This project has been an absolute joyride! The ability of costumes to tell a story is so powerful and getting to do what I love with some of the most incredibly talented stars in the industry will be one of my career high points!”

    As anticipation mounts for the release of “Bhool Bhulaiyaa 3”, audiences can look forward to witnessing the magic that unfolds when exceptional talent converges on the big screen. Stay tuned for more updates as production progresses.

  • India’s first private satellite TV channel Zee celebrates 30 glorious years of entertainment

    India’s first private satellite TV channel Zee celebrates 30 glorious years of entertainment

    Mumbai: Zee Entertainment Enterprises (ZEEL) celebrates 30 years of glory in India. The company has transformed the media & entertainment industry by providing the best experiences to audiences in India and around the world.

    Throughout its glorious three-decade journey, the company has consistently evolved, paving the way for it to become one of the most iconic home-grown brands. From its humble beginnings as the country’s first private satellite television channel, Zee has made significant contributions to the nation’s liberalisation journey by driving positive societal change on and off screen.

    The company’s spokesperson said, “Today, Zee is not only a well-loved household name, but it also enjoys a formidable position as a global media & entertainment powerhouse with its consumption platforms as the cultural ambassador for Indian content on the global stage.”

    In line with its Zee 4.0 vision, the company is broadening its horizons by establishing a strong tech foundation through its state-of-the-art technology and innovation centre to boost innovation and data-led capabilities, as well as recently re-entering the sports segment.

    The company further added that the mantra at Zee has always been to lead by example, demonstrating its commitment and determination to create a robust version of the company while also defining the future of the media and entertainment industry in India.

    On this milestone, Zee Entertainment Enterprises MD & CEO Punit Goenka said, “It is indeed a momentous occasion as the nation’s first home-grown entertainment company, Zee, completes three wonderful decades of entertainment and value-creation. This milestone is extra special as we also celebrate the genesis of the media & entertainment industry in India. Zee’s journey over the years can be defined by its sharp growth, its risk-taking ability to constantly tap into newer avenues and its consistent vision to generate higher value for all stakeholders.”

    He added, “As  we lay the strategic roadmap for the next 30 years, we are gearing up to propel the company’s growth and transform into a formidable player from the emerging markets. With our sharp strategic vision across the business coupled with a keen eye on profitability, our endeavour will always be to stay ahead of the curve. I would like to extend my gratitude to all our viewers, stakeholders, and partners, for sharing this memorable journey with us and expressing their continued faith in our capabilities.”

    For three decades, Zee has been known as an academy of talent, and its alumni have played an important role in shaping the industry’s future.

    On this occasion, several stalwarts acknowledged the industry and Zee’s contribution towards making India a formidable economy on a global stage.

    Actor Vidya Balan expressed, “It fills me with pride to note that Zee, the institution that gave me a platform to showcase my talent through an iconic show like Hum Paanch, has completed 30 magnificent years. Zee has been a home to a thousand stars and has relentlessly encouraged homegrown talent, irrespective of their background, to achieve their dreams. I hope that the company continues to remain a beacon of hope for budding talent across the nation and wish the Zee family all the very best for the journey ahead.”

    A leading investor and ENAM group co-founder Vallabh Bhansali stated, “As someone who believes in entrepreneurs as the prime drivers for creating valuable businesses, I have always trusted Zee’s ability to generate consistent returns for its stakeholders. I have been an ardent admirer and supporter of its amazing entrepreneurial journey—from a single channel on a rented transponder to a global media conglomerate. Throughout its journey, Zee has taken necessary risks and proved time and again its ability to stay ahead of the curve. I congratulate Punit and team for achieving this glorious milestone and wish them all the best for a bright future.”

    Zee has also made significant contributions to the welfare of society, driving positive societal change not only through iconic stories but also through various initiatives that improve the lives of people from all walks of life.

    Zee is laying a strong foundation for its next phase of growth by focusing its investments on television, digital, and its movie production businesses.

  • Bharti AXA Life Insurance ropes in Vidya Balan as brand ambassador

    Bharti AXA Life Insurance ropes in Vidya Balan as brand ambassador

    Mumbai: Bharti AXA Life Insurance, a joint venture between Bharti Enterprises and AXA insurance on Tuesday announced that it has roped in Bollywood actor Vidya Balan as its brand ambassador. 

    The National Award-winning actor embodies the core values of Bharti AXA Life Insurance and will help deepen the narrative of #DoTheSmartThing championed by the brand, stated the company. 

    “Vidya Balan has been a challenger in her field, expressing herself authentically and has always questioned stereotypes,” said Bharti AXA Life Insurance MD and CEO Parag Raja. “She has excelled in bringing compelling and unique narratives to life on screen and is self-made, reliant, and audacious- values that strongly resonate with Bharti AXA Life as a brand. We believe in long-term relationships and are excited to bring Vidya on board to further our goal of broadening life insurance penetration across India.”

    Speaking on the association, Vidya Balan said, “Bharti AXA has always been committed to simplifying insurance and empowering Indians to making smarter and savvier financial choices. I am extremely excited to represent the brand and help them further their manifesto of #DoTheSmartThing. It is heartening to see how the company has raised the bar of serving customers and constantly advocates for securing their financial futures. I look forward to the association and kicking off our engagement.”

    Bharti AXA Life had announced a new brand purpose last year, which centres on making insurance simple for customers in a complicated world.

    “We are excited to bring Vidya on board and look forward to an enriching partnership with her. We believe that our association will help us strengthen awareness around the category and build a more meaningful and purpose-driven connect with our customers,” commented Bharti AXA Life Insurance head of marketing Geetanjali Kothari.

    Over the past year, Bharti AXA Life Insurance has made strategic investments in digital platforms to enhance customer experience and facilitate seamless services. The company plans to expand on the back of strategic partnerships and by increasing its distribution footprints across the country.

  • ShortsTV opens entries for Best of India Short Film Festival

    ShortsTV opens entries for Best of India Short Film Festival

    Mumbai: ShortsTV, a 24×7 linear and OTT HD channel dedicated to short form video entertainment has announced the fifth edition of Best of India Short Film Festival. Aimed at providing global recognition to the works of Indian film makers, the festival gives winners the opportunity for Oscar consideration, a Hollywood theatrical release, and television broadcast deal with ShortsTV.

    The previous editions saw an overwhelming response with 2000+ entries every season and participation from Bollywood’s leading actors and directors including Prakash Jha, Vidya Balan, Naseeruddin Shah, Jackie Shroff, Radhika Apte, and Neena Kulkarni among others.

    Top five films shortlisted from the entries will win a theatrical release in Hollywood, while also qualifying for Oscar consideration. Additionally, they will be eligible for a television broadcast deal on ShortsTV. Leading up to the finale week, the festival will screen top 15 films for two days on ShortsTV.

    ShortsTV chief executive Carter Pilcher said, “2022 will be the year of Short films, and we are excited to launch the fifth edition of the Best of India Short film festival. This festival is the bedrock of our international hunt for the world’s finest short filmmakers and last year’s worldwide winner ‘Highway Nights’ came right here from India. This year we’re expecting even more exciting films and are excited to launch the careers of more great filmmakers.”

    “Short films are fast emerging as the preferred mode of entertainment for viewers across the globe. ShortsTV has always endeavoured to champion filmmakers and this festival has been helping Indian filmmakers to showcase their creativity to audiences across the globe. With the fifth edition of Best of India Short Film Festival, we are excited to bring together India’s best short films on a single platform and making their presence bigger than ever,” added ShortsTV president – Asia and festival director Tarun Sawhney.

    To be eligible for the competition entries need to be ‘narrative’ live action short films with a total running time of 40 minutes or less. It is necessary for either the writer, director or producer to be from India. The film should be presented in High Definition (HD) or DCP format. All films in a regional language (other than English) must include English subtitles. The last date for submission is 30 April, said the statement.

  • LinkedIn launches new campaign ‘Kyonki Linkedin Ab Hindi Mein Bhi’

    LinkedIn launches new campaign ‘Kyonki Linkedin Ab Hindi Mein Bhi’

    Mumbai Global professional network, LinkedIn has launched a new brand campaign to support the launch of Hindi language on the platform. With the tagline, ‘ab hongi kaam ki baaten Hindi mein, kyonki Linkedin ab hindi mein bhi,’ the campaign highlights how everyday conversations in the world of work can now take place in the language on LinkedIn. Hindi is the first Indian regional language, and the 25th language globally, to launch on the network.   

    Conceptualised and executed by The Glitch, the creative is inspired from barakhadi, which goes back to the popular trope of learning the Hindi alphabet in school. The campaign marries visuals from the learning rubric of Hindi alphabets and connects it with familiar situations in the world of work to showcase the moments of belonging that communicating in Hindi creates.

    Bollywood actors Vidya Balan and Pankaj Tripathi have been enlisted to support the launch of the campaign as the ‘voice’ of LinkedIn in Hindi. The two audio spots encourage Indian professionals to celebrate their everyday work moments in the regional language. The spots are being aired on radio stations across all metros and tier 1 cities of Hindi speaking markets and also across leading audio streaming platforms including Jio Saavn, Gaana, and Spotify.

    “To celebrate the launch of LinkedIn in Hindi, we wanted to create a campaign that would build a strong audio and visual association between the Hindi alphabet and workplace scenarios. Ergo, we chose key visual mediums to help people see these Hindi words representing cultural and professional scenarios, and key audio channels with high-profile voiceovers that would help them hear these words — a collective of which helps us effectively land the message that LinkedIn is now available in Hindi as well,” said The Glitch creative director Lucille Pereira.

    The barakhadi inspiration has been brought to life further with an eye-catching print creative that brings the concept to the modern day in a professional context. The full page print ads will go live from 17 December 2021 across Hindi speaking newspapers. The barakhadi illustration has been designed by local artist Sugandha Bansal from IndieFolio.  

    “Hindi is spoken by nearly 44 per cent of the Indian population today, and with the introduction of the language on LinkedIn, we hope to foster an even deeper sense of belonging for Hindi speaking professionals in the workplace. Our goal is to bring down language barriers for Hindi speaking professionals on LinkedIn, so more professionals and customers can unlock greater value through content, jobs, and networking, and express themselves in a language that they are comfortable with,” said LinkedIn Asia Pacific head of brand marketing Sivaram Parameswaran.

    The creative will be featured in out-of-home (OOH) across Mumbai and Delhi covering key commuter locations such as corporate hubs, airport media, metro trains, and busy arterial roads. The integrated, full-funnel campaign will be running across digital, outdoor, radio, audio, and print media.

  • Tiger Balm’s new campaign celebrates toughness of women

    New Delhi: Analgesic brand Tiger Balm has launched a new campaign – #ToughAsATiger to mark the release of the movie- Sherni on Amazon Prime Video.

    Vidya Balan starrer Sherni brings to light the story of a resolute female forest officer who beats all odds to fulfill her duty and Tiger Balm showcases the journey of strong-willed and tough Shernis everywhere with this campaign.

    The analgesic brand’s Instagram feed also mirrors that of ‘Sherni’ in a spirit of solidarity towards women who can not only endure the pain but win over it. The brand also launched #ToughAsATiger Sherni Moments contest for users to take part in the contest.

    Tiger Balm, as a brand, has transformed massively over a time of 100+ years across 100+ countries; all the while building a legacy of alleviating pain, discomfort, and their causes. The company’s belief is that no one should be constrained from leading a full and active life because of aches, pains, and everyday discomforts.

  • Cinemas stare at empty halls, slow recovery post Covid2019

    Cinemas stare at empty halls, slow recovery post Covid2019

    NEW DELHI: The movie industry has found itself cornered for the first time in history. Cinema halls stayed shuttered since March and it might take a while for the footfall to get back to normal. Meanwhile, business revenue has come to a grinding halt and producers are keen on releasing films on OTT platforms.

    Amitabh Bachchan and Ayushmann Khurrana's Gulabo Sitabo, Vidya Balan's Shakuntala Devi are premiering on Amazon Prime Video whereas Anurag Kashyap's movie, Choked: Paisa Bolta Hai has released on Netflix. Even regional players are releasing their content on digital platforms.

    Until now, movies usually arrive on video streaming platforms only after running in cinemas for a few weeks. As per media reports, around 10,000 single-screen and 3000 multiplexes are closed and this shutdown is estimated to cost the Indian film industry Rs 984 crore in box office revenue.

    As multiplex revenues have become null and producers are switching to video streaming platforms as an alternative option, the theatre industry is anxious about how to deal with the dire situation.

    INOX Leisure Ltd CEO Alok Tandon says, “In these times of an unparalleled crisis, we want the entire ecosystem to show solidarity. We have also urged the producers and studios to wait for the theatres to resume operations and follow the globally prevalent cinematic windowing pattern as it has done wonders in terms of revenues for all the stakeholders, and allows the creators an opportunity to extract the best from all available mediums.”

    He also shares, “The theatrical run has its own significance in the cinematic value chain as it remains the phase which generates the maximum revenues for the content creator. Besides fetching huge volumes of audiences, cinemas also contribute massively towards the experience economy."

    However, even if the government eases the restrictions on the opening of theatres, there are lower chances of high footfalls in the coming months, as many people will not take the risk of going to movie theatres.

    Tandon adds, “We are looking at the post-Covid2019 phase as another evolution with new processes and protocols and we are sure that we will take it into our stride. We are looking at the new normal soon going back to the old normal. Keeping in mind the insistence on social distancing, we will promote private screening as a consumer offering. We also look to leverage our massively successful loyalty program to innovate and curate customised offers which will
    help us to bring them back to cinemas.”

    Editor Complete Cinema and film trade analyst Atul Mohan says, “In my opinion, the first threat OTT brings is to GECs than theatres. Nothing can replace the charm of going to cinemas and OTT is dependent on hits at the cinemas. How many can afford to buy subscriptions from different players? We have so many satellite channels available at one subscription."

    Upon asking, how he sees the situation evolving in the long run, he explains, “The situation is such that many can't hold their investments. The OTT players have deep pockets and hence, can afford to acquire some titles at a premium but even they have their limitations and budgets. This is just a matter of time but in the long run, every actor and producer wants their product to be showcased in cinemas.”

    However, in this situation, OTT giants i.e. Netflix and Amazon have geared up to maintain their position and lure consumers through different genres of content. But, till when? Looking at the scenario, there’s a big question of when shooting will resume. 

    UFO Moviez JMD Kapil Agarwal shares, “India releases almost 140-150 movies in 22 languages in a month, a total of 1700 movies per year. Now, barely there are
    100 movies which are ready, perhaps. The industry has only one month worth of content. If it will be released in the starting months, there will be a crunch of content.”

    According to Agarwal, in the short run, it will hurt the exhibition industry but in the long run, there will be no impact, because films are made for big screens. 

    "Producers prefer to release their content on big screens instead of OTT platforms but people who have invested money are also under pressure and then the uncertainty of opening cinemas is also a challenge, so, they will opt for video platforms but that’s very temporary. The occupancy may go down to 30 -35 per cent and once cinemas open, it will take three to four months to get back to position,” he adds.

    Most cinema chains are expecting to recover by the last quarter of the year. Time will tell if they can resume operations by then.

  • Culture Machine’s movie Amoli starring Vidya Balan, Rajkumar Rao, Kamal Hassan, Nani and Jisshu Sengupta as narrators wins the 66th national film award

    Culture Machine’s movie Amoli starring Vidya Balan, Rajkumar Rao, Kamal Hassan, Nani and Jisshu Sengupta as narrators wins the 66th national film award

    MUMBAI: The announcement of the most prestigious 66th National Film Awards, took place at Rashtriya Bhavan New Delhi recently honoring the best films of 2018. Culture Machine’ a digital media company which runs some of India’s largest digital brands won the ‘Best Investigative Film’ award for its movie Amoli.

    Starring the renowned stalwarts of the film industry – Vidya Balan, Rajkumar Rao, Kamal Hassan, Nani, and Jisshu Sengupta as the narrators, Amoli’ is a definitive documentary on the repulsive commercial sexual the exploitation of children, a deep-seated and well-organized criminal industry.

    Released in seven languages, the documentary is narrated in 4 chapters – Mol (Price), Maya (Illusion), Manthan (Internal conflict), Mukti (Liberation). Each chapter takes the audience on a journey that delves deep into the grimdark world of child sexual exploitation.

    Speaking on the remarkable achievement at the 66th National Film Awards, Sameer Pitalwalla– Founder and CEO, Culture Machine said, “It is a proud moment for the company to have been honored with such an esteemed award. Through Amoli, we tried to create awareness among people on the scale and human cost of the sexual manipulation of children in India. We are glad to see the appreciation being showered on the documentary.”

    The gorgeous and talented Vidya Balan, who narrated the English version of the movie said, “The film Amoli has a strong storyline and I am glad to have been associated with this documentary. It revolves around the heart-wrenching story that exposes the ugly business of commercial sexual exploitation of children. I have narrated the English version of the movie. It gives me immense happiness to see it receive the prestigious 66th National Award and this is definitely a proud moment for the entire team.”

    Acclaimed documentary filmmakers Jasmine Kaur Roy and Avinash Roy who directed the movie quipped on the spectacular win, “The award not only recognizes the hard work put in by the team but also celebrates the indomitable spirit of those who are fighting a constant battle to put an end to child sex trafficking. We hope that this National Award would further help to highlight these voices and bring a stronger law against this horrific crime.”

  • Senco Gold & Diamonds showcases Karigari with Vidya Balan

    Senco Gold & Diamonds showcases Karigari with Vidya Balan

    MUMBAI: In its new campaign, Senco Gold & Diamonds, the jewellery brand from Bengal, puts a different lens on craftsmanship.

    Karigari finds its significance and relevance through the stories of four different women from four different parts of the country – women who find a reflection of their identity in the jewellery they choose to wear. Real, everyday women. With real stories. It is set to play up the fact that women, the karigars of life, are as unique as the pieces of adornment they choose for themselves.

    The multi-faceted and multi-talented Balan has masterfully essayed these diverse characters. Suresh Triveni – the director of Tumhari Sullu, teams up with Vidya and the crew that created Sullu, to tell these stories and bring them alive in his characteristic style.

    Each of the four films narrates the way a woman finds herself, her life and her identity intertwined with the piece of jewellery that she wears. It traces the story of a Bengali woman who discovers that the time taking art of filigree is similar to the time and patience that she needs to invest in making a relationship blossom. How she enjoys perfecting the relationship just like a karigar enjoys perfecting filigree work for a set of bangles.

    The second story is told in the modest voice of a housewife in Delhi. She acknowledges the importance of little indulgences and discovers her dazzle in the karigari of diamonds.

    The third story finds its protagonist in a South Indian woman. Someone who discovers that karigari can combine traditional values and modern outlook just the way she has never lost touch of her roots.

    And the last film helps a modern working woman, who believes in simplicity, find her match in the minimalistic and intricate karigari of lightweight jewellery.

    Ogilvy Kolkata managing partner creative Sujoy Roy says, “The task was to take Senco’s strength of craftsmanship to every corner of India as the brand extends its footprint across the nation. With this campaign we will help women, the karigars of life, discover another karigar in Senco. The story of karigari finds its role in the lives of these four women. And depicts how different forms of karigari helps reflect the true identity of every woman. Only an actor as versatile as Vidya Balan could do justice to these roles. Unlike other jewellery campaigns, this campaign doesn’t over-promise or create an eclectic space for jewellery. It is set in the real space. And it finds its voice through the stories of four relatable characters across the country.

    Senco Gold & Diamonds executive director Suvankar Sen adds, “Each time a client praises our intricate designs, it is a credit to our craftsmen. We are fortunate to have them with us for years. In fact, some of the karigars have been with us for generations so they know everything when it comes to jewellery, modern or old; traditional or futuristic. This campaign is a tribute to the karigars who work untiringly to craft jewellery by their hands”