Tag: Vidur Vyas

Dentsu Webchutney wins digital creative mandate of Hike

MUMBAI: Denstu Webchutney has won the digital and creative mandate for the Indian chat app Hike after a multi-agency pitch. As part of the new mandate, the agency will be handling the digital creative services for the brand. The account will be handled out of the agency’s Delhi office.

Talking about the future of Hike with Webchutney, Hike marketing VP Vidur Vyas said, “Hike is a fun, innovative and young brand with 90 percent of its 100 million (10 crore) users below the age of 30. Building Hike further into a power brand will need trusted partners who share our vision and values, and bring with them a deep understanding of youth in India who are increasingly going ‘digital only’. We are delighted to partner with Dentsu Webchutney as we build brand Hike together.”

Commenting on the win, Dentsu Webchutney CEO and co founder Sidharth Rao said, “We are delighted that Hike found value in our offering and appointed us to partner them in their digital and creative endeavour. The idea is to synergise together towards building effective strategies for better customer engagement. It’s the age of digital media, and a strong digital presence is the need of the hour. “

Dentsu Webchutney with offices in New Delhi, Mumbai and Bengaluru has clientele like Flipkart, Airtel, PAYBACK, Red Bull and Roland Garros.

May 11, 2016
Dentsu Webchutney wins digital creative mandate of Hike

MUMBAI: Denstu Webchutney has won the digital and creative mandate for the Indian chat app Hike after a multi-agency pitch. As part of the new mandate, the agency will be handling the digital creative services for the brand. The account will be handled out of the agency’s Delhi office.

Talking about the future of Hike with Webchutney, Hike marketing VP Vidur Vyas said, “Hike is a fun, innovative and young brand with 90 percent of its 100 million (10 crore) users below the age of 30. Building Hike further into a power brand will need trusted partners who share our vision and values, and bring with them a deep understanding of youth in India who are increasingly going ‘digital only’. We are delighted to partner with Dentsu Webchutney as we build brand Hike together.”

Commenting on the win, Dentsu Webchutney CEO and co founder Sidharth Rao said, “We are delighted that Hike found value in our offering and appointed us to partner them in their digital and creative endeavour. The idea is to synergise together towards building effective strategies for better customer engagement. It’s the age of digital media, and a strong digital presence is the need of the hour. “

Dentsu Webchutney with offices in New Delhi, Mumbai and Bengaluru has clientele like Flipkart, Airtel, PAYBACK, Red Bull and Roland Garros.

May 11, 2016
Hike strengthens leadership team with two key hires

MUMBAI: Hike messenger is beefing up its leadership team and has roped in Vidur Vyas as VP of marketing and Sumit Mehra as studio head.

While Vyas will be spearheading Hike’s marketing initiatives, brand positioning and strategic alliances; Mehra will be responsible for driving game strategy, development and production. The duo will be reporting to Hike CEO and founder Kavin Mittal.

Mittal said, “I’m excited to add Vidur and Sumit to our leadership team. It’s great to see such strong leaders in the industry share our vision to bring India online. I look forward to working with them and leveraging their experience to build Hike into a world class product and a brand that is loved by millions in India.”

Vyas added, “Hike is a fun, innovative and culturally relevant brand. I am excited by the opportunity to connect India online in a fun way and Hike is uniquely positioned to capture that opportunity.”

Mehra said, “Great games make people smile and for game developers that’s the final goal. When I met Kavin and heard his vision of a digitally connected India; I saw an opportunity to deliver millions of smiles a day. He and his team are doing some amazing work with Hike messenger and I’m excited to partner with them to bring great gaming experiences on Hike. For me there can’t be a bigger challenge and a more exciting mission to do this here in India and for India.”

August 19, 2015
Vidya Balan is brand ambassador for new Aliva variants

MUMBAI: PepsiCo India has named Vidya Balan as the brand ambassador for its six new baked variants of snack brand, Aliva.

The three new products, Multigrain Waves, Milk Minis and Crispy Thinz, are available in two variants each – providing more variety, flavours and ingredient choices.

The new Aliva range, now endorsed by Lay’s, follows the introduction of parent brand Lay’s baked range of potato chips earlier this year. It further strengthens PepsiCo India’s snack portfolio in line with the emerging consumer health needs.

PepsiCo India marketing director – foods Vidur Vyas said, “Endorsed by Lay’s, the new Aliva range is baked and brings forth a unique combination of grains with great taste. An accomplished actress, a woman of substance and an affable personality, Vidya is a great match to highlight the brand’s positioning of a snack jo tasty hai, accha hai.”

The launch will be supported by a 360-degree campaign featuring Vidya that will be unveiled shortly. Apart from her, Aliva continues to be endorsed by actress Chitrangada Singh who has been the face of the brand since 2009.

May 21, 2012