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Tag: Vidnet 2019

  • Vidnet 2019 to discuss untapped potential of OTT-telco partnerships

    Vidnet 2019 to discuss untapped potential of OTT-telco partnerships

    MUMBAI: In the race to reach a larger audience easily, all the over-the-top (OTT) players in India have struck deals with major telecom players. While all the video streaming platforms in India are still struggling with monetisation, telco platforms have created an alternative route to monetise content. Moreover, the OTT platforms are not limiting the partnership opportunity to telco platforms but also joining hands with Original Equipment Manufacturers (OEMS), broadband players, smart TVs for a stronger distribution strategy.

    According to a report from KPMG, telco partnerships have contributed 30-35 per cent to overall subscription revenue of OTT platforms in FY 19. The revenue from telco partnerships is expected to achieve robust growth in the coming years, although slower as compared to direct subscriptions.

    Vidnet 2019 summit is hosting a panel discussion on ‘Captive Audiences of the Telecom Trace’  where experts from the major platforms will share how telco partnerships have helped to gain them more audience and what are the untapped opportunities in the space. “With the unlimited choices today the customer has, it's all about giving the right content to the customer and engaging deeply with what's in the library,” Apalya Technologies co-founder and CEO Vamshi Reddy commented.

    The panel discussion will also trace answers to relevant questions like how telcos and OTT players can maximise revenue potential through the partnerships. Moreover, there are large feature phone users existing in the ecosystem. Hence, it will be also discussed if the OTT players can tap these consumers or they are happy just identifying the smartphone users.

    However, these partnerships are not only helping the OTT platforms, telco players are being benefitted as well. After the entry of the market disruptor Reliance Jio in 2016, the average revenue per user (ARPU) has sharply declined. Hence, it has become important for the telco partners to encourage more data consumption with lucrative content offerings

  • Vidnet 2019 to trace major issues related to content protection

    Vidnet 2019 to trace major issues related to content protection

    MUMBAI: While the growing over-the-top (OTT) ecosystem in the country is providing a large number of opportunities to platforms and content creators, it is still riddled with a number of challenges. Streaming piracy along with other challenges of content protection continue to daunt the OTT platforms across the world. Not having proper content security in place not only create technological challenges but can lead to the platforms towards huge loss of revenue.

    In this context, Vident 2019 summit is hosting a very timely panel discussion on the challenge of content protection. The session will have discussions over all facets of content protection and tech challenges platforms face including avenues of mitigating stream piracy where technology leads of major OTT platforms are participating.

    However, the problem of piracy is not brand new as media and entertainment had to deal with it in the past also. A secure service now-a-days not only means that it is impenetrable but also about monitoring and identifying threats in real-time and timely action on the issue. Moreover, advanced data analytics can also help platforms. Several reports also indicated that blockchain adoption is expected to increase soon, enabling OTT platforms to introduce effective access policies and restriction.

    “The ability for operators to deliver content to any device is a must in today’s digital environment – and India is no exception. Operators need to evolve their services rapidly in order to remain competitive against traditional and new competitors and need to be able to offer content on different devices with changing business models. At the same time, they need to keep their content secure to counter the growing and varied number of piracy threats and to meet the requirements of their content providers. With this in mind, a new approach to content protection is required, one that combines technology, collaboration and innovation,” NAGRA GM India  Hitesh Lokhandwala said.

    Apart from technical measures, regulation from authority is also highly needed. More government initiatives based on the discussion among the stakeholders and legislator can also bring more security. The session at Vidnet 2019 on 3 October will dive deep into all the pertaining issues related to topic. 

  • Vidnet 2019 to discuss how to engage the OTT consumer

    Vidnet 2019 to discuss how to engage the OTT consumer

    MUMBAI: While user acquisition comes in the priority list of over-the-top players in India, maintaining consumer engagement also seems to remain a challenge. Although a number of new users are flocking to OTT platforms, many of them don’t stay on the platform for long. To stay relevant in the highly competitive market, OTT players should focus on consumer needs to keep them engaged.

    At the stage of Vidnet 2019, experts from the industry will discuss on the topic – Competing for Consumer Engagement. The session will provide insights on different approaches adopted by platforms to keep their subscribers hooked.

    Many reports have indicated that brand loyalty is not very high among digital audiences as a number of apps are abandoned pretty quickly. Poor app interface, lack of personalised content and recommendation, and lack of quality content are among the most important causes of this challenge.

    Easier content discovery, data-driven marketing approach with the use of AI and machine learning, tracing consumer behaviour properly can help the platforms to overcome this challenge. As retention of consumer should be given equal priority to customer acquisition, the panel discussion on 3 October at Vidnet stage will dive deep into the topic.

  • Vidnet 2019 to lead OTT industry discussions on monetisation

    Vidnet 2019 to lead OTT industry discussions on monetisation

    MUMBAI: Video streaming services are in the race to grab the attention of India's surging internet audience. Streaming platforms have left no stones unturned with their investments. However, the question mark on monetising content still remains.

    While advertising has been the primary monetisation mode till now, subscription will have to catch up soon.

    A recent report by MPA also predicted that subscription will form a major chunk of revenue for OTT platforms in the coming years.

    At the stage of Vidnet 2019 , experts from the industry will discuss the pressing issue of fine tuning models of monetisation – a session that assesses the challenges video-on-demand services face in pocketing a share of the consumer's wallet, a deep dive into new monetising models, sachet pricing and the potential of branded solutions.

    There is no single solution for monetisation in a dynamic market like India. It depends on factors such as content genre, target audience, scale and competition. However, OTT players are attempting many ways such as sachet pricing, content bundling, regional packs, offline payments and collaboration. A session at the Vidnet Summit on 3 October will capture all questions related to the issue.

  • Vidnet 2019 to discuss OTT ecosystem, conduct masterclasses with leading industry names

    Vidnet 2019 to discuss OTT ecosystem, conduct masterclasses with leading industry names

    MUMBAI: The over-the-top (OTT) ecosystem in India has evolved rapidly in the last two-three years attracting large international players along with the growth of home-grown ones. Amid the OTT buzz in the media and entertainment industry, Indiantelevision.com is again ready to host a conference bringing all the experts from the booming industry together. The conference on 3 October will turn into the stage of dynamic discussions on wide-ranging topics while the Masterclasses will give answers to many enthusiasts on the creative process on 4 October.

    The ecosystem currently consists of more than 30 over-the-top players and each of them is trying to gain a stronger foothold by investing more into original content. More importantly, the new platforms have widened the opportunities for local content creators as well as the international video streaming services have globalised local stories. Keeping on track with the pressing issues of the market, the conference will focus on these topics broadly – fine-tuning monetisation, the challenge of content protection, consumer engagement and telecom deals.

    Red Chillies Entertainment chief revenue officer Gaurav Verma , House of Cheer founder and CEO Raj Nayak, The Linus Adventures founder and chief evangelist Sunil Lulla, Balaji Telefilms group COO and ALTBalaji CEO Nachiket Pantvaidya, ZEE5 GLOBAL chief business officer Archana Anand among other industry veterans will talk on the mentioned topics.

    In addition to the conference, Indiantelevision.com, with the aim of facilitating this creative process and giving the budding as well as established creators a chance to learn from the best in the industry, is organising masterclasses on 4 October for writers, directors, and editors at the upcoming edition of its VidNet 2019.

    Delhi Crime director and creator Richie Mehta, Kota Factory director Raghav Subbu, Ghoul and Liela director Patric Graham, Sacred Games writers Nitin Bhave and Dhruv Narang , Rangbaaz Writer Siddharth Mishra along with other experts will take the masterclasses which will be divided into two sections: one for writers and the other for directors and editors.