ITV

Tag: Vidnet 2016

  • Satisfying writer, client and customer is biggest challenge: Arunabh Kumar

    Satisfying writer, client and customer is biggest challenge: Arunabh Kumar

    MUMBAI: The room was jam packed. Industry specialists came in droves to support Indiantelevision.com’s flagship event, Vidnet 2016: Content on the Go, India’s first focused OTT conference.

    The speaker line-up made a beefy face. Some of the biggest names shared knowledge and expertise on the podium.

    And the one who rose to a thundering applause, thanks to his cult following and inimitable personality, was Arunabh Kumar, CEO & Founder at The Viral Fever.

    In a one-to-one with indiantelevision.com CEO, Founder and Editor-in-Chief Anil Wanvari, Arunabh shared some valuable insights on the ever evolving content ecosystem. The session began with the airing of the promo of TVF’s upcoming venture, Tripling.

    “This is the first time ever that a promo of a web-series has gone viral. With Tripling, we are touching new levels of execution,” Arunabh said with a chuckle.

    Anil, snappy as ever, shot a flurry of questions to Jogi from Pitchers (character played by Arunabh). Answering why TVF is yet to partner with an established OTT platform, the beardy Arunabh said: “We are open to do so, but sadly none can afford us.”
    Confident and brave…indeed!!

    Arunabh revealed TVF’s upcoming ambitious venture, a full-fledged movie. Yes, a movie which will be a game-changer.

    “The team is currently working on it and we assure that it will be three times better than 3 Idiots. It’s going to be a full-length feature film. Once it is complete, we will plan its distribution. All big players in the movie industry have entered web space, so we decided to do the opposite.”

    The conversation proceeded with Anil and Arunabh discussing possibilities of a collaborative approach, to merge energies of different creators.

    “We would love to work with others. Our aim is simple. Whoever is working with us should be creatively satisfied and feel that they have done their best work with us,” added Arunabh.

    TVF has been one of the driving forces in the space of branded content. Arunabh shared his mantra on the same.

    “There is more competition now, which is good. It means better content will be produced. Satisfying the triangle of the writer, the client and the customer is the biggest challenge. Though the headcount of content creators have increased, there are enough brands out there to support all of us.”

    He summed up with a masterpiece: “The USP is teamwork. You need to have a good team which will believe in your project. Rest, anything can be achieved.”
    Touché!!!

  • Satisfying writer, client and customer is biggest challenge: Arunabh Kumar

    Satisfying writer, client and customer is biggest challenge: Arunabh Kumar

    MUMBAI: The room was jam packed. Industry specialists came in droves to support Indiantelevision.com’s flagship event, Vidnet 2016: Content on the Go, India’s first focused OTT conference.

    The speaker line-up made a beefy face. Some of the biggest names shared knowledge and expertise on the podium.

    And the one who rose to a thundering applause, thanks to his cult following and inimitable personality, was Arunabh Kumar, CEO & Founder at The Viral Fever.

    In a one-to-one with indiantelevision.com CEO, Founder and Editor-in-Chief Anil Wanvari, Arunabh shared some valuable insights on the ever evolving content ecosystem. The session began with the airing of the promo of TVF’s upcoming venture, Tripling.

    “This is the first time ever that a promo of a web-series has gone viral. With Tripling, we are touching new levels of execution,” Arunabh said with a chuckle.

    Anil, snappy as ever, shot a flurry of questions to Jogi from Pitchers (character played by Arunabh). Answering why TVF is yet to partner with an established OTT platform, the beardy Arunabh said: “We are open to do so, but sadly none can afford us.”
    Confident and brave…indeed!!

    Arunabh revealed TVF’s upcoming ambitious venture, a full-fledged movie. Yes, a movie which will be a game-changer.

    “The team is currently working on it and we assure that it will be three times better than 3 Idiots. It’s going to be a full-length feature film. Once it is complete, we will plan its distribution. All big players in the movie industry have entered web space, so we decided to do the opposite.”

    The conversation proceeded with Anil and Arunabh discussing possibilities of a collaborative approach, to merge energies of different creators.

    “We would love to work with others. Our aim is simple. Whoever is working with us should be creatively satisfied and feel that they have done their best work with us,” added Arunabh.

    TVF has been one of the driving forces in the space of branded content. Arunabh shared his mantra on the same.

    “There is more competition now, which is good. It means better content will be produced. Satisfying the triangle of the writer, the client and the customer is the biggest challenge. Though the headcount of content creators have increased, there are enough brands out there to support all of us.”

    He summed up with a masterpiece: “The USP is teamwork. You need to have a good team which will believe in your project. Rest, anything can be achieved.”
    Touché!!!

  • OTT players have many content, technical challenges to overcome: Akamai’s Dev Gupta

    OTT players have many content, technical challenges to overcome: Akamai’s Dev Gupta

    MUMBAI: More and more ‘OTT players’ are entering India’s fast churning online video ecosystem in a bid to make something out of the double digit growth rates in digital ads in India. If one were to go by industry estimates some thirty odd new digital video services will launch in this market by the next financial year. Those jumping the gun to make fast money in all this disruption fail to realise the challenges that this new media poses in the long run.

    How will all these players co exist and be self-sustaining without a well defined USP when there is only a limited space for apps in smart devices? Which ones will get loyal users and which one will be forgotten in a pile of uninstalled apps?

    The key to having an edge over the rest out there is to see the larger picture and build an ecosystem around content, network and technology — something that technology based companies such as LeEco have realised and already implementing through their massive web of CDNs or Content Delivery Networks. While big players have the financial and technological backbone to support CDNs, the emerging players thus turn to media solutions providers such as Akamai to build this ecosystem for them.

    Speaking at indiatelevision.com initiative ‘Vidnet 2016′, Akamai’s global VP for Media Solutions Services, Dev Gupta, laid down the fundamentals of what an aspiring or existing OTT player must heed to if it planned to survive in the market till when the space becomes revenue generating.

    Global trends such as growing audience size, longer watch hours spent on online videos, and preference for higher bit rate videos or inclination towards high quality streaming point towards the fact that the consumer is not only giving significant time to digital videos but also is picky about the content and how it is served to him or her, pointed out Gupta.

    “Add to that the growing number of connected devices options in the market, and the OTT player has already found itself challenged to deliver the right type of content for the right type of device and operating system, in the right format. Easier said than done,” Gupta reiterates.

    Gupta insisted it is essential for each player to get the basics right to ensure a seamless service for the end user. ‘It starts with securing the content for the consumers which includes getting the rights and licenses of the content in place, ensuring your distribution channels be it for offline or online viewing and theft proofing the entire content flow from content producer to the audience from end to end,” he stated.

    The next important step in ensuring a profitable future in this business is to position oneself as a trustworthy brand that includes protecting the audience’s privacy and their payment information. “If you have content sitting in your servers or clouds, without a doubt there will be people trying to hack into it. Similarly, if you have databases with credit card information of millions of customers, who have put faith in your service by sharing delicate information with you, it needs to be protected as dearly as the content,” Gupta advised.

    Having a clear brand strategy in communication is also a must, according to Gupta.

    Players with AVOD business model have to especially make sure the advertisement do not dilute the experience of the content. Gupta further added that every player must be ready to handle multiple fold challenges, including different operating systems, devices and formats.

    Gupta aptly concluded with a final advice: be nimble.

  • OTT players have many content, technical challenges to overcome: Akamai’s Dev Gupta

    OTT players have many content, technical challenges to overcome: Akamai’s Dev Gupta

    MUMBAI: More and more ‘OTT players’ are entering India’s fast churning online video ecosystem in a bid to make something out of the double digit growth rates in digital ads in India. If one were to go by industry estimates some thirty odd new digital video services will launch in this market by the next financial year. Those jumping the gun to make fast money in all this disruption fail to realise the challenges that this new media poses in the long run.

    How will all these players co exist and be self-sustaining without a well defined USP when there is only a limited space for apps in smart devices? Which ones will get loyal users and which one will be forgotten in a pile of uninstalled apps?

    The key to having an edge over the rest out there is to see the larger picture and build an ecosystem around content, network and technology — something that technology based companies such as LeEco have realised and already implementing through their massive web of CDNs or Content Delivery Networks. While big players have the financial and technological backbone to support CDNs, the emerging players thus turn to media solutions providers such as Akamai to build this ecosystem for them.

    Speaking at indiatelevision.com initiative ‘Vidnet 2016′, Akamai’s global VP for Media Solutions Services, Dev Gupta, laid down the fundamentals of what an aspiring or existing OTT player must heed to if it planned to survive in the market till when the space becomes revenue generating.

    Global trends such as growing audience size, longer watch hours spent on online videos, and preference for higher bit rate videos or inclination towards high quality streaming point towards the fact that the consumer is not only giving significant time to digital videos but also is picky about the content and how it is served to him or her, pointed out Gupta.

    “Add to that the growing number of connected devices options in the market, and the OTT player has already found itself challenged to deliver the right type of content for the right type of device and operating system, in the right format. Easier said than done,” Gupta reiterates.

    Gupta insisted it is essential for each player to get the basics right to ensure a seamless service for the end user. ‘It starts with securing the content for the consumers which includes getting the rights and licenses of the content in place, ensuring your distribution channels be it for offline or online viewing and theft proofing the entire content flow from content producer to the audience from end to end,” he stated.

    The next important step in ensuring a profitable future in this business is to position oneself as a trustworthy brand that includes protecting the audience’s privacy and their payment information. “If you have content sitting in your servers or clouds, without a doubt there will be people trying to hack into it. Similarly, if you have databases with credit card information of millions of customers, who have put faith in your service by sharing delicate information with you, it needs to be protected as dearly as the content,” Gupta advised.

    Having a clear brand strategy in communication is also a must, according to Gupta.

    Players with AVOD business model have to especially make sure the advertisement do not dilute the experience of the content. Gupta further added that every player must be ready to handle multiple fold challenges, including different operating systems, devices and formats.

    Gupta aptly concluded with a final advice: be nimble.

  • Vidnet 2016: India’s First Focused OTT Conference

    Vidnet 2016: India’s First Focused OTT Conference

    MUMBAI: In today’s mobile-first-with-the-young-generation scenario, content creation, distribution and consumption is constantly evolving.

    Capturing the rapid emerging mood of innovation is Indiantelevision.com’s breakthrough conference, Vidnet 2016: Content on the Go which is to be held on 24 August at the swanky Westin Hotel in Mumbai’s Goregaon suburb.

    Indiantelevision.com’s Vidnet is a day-long congregation of the OTT ecosystem to discuss business models, tech trends, revenue streams, content creation and consumption patterns, success stories within the ecosystem and the way forward for its various constituents.

    The morning will begin with the Vidnet 2016 Summit, which will be followed / accompanied by a closed door VOD / OTT / broadcast CTO conference called Vidnet Tech.

    Vidnet Tech is chaired by Broadcast Media Consultant and Project Specialist, Vynsley Fernandes, Castle Media Pvt Ltd.

    Industry biggies and who’s who of the media and entertainment fraternity are set to attend the event in different capacities. Some confirmed attendees are Ajit Mohan, CEO, Hotstar, Neeraj Roy, MD and CEO, Hungama Digital, Uday Sodhi, Executive VP and Head, Digital Business, Sony Pictures Network India, Abhimanyu Singh, CEO, Contiloe Entertainment, Ajay Chacko, Co-Founder, Arre, Archana Anand, Business Head, DittoTV, Shamsuddin Jasani, Managing Director, ISOBAR, Mahesh Narayan, Managing Director, Saavn, Salil Kapoor, Managing Director, Hooq India, Vivek Bhargava, MD & CEO, iProspect, Tushar Vyas, CSO, GroupM, Baskar Subramanian, Co-founder, Amagi, Gautam Mehra, Data Stack, Aparna Joshi, Radioandmusic.com.

    Vidnet will begin at 10.30 am with an introductory note by Anil Wanvari, CEO, Founder & Editor-in-Chief of Indiantelevision.com Group.

    It will be followed by Presentation on OTT trends in the APAC Region by Vivek Couto, Media Partners Asia.

    The sessions and individual key notes will address holistically many pivotal issues and questions pertaining to the OTT and VOD ecosystem and usher new knowledge paradigms which will set industry trends in time to come.

    For full information on the agenda and list of speakers, visit http://vidnet.in/

    Speaking on the initiative, Anil Wanvari said: “There’s disruption in the video ecosystem, with viewers wanting to consume content wherever and on any device – at home or on the move. The industry has responded through independent or broadcaster affiliated on-demand offerings –either through an ad model or through subscription. Nobody knows what will work, what is needed to make it work and for how long. We hope that Vidnet – Content on the Go will help OTT players, content creators, advertisers, media buyers and planners, brands and the ad delivery measurement guys go a little further in their understanding of the way ahead.”

    In attendance will be major OTT players, individual content creators, advertising and media professionals, tech gurus, writers, journalists among others.

    Akamai is the CDN Partner for the event, Summit Partners include Hotstar and Voot, Elemental is Associate Partner and Amagi is Support Partner. Animationxpress.com, Tellychakkar.com and Radioandmusic.com are Online Partners. The event is executed by ITV 2.0 Productions.

  • Vidnet 2016: India’s First Focused OTT Conference

    Vidnet 2016: India’s First Focused OTT Conference

    MUMBAI: In today’s mobile-first-with-the-young-generation scenario, content creation, distribution and consumption is constantly evolving.

    Capturing the rapid emerging mood of innovation is Indiantelevision.com’s breakthrough conference, Vidnet 2016: Content on the Go which is to be held on 24 August at the swanky Westin Hotel in Mumbai’s Goregaon suburb.

    Indiantelevision.com’s Vidnet is a day-long congregation of the OTT ecosystem to discuss business models, tech trends, revenue streams, content creation and consumption patterns, success stories within the ecosystem and the way forward for its various constituents.

    The morning will begin with the Vidnet 2016 Summit, which will be followed / accompanied by a closed door VOD / OTT / broadcast CTO conference called Vidnet Tech.

    Vidnet Tech is chaired by Broadcast Media Consultant and Project Specialist, Vynsley Fernandes, Castle Media Pvt Ltd.

    Industry biggies and who’s who of the media and entertainment fraternity are set to attend the event in different capacities. Some confirmed attendees are Ajit Mohan, CEO, Hotstar, Neeraj Roy, MD and CEO, Hungama Digital, Uday Sodhi, Executive VP and Head, Digital Business, Sony Pictures Network India, Abhimanyu Singh, CEO, Contiloe Entertainment, Ajay Chacko, Co-Founder, Arre, Archana Anand, Business Head, DittoTV, Shamsuddin Jasani, Managing Director, ISOBAR, Mahesh Narayan, Managing Director, Saavn, Salil Kapoor, Managing Director, Hooq India, Vivek Bhargava, MD & CEO, iProspect, Tushar Vyas, CSO, GroupM, Baskar Subramanian, Co-founder, Amagi, Gautam Mehra, Data Stack, Aparna Joshi, Radioandmusic.com.

    Vidnet will begin at 10.30 am with an introductory note by Anil Wanvari, CEO, Founder & Editor-in-Chief of Indiantelevision.com Group.

    It will be followed by Presentation on OTT trends in the APAC Region by Vivek Couto, Media Partners Asia.

    The sessions and individual key notes will address holistically many pivotal issues and questions pertaining to the OTT and VOD ecosystem and usher new knowledge paradigms which will set industry trends in time to come.

    For full information on the agenda and list of speakers, visit http://vidnet.in/

    Speaking on the initiative, Anil Wanvari said: “There’s disruption in the video ecosystem, with viewers wanting to consume content wherever and on any device – at home or on the move. The industry has responded through independent or broadcaster affiliated on-demand offerings –either through an ad model or through subscription. Nobody knows what will work, what is needed to make it work and for how long. We hope that Vidnet – Content on the Go will help OTT players, content creators, advertisers, media buyers and planners, brands and the ad delivery measurement guys go a little further in their understanding of the way ahead.”

    In attendance will be major OTT players, individual content creators, advertising and media professionals, tech gurus, writers, journalists among others.

    Akamai is the CDN Partner for the event, Summit Partners include Hotstar and Voot, Elemental is Associate Partner and Amagi is Support Partner. Animationxpress.com, Tellychakkar.com and Radioandmusic.com are Online Partners. The event is executed by ITV 2.0 Productions.