ITV

Tag: Vidio

  • Revenues up 11 per cent in 1H 2024 for Southeast Asia’s premium VOD sector

    Revenues up 11 per cent in 1H 2024 for Southeast Asia’s premium VOD sector

    Mumbai: The premium video-on-demand (VOD) landscape in Southeast Asia continues to grow revenues at a double-digit pace with viewership relatively robust, as revealed by the latest analysis conducted by ampd, the digital measurement platform owned and operated by Media Partners Asia (MPA).

    Southeast Asia’s premium VOD category generated more than 230 billion minutes in viewership over 1H 2024, up four per cent Y/Y, driven by growth in the Philippines and Indonesia. Category revenues, including subscription fees and advertising sales, grew 11 per cent Y/Y to US$895 million with gains across the region’s five main markets, Indonesia, Thailand, Malaysia, Philippines and Singapore. Indonesia continues to retain the first position in terms of revenues. The region added one million net new SVOD subscriptions over 1H 2024 to reach 48.8 million, representing Y/Y growth of 5 per cent. Philippines, Thailand and Malaysia led customer growth.

    MPA executive director Vivek Couto said: “While price increases have moderated customer growth, growing penetration beyond the major urban centers in Indonesia, Philippines and Thailand remains a major opportunity as premium sports, local, Asian and US content moves online. Korean, US, Chinese & Japanese content captured 80 per cent of premium VOD viewership in Southeast Asia in 1H 2024. While Korean content remains the major driver, Chinese dramas are increasing freemium viewership. US content remains the leading acquisition funnel across global services. Local content maintains strong reach, with acquisition impact.”

    Netflix and Viu both grew revenues at a significant double-digit pace in 1H 2024. Netflix’s share of category viewership reached 50 per cent in 1H 2024 overall, dominating viewership in Malaysia, Philippines and Singapore but facing strong local competition and more complex category dynamics in Indonesia and Thailand. Netflix’s category revenue share, including ads, reached 40 per cent in 1H 2024. Viu had 10 per cent viewership and category revenue share in 1H 2024. In spite of shedding subs, Disney+ revenues continue to grow as the service focuses on a higher ARPU customer funnel. WeTV retained a robust category engagement share in SEA at eight per cent in 1H 2024. Amongst local players, Vidio leads in Indonesia with 20 per cent category revenue share in 1H 2024 and 17 per cent viewership share, driven by heartland local dramas and sports. Thailand’s True ID led Thailand with 27 per cent premium VOD category viewership share though it remains second to Netflix in revenue share.

    Premium VOD viewership in Southeast Asia (1H 2024)

    Source: ampd

  • Indonesian police bust major pirate operator streaming live sports illegally

    Indonesian police bust major pirate operator streaming live sports illegally

    Mumbai: The Asia Video Industry Association (AVIA) and its anti-piracy arm, the Coalition Against Piracy (CAP), join with Vidio in congratulating the West Java Regional Police for their action this week in arresting the individual behind a major piracy operation in  Indonesia.

    Following a complaint by Vidio, on 16 October, the operator of the pirate sites PaseoTV and OkStream was arrested by West Java Regional Police. The sites were illegally streaming pirate content owned or licensed by Vidio, including the Premier League, Ligue Un, and AFC. OkStream was one of the most popular pirate streaming sites in Indonesia, with millions of views every month. The owner and operator of the sites also operated a Telegram account that was used to share links to Paseo and OkStream sites. He now faces potential penalties of up to eight years in prison and a fine of up to two billion Rupiah ($126,000).

    “Vidio has always been committed to being at the forefront of fighting piracy. Vidio’s piracy mitigation commitment requires collaboration not only with law enforcement and industry associations, but also cooperation with the public. Effective anti-piracy measures are critical for maintaining the integrity and sustainability of the content industry,” said Vidio Sr VP, legal anti-piracy and government affairs Gina Golda Pangaila.

    “Indonesia has one of the best site blocking programs in Asia-Pacific, however site blocking is not sufficient  alone to protect content, and action by local enforcement teams remains a vital component in protecting  both the local content industry and consumers who are increasingly being targeted by pirates for the  spread of malware, viruses and identify theft1,” said CAP general manager Matt Cheetham. “CAP’s research shows that social media and messaging platforms are the most popular forms of consumers  accessing pirate content in Indonesia, and Telegram by some distance the most popular platform for this  activity in Indonesia2.”

  • AVIA releases Indonesia study on the untapped opportunity of premium OTT services for advertisers

    AVIA releases Indonesia study on the untapped opportunity of premium OTT services for advertisers

    Mumbai: The Asia Video Industry Association (AVIA) has released a study to understand the usage of different video services in Indonesia and consumer attitudes towards  them. The study looked at video across social media, user-generated content (UGC), linear TV, messaging  services and premium OTT. This is a follow-up to its study on Premium OTT – Building its Rightful Place in  the Digital Market, which was first released in September 2022 and focused on the Singapore market.

    Amongst Indonesian consumers, premium OTT is viewed as having the highest quality content. 75 per cent of  users of premium OTT services (such as Netflix, Vidio, Viu and WeTV) said it offered the best quality  content, higher than users of any other category of video. Of all 24 video platforms studied, five of the  top seven services ranked as offering the highest quality content were premium OTT.  

    Usage of premium OTT is also associated with the most positive emotions. When asked about feelings after watching an hour of different types of content, TV series and movies significantly outscored user generated content and social media in eliciting happiness and amusement.  

    While premium OTT is still at an earlier stage of development in Indonesia than free UGC and social media  services like YouTube and TikTok, it is clear that those who use premium OTT value it more. When asked  what video services they would first be prepared to forego, only one in the top ten services was premium  OTT, and the top 4 were all social media or UGC services.

    “We believe the power and opportunity of premium OTT is hugely significant and offers a real and  relatively untapped opportunity for advertisers in Indonesia. The proven quality of the environment, the  stickiness of the content and the positive emotions created by it are critical for advertisers, and this study  clearly demonstrates that. Given the dominance and high penetration of UGC and social media video  services in Indonesia, the fact that this smaller but growing category of premium OTT performed so well  in these categories is quite remarkable. We believe advertisers need to sit up and take note,” said AVIA CEO Louis Boswell.

    The full Indonesia study research deck and methodology can be found here. This study continues to build  on a regional research project started with a two part study conducted in Singapore in 2022 and 2023.  

    AVIA thanks its members Magnite, PubMatic and The Trade Desk for supporting the Indonesia research.