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Tag: VideoTap

  • VideoTap awarded 7 US Patents for Non-Linear Video Streaming

    VideoTap awarded 7 US Patents for Non-Linear Video Streaming

    VideoTap – The video technology startup founded by N Dilip Venkatraman (former CEO of CNN-IBN, now CNN-News18 and IBN7, now News18 India) and Savvy Dilip (former Group CMO of ITV Network), has announced that it has been awarded 7 patents by U.S. Patent and Trademark Office for its dynamic, adaptive, real time and non-linear video streaming technology, which enables Personalized Multi-Functional Streaming of videos. Multi-Functional videos are powerful and offer many more functionalities than regular linear videos. 

    VideoTap helps video content producers across genres like marketing, e-Learning, News, Sports, e-Commerce and Advertising, to increase engagement, within the video itself and achieve higher ROI. VideoTap also provides in-video consumer behaviour analytics, which is very useful for the video content producers and publishers, to understand viewer preferences and behaviour. VideoTap offers its platform to customers on a Software as a Service (SaaS) model.

    All the 7 US patents have been co-invented by N Dilip Venkatraman and Savvy Dilip, the promoters of VideoTap. The patents numbers for the US patents granted by the U.S. Patent and Trademark Office are US 10743053, US 10085049, US 10419784, US 10327043, US 10516909, US 10637842 and US 10659505

    Speaking on this development, N Dilip Venkatraman, Founder and CEO of VideoTap, and Co-Inventor of the 7 patents said, “We are excited that our IP portfolio building exercise is off to a good start. We are in the process for filing many more patents. These patents strengthen our resolve to build world class products for world leading customers”.

    Savvy Dilip, Founder and COO of VideoTap, and Co-Inventor of the 7 patents elaborates, “In linear videos the main functionality is watching, whereas in Multi-Functional videos the consumer can navigate, engage, participate, get information, personalize and trigger call to action all within the video itself. We look forward to leveraging our IP to build cutting edge products ”

    Incidentally, VideoTap is the First Non-UC Affiliated Start Up to be accepted into University of California Santa Cruz’s Accelerator located in Santa Clara, California. Commenting on the patents, successful Silicon Valley Venture Capitalist, Corporate Executive, Board Member, Speaker and Writer, Dr. Sanjit Singh Dang, Chairman of UFirstCapital said, “We saw many areas of application for VideoTap’s technology and these patents are a positive development and add to their value proposition story as they go about building the product and achieving customer traction”. 

    VideoTap is building its IP portfolio of defensible patents, as it pursues in its mission to increase consumer engagement, by giving unprecedented control to the consumer over the video experience, and in the process increase video consumption and benefit video content producers.

  • VideoTap to unveil interactive smart video platform, to deliver dynamic, personalised VOD

    MUMBAI: VideoTap Digital, the media technology company, promoted by media veteran Dilip Venkatraman, former CEO of CNN-IBN and IBN7 and Savvy Dilip, former Group CMO of ITV Network, is all set to showcase VideoTap, the next generation video platform at 4YFN – Mobile World Congress at Barcelona. VideoTap is a highly innovative, cloud based Interactive Smart Video platform, powered by proprietary patent pending technology, that is all set to transform the way video content is delivered, viewed and monetised.

    Consumers want video on demand, but many times they want to watch only a specific segment within a video, and not the full video. They also want to watch many such specific segments one after the other, continuously, for a personalized experience. They do not want to waste time to search from many videos. Addressing this gap VideoTap offers consumers personalized real time video compilations, interactivity on videos, and direct-to-scene watching.

    Commenting on this VideoTap founder and CEO Dilip Venkatraman said: “VideoTap is an original concept and is fundamentally differentiated from existing offerings in the world. Our highly motivated and innovative in-house technology team has built this platform from scratch. We are very excited about showcasing VideoTap at a global platform.”

    VideoTap co-founder and COO Savvy Dilip adds: “Consumers want more control over their viewing experience, and we have built an entire ecosystem to deliver an unparalleled user experience. We are excited about working with video publishers, especially broadcasters and production houses, to unlock the value of their content libraries.”

    Dilip Venkatraman’s last assignment was as the Group COO of ITVNetwork, which operates news channels India News, NewsX, and Sunday Guardian. Prior to that he worked at Network18 as the CEO of CNN-IBN & IBN7. Dilip has over 23 years of corporate experience, including 3 years in USA. Prior to joining TV18, he held key positions at the India Today Group and the Zee Network. He was the Head of Brand Management at Zee News and the President of Marketing for Dish TV. Dilip is an accomplished professional, with many industry benchmark setting initiatives to his credit. In 2011 Dilipwon the prestigious “News CEO of the Year Award” at the “Exchange4media News Broadcast Awards”. He is a Graduate in Public Administration, and has completed his management Program from IIM Bangalore, and the Advanced Management Program from Harvard Business School, Boston.

    Savvy Dilip till recently was the Group CMO of the ITVNetwork, (India News, NewsX & Sunday Guardian), where she developed and launched the network identity. Prior to that she worked at Network18 as the VP – Marketing for CNN-IBN & IBN7. She has vast experience in product management, brand management, and brand building across media including digital media, strategic alliances, programming planning, events & experiential marketing, sales enablement and public relations. Savvy was the driving force behind some of the most popular, credible and editorial driven media awards like CNN-IBN Indian of the year, IBN7 Diamond States Awards, Real Heroes, IBN7 Super Idols, Zindagi Live Awards, India Positive Awards, Citizen Journalist Awards, Young India Leaders, Guru Sishya Awards, 4GLTE, ShauryaSanman Awards. She is a Commerce Graduate and has completed her management Program from IIM Bangalore, and the Advanced Management Program from Harvard Business School.