Tag: videos

  • Netflix announces its first-ever global fan event on 25 September

    Netflix announces its first-ever global fan event on 25 September

    Mumbai: ‘TUDUM’ is the first beat one hears when they watch a show or a movie on Netflix. And it’s the inspiration behind the OTT platform’s inaugural ‘TUDUM: A Netflix Global Fan Event’, which is all set to be held in September.

    The global streaming platform has announced that the virtual fan event to be held on 25 September will feature the biggest stars and creators of a variety of Netflix projects representing over 70 series, movies and specials. “The goal of ‘TUDUM’ is to “entertain and celebrate Netflix fans around the world,” it stated in its blog.

    The three-hour virtual live stream will start at 9:30 p.m. IST in addition to its social media handles- Twitter and Twitch around the world. It will also be broadcast on Netflix’s YouTube channel. The pre-show, which spotlights Korean and Indian series and movies, will be on a specific channel at 5:30 p.m. (Pacific Standard Time) / 5 AM (Pacific Standard Time) / 8 AM (Eastern Standard Time) / along with animated content. It will be held at 12:00 pm (Greenwich Mean Time) / 9:00 pm (JST and KST).

    “Fans will be the first to hear breaking news and see first looks, new trailers and exclusive clips during interactive panels and conversations with the creators and stars from Netflix,” stated the OTT platform.

    Some of the Netflix TV shows and movies to be featured include –‘Aggressive Retsuko: Season 4’-‘ The Witcher Away’-‘ Travels Demi Ventana’-‘Mystery’-‘ Army of Thieves’ -‘Black Crab’-‘Big Mouse’-‘Bridgerton’-‘ Bright: Samurai Soul’-‘ Hurt’-‘Chestnut Man’-‘ Cobra Kai’-‘ Black and White Colin’-‘ Cowboy Bebop’- ‘Crown’-‘De Volta Aos 15’-‘Do n’t Look Up’-‘ Emily in Paris’-‘Extraction’-‘ Finding Anamika’-‘ Floor is Lava’-‘The Harder they Fall’-‘ Helbound ‘-‘ Heeramandi’-‘ Human Resources’-‘ Interceptor’-‘ Inside Job’-‘ La Casa de Papel’-‘ Old Guard’-‘Oscrodeseo’-‘Ozark’-‘ Mardibus’-‘ My Name’-‘ New World’-‘Pretty Guardian Sailor Moon Eternal: The Movie’-‘ Rebelde’-‘ Ritmo Salvaje’-‘Red Notice’-‘ The Sandman’-‘Sex Education’-‘ The Silent Sea’-‘ Soy Georgina’- ‘Stranger Things’-‘ Super Crook’-‘ Ultraman: Season 2’-‘ Umbrella Academy’-‘ Viking: Valhara’-‘The Witcher’-‘ The Witcher: Blood Origin’ and ‘Young and Famous African’.

    According to Netflix, those interested in hosting a co-stream can also sign up for TUDUM.com to respond to their personal Facebook, Twitch, or YouTube channels.

  • #IndeedPeDhoondo on TikTok to help India Get to Work

    #IndeedPeDhoondo on TikTok to help India Get to Work

    Mumbai: Indeed, the world’s no.1 job site, has partnered with TikTok, world’s leading destination for short format videos to launch their new campaign #IndeedPeDhoondo. Targeted at millennials and Gen Z, this campaign aims to create awareness about how the job search experience can be a simple process on a platform like Indeed. If there is any job on the internet, you can find it on Indeed, and this is the proposition that the brand conveys through this tie-up.

    Set to a catchy rap verse, Indeed’s new campaign grabs the attention of potential job seekers and introduces them to the brand that can help them find their dream job. In line with its earlier campaigns, Indeed continues to work towards creating awareness among job seekers while strengthening its audience connect by leveraging newer channels that are native to the latest cohort to join the workforce.

    Indeed has teamed up with popular creators of TikTok to start conversations around #IndeedPeDhoondo. The creator community of the platform is coming together to spread awareness about the challenges one encounters when searching for a job, and how Indeed offers a one-stop job search solution. The campaign’s key message centres on urging the ‘new’ India towards employment, through Indeed’s seamless and user-friendly job search options.

    Speaking about the partnership, Sashi Kumar, Managing Director, Indeed India said, “Our mission is to help people get jobs, and we work consistently to empower job seekers to find the job that is best suited to them through our offerings. With a platform like TikTok that hosts a varied and expansive user base comprising millennials and Gen Z, it is the perfect place for us to engage with job seekers. Indeed understands the requirements of the Indian job seeker, and aims to engage with the digital natives on their preferred platform.”

  • Zomato forays into online video space, to launch 18 original shows

    Zomato forays into online video space, to launch 18 original shows

    MUMBAI: The streaming war is not limited to media houses anymore. From e-commerce apps to online cab-ride services are also jumping on the band-wagon to keep consumers engaged. Now, food delivery app Zomato has announced its foray into web streaming with 18 original shows over the next three months.

    There will be a new 'Videos' tab available in the Zomato app, starting Monday. The new shows ranging from three to 15 mintues will be categorised by genre across shows, recipes and Sneak Peek restaurant stories. It will launch with over 2000 videos that includes Zomato Originals, which will be available to stream in India, while Sneak Peek and recipe videos can be accessed anywhere in the world.

    “We are constantly looking for new ways to engage our users around food. Most of our users visit our app several times a week. This presents us with an opportunity to further delight our users using Zomato Originals," Zomato CEO and founder Deepinder Goyal said in a statement.

    “We combined all things food with binge-worthy genres and came up with a diverse slate of shows,” Zomato senior vice president growth  Durga Raghunath said.“With shows in both Hindi and English, we hope every corner of India will tune in to Zomato to hone their taste buds ," he added.

    The company also said that the shows will be around food and will include comedy, reality, fiction, advice and celebrity interviews. The new shows include titles like Food and You with Sanjeev Kapoor, Banake Dikha with stand-up comic Sumukhi Suresh, Starry Meals with Janice, Grandmaster Chef with Sahil Shah, Race Against the App.

  • ‘Feel Yourself’ for Breast Cancer awareness by Ufaan.org

    ‘Feel Yourself’ for Breast Cancer awareness by Ufaan.org

    MUMBAI: “There are various subjects in our society that needs to be talked about to normalize them” says Ufaan.org founder Vikram Tyagi. The digital production house and YouTube channel Ufaan.org has been in news for a while with prominent online portals sharing their content for social change videos. Recently, it has rolled out a short film for breast cancer awareness, called Feel Yourself. The film promotes awareness about regular self checkups for breast cancer, as these could be the first alarm call to save from a potential health hazard.

    public://ufaan.png

    The film has garnered many eyeballs within a short span of release and has been shared by ,many prominent portals. “My mother has been through the disease and she first got to know about the disease through self-checkup. Through this video, we are attempting to convey a message simply that, it is better to be aware than regret later.” added Tyagi

    Ufaan.org is entirely dedicated to social causes videos. It has produced content around various serious issues like Nikah halala, according to which a divorced Muslim woman is forced to marry another man and have sex with him, before she can remarry her first husband. Male equality with a campaign called #screwequality. One of Uffan’s pioneer work was every mother’s worst nightmare, the film that spoke about child molestation and touched many hearts. The channel has focused on several similar matters.

    public://ufaan 2.png

    Brands like UrbanClap has joined hands with ufaan. Recently, UrbanClap offered free photoshoots for LGBT couples, ufaan produced a beautiful LGBT campaign around the offer, which was well received. Ufaan has also produced many videos for digital platforms like ScoopWhoop among others. Also, ufaan has been associated with Oxfan to conduct a social experiment on male-female equality.

    The channel claims that awareness videos play a vital role in awakening youth towards things that should be changed and online content is the best medium to get people talking about such issues. “By creating such content on media, we want people to open up to taboos that society has created. Such videos are liberating the society” claims Tyagi.

    public://ufaan 3.png

    According to the sources, the in house production of short films can cost between Rs. 40,000 to Rs. 70,000. The actual cost could however vary and depends mainly upon production requirements. The channel’s promotion strategy is that its prime focus is content. “We try to make simple content that people can relate to and it can get viral.” said Tyagi. ufaan also asserted that it does not involve in paid online promotion as that does not help videos reach the right audience. It focuses on viral elements and enhance the potential of the video.

    The major revenue model  is brand collaborations and production hiring. The channel claims that it is not focused on monetary gains at the moment but is emphasizing on brand building. “Our aim is to be referred for our genre of content” said Tyagi.

    public://ufaan4.png

    Feel Yourself is an in-house production for ufaan. The film is produced by Vikram Tyagi, directed by Surya and shot by Arjun Kukreti. It has been shot in Delhi. The channel plans to come up with some big brands tie-ups in a couple of months. However names could not revealed due to contract closure.

  • ‘Feel Yourself’ for Breast Cancer awareness by Ufaan.org

    ‘Feel Yourself’ for Breast Cancer awareness by Ufaan.org

    MUMBAI: “There are various subjects in our society that needs to be talked about to normalize them” says Ufaan.org founder Vikram Tyagi. The digital production house and YouTube channel Ufaan.org has been in news for a while with prominent online portals sharing their content for social change videos. Recently, it has rolled out a short film for breast cancer awareness, called Feel Yourself. The film promotes awareness about regular self checkups for breast cancer, as these could be the first alarm call to save from a potential health hazard.

    public://ufaan.png

    The film has garnered many eyeballs within a short span of release and has been shared by ,many prominent portals. “My mother has been through the disease and she first got to know about the disease through self-checkup. Through this video, we are attempting to convey a message simply that, it is better to be aware than regret later.” added Tyagi

    Ufaan.org is entirely dedicated to social causes videos. It has produced content around various serious issues like Nikah halala, according to which a divorced Muslim woman is forced to marry another man and have sex with him, before she can remarry her first husband. Male equality with a campaign called #screwequality. One of Uffan’s pioneer work was every mother’s worst nightmare, the film that spoke about child molestation and touched many hearts. The channel has focused on several similar matters.

    public://ufaan 2.png

    Brands like UrbanClap has joined hands with ufaan. Recently, UrbanClap offered free photoshoots for LGBT couples, ufaan produced a beautiful LGBT campaign around the offer, which was well received. Ufaan has also produced many videos for digital platforms like ScoopWhoop among others. Also, ufaan has been associated with Oxfan to conduct a social experiment on male-female equality.

    The channel claims that awareness videos play a vital role in awakening youth towards things that should be changed and online content is the best medium to get people talking about such issues. “By creating such content on media, we want people to open up to taboos that society has created. Such videos are liberating the society” claims Tyagi.

    public://ufaan 3.png

    According to the sources, the in house production of short films can cost between Rs. 40,000 to Rs. 70,000. The actual cost could however vary and depends mainly upon production requirements. The channel’s promotion strategy is that its prime focus is content. “We try to make simple content that people can relate to and it can get viral.” said Tyagi. ufaan also asserted that it does not involve in paid online promotion as that does not help videos reach the right audience. It focuses on viral elements and enhance the potential of the video.

    The major revenue model  is brand collaborations and production hiring. The channel claims that it is not focused on monetary gains at the moment but is emphasizing on brand building. “Our aim is to be referred for our genre of content” said Tyagi.

    public://ufaan4.png

    Feel Yourself is an in-house production for ufaan. The film is produced by Vikram Tyagi, directed by Surya and shot by Arjun Kukreti. It has been shot in Delhi. The channel plans to come up with some big brands tie-ups in a couple of months. However names could not revealed due to contract closure.

  • Dia Mirza is brand ambassador for Swachh Bharat Mission

    Dia Mirza is brand ambassador for Swachh Bharat Mission

    NEW DELHI: Actor and conservationist Dia Mirza has been named brand ambassador for Swachh Bharat’s youth based Swachh Saathi (student internship) program.

    “Swachh Bharat is amongst the most important initiatives taken up by the government and I believe that the Swachh Saathi program will be an extremely important part of our dream to realize a clean, healthy and environmentally conscious youth and country,” she said after accepting the honour.

    Under the Swachh Saathi programme, more than 2,000 interns would be enrolled to coordinate with around 10,000 schools across the country and ensure that all students in these schools take the pledge for Clean India.

    “Dia is a youth icon and has been an active campaigner for Swachh Bharat. We felt that she would be the best person to help us reach out to more youngsters. Our aim is to make it a viral youth led movement,” said Swachh Bharat Mission director Praveen Prakash.

    “Over the years I have tried to engage as many minds as possible to understand that our planet and our country need the immediate involvement of all its citizens, so that we can take responsibility and make our world a better place to live in,” added Mirza.

    In its letter, the Urban Development Minstry wants Dia Mirza to take part in awareness campaigns, participation in community cleaning activities, and takking to the youth to keep their environment clean. She has also been requested to do a few videos to encourage the young to join the programme.

  • Dia Mirza is brand ambassador for Swachh Bharat Mission

    Dia Mirza is brand ambassador for Swachh Bharat Mission

    NEW DELHI: Actor and conservationist Dia Mirza has been named brand ambassador for Swachh Bharat’s youth based Swachh Saathi (student internship) program.

    “Swachh Bharat is amongst the most important initiatives taken up by the government and I believe that the Swachh Saathi program will be an extremely important part of our dream to realize a clean, healthy and environmentally conscious youth and country,” she said after accepting the honour.

    Under the Swachh Saathi programme, more than 2,000 interns would be enrolled to coordinate with around 10,000 schools across the country and ensure that all students in these schools take the pledge for Clean India.

    “Dia is a youth icon and has been an active campaigner for Swachh Bharat. We felt that she would be the best person to help us reach out to more youngsters. Our aim is to make it a viral youth led movement,” said Swachh Bharat Mission director Praveen Prakash.

    “Over the years I have tried to engage as many minds as possible to understand that our planet and our country need the immediate involvement of all its citizens, so that we can take responsibility and make our world a better place to live in,” added Mirza.

    In its letter, the Urban Development Minstry wants Dia Mirza to take part in awareness campaigns, participation in community cleaning activities, and takking to the youth to keep their environment clean. She has also been requested to do a few videos to encourage the young to join the programme.

  • Aircel launches combo pack 123 offering unlimited calling, data & videos

    Aircel launches combo pack 123 offering unlimited calling, data & videos

    MUMBAI: Delivering on its commitment to offer the best value-for-money products and services, Aircel has introduced yet another exciting product – Aircel Combo Pack 123 that offers ‘unlimited’ benefits. The company has launched a recharge coupon of Rs.123 that offers unlimitedLocal Aircel to Aircel calling and unlimited Data (High speed for the first 500MB)* from 11 pm to 6 am. Going a step ahead to offer something ‘extra’, the pack also offers free downloads* of songs and videos all night from an exclusive portal as an additional benefit. 

    The new product has been carefully designed, keeping customer demands in focus, as the company continues to live up to its promise of listening to its customers. The special product comes with a validity of 14 Days in Karnataka.

    Commenting on the launch of the Aircel combo pack 123, Aircel chief marketing officer Anupam Vasudev said, “At Aircel, our steadfast endeavor has been to catch the pulse of the customer needs for all that we offer, which must eventually delight them. We have seen great success in the past on products that ease phone usage at night, especially with the youth, and hence, we put together a product based on this trend. Our latest product, AircelCombo Pack 123, is an extraordinary one as it combines the three major services of the mobile phone today – Voice, Data and VAS, and offers this entire bouquet to customers at a highly affordable price. We’re confident that our customers will find a great deal of convenience and value-for-money.”

    Aircel Combo Pack 123 been introduced as part of Aircel’s highly cost-effective propositions that areintroducedafter gathering profound insights on customer demand in the market. 

     

  • Aircel launches combo pack 123 offering unlimited calling, data & videos

    Aircel launches combo pack 123 offering unlimited calling, data & videos

    MUMBAI: Delivering on its commitment to offer the best value-for-money products and services, Aircel has introduced yet another exciting product – Aircel Combo Pack 123 that offers ‘unlimited’ benefits. The company has launched a recharge coupon of Rs.123 that offers unlimitedLocal Aircel to Aircel calling and unlimited Data (High speed for the first 500MB)* from 11 pm to 6 am. Going a step ahead to offer something ‘extra’, the pack also offers free downloads* of songs and videos all night from an exclusive portal as an additional benefit. 

    The new product has been carefully designed, keeping customer demands in focus, as the company continues to live up to its promise of listening to its customers. The special product comes with a validity of 14 Days in Karnataka.

    Commenting on the launch of the Aircel combo pack 123, Aircel chief marketing officer Anupam Vasudev said, “At Aircel, our steadfast endeavor has been to catch the pulse of the customer needs for all that we offer, which must eventually delight them. We have seen great success in the past on products that ease phone usage at night, especially with the youth, and hence, we put together a product based on this trend. Our latest product, AircelCombo Pack 123, is an extraordinary one as it combines the three major services of the mobile phone today – Voice, Data and VAS, and offers this entire bouquet to customers at a highly affordable price. We’re confident that our customers will find a great deal of convenience and value-for-money.”

    Aircel Combo Pack 123 been introduced as part of Aircel’s highly cost-effective propositions that areintroducedafter gathering profound insights on customer demand in the market. 

     

  • Facebook launches new way of watching videos for users

     

    NEW DELHI: Facebook has commenced testing an easier way to watch videos on Facebook.

     

    When the user sees a video in News Feed, it comes to life and starts playing. Videos will play silently, but users can tap to play with sound in full screen. The viewers may also scroll past if they do not want to watch it. 

     

    Users will see this on mobile in the coming weeks.

    At present, videos start playing from individuals (personal Facebook accounts or verified Pages), and pages of musicians and bands. But videos only play with sound after one clicks on them.

     

    At first, this feature will be limited to videos posted by individuals, musicians, and bands and Facebook is doing this to make sure it creates the best possible experience. Later, it will continue to explore how to bring this to marketers.