NEW DELHI: Even as Videocon Telecom plans to spend ten per cent of its gross revenue on brand and communication this year, the company has brought on board actor and model Gauahar Khan as its new brand ambassador
With Khan as the new face of the brand, the telco intends to connect with forward-looking, modern youth segment and extend its presence in the market. The company is also gearing up for its 4G rollout and is eyeing a pan India presence.
According to the company, Khan’s popularity and youth appeal will complement Videocon Telecom, which engages consumers via its innovative telecom services.
Khan made her Bollywood debut in 2009 with Rocket Singh, Salesman of the Year, followed by Game, and Ishqzaade. She also made her debut in a Punjabi film Oh Yaara Ainvayi Ainvayi Lut Gaya this year. Khan also made her presence felt on the small screen with her TV show Khan Sisters in 2011, and was also crowned the winner of the seventh season of the reality show Bigg Boss.
Videocon Telecom will leverage the association with Khan through various mediums including TV commercials, OOH, press ads and digital marketing.
Given its regional presence, the telco has been limiting its presence on television, but now with options being available on geo targeting on TV channels including Star and Sony, Videocon Telecom plans to leverage the option.
Videocon Telecom director and CEO Arvind Bali said, “Change is always good and refreshing and brings in vibrancy in the environment. We are pleased to add the noted celebrity, Gauahar Khan into our Videocon family. Gauahar signifies a positive vibrancy, bold attitude, sense of dedication and reflects our brand spirit- young, vibrant, and cool. She represents the youth of today who are independent, expressive, confident, and carefree and brand conscious. Going apt with the same, this association has been established to connect with the youth consumers at ground level.”
“The choice of bringing Gauahar on board was no brainer as she is a self-made youth icon with huge fan following in India and across the continent. She is a fantastic artist and we seek to use her charisma extensively in our forthcoming marketing initiatives, wherein she will be seen prominently across television commercials, newspapers advertisements, digital medium, billboards, retail front displays, and on-ground activities of the brand. We are confident that this association will go a long way in improving Videocon Telecom’s brand awareness and consideration,” he added.
Khan said, “Videocon Telecom is so young and vibrant with its approach that I can actually relate myself to the brand. Owing to its wide reach and consumer- friendly services, I did not have second thoughts in associating myself with Videocon Telecom. With this association, I see myself connecting with millions of consumers of the brand.”
