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Tag: Videocon d2h

  • Videocon d2h to participate in Deutsche Bank 24th Aual Media and Telecom Conference

    Videocon d2h to participate in Deutsche Bank 24th Aual Media and Telecom Conference

    MUMBAI Videocon d2h Limited has announced its senior management’s participation in the following investor conferences in March 2016.

    March 7-8, 2016: Deutsche Bank 24th Annual Media, Internet and Telecom Conference in Florida is slated to take place on 7 and 8 March, while Ambit India Access event In New York and Boston will be held on 10 to 11 March.

    The management will be presenting at the Deutsche Bank 24th Annual Media, Internet and Telecom Conference on March 7, 2016. A copy of the presentation will be made available at the company website, www.ir.videocond2h.com.  

  • Videocon d2h to participate in Deutsche Bank 24th Aual Media and Telecom Conference

    Videocon d2h to participate in Deutsche Bank 24th Aual Media and Telecom Conference

    MUMBAI Videocon d2h Limited has announced its senior management’s participation in the following investor conferences in March 2016.

    March 7-8, 2016: Deutsche Bank 24th Annual Media, Internet and Telecom Conference in Florida is slated to take place on 7 and 8 March, while Ambit India Access event In New York and Boston will be held on 10 to 11 March.

    The management will be presenting at the Deutsche Bank 24th Annual Media, Internet and Telecom Conference on March 7, 2016. A copy of the presentation will be made available at the company website, www.ir.videocond2h.com.  

  • Status Report: Q3-2016: DAS Phase III deadline no great shakes for DTH industry

    Status Report: Q3-2016: DAS Phase III deadline no great shakes for DTH industry

    BENGALURU: Contrary to expectations that the sunset date of 31 December, 2015 (Q3-2016 in financial terms in India) would rake in good numbers for the DTH industry for the quarter ended 31 December, 2015 (Q3-2015, current quarter), results declared by three of the seven players in the country show not much of a change.

    Refer to Fig A below, which shows a quarter-on-quarter change in subscriber numbers. Though Airtel DTH and Videocon d2h have both shown a small spike in subscriber additions between Q2-2016 and Q3-2016, overall taking the combined addition in subscription numbers by all the three, the change was just 3.59 per cent. In the case of the third player – Dish TV, it witnessed the lowest growth over a five quarter period starting Q3-2015 until the current quarter at 2.19 per cent

    Note: (1)100,00,000 = 100 lakh = 10 million = 1 crore.

    (2) This report covers only the three of the seven DTH service providers in India (as had the previous two reports) since the other four – Reliance Digital TV, Sun Direct (about 97 lakh subscribers as on 31 March, 2015), Tata Sky and DD Free Dish are not listed directly on the bourses and their financial numbers are not available, unless the principals of these companies/segments chose to reveal them. The three players – Airtel DTH, Dish TV and Videocon d2h have already been covered in our earlier reports.

    (3) Some of the players mention their financial as well as subscription numbers in millions in their financial reports/investor presentations and other documents that they make available publicly. The financial numbers have been converted to Rs crore and subscription number to lakh to an approximation, and percentages have been mentioned to the second decimal place approximation.

    (4) There could be some ambiguity about the market share of the three players. If one were to go by the latest numbers released by the Telecom Regulatory Authority of India (TRAI) in February 2016 for September 2015. TRAI’s indicator report says that the number of registered DTH subscribers as on 30 September, 2015 was 814.7 lakh. The combined subscription numbers of the three players as on the same day as reported by them individually was 351.16 lakh and hence the market share of these players works out to 43.10 per cent. However, TRAI’s report also says that the number of active DTH subscribers as on 30 September, 2015 was 410.5 lakh. Based on the second TRAI number, the combined total subscriber market share of the three players in this paper works out to 85.54 per cent. Though, the combined share of subscribers of the three players has declined between Q1-2016 and Q2-2016, based on TRAI numbers, the author contends that it is safe to assume that the three players have more than 50 per cent market share in India in terms of subscribers.

    (5) Videocon d2h EBIDTA numbers are adjusted.

    Although in absolute numbers, Q3-2016 saw probably the highest subscriber additions by the three players per quarter over the past few quarters, in percentage terms it was slightly lower at 3.59 per cent in the current quarter as compared to 3.62 per cent in Q1-2016. Overall, the three players in this report have mentioned a combined net addition of 12.6 lakh subscribers in Q3-2016. In Q1-2016, the three had reported a combined net addition of 11.99 lakh subscribers.

    Dish TV managing director Jawahar Goel said, “We continued to build our pan-India reach during the quarter. However, as expected, despite analogue sunset there was no real spike in consumer demand from Phase III markets thus making it an ordinary quarter from that perspective. Later, changing gears to align with the current industry trend, we tweaked our subscription packages to a more versatile and seemingly economical offering. Mandatory digitisation however is expected to pick up speed and our key focus going forward would be to gain market share both in terms of subscribers and profitability.”

    Of the three, Airtel DTH added the highest number of subscribers in Q3-2016, about six lakh subscribers. Further, among the three players, Dish TV has the largest subscriber base – about 140 lakh, followed by Videocon d2h with 112.7 lakh and Airtel DTH with 111.06 lakh subscribers. In terms of revenue, it is Dish TV that leads with the highest revenue, followed by Airtel DTH, with Videocon d2h among the 3 players in this report.

    Please refer to the figure below. Panel A indicates the combined numbers of the three players, Panels B, C and D indicate the playout of revenue, EBIDTA and subscription base for Airtel DTH, Dish TV and Videocon d2h respectively, panel E indicates ARPU and panel F monthly subscriber churn.

    Please refer to Panel A in the graphs above. The combined revenues of the three players in the current quarter grew 17.24 per cent year on year (YoY) to Rs 2,245.17 crore from Rs Rs 1,915.01 crore and grew 4.46 per cent quarter on quarter (QoQ) as compared to Rs 2149.32 crore. EBIDTA increased 41.35 per cent YoY in Q3-2016 to Rs 710.51 crore (31.65 per cent margin) from Rs 503.65 crore (26.25 per cent margin) and grew 4.44 per cent QoQ from Rs 680.30 crore (31.65 per cent margin). Reported Combined Subscription numbers in Q2-2016 grew 13.22 per cent YoY to 363.76 lakh from 321.3 lakh and grew 3.59 per cent QoQ from 351.16 lakh.

    Please refer to panel F above. All the three players have reported a monthly subscriber churn of around 0.7 per cent in the current quarter, as compared to a high of 1.3 per cent in Q2-2016.

    Airtel DTH

    Airtel’s DTH segment contributes about four per cent to the telecom giant’s overall revenue. Revenue for the DTH segment in Q3-2016 increased 19 per cent to Rs 742.2 crore, up 19 per cent YoY as compared to Rs 623.4 crore. EBIDTA for Q3-2016 grew 45 per cent to Rs 247.4 crore (33.3 per cent margin) as compared to Rs 170.7 crore (27.4 per cent margin).

    The segment’s subscriber base grew 13.2 per cent YoY to 111.06 lakh in the current quarter as compared to 98.10 lakh and grew five per cent as compared to 105.76 lakh in the immediate preceding quarter. Though in US dollar terms, average revenue per user (ARPU) was constant YoY and QoQ at $3.5, it has increased seven per cent YoY in Indian rupees to Rs 229 from Rs 214 and increased two per cent QoQ from Rs 224.

    Dish TV

    Dish TV added 3.17 lakh net subscribers (the least among the three) in the quarter ended 31 December, 2015 (Q3-2016, current quarter), taking its subscriber base on that date to 140 lakh. Dish TV is the largest DTH player in the country in terms of subscribers as well as revenue. The company reported 11.8 per cent YOY revenue growth in the current quarter at Rs 771.48 crore as compared to Rs 690.08 crore and 2.5 per cent more QoQ as compared to Rs 752.42 crore.

    The company reported 39.1 per cent EBIDTA growth in the current quarter at Rs 265.4 crore as compared to Rs 190.8 crore in the corresponding year ago quarter and 4.1 per cent more than the Rs 255 crore in the immediate trailing quarter. Dish TV reported PAT in Q3-2016 at Rs 68.49 as compared to a loss of Rs 2.63 crore in the corresponding prior year quarter, but a decline of 21.3 per cent as compared to Rs 86.96 crore in the previous quarter.

    ARPU in the current quarter declined by Rs 5 YoY to Rs 172, but increased by Rs 1 QoQ.

    Videocon d2h

    Videocon d2h added 6.7 lakh gross subscribers and 4.3 lakh net subscribers during the quarter. Gross subscribers totalled 149.5 lakh and net subscribers totalled 112.7 lakh as of 31 December, 2015.

    The company’s revenue from operations (TIO) increased 21.6 per cent YoY to Rs 731.49 crore in Q3-2016 as compared to Rs 601.53 crore, and increased six per cent QoQ from Rs 690.08 crore.

    Videocon d2h reported 42.2 per cent YoY growth in adjusted EBITDA at Rs 201 crore for Q3- 2016 compared to Rs 141 crore in the corresponding year ago quarter. Net loss for the quarter declined to Rs 22.05 crore as compared to the net loss of Rs 79.8 crore in Q3-2015.

    ARPU in Q3-2016 increased 8.2 per cent to Rs 211 as compared to Rs 195 in Q3-2015 and increased 2.9 per cent as compared to Rs 205 in Q2-2016.

    Closing remarks

    Dish TV, which is more of a value player when compared to the other two players in this report, which could be labelled a premium players in terms of subscription packages, could show even better results in terms of better subscriber acquisition and hence higher revenues over the next few quarters, considering the fact that it is tweaking its subscription packages to be more economical.

    Videocon d2h executive chairman Saurabh Dhoot said, “In the first few days of January 2016, we saw strong pick up in subscriber additions in cities that come under Phase III digitisation. Recently, a few state high courts issued a stay order on implementation of Phase III digitisation for one to three months. This was in line with our expectations of the digitisation being a staggered process.”

    “We estimate around 50 million television homes come under Phase III digitisation, of which 24-25 million television homes are already on the digital platform. Thus, the target market under Phase III digitisation is the remaining 25-26 million television homes that are currently on analogue cable,” added Dhoot.

    Investors in Indian DTH companies could heave a sigh of relief – Chrome figures recently released for the month of January 2016 reveal that the DTH industry is a major beneficiary of DAS phase III. If that is the case, then DTH players should report even better numbers for Q4-2016 and FY-2016. Another heartening revelation was made by Sun TV Network Limited (Sun TV) in its earnings release for Q3-2016. Sun TV says that its DTH business under the brand Sun Direct, revenue was up approximately 14 per cent. Subsidy costs for DTH set top boxes is going down, and that should help with improved bottom lines.

    Going on to 31 December, 2016, the sunset date for DAS IV, the DTH platform should be able to garner a big chunk of subscribers from DAS IV areas. The future seems good, let’s see how it plays out from the DTH industry’s perspective.

  • Status Report: Q3-2016: DAS Phase III deadline no great shakes for DTH industry

    Status Report: Q3-2016: DAS Phase III deadline no great shakes for DTH industry

    BENGALURU: Contrary to expectations that the sunset date of 31 December, 2015 (Q3-2016 in financial terms in India) would rake in good numbers for the DTH industry for the quarter ended 31 December, 2015 (Q3-2015, current quarter), results declared by three of the seven players in the country show not much of a change.

    Refer to Fig A below, which shows a quarter-on-quarter change in subscriber numbers. Though Airtel DTH and Videocon d2h have both shown a small spike in subscriber additions between Q2-2016 and Q3-2016, overall taking the combined addition in subscription numbers by all the three, the change was just 3.59 per cent. In the case of the third player – Dish TV, it witnessed the lowest growth over a five quarter period starting Q3-2015 until the current quarter at 2.19 per cent

    Note: (1)100,00,000 = 100 lakh = 10 million = 1 crore.

    (2) This report covers only the three of the seven DTH service providers in India (as had the previous two reports) since the other four – Reliance Digital TV, Sun Direct (about 97 lakh subscribers as on 31 March, 2015), Tata Sky and DD Free Dish are not listed directly on the bourses and their financial numbers are not available, unless the principals of these companies/segments chose to reveal them. The three players – Airtel DTH, Dish TV and Videocon d2h have already been covered in our earlier reports.

    (3) Some of the players mention their financial as well as subscription numbers in millions in their financial reports/investor presentations and other documents that they make available publicly. The financial numbers have been converted to Rs crore and subscription number to lakh to an approximation, and percentages have been mentioned to the second decimal place approximation.

    (4) There could be some ambiguity about the market share of the three players. If one were to go by the latest numbers released by the Telecom Regulatory Authority of India (TRAI) in February 2016 for September 2015. TRAI’s indicator report says that the number of registered DTH subscribers as on 30 September, 2015 was 814.7 lakh. The combined subscription numbers of the three players as on the same day as reported by them individually was 351.16 lakh and hence the market share of these players works out to 43.10 per cent. However, TRAI’s report also says that the number of active DTH subscribers as on 30 September, 2015 was 410.5 lakh. Based on the second TRAI number, the combined total subscriber market share of the three players in this paper works out to 85.54 per cent. Though, the combined share of subscribers of the three players has declined between Q1-2016 and Q2-2016, based on TRAI numbers, the author contends that it is safe to assume that the three players have more than 50 per cent market share in India in terms of subscribers.

    (5) Videocon d2h EBIDTA numbers are adjusted.

    Although in absolute numbers, Q3-2016 saw probably the highest subscriber additions by the three players per quarter over the past few quarters, in percentage terms it was slightly lower at 3.59 per cent in the current quarter as compared to 3.62 per cent in Q1-2016. Overall, the three players in this report have mentioned a combined net addition of 12.6 lakh subscribers in Q3-2016. In Q1-2016, the three had reported a combined net addition of 11.99 lakh subscribers.

    Dish TV managing director Jawahar Goel said, “We continued to build our pan-India reach during the quarter. However, as expected, despite analogue sunset there was no real spike in consumer demand from Phase III markets thus making it an ordinary quarter from that perspective. Later, changing gears to align with the current industry trend, we tweaked our subscription packages to a more versatile and seemingly economical offering. Mandatory digitisation however is expected to pick up speed and our key focus going forward would be to gain market share both in terms of subscribers and profitability.”

    Of the three, Airtel DTH added the highest number of subscribers in Q3-2016, about six lakh subscribers. Further, among the three players, Dish TV has the largest subscriber base – about 140 lakh, followed by Videocon d2h with 112.7 lakh and Airtel DTH with 111.06 lakh subscribers. In terms of revenue, it is Dish TV that leads with the highest revenue, followed by Airtel DTH, with Videocon d2h among the 3 players in this report.

    Please refer to the figure below. Panel A indicates the combined numbers of the three players, Panels B, C and D indicate the playout of revenue, EBIDTA and subscription base for Airtel DTH, Dish TV and Videocon d2h respectively, panel E indicates ARPU and panel F monthly subscriber churn.

    Please refer to Panel A in the graphs above. The combined revenues of the three players in the current quarter grew 17.24 per cent year on year (YoY) to Rs 2,245.17 crore from Rs Rs 1,915.01 crore and grew 4.46 per cent quarter on quarter (QoQ) as compared to Rs 2149.32 crore. EBIDTA increased 41.35 per cent YoY in Q3-2016 to Rs 710.51 crore (31.65 per cent margin) from Rs 503.65 crore (26.25 per cent margin) and grew 4.44 per cent QoQ from Rs 680.30 crore (31.65 per cent margin). Reported Combined Subscription numbers in Q2-2016 grew 13.22 per cent YoY to 363.76 lakh from 321.3 lakh and grew 3.59 per cent QoQ from 351.16 lakh.

    Please refer to panel F above. All the three players have reported a monthly subscriber churn of around 0.7 per cent in the current quarter, as compared to a high of 1.3 per cent in Q2-2016.

    Airtel DTH

    Airtel’s DTH segment contributes about four per cent to the telecom giant’s overall revenue. Revenue for the DTH segment in Q3-2016 increased 19 per cent to Rs 742.2 crore, up 19 per cent YoY as compared to Rs 623.4 crore. EBIDTA for Q3-2016 grew 45 per cent to Rs 247.4 crore (33.3 per cent margin) as compared to Rs 170.7 crore (27.4 per cent margin).

    The segment’s subscriber base grew 13.2 per cent YoY to 111.06 lakh in the current quarter as compared to 98.10 lakh and grew five per cent as compared to 105.76 lakh in the immediate preceding quarter. Though in US dollar terms, average revenue per user (ARPU) was constant YoY and QoQ at $3.5, it has increased seven per cent YoY in Indian rupees to Rs 229 from Rs 214 and increased two per cent QoQ from Rs 224.

    Dish TV

    Dish TV added 3.17 lakh net subscribers (the least among the three) in the quarter ended 31 December, 2015 (Q3-2016, current quarter), taking its subscriber base on that date to 140 lakh. Dish TV is the largest DTH player in the country in terms of subscribers as well as revenue. The company reported 11.8 per cent YOY revenue growth in the current quarter at Rs 771.48 crore as compared to Rs 690.08 crore and 2.5 per cent more QoQ as compared to Rs 752.42 crore.

    The company reported 39.1 per cent EBIDTA growth in the current quarter at Rs 265.4 crore as compared to Rs 190.8 crore in the corresponding year ago quarter and 4.1 per cent more than the Rs 255 crore in the immediate trailing quarter. Dish TV reported PAT in Q3-2016 at Rs 68.49 as compared to a loss of Rs 2.63 crore in the corresponding prior year quarter, but a decline of 21.3 per cent as compared to Rs 86.96 crore in the previous quarter.

    ARPU in the current quarter declined by Rs 5 YoY to Rs 172, but increased by Rs 1 QoQ.

    Videocon d2h

    Videocon d2h added 6.7 lakh gross subscribers and 4.3 lakh net subscribers during the quarter. Gross subscribers totalled 149.5 lakh and net subscribers totalled 112.7 lakh as of 31 December, 2015.

    The company’s revenue from operations (TIO) increased 21.6 per cent YoY to Rs 731.49 crore in Q3-2016 as compared to Rs 601.53 crore, and increased six per cent QoQ from Rs 690.08 crore.

    Videocon d2h reported 42.2 per cent YoY growth in adjusted EBITDA at Rs 201 crore for Q3- 2016 compared to Rs 141 crore in the corresponding year ago quarter. Net loss for the quarter declined to Rs 22.05 crore as compared to the net loss of Rs 79.8 crore in Q3-2015.

    ARPU in Q3-2016 increased 8.2 per cent to Rs 211 as compared to Rs 195 in Q3-2015 and increased 2.9 per cent as compared to Rs 205 in Q2-2016.

    Closing remarks

    Dish TV, which is more of a value player when compared to the other two players in this report, which could be labelled a premium players in terms of subscription packages, could show even better results in terms of better subscriber acquisition and hence higher revenues over the next few quarters, considering the fact that it is tweaking its subscription packages to be more economical.

    Videocon d2h executive chairman Saurabh Dhoot said, “In the first few days of January 2016, we saw strong pick up in subscriber additions in cities that come under Phase III digitisation. Recently, a few state high courts issued a stay order on implementation of Phase III digitisation for one to three months. This was in line with our expectations of the digitisation being a staggered process.”

    “We estimate around 50 million television homes come under Phase III digitisation, of which 24-25 million television homes are already on the digital platform. Thus, the target market under Phase III digitisation is the remaining 25-26 million television homes that are currently on analogue cable,” added Dhoot.

    Investors in Indian DTH companies could heave a sigh of relief – Chrome figures recently released for the month of January 2016 reveal that the DTH industry is a major beneficiary of DAS phase III. If that is the case, then DTH players should report even better numbers for Q4-2016 and FY-2016. Another heartening revelation was made by Sun TV Network Limited (Sun TV) in its earnings release for Q3-2016. Sun TV says that its DTH business under the brand Sun Direct, revenue was up approximately 14 per cent. Subsidy costs for DTH set top boxes is going down, and that should help with improved bottom lines.

    Going on to 31 December, 2016, the sunset date for DAS IV, the DTH platform should be able to garner a big chunk of subscribers from DAS IV areas. The future seems good, let’s see how it plays out from the DTH industry’s perspective.

  • DTH subs in Jharkhand, West Bengal, J&K jump manifold with DAS Phase III

    DTH subs in Jharkhand, West Bengal, J&K jump manifold with DAS Phase III

    MUMBAI: As a result of being the major beneficiaries of cable television digitisation in the country, direct to home (DTH) operators in January have seen an increase of 62 per cent in their subscriber base, with states like Jharkhand, West Bengal and Jammu & Kashmir being the major contributors as per Chrome Data Analytics & Media.

    While Jharkhand’s DTH subscriber base jumped to 54 per cent in January from a meagre one per cent; in West Bengal, where there was almost nil DTH penetration, a jump to 42 per cent has been seen. Jammu & Kashmir, on the other hand, upped its DTH subscriber base from 22 per cent to 61 per cent post the Digital Addressable System (DAS) Phase III deadline of 31 December, 2015.

    Bihar followed next with a 32 per cent jump in DTH subscriber base. The state’s 13 per cent DTH penetration has now has increased to 45 per cent.

    With a 31 per cent jump in subscriber base, Gujarat’s DTH penetration now stands at 34 per cent, while Chhastisgarh registered a hike of 22 per cent and achieved 39 per cent DTH penetration in January.

    Karnataka’s DTH subscriber base saw an increase of 12 per cent with the state achieving 21 per cent DTH penetration. While Goa saw a 11 per cent jump at 21 per cent. 

    With an increase ranging from four – 10 per cent, the DTH penetration percentage in other states stood as follows: Uttar Pradesh – 78 per cent, Haryana – 32 per cent, Rajasthan – 41 per cent, Punjab – 22 per cent and Uttrakhand – 45 per cent as per Chrome Data Analytics & Media.

    As of 30 June, 2015 there were 78.74 million registered DTH subscribers, of which only 39.74 million were active subscriber being served by six private DTH operators. As of October 2015, the market share of these DTH operators was as follows: Dish TV – 27 per cent, Tata Sky – 20 per cent, Airtel Digital – 19 per cent, Videocon d2h – 16 per cent, Sun Direct – 12 per cent and Big TV – six per cent.

    As of 31 December, 2015, while Dish TV’s subscriber base stood at 1.4 crore, Videocon d2h boasted of 1.13 crore subscribers and Airtel Digital TV had 1.11 crore subscribers. The subscriber numbers for Tata Sky, Sun Direct and and Big TV are not known.

    Now with the share of DTH subscribers increasing across the country, it will be interesting to note, which operator has benefited the maximum with DAS Phase III. 

    What’s more, despite the stay by the High Court in five states on the implementation of DAS Phase III due to shortage of set top boxes (STBs), there has been a successful 50 per cent digitisation for phase III across the country according to Chrome.

    It may be recalled that earlier this year, Chrome had claimed that post the Phase III deadline of 31 December, 2015, over 70 per cent digitisation had been achieved when analogue signals were completely switched off in various cities. However, the company has now revised its figures in the wake of analog signals being switched on again in various states, which has been stated as the cause for the steep fall in digitisation percentage in a place like Goa.

    According to the revised data provided by Chrome, three states namely Andhra Pradesh, Kerala and Punjab have achieved more than 90 per cent digitisation as of January 2016.

    Below is the percentage of digitisation achieved by Indian states in descending order:

    Andhra Pradesh – 94 per cent

    Kerala – 93.5 per cent

    Punjab – 90 per cent

    Uttar Pradesh – 89.2 per cent

    Bihar – 68.4 per cent

    Haryana – 66.7 per cent

    Goa – 64.9 per cent

    Rajasthan – 64.2 per cent

    Jammu & Kashmir – 61.2 per cent

    West Bengal – 60 per cent

    Jharkhand – 59.5 per cent

    Chhattisgarh – 56.2 per cent

    Uttarakhand – 53.4 per cent

    Karnataka – 51.8 per cent

    Gujarat – 51.6 per cent

  • DTH subs in Jharkhand, West Bengal, J&K jump manifold with DAS Phase III

    DTH subs in Jharkhand, West Bengal, J&K jump manifold with DAS Phase III

    MUMBAI: As a result of being the major beneficiaries of cable television digitisation in the country, direct to home (DTH) operators in January have seen an increase of 62 per cent in their subscriber base, with states like Jharkhand, West Bengal and Jammu & Kashmir being the major contributors as per Chrome Data Analytics & Media.

    While Jharkhand’s DTH subscriber base jumped to 54 per cent in January from a meagre one per cent; in West Bengal, where there was almost nil DTH penetration, a jump to 42 per cent has been seen. Jammu & Kashmir, on the other hand, upped its DTH subscriber base from 22 per cent to 61 per cent post the Digital Addressable System (DAS) Phase III deadline of 31 December, 2015.

    Bihar followed next with a 32 per cent jump in DTH subscriber base. The state’s 13 per cent DTH penetration has now has increased to 45 per cent.

    With a 31 per cent jump in subscriber base, Gujarat’s DTH penetration now stands at 34 per cent, while Chhastisgarh registered a hike of 22 per cent and achieved 39 per cent DTH penetration in January.

    Karnataka’s DTH subscriber base saw an increase of 12 per cent with the state achieving 21 per cent DTH penetration. While Goa saw a 11 per cent jump at 21 per cent. 

    With an increase ranging from four – 10 per cent, the DTH penetration percentage in other states stood as follows: Uttar Pradesh – 78 per cent, Haryana – 32 per cent, Rajasthan – 41 per cent, Punjab – 22 per cent and Uttrakhand – 45 per cent as per Chrome Data Analytics & Media.

    As of 30 June, 2015 there were 78.74 million registered DTH subscribers, of which only 39.74 million were active subscriber being served by six private DTH operators. As of October 2015, the market share of these DTH operators was as follows: Dish TV – 27 per cent, Tata Sky – 20 per cent, Airtel Digital – 19 per cent, Videocon d2h – 16 per cent, Sun Direct – 12 per cent and Big TV – six per cent.

    As of 31 December, 2015, while Dish TV’s subscriber base stood at 1.4 crore, Videocon d2h boasted of 1.13 crore subscribers and Airtel Digital TV had 1.11 crore subscribers. The subscriber numbers for Tata Sky, Sun Direct and and Big TV are not known.

    Now with the share of DTH subscribers increasing across the country, it will be interesting to note, which operator has benefited the maximum with DAS Phase III. 

    What’s more, despite the stay by the High Court in five states on the implementation of DAS Phase III due to shortage of set top boxes (STBs), there has been a successful 50 per cent digitisation for phase III across the country according to Chrome.

    It may be recalled that earlier this year, Chrome had claimed that post the Phase III deadline of 31 December, 2015, over 70 per cent digitisation had been achieved when analogue signals were completely switched off in various cities. However, the company has now revised its figures in the wake of analog signals being switched on again in various states, which has been stated as the cause for the steep fall in digitisation percentage in a place like Goa.

    According to the revised data provided by Chrome, three states namely Andhra Pradesh, Kerala and Punjab have achieved more than 90 per cent digitisation as of January 2016.

    Below is the percentage of digitisation achieved by Indian states in descending order:

    Andhra Pradesh – 94 per cent

    Kerala – 93.5 per cent

    Punjab – 90 per cent

    Uttar Pradesh – 89.2 per cent

    Bihar – 68.4 per cent

    Haryana – 66.7 per cent

    Goa – 64.9 per cent

    Rajasthan – 64.2 per cent

    Jammu & Kashmir – 61.2 per cent

    West Bengal – 60 per cent

    Jharkhand – 59.5 per cent

    Chhattisgarh – 56.2 per cent

    Uttarakhand – 53.4 per cent

    Karnataka – 51.8 per cent

    Gujarat – 51.6 per cent

  • Gemporia targets revenue of Rs 60-100 crore; to launch on Tata Sky

    Gemporia targets revenue of Rs 60-100 crore; to launch on Tata Sky

    MUMBAI: Digitisation of cable television in India has opened up the space for many a niche channels. And taking advantage of this are brands and companies operating in diverse fields. One such company is Gemporia – jewellers from the United Kingdom, which forayed into India with the launch of a television channel back in September 2015. The channel, which is already available on direct to home (DTH) platforms like Dish TV and Videocon d2h, is all set to launch on Tata Sky in the next fortnight.

    What’s more, the channel is eyeing revenue between Rs 60 – 100 crore by the end of 2016. With the ethos of ‘Janiye aur Kharide’ (Know and Buy), the channel has a marketing budget of over Rs 25 crore, which it will strategically dish out with time. “The end goal is to be the largest selling jeweller in terms units and to reach that goal we will need to have an interactive marketing campaign. We are moving ahead towards that, the medium will depend on the marketing strategy, but we will innovate across platforms,” said Gemporia India co-founder Manuj Goyal.

    With the proliferation of the e-commerce space, there are a number of online stores selling jewellery in India. However, the online retailing of original jewels is yet to pick pace. Keeping the scenario in mind, Gemporia has taken TV route and has over 14 hours of live programming.

    The channel’s distribution and operation cost is predicted to be over Rs 50 crore. Goyal informs that the channel’s initial target is to be available on DTH platforms and then gradually move having a presence on cable.

    Gemporia has over eight per cent market share when it comes jewellery in the UK. “Majority of the jewellery shopping happens online across the globe. And I believe the same can happen in India too,” says Goyal.

    The venture has a target set to reach 100 million television audiences. Set up in Jaipur, Gemporia has 160 employees, of which 30 are equipped with GIA certificate.

    “All our products are hallmarked and we don’t sell imitation jewellery. We are the first dedicated jewellery channel with live programming. We stand by the purity of our jewellery and hence give our consumers the option of returning the jewellery within 30 days with full refund. Since we cannot offer consumers the touch and feel of our products, we create 360 degree videos of the product that consumers will eventually invest in,” informs Goyal.

    In a bid to stay ahead of online jewellery marketplaces, Gemporia decided to take the TV route. “Next to touch and feel is video and that’s where we have an advantage. Additionally, in most online stores, the products displaced are not ready and hence the delivery time is way more than us. Ours is a dedicated jewellery company and the product displayed is available for consumers to buy. The moment they buy a piece of jewellery, we can ship it and hence the logistics are way faster than the existing online stores,” says Goyal.

    A home shopping channel media expert says on condition of anonymity, “The jewellery space can pick up as it has the potential. But the product pricing has to be lower than traditional physical stores. All across the globe, the products that sells on home shopping channels are unique and priced lower than those in brick and mortar stores. Putting common products up will go no where. Gemporia’s biggest challenge and competition will be from the channels selling imitation jewellery. The first year will be challenging and will define the fate.”   

    Besides TV, Gemporia also has an online presence. Through the website, an on-screen anchor addresses consumers’ questions. Additionally, Gemporia also has a mobile app to sort out size issues. The Gemporia Ring Sizer app enables consumers to asses the ring size by just putting it up on the mobile screen. “We send ring sizer with our every order to sort out the size issue,” informs Goyal.

    With innovation, novel offerings and customer service being the key factors for success for a venture, it now remains to be seen how this one of a kind television channel orchestrates its voyage in the cluttered and unpredictable Indian market.

  • Gemporia targets revenue of Rs 60-100 crore; to launch on Tata Sky

    Gemporia targets revenue of Rs 60-100 crore; to launch on Tata Sky

    MUMBAI: Digitisation of cable television in India has opened up the space for many a niche channels. And taking advantage of this are brands and companies operating in diverse fields. One such company is Gemporia – jewellers from the United Kingdom, which forayed into India with the launch of a television channel back in September 2015. The channel, which is already available on direct to home (DTH) platforms like Dish TV and Videocon d2h, is all set to launch on Tata Sky in the next fortnight.

    What’s more, the channel is eyeing revenue between Rs 60 – 100 crore by the end of 2016. With the ethos of ‘Janiye aur Kharide’ (Know and Buy), the channel has a marketing budget of over Rs 25 crore, which it will strategically dish out with time. “The end goal is to be the largest selling jeweller in terms units and to reach that goal we will need to have an interactive marketing campaign. We are moving ahead towards that, the medium will depend on the marketing strategy, but we will innovate across platforms,” said Gemporia India co-founder Manuj Goyal.

    With the proliferation of the e-commerce space, there are a number of online stores selling jewellery in India. However, the online retailing of original jewels is yet to pick pace. Keeping the scenario in mind, Gemporia has taken TV route and has over 14 hours of live programming.

    The channel’s distribution and operation cost is predicted to be over Rs 50 crore. Goyal informs that the channel’s initial target is to be available on DTH platforms and then gradually move having a presence on cable.

    Gemporia has over eight per cent market share when it comes jewellery in the UK. “Majority of the jewellery shopping happens online across the globe. And I believe the same can happen in India too,” says Goyal.

    The venture has a target set to reach 100 million television audiences. Set up in Jaipur, Gemporia has 160 employees, of which 30 are equipped with GIA certificate.

    “All our products are hallmarked and we don’t sell imitation jewellery. We are the first dedicated jewellery channel with live programming. We stand by the purity of our jewellery and hence give our consumers the option of returning the jewellery within 30 days with full refund. Since we cannot offer consumers the touch and feel of our products, we create 360 degree videos of the product that consumers will eventually invest in,” informs Goyal.

    In a bid to stay ahead of online jewellery marketplaces, Gemporia decided to take the TV route. “Next to touch and feel is video and that’s where we have an advantage. Additionally, in most online stores, the products displaced are not ready and hence the delivery time is way more than us. Ours is a dedicated jewellery company and the product displayed is available for consumers to buy. The moment they buy a piece of jewellery, we can ship it and hence the logistics are way faster than the existing online stores,” says Goyal.

    A home shopping channel media expert says on condition of anonymity, “The jewellery space can pick up as it has the potential. But the product pricing has to be lower than traditional physical stores. All across the globe, the products that sells on home shopping channels are unique and priced lower than those in brick and mortar stores. Putting common products up will go no where. Gemporia’s biggest challenge and competition will be from the channels selling imitation jewellery. The first year will be challenging and will define the fate.”   

    Besides TV, Gemporia also has an online presence. Through the website, an on-screen anchor addresses consumers’ questions. Additionally, Gemporia also has a mobile app to sort out size issues. The Gemporia Ring Sizer app enables consumers to asses the ring size by just putting it up on the mobile screen. “We send ring sizer with our every order to sort out the size issue,” informs Goyal.

    With innovation, novel offerings and customer service being the key factors for success for a venture, it now remains to be seen how this one of a kind television channel orchestrates its voyage in the cluttered and unpredictable Indian market.

  • WestBridge Crossover Fund picks up 5.2% stake in Videocon d2h for $36 million

    WestBridge Crossover Fund picks up 5.2% stake in Videocon d2h for $36 million

    MUMBAI: Private equity company WestBridge Crossover Fund has picked up a 5.2 per cent stake in Videocon d2h for $36.27 million.

    In a disclosure to the US Securities and Exchange Commission (SEC), the Mauritius basedWestBridge said that it owned 5,445,311 ADS (American Depositary Shares) of the company’s stock. 

    The WestBridge Crossover Fund was launched four years back by WestBridge Capital co-founder and CEO Sumir Chadha and KP Balaraj, along with Sandeep Singhal and SK Jain. Between 2014 and 2015, WestBridge Capital raised a total sum of $900 million in two tranches ($575 million and $325 million) with an aim to back Indian companies and this investment in Videocon d2h is a step towards that.

    Some of the companies that the PE firm has invested in are SKS Microfinance, Dr Lal Pathlabs and Just Dial.

    Videocon d2h, which operates in India and is listed on the NASDAQ, recently reported a 21.6 per cent increase in YoY revenue to Rs 731.49 crore in Q3-2016. Additionally, the company also added 6.7 lakh gross subscribers and 4.3 lakh net subscribers during the quarter.

  • WestBridge Crossover Fund picks up 5.2% stake in Videocon d2h for $36 million

    WestBridge Crossover Fund picks up 5.2% stake in Videocon d2h for $36 million

    MUMBAI: Private equity company WestBridge Crossover Fund has picked up a 5.2 per cent stake in Videocon d2h for $36.27 million.

    In a disclosure to the US Securities and Exchange Commission (SEC), the Mauritius basedWestBridge said that it owned 5,445,311 ADS (American Depositary Shares) of the company’s stock. 

    The WestBridge Crossover Fund was launched four years back by WestBridge Capital co-founder and CEO Sumir Chadha and KP Balaraj, along with Sandeep Singhal and SK Jain. Between 2014 and 2015, WestBridge Capital raised a total sum of $900 million in two tranches ($575 million and $325 million) with an aim to back Indian companies and this investment in Videocon d2h is a step towards that.

    Some of the companies that the PE firm has invested in are SKS Microfinance, Dr Lal Pathlabs and Just Dial.

    Videocon d2h, which operates in India and is listed on the NASDAQ, recently reported a 21.6 per cent increase in YoY revenue to Rs 731.49 crore in Q3-2016. Additionally, the company also added 6.7 lakh gross subscribers and 4.3 lakh net subscribers during the quarter.