ITV

Tag: video

  • Swachh Bharat Week: Sachin, Amitabh lead promotional videos

    Swachh Bharat Week: Sachin, Amitabh lead promotional videos

    NEW DELHI: A series of promotional videos promoting the idea of constructing toilets in every household in the country was released by the prime minister Narendra Modi. The government is celebrating the Swachh Bharat Week, from September 25- October 2.

    While the movement through promotions is led by the renowned cricketer Sachin Tendulkar, the first message on video has been given by the megastar Amitabh Bachchan. The advertisement campaign has been launched by the ministry of drinking water and sanitation.

    The Big B points out that over 70,000 households have already adopted the idea of constructing a toilet in their homes, and thereafter he encourages all villages to follow suit.

    There are more than one video with Sachin Tendulkar, and various social workers who are actively involved in this task. In fact, Modi, in a tweet, lauded Tendulkar for his involvement in this task to make India defecation-free and for his ‘wise words’.

    Narendra Singh Tomar, minister of rural development, drinking water & sanitation and panchayati raj, said that the ministry has galvanised its BCC (Behaviour Change Communication) and IEC (Information Education Communication) mechanisms to make the advertisements more people-centric. He stressed that it was necessary because IEC/BCC were core interventions for behaviour change and citizen engagement.

    Swachh Bharat Mission – Amitabh Bachchan

  • Swachh Bharat Week: Sachin, Amitabh lead promotional videos

    Swachh Bharat Week: Sachin, Amitabh lead promotional videos

    NEW DELHI: A series of promotional videos promoting the idea of constructing toilets in every household in the country was released by the prime minister Narendra Modi. The government is celebrating the Swachh Bharat Week, from September 25- October 2.

    While the movement through promotions is led by the renowned cricketer Sachin Tendulkar, the first message on video has been given by the megastar Amitabh Bachchan. The advertisement campaign has been launched by the ministry of drinking water and sanitation.

    The Big B points out that over 70,000 households have already adopted the idea of constructing a toilet in their homes, and thereafter he encourages all villages to follow suit.

    There are more than one video with Sachin Tendulkar, and various social workers who are actively involved in this task. In fact, Modi, in a tweet, lauded Tendulkar for his involvement in this task to make India defecation-free and for his ‘wise words’.

    Narendra Singh Tomar, minister of rural development, drinking water & sanitation and panchayati raj, said that the ministry has galvanised its BCC (Behaviour Change Communication) and IEC (Information Education Communication) mechanisms to make the advertisements more people-centric. He stressed that it was necessary because IEC/BCC were core interventions for behaviour change and citizen engagement.

    Swachh Bharat Mission – Amitabh Bachchan

  • How 4K video bearer networks will pan out: Huawei’s view

    How 4K video bearer networks will pan out: Huawei’s view

    NEW DELHI: Video services will account for as much as 80 per cent of network traffic in the future, and 4K video, as a leading factor in the development of video services, has already become the strategic high ground on which telecom operators and online OTT video content platforms are striving to attract customers and obtain competitive advantage.

    In a white paper called The Experience-driven 4K Bearer Network released at its 2016 Global Analysts Summit in Shenzhen, Huawei said many mainstream telecom operations and OTT content providers around the world have already released 4K service strategic plans.

    Compared with traditional video services, 4K video services require higher bandwidth, lower latency, and reduced packet loss rates. With the rapid growth of 4K video traffic, however, the expansion of telecom operators’ networks is unable to meet fast growing bandwidth requirements, and the dilemma between providing a good video experience and ensuring return on network investment is becoming more distinct. The question of how to build a video service bearer network that can monitor user experience, allow service fault identification and demarcation, guarantee service quality, and benefit all parties is now of critical importance for the development of 4K services.

    The white paper focuses on two issues that have drawn considerable attention from telecommunications operators: how to ensure a good user experience for 4K video and how to bear the service. The paper presents an end-to-end target network architecture and evolution solutions for various deployment scenarios. As the industry’s first technical document to systematically set forth 4K bearer network solutions, the white paper should be of interest to telecom operators considering deployment of online 4K services  as well as establishment of  a positive business cycle in the 4K industry.

    The White Paper is claimed to be the first to systematically introduce the User, Unified, Ubiquitous-Mean Opinion Score for Video (U-vMOS) benchmark, which objectively quantifies end-user experience. It offers a guide to build an end-to-end best-experience 4K bearer networks architecture helping operators to simplify network layers, deploy gigabit access efficiently, and improve capabilities in intelligent acceleration, network perception, as well as big data analytics. Based on this proposal, operators can effectively solve problems in commercial applications of 4K videos, such as long loading time, pixelation, stalling, and even difficulties in locating reported faults.

    Creating a best-experience 4K bearer network can alleviate user experience degradation, as well as difficulties in service fault identification and demarcation. Telecom operators can provide 4K video themselves, gaining a competitive edge by their ability to offer differentiated services, or they can work together with OTT video content providers, providing them with a video distribution network that features BoD, quantifiable user experience, and manageable quality. End-users will enjoy not only top-quality 4K video, but also smooth online playback and carrier-class troubleshooting service.

    As an advocate for experience-centric network construction, Huawei says that it has actively invested in 4K UHD video bearer networks and carried out joint innovation with industry-leading operators to create 4K bearer network solutions that provide the best user experience. Huawei has also supported operators in successfully providing 4K video services and increasing the value of their fixed broadband networks. At present, Huawei’s best-experience 4K bearer network is already widely used at China Telecom, China Mobile, China Unicom and British Telecom.

     

  • How 4K video bearer networks will pan out: Huawei’s view

    How 4K video bearer networks will pan out: Huawei’s view

    NEW DELHI: Video services will account for as much as 80 per cent of network traffic in the future, and 4K video, as a leading factor in the development of video services, has already become the strategic high ground on which telecom operators and online OTT video content platforms are striving to attract customers and obtain competitive advantage.

    In a white paper called The Experience-driven 4K Bearer Network released at its 2016 Global Analysts Summit in Shenzhen, Huawei said many mainstream telecom operations and OTT content providers around the world have already released 4K service strategic plans.

    Compared with traditional video services, 4K video services require higher bandwidth, lower latency, and reduced packet loss rates. With the rapid growth of 4K video traffic, however, the expansion of telecom operators’ networks is unable to meet fast growing bandwidth requirements, and the dilemma between providing a good video experience and ensuring return on network investment is becoming more distinct. The question of how to build a video service bearer network that can monitor user experience, allow service fault identification and demarcation, guarantee service quality, and benefit all parties is now of critical importance for the development of 4K services.

    The white paper focuses on two issues that have drawn considerable attention from telecommunications operators: how to ensure a good user experience for 4K video and how to bear the service. The paper presents an end-to-end target network architecture and evolution solutions for various deployment scenarios. As the industry’s first technical document to systematically set forth 4K bearer network solutions, the white paper should be of interest to telecom operators considering deployment of online 4K services  as well as establishment of  a positive business cycle in the 4K industry.

    The White Paper is claimed to be the first to systematically introduce the User, Unified, Ubiquitous-Mean Opinion Score for Video (U-vMOS) benchmark, which objectively quantifies end-user experience. It offers a guide to build an end-to-end best-experience 4K bearer networks architecture helping operators to simplify network layers, deploy gigabit access efficiently, and improve capabilities in intelligent acceleration, network perception, as well as big data analytics. Based on this proposal, operators can effectively solve problems in commercial applications of 4K videos, such as long loading time, pixelation, stalling, and even difficulties in locating reported faults.

    Creating a best-experience 4K bearer network can alleviate user experience degradation, as well as difficulties in service fault identification and demarcation. Telecom operators can provide 4K video themselves, gaining a competitive edge by their ability to offer differentiated services, or they can work together with OTT video content providers, providing them with a video distribution network that features BoD, quantifiable user experience, and manageable quality. End-users will enjoy not only top-quality 4K video, but also smooth online playback and carrier-class troubleshooting service.

    As an advocate for experience-centric network construction, Huawei says that it has actively invested in 4K UHD video bearer networks and carried out joint innovation with industry-leading operators to create 4K bearer network solutions that provide the best user experience. Huawei has also supported operators in successfully providing 4K video services and increasing the value of their fixed broadband networks. At present, Huawei’s best-experience 4K bearer network is already widely used at China Telecom, China Mobile, China Unicom and British Telecom.

     

  • ‘Kolaveri Di’ becomes 1st Indian video to touch 100 m views on YouTube

    ‘Kolaveri Di’ becomes 1st Indian video to touch 100 m views on YouTube

    MUMBAI: Kolaveri Di, the song from the movie 3 has become the first Indian video to cross 100 million views on YouTube on 2 December, 2015.

     

    The song was released by Sony Music India on 16 November, 2011 and has been sung by Dhanush.

     

    The song went viral with over a million YouTube views on its release and has attracted many people because of its simplicity, originality and colloquial lyrics, which the viewers could easily relate to.

     

    The video is made in an unplugged recording by the Sony Music team and was also promoted on social media channels. The song has attracted all categories of people and has reached into all corners of the globe.

     

    The movie 3 stars Dhanush and Shruti Haasan in the lead.

  • To The New launches Video+

    To The New launches Video+

    MUMBAI: To The New, a digital solutions powerhouse, has launched its innovative Video+ Solution at the MIPCOM 2014 in Cannes, France.

     

    The new solution innovatively integrates brand solutions, content creation, operations, cloud-based platform development and proprietary tools for marketing and analytics. The solution is designed to offer brands end-to-end digital video capabilities, enabling them to leverage the power of video to help drive consumer awareness, engagement, and conversion.
     
    Digital video sharing is growing at a fundamental rate. Fast Track Asia, especially, is expected to grow to twice the size of the US market over the next 3 years, which is a $10 billion market currently. Over half of 18-54 year olds share video online as per eMarketer. A recent report from comScore reveals that online buyers are 64 per cent more likely to buy a product after watching a video. Also, Nielsen claims that over 60 per cent marketers believe that videos will dominate their communication strategy moving forward. With the rise of video sharing, brands in the Asian market are looking for one-stop partners who can help them tap this opportunity.
     
    To The New manages digital video campaigns and content for over 100 clients, which results in over 5 billion views and 17 million subscribers for its clients. It has a team of over 300 people trained in video creation, marketing, management and technology capabilities. To The New is leading the change in video space in fast track Asia namely India, China and South East Asia.
     
    Video+ Solution offers brands end-to-end video capabilities ranging from conceptualizing brand campaigns to creating and crowdsourcing original video content, building and managing video-on-demand platforms, live streaming, digital video operations management, monetization and distribution of video content. The solution is underpinned by proprietary technology and also offers in-depth viewership and audience analytics for video platforms.
     
    “The exponential growth of digital video sharing and consumption is pushing brands to integrate video in their communication strategy on all social platforms. TO THE NEW VIDEO+ will empower brands to leverage digital videos to drive engagement, maximize reach and ROI all with a single solution” said To The New CEO Puneet Johar.
     

     

  • Indian brands are still discovering the true power of digital video

    Indian brands are still discovering the true power of digital video

    MUMBAI: While social media is an important ingredient of the digital mix of most Indian brands today, many aspects like video are nowhere close to realising their fullest potential.

    Indiantelevision.com speaks to Famebox Network director Dhruvank Vaidya about this, the increasing popularity of original web content, and the latest reality show ‘Beauty and the Blogger’ that the company is working on.

    How far has video on social media evolved?

    It started with professional content (film and TV) being edited and uploaded on YouTube.  Lately, we are seeing high quality ‘made for the web’ content that is garnering a lot of viewership. More recently, Famebox is breaking new ground with its web reality shows. Thus, innovations in programming formats are drawing newer audiences and advertisers to this medium.

    What are the key elements in making videos shareable on social media?

    The most important is element of surprise.  If you see something unexpected in the video, you are more likely to share it.  Of course, what gets shared on Facebook is very different from what users on WhatsApp choose to share.

    In your opinion, how are Indian brands using video in their digital media mix?

    Indian brands are still discovering the true power of digital video. Most have been using their existing TVCs and uploading them.  Some create a video series (which again looks like a set of TV commercials) and upload it on their YouTube channel but that’s it.  What digital needs is engaging content and constant interactions with your target group. So, it is a lot more than just making videos and uploading them on your YouTube channel.  Having said this, some brands, especially in the fashion category, are using the medium very well.

    Which are the brand categories that are betting high on videos on social media?

    The categories which will benefit the most from digital videos are the ones whose target audience is not very easily available on TV.  Youth is a great example.  They are always on the web, checking social media, watching videos etc.  And brands need to create highly entertaining content to engage with them.  Fashion, lifestyle, consumer goods, phones/ telecom/ technology etc. are all doing a lot on this medium.

    Are broadcasters (channels) collaborating with your network?

    The biggest testimonial to the value that broadcasters see in networks like ours is the recent acquisition of Maker Studios by Disney for US$ 500 million.  Maker, as you know, is a digital video driven multi-channel network.

    ‘Virality’ is a term associated with videos on social media. What according to you makes a video go viral?

    While there are several elements which contribute to making a video popular – content type, editing, how well it is distributed, how many likes/ comments/ shares it gets etc. there is no way to tell which of these will make the video go viral.

    Which are the most popular video topics on web these days?

    While comedy has been getting a lot of press, there is a lot of user-generated content on cooking, fashion, lifestyle, education etc.  Famebox is a pioneer in web reality shows and we have seen a lot of viewership for our show, WebChef.

    Please tell us more about your latest web show ‘Beauty and the Blogger’.

    Fashion and beauty is a highly engaging category and has made a major impact on social media. ‘Beauty and the Blogger’ is built to leverage the high interactivity provided by social media and the excitement provided by a reality show.  The models bring in the glamour while the bloggers provide social media buzz.  This format truly leverages the power of the web and its ability to entertain as well as engage its audiences in real time.

    The reality show will feature eight shortlisted fashion models and the country’s top bloggers who team up for a unique multi-round contest. The show will be initiated through a three-day ground event at an exclusive resort. While the teams will compete against each other, they will also be buzzing on social media in real time.  This is a first for Indian audiences where the on-ground action of a reality show is brought live to audiences via social media.  The event will then be uploaded on the FameBox fashion channel on YouTube and will be available to viewers at large to watch. The winners will be chosen basis their performance in the on-ground event and the social media buzz and influence that they generate.

  • “Use of social media is good when it adds value to communication strategy”

    “Use of social media is good when it adds value to communication strategy”

    MUMBAI: Social-mobile-video marketing is an area waiting to be explored, at least in the Indian context. However, players like Digital Quotient – which already has a presence in the field with over 70 staff across key locations in India – will continue to enjoy a first movers’ advantage over those who come after them.

     

    Indiantelevision.com’s Priyanka Nair got Digital Quotient COO Vinish Kathuria to speak at length about the changing digital ecosystem, social media and everything in between…

     

    How have the demands of marketers from the digital platform changed in recent years?

     

    The Indian digital ecosystem is changing positively over the last decade. Marketers are trying their level best to catch up with consumers’ needs in the digital world. Today, digital is a must-have media vehicle. Gone are the days when we were asked, “What can be done on digital?” The need of the hour is how to take communication to the next level on digital. Tangible and controlled experiments are what brands expect from digital agencies today.

     

    With changing consumer demographics, it is necessary for digital agencies to have a clear idea of the business objectives of various brands. At Digital Quotient, we look at campaigning for a brand from a very strategic point of view. I think that should be the approach taken by agencies today.

     

    How is social media gaining importance in a marketer’s communication plans? Are the brands getting it right in terms of social media?

     

    It can be noted that every brand wants to have a social media presence. While some brands are getting it right in terms of social media, many others need to revise their approach. The first thing that brands should stop doing is racing towards fetching more likes. The question that brands which are looking for business should ask themselves more often is: “Does it add any value to the communication strategy?”

     

    Brands should understand that on social media, timeliness is of the utmost importance. A social media user has a different mindset. Brands should ensure a strategy whereby consumers are not left with stale or outdated content. Engagement mechanism is a must for social media branding. On the other hand, there are many brands which are using social media purely for post consumer service. This is an interesting move. Social media is now definitely a medium that cannot be ignored but it is up to brands how they shape up strategies that are worthy of attention.

     

    What are the key things that brands should keep in mind to build a healthy social media conversation? 

     

    It is just like any other marketing medium that needs to be accepted first. Though social media is largely technology-driven, it is emotional connect and remembrance that matters for consumers. It can be observed that content is taking different shifts over the years. From text-heavy content, brands are today looking at making a splash on social media through videos and pictures. Humanising content is what makes any social media conversation healthy.

     

    Mobile has still not been leveraged to the best of its capabilities by Indian brands. What is your observation on this?

     

    Earlier, conversations were very telephone-led but today, marketers are jumping into the mobile fray. It is for reach that marketers are looking at mobile as a communication platform. Brands need to take a cue from how global marketers are looking at social and mobile integration. There is much learning that comes from there, which is noteworthy. One thing is clear with the current numbers: India will soon lead the charts when it comes to mobile reach.

     

    Brands are betting big on video in digital campaigning. How can brands further optimise the use of video?

     

    There are many brands that roll out TVCs on social media. TVC is the easiest replication that a brand can do but clearly, it is not an ideal one. That is what brands are getting wrong when it comes to video. It is very important that brands create videos that are shareable. Brands need to start using different formats such as Vine or Instagram. Content curation is something that brands are leveraging on while creating videos.

     

    Do brands understand the power of big data?

     

    Understanding big data needs different skill sets. It is relatively new to decode for many professionals. Numbers driven from big data are fascinating and are like an asset that marketers can put to use. Time will help marketers discover the power of big data. 

  • Times Internet launches Gaana Awards 2014

    Times Internet launches Gaana Awards 2014

    MUMBAI: The much-awaited  awards in the digital music platform is here. Times Internet presents the inaugural Gaana Awards which celebrates music, both Indian and international.

     

    Gaana.com, the largest online music broadcaster in the country which has a catalogue of 3 million songs across various languages, has announced the launch of the Gaana Music Awards 2014. The awards will be determined on the  basis of actual playouts & user consumption across  the digital platforms on Gaana. With over 2 billion minutes of music consumption & over  half a billion song playouts, Gaana is poised to declare the “actual music tastes and preferences of Indians globally.”

     

    The Gaana Music awards will have innovative and interesting award categories like Fastest-to-First Song and the Fastest Growing Music Label in the country. The other categories for which the awards would be presented are Most popular International song, Most popular Hindi song, Most popular Hindi album, Most popular regional song (Tamil and Kannada) and Most popular playback singer (Male and Female). It will honour both Indian and international music, another first in the industry.

     

    On this delightful occasion, Pawan Agarwal, Business Head, Gaana, said, “We are excited, as we launch these much anticipated awards. As a pioneering award in the digital music space, we hope, it will become much bigger in the coming years as the online consumption of music grows. We are extremely delighted to honour the best of the best in the Indian music fraternity.”

     

    On this delightful occasion, Pawan Agarwal, Business Head, Gaana, said, “We are excited to launch these much anticipated award in the digital music space. We hope it will become much bigger in the coming years as the online consumption of music grows. Also, we are extremely  delighted to honour the best of the best in the Indian music fraternity.”

     

     Awards will be promoted across TIL networks with a unique visitor base of more than 45 Million visitors per month.

     

     Gaana.com is India’s No. 1 music broadcasting service with 7.5 million active monthly users. Around 4.2 million apps are downloaded in less than a year. It has 3 million registered users and is growing with a content catalogue of over 3 million songs in more than 21 languages.

     

    TIL is the digital venture of  the Times of India Group which spans news, MVAS, E-Commerce, Music, Video and Location Based Services.

  • April Broadcast launches Choice HD

    April Broadcast launches Choice HD

    MUMBAI: Mumbai based, April Broadcast Pvt. Ltd., a privately owned company in the Technology and Media space, announced the launch of CHOICE HDTM, a new video Switcher/Mixer application, developed in-house, especially for the Indian Wedding Video editing market. Watch the video here: www.youtube.com/abChoiceHai  

     

    This was demonstrated at the All India Photographic Trade and Industry Association’s (AIPTIA) Consumer Electronics and Imaging Fair 2014. The event, popularly known as Photofair, is India’s largest expo for Photography and Videography products, and was held in Mumbai from 9-12 January.

     

    “This segment has been growing steadily over the past few years and we noticed that wedding videographers did not have too many options when it came to producing these typical wedding videos. With CHOICE HDTM, we have, literally, given them the freedom of choice to unleash their creativity and make something really beautiful for the bridal couple.” said Sandeep N Ohri, Founder, April Broadcast Pvt. Ltd.

     

    CHOICE HDTM leverages industry-standard video I/O cards to give the professional video editor a simple-to-use, yet powerful solution, that runs on Windows-based PCs.

     

    CHOICE HDTM is extremely versatile and simultaneously switch/mix 4 digital HD/SD or analog video inputs, 2 recorded media inputs, 2 graphics and 2 tickers (both in different languages). In addition, CHOICE HDTM has a variety of special transition effects, handles audio I/O and allows simultaneous recording in HD and web-streaming of the output.

     

    According to industry estimates, the Indian wedding market as a whole is around US$ 25 billion, (approx. Rs 1.5 lakh crores), and growing at 25 to 30 per cent a year. In India, no wedding is complete without the production of a wedding video to capture and preserve this all-important life event.

     

    Today, Indian wedding videos are increasingly inspired by Bollywood (the largely popular Indian Hindi film industry) and bridal couples aspire to have their videos shot to the tune of the latest popular film songs! This involves complex editing of videos captured from various cameras and angles, application of special effects and finally, expert editing to synchronize this to the background. With HD TVs and Blu-ray DVD players becoming cheaper, all of this is now required in full HD resolution.

     

    “In addition to handling existing legacy analog and digital SD video, CHOICE HDTM handles full HD digital video and is also upgradeable to handle 2K and 4K resolutions as well, making this a safe investment for videographers in this fast changing technology landscape.” said Salim Shaikh, co-founder, April Broadcast Pvt. Ltd.

     

    CHOICE HDTM will ship to customers in February 2014 and is the third application developed by April Broadcast in less than 9 months, since its inception. Other solutions are an entry-level HDMI-based virtual studio solution for Education and a high-end virtual studio solution for television broadcast.