ITV

Tag: Video software

  • Synamedia acquires Utelly to boost Synamedia Go’s content discovery capabilities

    Synamedia acquires Utelly to boost Synamedia Go’s content discovery capabilities

    Mumbai: World’s largest independent video software provider Synamedia has announced the acquisition of Utelly, a UK-based privately-owned content discovery platform provider.

    As a part of this deal, Synamedia has acquired the company with products targeted at the entertainment industry. Its offerings include metadata aggregation, search and recommendations, as well as content management and a content promotion engine.

    Utelly’s solution simplifies the complexity of users’ content discovery across TV channels, demand and multiple streaming services. Its SaaS-based technology is already pre-integrated with the Synamedia Go video platform and will now be embedded in the Go.

    Aggregate add-on pack to solve one of the major challenges that viewers face such as finding content across TV and apps on any screen. Utelly’s technology achieves this through metadata aggregation, intelligent asset linking, AI and machine learning.

    Utelly aggregates data in real-time from multiple metadata providers – pre-integrated with Gracenote, TiVo, IMDB, Netflix and fifty other platforms. By unifying data and using AI to enrich sparse data sets, Utelly provides customers with search and recommendations that enhance viewers’ content discovery experiences. The result is an increase in customers’ Net Promoter Score (NPS), subscriber retention, and ARPU.

    This acquisition strengthens the Synamedia Go offering and underlines a new phase of investment in Synamedia’s portfolio of SaaS streaming solutions which also includes Synamedia Clarissa, Synamedia Iris, VIVID Workflow as a Service, and Synamedia OTT ServiceGuard.

    Speaking of this development, Synamedia CEO Paul Segre said, “Every day we hear from customers that metadata aggregation is an obstacle that is negatively impacting viewer engagement. Utelly was ahead of the curve in recognizing this and developing a SaaS solution that enables end-users to find content across aggregated TV and video services. Its AI-powered solution eliminates the complexity of combining data from multiple metadata providers and is a great addition to our Synamedia Go streaming platform.”

    Utelly founder and CEO Romain Eude commented, “This acquisition is testament to the hard work and ingenuity of our tight-knit team of developers who have put Utelly on the map. We look forward to the next step in Utelly’s journey as we become part of the Synamedia family and embrace the new opportunities on a global scale.”

  • Synamedia launches new anti-piracy model and new cloud managed service

    Synamedia launches new anti-piracy model and new cloud managed service

    KOLKATA: Synamedia has launched a new intelligence-first security model laser-focused on eradicating streaming pirates’ businesses and protecting legitimate providers’ revenues. This data-led model helps to measure the efficacy and ROI of anti-piracy initiatives. The video software provider has also launched Synamedia VN Cloud, a managed service for its entire video network portfolio.

    The new approach combines digital and human intelligence to zero in on the increasingly sophisticated streaming piracy underworld that is threatening the media industry. It provides unparalleled forensic insights into the minds, motivations and behaviors of pirates, and their infrastructure and business models, for a more powerful, targeted anti-piracy response.

    It is already fueling technology innovations across Synamedia’s security portfolio, helping customers protect revenues, negotiate fair content license terms such as sports rights, and ensure compliance. 

    “Video piracy is becoming an existential threat to the media industry because the barrier to entry is low and the return on investment very high. Eradicating these businesses is made more difficult by the fact that they have sophisticated operations, are well organized, and make extensive use of the latest technologies,” Synamedia security SVP Yael Fainaro said .

    VN Cloud will to offer end-to-end video network functionality on any public, private or hybrid cloud, and breaks new ground by delivering the high availability customers demand on a single platform for both broadcast and OTT.

    VN Cloud gives operations teams the insight, agility and flexibility to effortlessly deploy and manage multiple workflows and deliver outstanding quality of experience on any device, anywhere, with seamless failover, while controlling costs.

    It lowers the barriers to launching new services by allowingservice providers, content owners and broadcasters to quickly test new services anywhere in the world, with support for lab-in-the-cloud, pop-up and disaster recovery events.

    Customers can deploy an OTT service in the cloud using a pay-as-you-use cloud model then, once established, move it on-premise. The Workflow Portal’s dashboards provide transparency about costs for hybrid, on-premise and public cloud, allowing users to easily move workloads to balance OPEX and CAPEX, as well as controlling the cost of public cloud to support disaster recovery.

    Dashboards provide visual representations of each end-to-end media processing workflow, flagging up any problems and changing channel line-ups easily in near real-time using drag and drop. Further improving availability, VN Cloud is the industry's first solution to adopt a single channel fault domain approach, ensuring any issues are isolated to the impacted channel.  

    “Our managed service proposition allows service providers, content owners and broadcasters to reinvent themselves by delivering broadcast quality services with the cost control and flexibility of the cloud. As we designed VN Cloud, we focused on providing total control of complex, hybrid workflows from scene to screen while managing costs and with the insurance policy of cloud-based disaster recovery,” Synamedia video network SVP and GM Julien Signès said.

    VN Cloud combines all the elements of a video network workflow in a cloud-native format using microservices. Its containerized video processing stack means that each function, such as encoding, is fully isolated and managed on a per-channel basis. Workflow support includes: the PowerVu portfolio for secure content distribution, low latency ABR, broadcast, Connect inter-cloud connection and ATSC 3.0.

  • Synamedia introduces Iris – a new addressable advertising solution

    Synamedia introduces Iris – a new addressable advertising solution

    KOLKATA: Independent video software video provider Synamedia introduced Iris, a sleek new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams. As demand for more targeted TV advertising increases, they can use Iris to help create compelling advertising propositions that reach specific TV audience segments of any size and makeup across all services, devices and screens.

    An end-to-end solution, Iris delivers faster time to value by removing the friction points that characterise piecemeal addressable advertising products. From a single platform, Iris supports unified campaign management, delivery, and measurement to multiple screens across apps and live, linear and catch-up services, overcoming one-way and hybrid broadcast/OTT challenges. This simplifies the execution for service providers and broadcasters, helping them to merchandise their inventory more efficiently while also minimizing operational costs and boosting income.

    Harnessing data from multiple sources, Iris enables sophisticated audience insights and anonymised household, user and device-level profiles that can be checked against an advertiser’s desired characteristics. Combining the most effective advertising screen available with the precision of digital campaigns, Iris provides cross-platform ad measurement to exploit all forms of video inventory in a single campaign. Big brands and new advertisers can reach their target audiences cost effectively without wasting impressions, while consumers enjoy a more relevant viewing experience, and service providers and broadcasters boost income.

    Synamedia has a long track record in the targeted advertising space, having worked with media and digital agencies for over ten years and collaborated with Sky on the development of the AdSmart platform.

    “With Iris, the TV industry can finally combat the erosion of ad revenues to digital platforms and achieve its long-held ambition of generating new income from advanced TV advertising. Our end-to-end solution with its unified campaign management capability makes it easy for customers to drive new revenues from their inventory – even over more challenging one-way and hybrid networks – and offer established and new advertisers an alternative to the increasingly wild west world of online advertising,” Synamedia VP Advanced Advertising and Data Scott Kewley said.