MUMBAI: The data-driven social and mobile marketing firm, Digital Quotient has expanded into western India and south east Asia, with the launch of its Mumbai and Singapore offices. With more than 200 million internet users in India and 42 per cent of the world internet users in Asia, Digital Quotient plans to leverage its expertise to help marketers and brands reach out to these digital consumers. The expansion comes on the heels of the launch of its path breaking audience marketing platform, ARQ, couple of months ago.
This expansion to new markets is in response to the growing demand of digital marketing and in specific the mobile marketing space where Digital Quotient has pioneered a ‘mobile first’ approach. Digital Quotient leverages its data driven approach to strategies and execute innovative solutions across social media, mobile, videos and data analytics.
Digital Quotient chief operating officer Vinish Kathuria said, “While we have been working with Mumbai and south Asia clients in the past, increasing importance of digital marketing in business strategy made us decide to be closer to our customers and help them charter their digital journey. Our relentless focus on leveraging creativity, technology and analytics to enhance user experience across multiple digital platforms has been well appreciated by our customers. We plan to leverage our technology platforms and innovation attitude to continue on the mission of ensuring maximum impact and ROI for our clients and partners.”
Kathuria added, “Our financial strength and revenue growth in excess of 50 per cent quarter over quarter also makes this the most appropriate time to grow. We plan to be in five to six new locations by 2015 and target an increase in revenue by over 100 per cent in coming two years. We see a strong demand from FMCG, financial services, entertainment and travel & tourism in these markets.”
The Mumbai operations will be headed by Digital Quotient strategy and operations head Girish Mahajan.
Commenting on the launch, Mahajan said, “Indians have superseded their global counterparts when it comes to mobile video sharing. As per the market statistics, 65 per cent of Indians share their videos through mobile as compared to 53 per cent globally. We see a strong Video + Mobile + Social play in immediate future. We are confident that the marketing intelligence derived from our technologically-fueled products will leverage the above phenomenon for driving maximum impact across social, mobile, web and videos.”
Some of the leading brands Digital Quotient has worked with include Cleartrip, Indigo Airlines, Tropicana, Mountain Dew, GSK, Nestle, Dabur, McDonalds, Yepme, Hyundai, PVR Cinemas, Karbonn Mobiles, Hindustan Times, CenturyPly and Monsanto.
The expansion mission takes off with a goal of creating value not only for the company but for the partners and consumers as well.