Tag: Video Entertainment

  • Charter & Cox to merge to create largest cable TV & broadband provider in the US

    Charter & Cox to merge to create largest cable TV & broadband provider in the US

    MUMBAI: In a mega-merger straight out of a business blockbuster, Charter Communications and Cox Communications have inked a definitive agreement to combine their businesses, creating an industry giant in mobile, broadband, and video entertainment. As part of the agreement,  Charter Communications will buy the privately held rival Cox for $21.9 billion.

    The deal values Cox Communications at a cool $34.5 billion, calculated using Charter’s 2025 estimated adjusted EBITDA multiple.

    Under this arrangement, Charter will snap up Cox’s commercial fibre, managed IT, and cloud businesses, while Cox’s residential cable will be folded into Charter Holdings, a subsidiary of Charter. The merger, which still needs regulatory and shareholder approval, will see Cox Enterprises pocket $4 billion in cash, $6 billion in convertible preferred units, and 33.6 million common units in Charter’s partnership.

    The merger will  create the largest US cable TV and broadband provider with around 38 million subscribers, surpassing market leader Comcast. Industry observers may recollect that Charter had last year agreed to acquire cable TV billionaire John Malone’s Liberty Broadband, which will now have an indirect interest in Cox, following the merger’s clearance.

    The Cox family, which has been in the cable business since 1962, is handing over the reins to Charter but keeping a significant seat at the table. Cox Enterprises, will own approximately 23 per cent of the combined entity and its CEO Alex Taylor will become chairman of Charter’s board, while Chris Winfrey  will continue as president & CEO of the combined company.

    “We’re honored that the Cox family has entrusted us with its impressive legacy and are excited by the opportunity to benefit from the terrific operating history and community leadership of Cox,” said Winfrey. “Cox and Charter have been innovators in connectivity and entertainment services – with decades of work and hundreds of billions of dollars invested to build, upgrade, and expand our complementary regional networks to provide high-quality internet, video, voice and mobile services. This combination will augment our ability to innovate and provide high-quality, competitively priced products, delivered with outstanding customer service, to millions of homes and businesses. We will continue to deliver high-value products that save American families money, and we’ll onshore jobs from overseas to create new, good-paying careers for US employees that come with great benefits, career training and advancement, and retirement and ownership opportunities.” 

    “Our family has always believed that investing for the long-term and staying committed to the best interests of our customers, employees and communities is the best recipe for success,” said Taylor. “In Charter, we’ve found the right partner at the right time and in the right position to take this commitment to a higher level than ever before, delivering an incredible outcome for our customers, employees, suppliers and the local communities we serve.”

    In a patriotic move, the combined company is pledging to bring customer service jobs back to the US, with all employees earning a starting wage of at least $20 per hour, alongside industry-leading benefits. Cox customers will also be treated to Charter’s famed 100 per cent US-based customer support, fast technician dispatches, and transparent pricing—no more surprise fees.

    The consumer-facing brand across Cox’s territories will become Spectrum, while the combined company will eventually rebrand as Cox Communications, maintaining its headquarters in Stamford, Connecticut, and a significant presence in Atlanta, Georgia.

    Spectrum customers can expect access to advanced wifi, Spectrum Mobile with mobile speed boost, and the Spectrum TV app, all under a simplified pricing model. For business customers, Charter’s robust portfolio of business telecom services, including Segra and RapidScale, will become part of the combined offering.
    The merger isn’t just about size—it’s about smarts. With more network muscle, the new entity will ramp up investments in mobile, video, and AI tools while taking the fight to big tech in advertising and content distribution.

    The deal is expected to generate $500 million in annual cost savings within three years, thanks to streamlined operations and better buying power. But it’s not just about the bottom line—Charter will establish a $50 million foundation to support community leadership in Cox’s territories and launch an employee relief fund to help staff in times of crisis.

    The combined company will carry Cox’s $12 billion in debt but expects higher cash flow and better investment returns over time, with a new leverage target of 3.5x to 4.0x. Industry observers may recollect that Charter had last year agreed to acquire cable TV billionaire John Malone’s Liberty Broadband, which will now have an indirect interest in Cox, following the merger. 

    It’s a blockbuster telecom tale where two rivals become allies, customers win, and big tech finally faces a serious challenger.

  • Video brands’ India ad spends to rise 19% by 2022: Zenith Report

    Video brands’ India ad spends to rise 19% by 2022: Zenith Report

    KOLKATA: There is no denying that the advertising market has been in the doldrums for most of the year, owing to the Covid2019 pandemic. However, video entertainment ad spends are projected to shrink just 0.2 per cent in 2020 across ten key markets, according to the recent Zenith Business Intelligence – Video Entertainment report.

    Video entertainment advertising will far outperform the ad market as a whole, which will drop by 8.7 per cent across these same markets. Moreover, India and Spain will be top of the table when it comes to ad-ex growth through 2022.

    The report concluded that the resilience of video entertainment ad spend in the face of a global pandemic and subsequent recession is the result of increased demand from consumers, increased supply of content, and intense competition among video brands for viewers.

    Faced with spending much more time at home, consumers have turned to video content to keep themselves informed and entertained. In France, for example, TV viewing time was 30 per cent higher year-on-year in April and was still 11 per cent higher in August.

    Investment in advertising by online video brands has far outpaced traditional television recently. In the US, online video brands increased their ad budgets by 142 per cent in 2019, while television brands increased their spending by 15 per cent.

    In the UK, ad spend by online video platforms increased by 79 per cent, while ad spend by traditional television grew 34 per cent. In both markets, television broadcasters and pay-TV platforms pushed up spending temporarily in response to their new competition, but this will prove unsustainable in the face of ongoing decline in their revenues, both Covid2019-related and structural.

    In contrast, online video platforms have continued to raise their budgets to exploit the current window of opportunity to build a loyal customer base. Each platform is spending heavily to ensure that they are top of mind while consumers consider which ones to commit to for the long term.

    “Consumers are now faced with a vast and confusing array of programmes and films vying for their attention,” Zenith global managing director Christian Lee said . “Video brands need to cut through this complexity and give consumers entertainment that matches their personal preferences with minimum fuss. Brands that provide compelling experiences and act as more than just repositories of content will be best positioned for growth in the long term.”

    Here are a few highlights from the report:

    Lockdown has made digital even more vital to video brands

    Video entertainment brands spend more on digital advertising, out-of-home and cinema than the average brand. Their reliance on out-of-home and cinema has posed a particular challenge this year, as they have been forced to compensate for lost audiences from empty cities and closed cinemas. This means even more digital spending, which is forecast to rise from 53 per cent of total video entertainment spend in 2019 to 57 per cent in 2020.

    Video entertainment ad spend to exceed 2019 peak by 1.2 per cent in 2022

    While video entertainment is expected to substantially outperform the market in 2020, Zenith forecasts it to underperform over the next two years, with no growth in 2021 and 1.3 per cent growth in 2022. Online video platforms will have less capacity to raise budgets after spending heavily in 2020, and traditional TV broadcasters will be weighed down by shrinking revenues from TV advertising and pay-TV subscriptions. Nevertheless, Zenith expects video entertainment ad spend to be 1.2 per cent higher in 2022 than it was in 2019, while overall advertising will still be 0.6 per cent below its 2019 peak.

    Spain and India to lead growth in video entertainment ad spend

    The stable headline figures for growth hide considerable variation between the 10 markets. In 2022, video entertainment brands are forecast to spend 27 per cent more than in 2019 in Spain, and 19 per cent more in India. Meanwhile, spending is expected to decline by 5 per cent in the US and 7 per cent in Australia over the same period.

    Spain and India both have fast-growing appetites for video-on-demand, especially on smartphones in India. India’s television ad market also enjoys rapid long-term growth – unlike in most Western countries – and should bounce back quickly in 2021.

    The US is the only market where video entertainment ad spend is expected to continue to decline after 2020, as rising online revenues fail to compensate for the ongoing declines in TV advertising and pay-TV subscriptions, reducing available ad budgets. The video industry is healthier in Australia, but here the ad market as a whole is retrenching after the sudden halt to Australia’s 29 years of unbroken economic growth, so video brands can maintain a share of voice without raising budgets.