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Tag: Video content

  • “We invest in creating unique, authentic, engaging and high-quality content:” Jist’s Rishi Pratim Mukherjee

    “We invest in creating unique, authentic, engaging and high-quality content:” Jist’s Rishi Pratim Mukherjee

    Mumbai: In today’s digital age, the way we consume news and entertainment has evolved dramatically. With the rise of digital platforms and social media, millennials and Gen Z  prefer accessible, engaging, and informative content that simplifies complex news and entertainment topics. This shift has not only transformed how content is delivered but also how it’s consumed.

    Amidst this trend stands Jist Media, a dynamic digital news and entertainment company that has redefined content creation. Jist is founded by Rishi Pratim Mukherjee (co-founder & CEO), Sattvik Mishra (co-founder), and Nitin Narang (co-founder). Since its inception in January 2023, Jist has captivated over five million followers with its innovative approach to simplifying news and making it accessible through a mix of short and long-format videos. With a staggering 1.2 billion views and a reach of 3.5 billion, Jist has quickly emerged as a leading player in the digital media landscape, resonating deeply with a young, curious audience eager for meaningful and engaging content.

    Indiantelevision.com caught up with Jist Media co-founder & CEO Rishi Pratim Mukherjee to gain more insights on the latest developments at Jist, their business model, and much more…

    Edited Excerpts:

    On the inspiration behind the creation of Jist and the journey since its launch; and some of the latest developments at Jist

    Jist (India), is a digital news and entertainment company that creates videos to explain the world to young, curious audiences –  particularly millennials and Gen Z. Our platform aims to empower users through accessible, authentic, engaging, and informative video content. With a dedicated team of 40 plus talented individuals, we consistently produce 250 plus original videos per month, catering to the preferences of audiences who have a penchant for video content consumption.

    Our primary focus is to cater the audiences who have a preference for video content consumption. Over the past year, our social media channels including Facebook, Instagram and X have reached 1.2 billion views per year and amassed five million followers. This tremendous growth is a testament that there is a growing audience for meaningful content that is merely not serving news in a static manner but providing genuine value by making sense of the news cacophony surrounding today’s digital natives. This overwhelming response gives us the confidence to keep making content for our audience and continue to reimagine storytelling via multiple digital formats.

    Latest developments – Jist is currently leveraging branded content partnerships. It has begun taking nascent steps in monetising its content by partnering with marquee brands like Invideo AI, Iqoo, Baazi Games, JB Power Consultants, and Rockford (Modi Illva India Pvt Ltd).

    On Jist setting itself apart from other digital news and entertainment platforms

    We invest in creating unique, authentic, engaging and high-quality content that caters to the diverse needs and interests of our audience eg – entertainment, health, lifestyle, politics, economy and sports among others. As mentioned above, our social media channels including Facebook, Instagram and X have reached 1.2 billion views per year and amassed five million followers. We are committed to meeting the evolving preferences of our viewers by providing them a seamless and enriching experience on the devices of their choice.

    We prioritise quality engagement metrics over mere quantitative indicators.

    On Jist’s business model and the strategies to monetise your content effectively

    Jist operates on a digital content business model, focusing on curating and creating original video content in both short and long formats. Targeting a community of over five million millennials and Gen Z followers, Jist produces infotainment content that makes news simple, fun, and accessible. Since its launch in January 2023, Jist has garnered 1.2 billion views and a reach of 3.5 billion (in 2023 alone). Jist is currently leveraging branded content partnerships. Jist has begun taking nascent steps in monetising its content by partnering with marquee brands like Sprite (Coca Cola) Titan Eyewear, Invideo AI, Iqoo, Baazi Games, JB Power Consultants, and Rockford (Modi Illva India Pvt Ltd).

    On strategies that Jist has implemented to rapidly grow its user base

    We invest in creating unique, authentic, engaging and high-quality content that caters to the diverse needs and interests of our audience eg – entertainment, health, lifestyle, politics, economy and sports among others. The platform reached a significant milestone in 2023, surpassing 700 million viewers across its social media platforms, and are thrilled to see the continued growth in viewership throughout the year. We are committed to meeting the evolving preferences of our viewers by providing them a seamless and enriching experience on the devices of their choice.

    What content consumption trends are you noticing among millennials and Gen Z and how does Jist tailor its content to meet the preferences of younger audiences

    In recent years, there has been a notable transformation in the content consumption pattern of the youth in India, particularly for news and entertainment. According to a report by Global data company YouGov, young consumers between 25-34 years will be driving streaming growth in India. As consumer content consumption patterns continue to evolve, we at Jist News are committed to adapting our content creation approach including leveraging innovative digital storytelling formats, enhancing our presence on social media platforms, and exploring opportunities in the growing streaming market to deliver engaging and relevant content that resonates with our audience.

    ●    Our focus is on providing editorially curated news content that offers perspective and important contextual cues, making sense of the noise for our audience in a language and format native to their digital experience, ensuring both relevance and engagement.

    ●    Ensuring the authenticity of information is paramount to us. Our editorial team led by Rahul Shrivastava, who comes with decades of experience in esteemed news organisations like NDTV and India Today, upholds classical fact-checking and journalistic rigour to meet the highest standards of credibility and reliability. Our editorial team is mentored and moulded constantly to present content that meets the highest journalistic standards.

    ●    While entertainment content, especially scripted fiction, remains popular among Indian youth, there is a noticeable shift towards consuming more informative and issue-driven content. This indicates a growing interest among the youth in understanding and engaging with important social, political, and cultural issues.

    ●    The rise of over-the-top (OTT) streaming platforms has transformed the way Indian youth consume entertainment, with on-demand viewing becoming the norm over traditional appointment-based TV watching.

    ●    We prioritise quality engagement metrics over mere quantitative indicators. Metrics such as organic views, video completion rates, average watch time, and the quality of user comments are considered more meaningful in assessing the effectiveness and impact of its content on the audience.

    We recognise this shift in preferences and strive to provide content that not only entertains but also informs and educates its audience. By delivering well-researched, authentic, and digestible news content, Jist News aims to simplify complex topics and make them more accessible to the digitally savvy youth.

    On some of the most successful IPs Jist has created so far and future IPs that we can look forward to, from Jist Media

    Our most produced content IP is Answered, helmed by in-house anchors Nimisha Wahi and Nishtha Pandey, vertical format video explainer that is Reels first. Each video has an average duration of 120-240 seconds, focusing on crunching information on key topics trending in the news and connecting information dots for our audience, providing them with context of the topic. We handle the entire production process in-house, garnering 15 million monthly views from this content alone.

    In addition to this, all our original interviews – HotSpot (politicians), Townhall (actors, celebs), Spotlight (social media influencers) which are approximately an hour (for YouTube), are sliced into pithy highlight chunks for our reels and shorts section.

    Our IP – Townhall, interview series, features celebrities from the entertainment industry(featured so far – Richa Chaddha, Bhumi Pednekar, Manoj Bajpayee, etc.).

    It is one of our most popular formats and has rapidly gained traction and garnered 100 plus million views over the past year.

  • Shemaroo Entertainment became first Indian company to be a finalist at Promax Global Awards 2023

    Shemaroo Entertainment became first Indian company to be a finalist at Promax Global Awards 2023

    Mumbai: Shemaroo Entertainment, a mainstream player in the media and entertainment industry is to share its success at the Promax Global Excellence Awards 2023 securing a total of 13 trophies. This achievement elevates Shemaroo’s total Promax Trophies count to 117.

    The triumph at this global event underscores the company’s steadfast commitment to delivering marketing campaigns and promoting content. Among the 13 accolades, Shemaroo bagged 6 gold awards in the categories of in-house program promo campaign, sound design, total program package, micro video content, something for nothing, best use of music. The company secured 2 silver awards for stunt promotion and holiday/seasonal/special event design Promo. The remaining 5 were bronze awards for directing, marketing creativity-animation, art direction & design, animation, vertical video, best use of score or music without lyrics.

    Reflecting on these achievements, Shemaroo Entertainment Ltd COO Arghya Chakravarty said, “We are elated to have clinched 13 trophies at the Promax Global Excellence Awards 2023. Becoming the first Indian company to be a finalist for the esteemed ‘creative marketing team of the year’ at this global event fills us with pride. We consistently strive to set new benchmarks by capturing the essence of storytelling through innovative campaigns. This recognition further fuels our team’s dedication to push creative boundaries and deliver impactful content worldwide.”
     

  • Quaker India promotes ‘DIY Brekkies’ ‘for healthy breakfasts

    Quaker India promotes ‘DIY Brekkies’ ‘for healthy breakfasts

    NEW DELHI: Quaker India has launched Do It Yourself (DIY) Brekkies, a digital campaign to promote everyday healthy breakfast eating. The snackable video series (60-90 seconds) on YouTube offers a variety of recipes to add an ‘oat-a-licious’ twist to everyday breakfast dishes and will continue to populate with more recipes in the coming time.

    PepsiCo India senior director and category head – foods Dilen Gandhi said, “In recent months, the consumer demand for healthy foods has increased, which has heightened consumer adoption of Quaker Oats in one's daily routine. Breakfast is an important part of maintaining routine and we are thrilled to launch DIY Brekkies that provides a wide array of tasty breakfast recipes for our audiences.”

    Commenting on the rise of food-related content on YouTube, Google India group head, insights & partnerships  Kaushik Dasgupta said, "Food is an evergreen content category on YouTube. But with activity and entertainment getting constrained this year, India is tuning into YouTube for a change of taste, with people watching videos related to recipes and cooking at a rate over 45 per cent higher than compared to last year. We have also seen a surge in video views of content with 'restaurant style' in the title, and how to cook meals with limited supplies. These are Indian jugaad recipes of inventiveness, creativity and ingredient substitutes."

    To further showcase the deliciousness and versatility of oats, Quaker has released a special cookbook with 30 sweet and savoury oats recipes.

    PepsiCo Foods WPP India lead Ritu Nakra said, “Our audience often perceives Oats as a sweet dish. To fight this sweet myth and to illustrate the versatility of Quaker Oats as a savoury dish, we are delighted to launch DIY Brekkies and the Quaker Cookbook. This initiative will bring to the table multiple breakfast recipes that are delicious and easy to make and share exciting new ways to have this  nutritious grain.”

  • India’s video content budget up by 14% in 2017: MPA

    India’s video content budget up by 14% in 2017: MPA

    MUMBAI: The video content expenditure for TV, movie and online video across India, Korea and Southeast Asia’s five biggest growth markets (Indonesia, Malaysia, the Philippines, Thailand and Vietnam) has seen a growth of eight per cent in 2017 to reach $10.2 billion, according to the 2018 edition of Asia Video Content Dynamics from analyst firm Media Partners Asia (MPA).

    India’s video content budget soared by 14 per cent to $4.2 billion in 2017, purely driven by pay-TV. Content investment in India’s online video market is also growing rapidly, driven by competition among well-capitalised global and local platforms. This trend is expected to continue over the next three years.

    India is followed by Korea, where investment in video content increased by seven per cent over the year to approach $3 billion. The investment in Korea is also starting to accelerate and will continue to do so over the course of 2018-19. Growth here will likely accelerate when China eventually lifts its ban on Korean dramas, movies and talent.

    The biggest contributors to aggregate incremental growth in video content spend across the seven markets in 2017 were pay-TV (38 per cent) and online video (30 per cent).

    MPA VP Stephen Laslocky said, “In general, content investment dynamics are favourable with content investment growing. Pay-TV content costs in the surveyed markets grew five per cent, led by India and Korea, driven by local entertainment and sports.”

    Free to air content investment was up by six per cent in 2017. Scale and growth in free to air content investment are largely attributable to Korea, the Philippines, Thailand and Indonesia, driven by local entertainment.

    Film production budgets in the surveyed markets were up 10 per cent, driven by Korea and India. Online video investment is growing rapidly from a low base, up almost 80 per cent during 2017.

    Laslocky believes that rising competitive intensity is driving up online video content costs as rival platforms produce and acquire local series and movies, especially in India and Korea. “We expect online video content investment to also pick up in emerging markets across Southeast Asia, led by Indonesia and the Philippines,” he added.

    Malaysian market witnessed a decline in video content investment in 2017 mainly due to Astro cutting spend on international pay channels. The outlook for Malaysia could improve as new government policies bolster economic growth, broadening consumer spend and ad dollars.

    Growth in production spend across emerging Southeast Asia markets was generally satisfactory in 2017, according to the report.

  • Video content aggregator secures $4 mn in Series A funding

    Video content aggregator secures $4 mn in Series A funding

    MUMBAI: Video content aggregator Plizy has raised $4 million in a Series A round from Atlas Venture.

    With this new round of funding, Plizy will focus on expanding its audience, aggregating more content from providers such as Cinemax, Snagfilm and Starz, and building out its offerings across multiple platforms, specifically on Android and iOS.

    Plizy previously raised $1.2 million in angel round funding, joined by notable investor and co-founder of Fotolia, Oleg Tschelzhoff.

    The content agregator first launched its iPad app in May 2011 to allow users to find relevant online videos based on their individual interest graph.

    In November 2012, Plizy launched its version 2.0 with a completely new Website and iPad app that offers a brand new experience across videos, movies and TV Shows, and continues to offer content discovery and sharing capabilities with deeper personalization.

    “We are thrilled to have Atlas Venture as our sole investor because of our long standing relationship with them and their success with companies like Dailymotion – the largest digital media company to come out of Europe,” said Plizy founder and CEO Jonathan Benassaya.

    "As video content is fragmented across many sites there is no easy way for consumers to get access to the content they want. Plizy offers a unique service for consumers to seamlessly search, organize, watch and share any movie, TV show or video online.”

    David Marcus, President of PayPal will join Plizy’s board of directors alongside Fred Destin, partner in the technology group at Atlas Venture. Both bring deep experience in web services and consumer facing innovation.

    Plizy is available on web browser and through its iPad app, and content can also be viewed on TVs using the app through Apple Airplay. Plizy currently has partners like Amazon Prime, Amazon Instant Video, Crackle, Dailymotion, HBO Go, Hulu, Hulu+, iTunes, Netflix, Vimeo, and YouTube.