ITV

Tag: video campaign

  • From the shadows to the spotlight – driving tomorrow with UPES ON

    From the shadows to the spotlight – driving tomorrow with UPES ON

    Mumbai: UPES ON, the digital education wing of UPES University, ranked 52 by NIRF and Indian Private University for Academic Reputation by QS World Rankings, recently launched its first Digital Video Campaign (DVC) and Out-of-Home (OOH) campaign, marking a significant stride in driving tomorrow’s digital education transformations. The campaign showcases a protagonist who drives his transformation with his will to upskill and grow, perfectly aligning with UPES ON’s vision of empowering individuals to shape their futures.

    The  film opens on a poignant note, highlighting the highs and lows of life through the protagonist’s journey. This 30-second masterpiece delves into the transformative power of education, emphasizing the importance of making choices that drive one’s future. The film subtly communicates the contemporary relevance of UPES ON in providing world-class online degrees, and fostering the next generation of thinkers and doers.

    Commenting on the launch UPES ON head of branding and marketing stated Ankita Sharma said, “At UPES ON, we believe in driving tomorrow by empowering individuals with education that clubs real-time industry exposure and new-age curriculum.  This film is not just a story; it reflects the ethos of our brand and resonates with the aspirations of today’s youth. We are excited to bring forth more such narratives that inspire and provoke a dialogue in the coming months.”

    To quote UPES ON’s tagline, ‘Driving Tomorrow,’ these campaigns reinforce the idea that education clubbed with AI, data science and other such new age technologies can be the driving force behind shaping a better and brighter future. As UPES ON continues to pave the way to commit digital transformation in education, it invites individuals to choose online degrees that align with their aspirations, empowering them to drive their own future.

    For further details-  https://shorturl.at/BFGO9 or contact the UPES toll-free number at 1800-1031-495.

  • IndiaLends targets millennials with new video campaign

    IndiaLends targets millennials with new video campaign

    Mumbai: IndiaLends has launched its video campaign “#TarakkiKiTayari,” which aims to raise awareness among early and new credit customers about the proper use of credit for personal and financial growth.

    The campaign is carried out by creative agencies Adfactors PR and OneImpact. The digital campaign was launched as part of IndiaLends’ communication narrative, focusing on the significance of personal growth for India’s youth. The campaign is amplified across IndiaLends’ social media platforms.

    Through the campaign, IndiaLends aims to catch the pulse of the millennial generation, for whom self-growth has become extremely essential. The “#TarakkiKiTayari” campaign encourages millennials to be aware of the best ways to use credit products in order to contribute to their personal growth and achieve their goals. The campaign showcases how IndiaLends helps in planning expenditure and enables one to fulfil their needs without compromising financial health.

    The company is leveraging the video campaign through influencer marketing with a variety of social media influencers, including lifestyle influencers such as Shivangi, Dushyant, and Aanchal, couple travel influencers Archana & Vidur, and parental influences such as Priyanshi.

    Speaking about the campaign, IndiaLends head of brand and marketing Ankit Khurana said, “The festive season is a special time for individuals and families. The festivities mark the onset of new beginnings. Keeping in mind the symbolism of our country’s festivals, we launched the “#TarakkiKiTayari” campaign to focus on achieving aspirations without jeopardising financial stability. Since ‘personal growth’ is important, we showcased how the goal of personal and financial growth can be met by effectively using credit products.”

  • WCube launches #MaskPehenNaYaar Video Campaign

    WCube launches #MaskPehenNaYaar Video Campaign

    The global catastrophe has transformed our lives and the way we intend on carrying our livelihoods forward. As a country we have been on a rocky ride to the unlock phase giving patience and perseverance a ride for its money. The “new normal” of our lives today is just a facet different from what it was earlier.

    WCube Solutions, is a B2B buying enablement platform focused on ironing challenges of product quality and customer experience, keeping business sustainability at the core. With a mission to empower manufacturers and give a buyer a standardized experience, WCube aims to redefine the way B2B buying works fusing data analytics and product graphs. The company announced their brand launch with an awareness campaign “Mask Pehen Na Yaar”, focusing on the new normal of our lives with Masks and other personal protection products.

    #MaskPehenNaYaar is an initiative taken by WCube Solutions aiming to spread awareness about wearing masks, through this campaign they want to communicate that wearing a mask and doing the basic protection steps in your life is just an addition to the normal way of living and enjoying the moments, we used to pre-COVID. Going out to run some errands, commuting to work, meeting your friends – all these activities are still possible, just with a few minor additions. The first video launched today showcases the normalcy that we are trying to pull back in our lives with just a few precautionary measures that support us and our families. The wise choices of the society and little preaching to help the others also take such measures, can pull down the curve and give us the opportunity to lead life as it was pre-lockdown.

    Talking about this video and inspiration behind it, Mr.Karan Chandhok, Mr. Akash Mittal and Mr. Dhruv Chopra Co-founders of WCube said, “We have all created a new way of living our lives and cherishing those little moments now becomes critical as Unlock. Our lifestyle changes are a preface to the battle of combating COVID-19 and brining normalcy to our daily chores becomes more and more important. Our intent behind the campaign also has been to make people dance to the tunes of life with a few small additions such as masks, sanitizers, gloves and personal protection measures like social distancing. We are young brand helping enterprises and trade buy effectively, blending a new colour into the end consumer’s life with our products.”

    WCube is currently helping enterprises across industry categories with business continuity solutions for healthcare, retail, corporate offices, trade operations, construction units, facility management, and backend offices. The current product offering of a wide variety of products such as Masks, Sanitizers, PPE kits, Washable PPEs, Gloves and other sanitization products. A proprietary manufacturing and quality benchmark framework, has helped WCube craft a unique space for them in the business sphere.

    This campaign is launched in public interest to raise awareness and importance of wearing mask and to show the reality that this might have to continue for longer than expected since such a pandemic hasn’t been seen in a very long time and we are all looking for measures to combat this most effectively. 

    The upcoming videos will feature the Mask Police, an imaginative character who will encourage everyone to wear masks and keep a check on the ones who do not follow the safety protocol. 

  • IDBI Federal Life Insurance creates awareness about responsibly planning for each milestone of life through its latest video campaign

    IDBI Federal Life Insurance creates awareness about responsibly planning for each milestone of life through its latest video campaign

    MUMBAI: IDBI Federal Life Insurance, one of India’s prominent life insurance companies, today announced the launch of its latest video campaign which aims to create awareness about the importance of financially planning for the responsibilities that accompany each milestone in life. Each of the four videos in the campaign highlights the importance of availing the right type of life insurance at different life stages – be it getting promoted, married, having a child or planning for the child’s future.

    The campaign targets customers across segments, from millennials who are navigating the struggles of early working life to parents who are concerned about fulfilling the dreams and aspirations of their children. Each video seeks to advise customers about investing in the right type of protection-oriented insurance solutions such as Term and Child Plans, while going through each crucial phase of life.

    The video series addresses the life stage goals that every individual works towards, be it securing a promotion at work, saving and protection for one’s spouse while planning to get married, or securing the child’s future while starting a family. All these milestones bring responsibilities which require an individual to take the right financial decisions in order to achieve their goals. Through the videos, IDBI Federal Life Insurance assures customers that it will stand by them to share these responsibilities while they celebrate their milestones and #KeepMoving towards their goals.

    The video campaign will run across the month of September with the first video going live on September 13, 2019.

    Sharing his thoughts on the campaign, Mr. Karthik Raman, Chief Marketing Officer and Head – Products, IDBI Federal Life Insurance said, “In our busy lives, we manage multiple responsibilities, juggle different roles and pursue various aspirations. At the same time, it is important to secure our family, so that both our personal and family aspirations go unimpeded. This campaign aims to make people aware about securing their future and family goals with early protection plans, while they look to create the life and lifestyle of their choice. This campaign is an extension of our #KeepMoving movement, where we encourage customers to be financially and physically fit and leave the worries to us.”

    With an aim to redefine the idea of fitness for India, IDBI Federal Life Insurance teamed up with its brand ambassador, Sachin Tendulkar to kick-start the #KeepMoving movement earlier this year. The movement aims to drive home the message that in order to create and lead a healthy lifestyle, it is important to focus on both – Physical Fitness & Financial Fitness.