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Tag: Vida

  • Vida unveils agentic AI-powered media factory at IBC 2025

    Vida unveils agentic AI-powered media factory at IBC 2025

    LONDON:  Vida, the London- and Los Angeles-based cloud-native media management outfit, has launched Media Factory, an agentic AI-powered workflow automation engine set to debut at IBC 2025.

    Billed as a “smarter, faster way” to run the digital media supply chain, Media Factory integrates directly into Vida’s content OS and ships with more than 300 pre-built connectors, from AI tagging and transcription to compliance checks and delivery to fast channels, YouTube and social platforms. What once took weeks of bespoke software coding can now be built, tested and deployed in hours.

    “Media Factory is about giving teams the tools to connect content, configure any workflow, and integrate with any business system. The possibilities are mind-blowing,” said Vida managing director Symon Roue.

    The tool uses a visual drag-and-drop interface to let both humans and AI models orchestrate ingest, metadata packaging, age-appropriateness flagging, analytics integration, and trigger-based delivery. Workflows can be fired by events, webhooks, asset changes or file activity. Unlike legacy systems demanding top-tier software engineers, Media Factory is pitched at operations and technology teams asked to do more with less.

    Vida’s customers already manage over 43m assets and 26 petabytes of content on its platform. The new engine will be available to enterprise clients and partners from September 2025. Demonstrations will run at IBC 2025 in Hall 5, stand 5.D50.

  • Hero MotoCorp revs up EV ambitions with new chief

    Hero MotoCorp revs up EV ambitions with new chief

    NEW DELHI: Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has announced a significant leadership reshuffle, bringing in new talent to accelerate its push into sustainable, future-ready mobility. On 10 July 2025, the company appointed Kausalya Nandakumar as chief business officer for its emerging mobility business unit. She will report directly to  Pawan Munjal, the executive chairman, and will be tasked with shaping the strategic direction and growth of Vida, Hero MotoCorp’s electric vehicle brand.

    Nandakumar brings nearly two decades of leadership acumen from the automotive, electric mobility, and digital innovation sectors. Her appointment underscores Hero MotoCorp’s commitment to pioneering new technologies and growth platforms. She joins Hero MotoCorp after an illustrious 18-year tenure with the Mahindra Group, where she played a pivotal role in building and scaling new ventures.

    Most recently, as chief operating officer of Mahindra Electric Automobile, she spearheaded the operational readiness and market entry strategy for the company’s electric SUV business, valued at $9.8 billion. Her extensive career also includes heading business transformation for Mahindra’s farm division and leading Glyd, Mahindra’s electric shared mobility business. Notably, she conceived and built SmartShift, one of India’s pioneering digital logistics platforms, transforming it into a multimillion-dollar enterprise.

    This strategic appointment coincides with the departure of Swadesh Srivastava, who is stepping down due to health reasons. Srivastava will work closely with Nandakumar in the coming weeks to ensure a seamless handover. The company expressed its gratitude for his contributions and extended best wishes.

    Nandakumar’s academic credentials include a master’s in business administration (marketing) from Narsee Monjee Institute of Management Studies, Mumbai, and a bachelor’s degree in electronics & instrumentation engineering from Mumbai University. 

    She has further refined her leadership skills through programmes at prestigious institutions such as Harvard Business School.. Her background and expertise are set to reinforce Hero MotoCorp’s ambition to lead the next era of mobility, delivering innovation with impact and driving sustainable growth.

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  • Hero Motocorp races ahead with 3.88 lakh dispatches in February 2025

    Hero Motocorp races ahead with 3.88 lakh dispatches in February 2025

    MUMBAI: Hero Motocorp, the world’s largest manufacturer of motorcycles and scooters, kept the throttle open in February 2025, dispatching 3.88 lakh units. While domestic sales stood at 3,57,296 units, the company also saw a stellar 33 per cent growth in global sales, crossing the 30,000-unit mark for the third consecutive month.

    Hero Motocorp reported 3,88,068 total dispatches in February 2025, with 3,57,296 units sold in the domestic market. Motorcycles remained the dominant category, contributing 3,52,312 units, while scooters accounted for 35,756 units. Year-to-date (YTD) figures saw a total of 53,49,583 units dispatched in FY25, up from 51,31,040 in FY24. Exports surged with 30,772 units shipped in February 2025, marking a significant increase from 23,153 units in February 2024, bringing YTD exports to 2,47,911 units compared to 1,69,765 in the previous fiscal year.

    Hero Motocorp’s electric vehicle brand, Vida, is riding a strong wave of popularity, dispatching 6,200 units in February. The growing success of the Vida V2 range reinforces the brand’s positioning as an aspirational yet accessible electric mobility solution.

    With the onset of the marriage season and new product launches, Hero Motocorp anticipates stronger momentum in the coming months. Strengthening its 125cc scooter lineup, the company has begun deliveries of the Destini 125, with Xoom 125 dispatches set to begin soon.

    Further expanding its premium retail footprint, over 64 ‘Premia’ dealerships now offer a seamless buying experience for Hero Motocorp, VIDA, and Harley-Davidson products all under one roof.

    Beyond sales figures, Hero Motocorp is accelerating skill development for women in the automotive sector. In collaboration with the Automotive Skills Development Council (ASDC), the company has launched an upskilling initiative to train 20,000 women over the next 15 months in key automotive sales and service roles.

    Hero MotoSports Team Rally made its mark at the 2025 Abu Dhabi Desert Challenge, with Nacho Cornejo securing an impressive 6th position. Cornejo showcased unwavering consistency, finishing in the top 10 in every stage and bagging two stage podiums.

  • VIDA is the electric two-wheeler partner for 20th Tata Mumbai Marathon

    VIDA is the electric two-wheeler partner for 20th Tata Mumbai Marathon

    Mumbai: VIDA, powered by Hero, the mobility brand of Hero MotoCorp, has partnered with Procam International as the ‘electric two-wheeler partner’ for the 20th edition of the Tata Mumbai Marathon.

    The Tata Mumbai Marathon’s partnership with VIDA marks a significant step towards sustainable mobility, aligning with Procam International’s commitment to eco-friendly and green practices.

    The race has been at the forefront of sustainability initiatives, including waste management, recycling, and promoting greener transportation options. Driven by innovation at its core and led by the vision to “Be the Future of Mobility,” Hero MotoCorp’s VIDA brand has quickly accelerated into people’s hearts, becoming one of the most loved electric two-wheeler brands in the country. This partnership with the Tata Mumbai Marathon follows VIDA’s successful collaborations with Procam’s running events in Bengaluru and Delhi.

    The partnership aims to electrify the fan experience, as VIDA is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners can look forward to engaging with VIDA.

    Official electric scooter – The VIDA V1 will be the official electric scooter of the Tata Mumbai Marathon. It will be utilised for all official requirements throughout the event, reinforcing its role in supporting the race and promoting sustainable mobility.

    Commenting on this partnership, Hero MotoCorp, chief business officer – emerging mobility business unit (EMBU) Dr Swadesh Srivastava said, “We are excited to be associated with the Tata Mumbai Marathon 2025 as the official electric two-wheeler partner. This collaboration perfectly aligns with our vision to lead the charge toward a more sustainable future. It also reflects our support for the changemakers – runners, volunteers, and communities – who are embracing sustainable choices and inspiring others to do the same. At VIDA, we are not just advocating for a healthier lifestyle but also driving the message that sustainable choices, whether in mobility or personal well-being, can create a lasting impact. Our electric vehicles symbolize a commitment to environmentally conscious solutions, much like how running represents a dedication to sustainability. Mumbai is a vital market for VIDA with its growing inclination towards electric mobility and this event will go a long way in building a deeper connect with customers here.”

    Speaking about the association, Procam International MD Anil Singh said, “After the successful partnerships with our running events in Delhi and Bengaluru, we are excited for another joyous ride with VIDA, this time for the special and milestone 20th edition of the Tata Mumbai Marathon. With sustainability at the core of everything we do, we are delighted to have VIDA as a partner that shares our commitment to prioritising a sustainable future. Together, VIDA and Procam will work on a range of exciting initiatives that will enhance the overall experience for participants.”

    The Tata Mumbai Marathon (TMM), as it celebrates its 20th iconic year, has paved the way for a holistic approach to sports in India with profound socio-economic health and sustainable impacts. It is a symbol of pride and unity for the country. #HarDilMumbai.

    Since its inception, Tata Mumbai Marathon’s journey has been transformational – from starting a health & fitness revolution that spawned over 1700 races in the country to creating a springboard for Indian long- and middle-distance runners with representation at the Olympics. Procam distance running events have also opened a new paradigm for sports sponsorships and created an eco-system around the sport estimated at $400 million.

    Furthermore, Tata Mumbai Marathon has been a silver lining for the social sector; more than 1,000 plus NGOs working for multiple causes have cumulatively raised over Rs 429.60 crores using these events as fundraising platforms, making them India’s largest sporting platforms for philanthropy.

  • VIDA V1 collabs with TCS World 10K Bengaluru 2024

    VIDA V1 collabs with TCS World 10K Bengaluru 2024

    Mumbai: Reiterating its commitment towards sustainability, VIDA, powered by Hero, the emerging mobility brand of Hero MotoCorp has collaborated with pioneers of the distance running movement in India Procam International as the electric two-wheeler partner for the Tata Consultancy Services (TCS) World 10K Bengaluru.

    The race is scheduled to be held on Sunday, 28 April 2024. This collaboration is yet another significant step by both companies towards promoting sustainable mobility and encouraging individuals to embrace clean transportation solutions.

    As part of the partnership, VIDA is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners will be able to engage with VIDA throughout the event.  

    Progress Parade – A convoy of VIDA V1 electric scooters will be at the start line of the “Majja Run” of the TCS World 10K Bengaluru. The VIDA V1 scooters, with their distinctiveness and energy, will take the lead and set the stage for the runners as they embark on their run. The VIDA V1 convoy will feature customers who have opted for clean mobility through VIDA V1 and real-life change makers who are bringing a transformation through their efforts. This convoy of change makers serves as proof that change begins with the action of a single person.

    Official electric scooter – The VIDA V1 is the official electric scooter of the world’s premier 10K and the VIDA V1 will be used for all official requirements during the event.

    Launched in 2022, VIDA embodies Hero MotoCorp’s vision to “Be the Future of Mobility”, with a focus on creating a meaningful world for future generations. Hero MotoCorp is one of the world’s largest corporate promoters of multiple sports. Through VIDA, this is the company’s first foray into the world of distance running.

    On the association, Hero MotoCorp chief business officer – emerging mobility business unit (EMBU) Dr Swadesh Srivastava said, “At VIDA, we believe in empowering individuals to make choices that promote sustainability and contribute towards a greener, healthier planet. Just as EVs promote a healthy planet, running is a healthy lifestyle choice too. Thus, we are delighted to be associated with TCS World 10K, Bengaluru, and put spotlight on the importance of sustainable mobility and wholesome choices. VIDA is committed to fostering a brighter future through our innovative products and services that offer convenience and efficiency. Our aim is to inspire participants to make environmentally conscious choices. Together, we can drive meaningful change and create a more sustainable world for generations to come.”

    Speaking about the association, Procam International Jt MD Vivek Singh said “We are pleased to welcome VIDA on board as the electric two-wheeler partner. Procam is committed to building partnerships that will enhance the race experience as well as contribute to the larger societal narrative. With Bengaluru emerging as a hub for electric mobility, this strategic alliance aims to revolutionize the local market, leveraging the city’s ever-growing affinity towards eco-friendly transportation solutions and delivering a green-conscious race.”

    VIDA is present in over 100 cities across India and will commence operations in Europe in FY’25. Its maiden offerings are the VIDA V1 Pro and the VIDA V1 Plus electric scooters. The V1 Pro comes equipped with the best-in-class combination of performance (0-40 in 3.2 secs), a no-compromise real-world range of 110 Km and a top speed of 80 km/h. Demonstrating cutting-edge technology, the VIDA V1 also offers industry-leading features such as custom mode (100 plus combinations), cruise control, boost mode, two-way throttle, key-less access and an over-the-air enabled 7” TFT Touch-Screen. This electric scooter is based on an intelligent platform that’s modular, scalable & flexible, enabling it to learn and adapt on the go.

    Procam International and its running events have been a testament to the power of this sport and what can be achieved when objectives are purpose-driven, passion-led and fuelled by the unwavering belief, to bring about a change in society for good. Over the years, TCS World 10K Bengaluru has changed the social, health & fitness paradigm in this country. Furthermore, the event has undertaken various green initiatives i.e. being a 100 per cent waste-managed race, the Madiwala Lake Urban Forest, and Cubbon Park Rejuvenation Project among others.

    TCS World 10K Bengaluru is a world athletics gold label race and this edition will see a record number of participation from over 30,000 runners from across the globe.

  • Hero MotoCorp’s VIDA begins its ride with national campaign from W+K India

    Hero MotoCorp’s VIDA begins its ride with national campaign from W+K India

    Mumbai: With its entry into the EV market last year in October 2022, VIDA and its electric scooter VIDA V1 is all set to raise the bar with a national launch across multiple cities with its creative platform Make Way conceptualized by Wieden+Kennedy India.

    Make Way was born as a celebration of and a paean to changemakers, to exhort riders to bring about the change they want to see.

    The campaign features a thematic brand film and product films which will be followed by print and various on-ground activations. The thematic brand film revolves around an element that goes unnoticed by many; road signs. These road signs are an ode to the changemakers that history has witnessed. VIDA wants to showcase that the trailblazers of today, will also live on through those who believe in them. The cast includes real-life changemakers like Durga Gawde, Abhir Bhalla, Bhargsetu Sharma and Ashay Bhave.

    The product films and upcoming print focuses on showing the VIDA V1 in all its glory. The research and development on the product is clearly reflected in industry-firsts like two removable batteries, 110 km of real world range and 20-degree incline capacity, etc.; which are unique to VIDA and its electric scooter.

    Commenting on the campaign, Wieden+Kennedy India chief creative officer Santosh Padhi (Paddy) said, “It was important for us to set a unique tone and personality for brand VIDA, within the Hero family and also in the category. While other brands are still selling the EV category, we decided to up the game by tapping into the new age mindset and behavior in our narratives. The brand film is an ode to the changemakers who made this world more meaningful, while we kept VIDA V1 at the core of our narratives. In both films, the casual, candid, slice of life storytelling was well captured by both the directors, it was much needed for us to be energetic, effortless and authentic as these are some of the pillars the brand is built upon.”