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Tag: Victor Ruiz

  • Budweiser at VH1 Supersonic: A festival highlight

    Budweiser at VH1 Supersonic: A festival highlight

    Mumbai: Budweiser amped up the beats at Vh1 Supersonic’24 with a celebration of music, art and culture – elevating the music scene in India. The brand curated high-octane acts from electrifying performances at the BUDX Spectrum Stage to immersive experiences at the Brew District, complemented by lip-smacking gourmet burgers.

    This edition of India’s biggest homegrown festival witnessed some of the best artists from around the world owning the BUDX Spectrum stage, including Adam Beyer, Yotto, Ben Sims, Denis Horvat, Patrice Baumel, Victor Ruiz, Undercatt, Kohra, Arjun Vagale, Ankytrixx, and Browncoat.

    The BUDX Spectrum stage also played host to three exceptional BUDX Uncovered Acts – building on Budweiser’s aim to spotlight and provide a platform to breakout artists from across the country. The stage featured the distinctive sounds of Bangalore-based music producer and DJ Weird Sounding Dude, the mastery of New-Delhi-based producer Zequenx, and captivating beats from Bangalore-based DJ and producer Tasnneem – crafting unforgettable moments that lingered in the air long after the music faded.

    BUDX Uncovered Acts

    Beyond music, the brand also curated immersive experiences for festival attendees to re-energize them in between sets. Budweiser’s ‘Brew District’ treated festivalgoers to a playground of fun activities with its tattoo and hairstyling stations. Indelible spaces were especially curated for festival goers to savour exceptional brews and immerse themselves in the pulsating beats of the festival – showcased across four signature bars – Beats Bar, Magnum Cocktail Bar, Magnum Beer Bar and Spectrum Stage Bar. The Magnum Cocktail Bar emerged as the standout favourite, courtesy its ingenious crossover cocktails. The bar’s experimental concoctions including Mermalade by Bhavya Ramesh, Tribemama’s Vintage Goddess and kickstarter by Vijay Singh infused an extra layer of taste. Budweiser Magnum Double Barrel Whiskey took center stage, captivating audiences with an exclusive VIP lounge that offered a peerless view of the BUDX Spectrum Stage.

    Pairing beer with its perfect companion, Budweiser’s marquee property ‘Bud and Burgers’ emerged as a culinary showdown. Budweiser rolled out the ultimate snacking station in collaboration with esteemed chefs – culinary instructor Chef Delzad and Goa’s favorite Chef Geoff. The chefs battled it out to curate a selection of burger/s to perfectly complement the smoothness of Budweiser beer. Indulging in the ultimate ‘Burger Wars’, attendees cast their votes and declared chef Geoff’s burgers as the ‘King of Burgers’.

  • India’s first sneaker & street festival is back!

    India’s first sneaker & street festival is back!

    Mumbai: Soledition, India’s first street & sneaker festival, makes a comeback for a spectacular second edition. Catering to the rising sneakerhead subculture, the festival will be organised at Major Dhyan Chand National Stadium, New Delhi, on 24 and 25 February 2024.

    The one-of-its-kind festival will bring together sneakerheads, skateboarders, basketball players, gamers, musicians, dancers, rappers, graffiti artists, and like-minded street and sneaker culture enthusiasts in one place.

    Building on the success of the inaugural event, Soledition is gearing up to create an even more immersive experience, offering attendees a unique opportunity to delve into the vibrant tapestry of street and sneaker culture. The Major Dhyan Chand National Stadium, a symbol of India’s sporting prowess, will transform into a heaven for sneaker enthusiasts and streetwear aficionados alike.

    Speaking about the festival, Soledition the curator & founder Siddharth Pal said, ” Inspired from the b-boying and sporting trends of the early 70s and late 80s, the sneakerhead culture gradually took over the world. Over the years, sneakers have evolved to become more than just a comfortable footwear option. There is a deeper meaning associated with them. They reflect individuality, creativity, and have become a canvas for self-expression.”

    Soledition will exhibit some of the world’s iconic sneaker brands and Indian labels, providing an opportunity for sneakerheads to explore and celebrate their shared love for fashionable kicks. It is an ideal space for shoe aficionados to buy sneakers and a platform for collectors to showcase their exquisite collections. For art enthusiasts, there is a DIY zone for sneaker customisation.

    He added that “Soledition is an effort to collaborate with street and sneaker enthusiasts, where they showcase their shared love for the rising street and sneaker culture. It is a platform where like-minded people come together to exchange ideas and immerse themselves. The first edition of the street and sneaker festival was a huge success, so this time, we have returned with more elements and activities to engage the community. We expect enthusiastic participation this time as well.”

    In the dynamic graffiti zone, individuals can engage in the innovative graffiti workshop and immerse themselves in the magnificence of some of the selected creations of renowned Indian graffiti artists.

    Indian electronic music producer Nucleya and Victor Ruiz, a Brazilian-born artist who has made his mark as a talented DJ and techno music producer will perform at the festival.

    There are activities curated for DJs, beatboxers, and freestylers to showcase their talent. Additionally, a special performance has been organized on both days of the festival to entertain the visitors.