ITV

Tag: Vicky Ratnani

  • Chef Vicky Ratnani, Gaurav Gera cook up a storm in ‘Chef vs Fridge’

    Chef Vicky Ratnani, Gaurav Gera cook up a storm in ‘Chef vs Fridge’

    MUMBAI: It’s time to sharpen those knives, wear your apron and don the chef’s hat! In this playground for the foodies, it’s a game of imagination and innovation with plenty to mix and match. Come Sunday, 25 April, Zee Café will bring the ultimate cook-off to your television screens with the launch of cooking competitive show, Chef vs Fridge. 

    Based on the daily challenge posed by the fridge, every week will have exciting new themes featuring extraordinary dishes made from the limited ingredients available in the fridge that are an absolute feast for the eyes.  

    Airing as part of the channel’s special block ‘What The Food’ that brings MasterChef Australia S10 weeknights at 9, the homegrown production is set to air on Sundays at 8 pm on Zee Café and 10:30PM on Zee Café HD along with five other Zee channels viz. Zee TV, Zee Zest, Big Ganga, Zee Marathi and Zee Telugu in English, Hindi, Marathi and Telugu respectively and stream on Zee5. Coupled with irresistible food, repertoire of flavours and creative meal combinations, Chef vs Fridge promises to take viewers on the ultimate sensory experience that is sure to make every foodie drool.

    In a light-hearted campaign film featuring ace celebrity Chef Vicky Ratnani and actor-comic Gaurav Gera, the latter is seen all prepped up for a Mexican cooking experiment. With only idli and tomatoes available in his fridge, a surprised Gaurav is confused and caught off guard. It’s then that Chef Vicky Ratnani comes to the rescue with a unique dish suggestion that mixes the south Indian staple with the quintessential Mexcian ingredient. The film culminates with the judge-host duo revealing the show’s theme in chorus, ‘Ab fridge lega sabki class, chefs banaenge kuch world-class.’

    Presented By Haier, co-powered by Lifebuoy and Parle Platina Hide & Seek, cookware partner Prestige, Spice Partner Catch Salt & Spices and Gifting Partner The Gift Studio, Chef vs Fridge promises to be a unique platform with multiple integration opportunities for brand partners.

    ZeeL premium channels business head Kartik Mahadev said, “Zee Café has constantly innovated to add to the content repertoire of our discerning audience. Chef vs Fridge is a cook off show that is entertaining and informative and expands our originals content slate into the food entertainment genre. With a large footprint across five Zee channels and Zee5, our endeavour is to create access for the show with the ‘many Bharats’ in English, Hindi and Marathi. There has been great sponsor interest for the show and with the customised solutions and deep integrations we have left no stone unturned in delivering value to our customers.”

    Flux @ The Glitch collaborated with Zee Café’s internal team for the campaign. Content strategy & business associate vice president Varun Anchan remarked, “Every day, our refrigerator truly takes us by surprise. Sometimes it turns out to be a vault of treasures and some other times an empty pit. With this being the inspiration for the campaign, the brief from the Zee Café team propelled us to capture the daily challenge posed by the fridge as part of the campaign film. It was great fun collaborating with the Zee team for this project and both Chef Vicky Ratnani and Gaurav Gera added their unique flavours to the film truly which made it an entertaining affair.”

  • DishTV introduces Cooking Active with celebrity chefs

    DishTV introduces Cooking Active with celebrity chefs

    NEW DELHI: Asia’s largest DTH platform DishTV , in association with One Take Media Co, has launched a new active service — Cooking active.

    Cooking Active will have classic and innovative recipes catering to meals and snacks. It will have both, vegetarian and non-vegetarian cuisines.

    The Chef Special section is powered by the celebrity chef Ranveer Brar. The other sections would have recipes handpicked by the chefs. Under Smart Cooking, India’s known and most enjoyed culinary dishes, desserts and the signature spicy curries etc. will be on display.

    The launch of Cooking Active seeks to position DishTV as a service which not only provides entertainment but also opportunities to learn. Valued subscribers of DishTV can subscribe to Smart Cooking by sending a missed call to 18002700283 from their registered calling number.

    With features like Smart Cooking, DishTV Cooking Active Service will put up classic recipes ranging from full course meals to snacks. Under this service, India’s most celebrated preparations, desserts and spicy curries will be showcased.

    The Chef Special section is powered by celebrity chef Aditya Bal, Vicky Ratnani, Ajay Chopra, Bhairav Singh, NileshLimaye and many more further other sections would see handpicked recipes across the regions that are sure to tingle one’s taste buds.

    Dish TV Group CEO Anil Dua said: “With the launch of Cooking Active, we are strengthening our proposition of being more than a provider of regular TV channels. It is our constant endeavour to offer the widest range of content and services to our subscribers. We are pleased to join hands with One Take Media for launching cooking active on the DishTV platform and we are sure that this service will surely add to their element of delight.”

  • Havmor ropes in celebrity chefs for ‘coolest summer job’

    MUMBAI: Havmor Ice Cream Ltd, as a part of their recently launched “The Coolest Summer Job” campaign, have partnered with renowned Chefs – Vicky Ratnani and Sanjana Patel. Through this association, Havmor will host a knowledge sharing platform for selected candidates, appointed as “Chief Tasting Officers” of company through the Campaign.

    While the nation-wide hunt for Chief Tasting Officers is underway, Havmor has partnered with Vicky and Sanjana to bring in their expertise on taste, texture, flavors and techniques to introduce new flavors into the Indian ice cream market.

    Commenting on the association, Ankit Chona, Managing Director, Havmor Ice Cream Ltd said, “With the constant change in the taste buds of Indian consumers, ice-cream has become a dynamic dessert. Consumers are craving for exciting new flavors which led to the launch of “The Coolest Summer Job” campaign, a consumer centric approach that will help us engage with them. Chefs Vicky Ratnani and Sanjana Patel come with years of experience in the industry and will mentor our selected candidates on ice-cream creations that are experimental and suit the Indian palate. It will be a terrific learning experience for the winners before they embark on the process of making ice cream flavors of their own choice.”

    Five best deserving candidates from “The Coolest Summer Job” will be designated as “Chief Tasting Officers” at Havmor and will get a chance to meet renowned Chefs Vicky Ratnani and Sanjana Patel.

    Talking about the campaign and his association with the brand, Chef Vicky Ratnani said, “I am delighted to work with Havmor Ice Cream Ltd on this unique campaign. It is a significant move by Havmor to reach out to the right audience and bring them on board to introduce new ice cream flavors. My association with the brand is one of mentorship where I will guide the selected candidates on how they can create new flavors with a local twist. This is going to be an interesting and fun learning experience for all.”

    Further Chef Sanjana Patel added, “I am glad to be part of this innovative initiative by Havmor Ice Cream Ltd. I look forward to meet the Chief Tasting Officers selected by Havmor to give them some valuable insights into the ice cream making process. We will be exchanging and discussing ideas on flavors, textures, taste and overall aesthetic appeal. I really appreciate Havmor for engaging with their consumers and involving them in creating these new flavors.”

    “The Coolest Summer Job” campaign went live on May 02, 2017 and has received an overwhelming response from the ice cream lovers. Seeing the positive reception, the submission deadline has been extended from May 20 to May 27, thus giving an opportunity to participants across India to showcase their passion for ice cream in innovative ways.

  • BBC rewards TV18 factual for digital initiative

    MUMBAI: A+E Networks | TV18 won two awards at the BBC Knowledge National Digital Marketing Conference & Awards. HISTORY TV18 was declared the winner under the ‘Best Use of Video Series’ category and FYI TV18 won under the ‘Best Use of Digital Media in Advertising and Marketing’ category.

    A+E Networks | TV18 Vice President & Head Marketing Sangeetha Aiyer, ‎said, “We ‘ve always worked hard at being pioneers in the digital space and the awards are a reaffirmation of our belief in our “Digital First Strategy”. With the OMG! Yeh Mera India video series we have created a digital property that has not only engaged millions of Indians but also has cultivated a sense of national pride. And with the FYI TV18’s Kuch Bhi Poochofy campaign we managed to create awareness about FYI TV18 through tapping on the insight of people asking questions. Winning these accolades only inspires us to push the envelope even more.”

    History TV18 won the award for OMG! Yeh Mera India, best known for showcasing the mindboggling facts of India and Indians. The series featured Kalaripayattu maestro Meenakshi Amma also fondly known as “Samurai Amma” who received over 10 million views on Facebook within three months. The buzz generated by the videos help propel the Kalaripayattu exponent to internet sensation to Padma Shri winner.

    FYI TV18 was rewarded for their interactive social media campaign called AMA (Ask Me Anything) – ‘KuchBhiPoochhofy’ by Chetan Bhagat and Chef Vicky Ratnani, a platform for all the impending answers to the viewers’ questions. The campaign ‘KuchBhiPoochhofy’ was trending nationwide for over 5 hours where the hosts answered 40,000 questions and attracted 8.34 million people online.

    The BBC Knowledge Digital Marketers’ Awards are designed to recognize exceptional work done by the marketing fraternity to take their brands into the digital era. These awards recognize and reward leaders for the pioneering job of online asset creation amongst their peer-set for their brands. The entries are judged by an exceptional jury who not only look at results but also the leadership ability in creating an innovative marketing environment that has the ability to change the game for the branding and marketing industry.

  • ‘Vicky goes Desi’ on NDTV Good Times

    ‘Vicky goes Desi’ on NDTV Good Times

    MUMBAI: After having gone Veg and Foreign, Chef Vicky Ratnani is back in kitchen and is all set to return to your television screens with a brand new show called Vicky Goes Desi on NDTV Good Times. This time the chef is on a mission to create Indian flavours packed into brand new recipes.

    The chef will transform desi kitchen starting from 3 December every Saturday at 8:30 pm. The 13 episodic show will feature 35 mouth watering recipes in 3 months of lip smacking flavours.

    “Vicky Ratnani is one of the most popular chefs in the country and this time he is back with some simple but unique recipes to cater to his millions of fans. The thought behind Vicky Goes Desi is to take regular desi dishes and give them a twist so that everything he cooks looks like a masterpiece,” said NDTV Good Times channel head Arati Singh.

    Indian kitchens are the most versatile in the world and nothing beats the range of flavours, spices and dishes that Indian cuisine offers. Chef Ratnani is all set to win your heart with his original, unique, flavoursome and new and unique recipes. He will give an ultimate facelift to Indian dishes.

    Ratnani added, “It’s time to start experimenting, being creative and cooking new recipes using the same old ingredients as the show is all about experimenting and creating new recipes. So, bring out those pots and pans, strap up those aprons, and get ready to add a whole new twist to your good old desi kitchen.”

  • ‘Vicky goes Desi’ on NDTV Good Times

    ‘Vicky goes Desi’ on NDTV Good Times

    MUMBAI: After having gone Veg and Foreign, Chef Vicky Ratnani is back in kitchen and is all set to return to your television screens with a brand new show called Vicky Goes Desi on NDTV Good Times. This time the chef is on a mission to create Indian flavours packed into brand new recipes.

    The chef will transform desi kitchen starting from 3 December every Saturday at 8:30 pm. The 13 episodic show will feature 35 mouth watering recipes in 3 months of lip smacking flavours.

    “Vicky Ratnani is one of the most popular chefs in the country and this time he is back with some simple but unique recipes to cater to his millions of fans. The thought behind Vicky Goes Desi is to take regular desi dishes and give them a twist so that everything he cooks looks like a masterpiece,” said NDTV Good Times channel head Arati Singh.

    Indian kitchens are the most versatile in the world and nothing beats the range of flavours, spices and dishes that Indian cuisine offers. Chef Ratnani is all set to win your heart with his original, unique, flavoursome and new and unique recipes. He will give an ultimate facelift to Indian dishes.

    Ratnani added, “It’s time to start experimenting, being creative and cooking new recipes using the same old ingredients as the show is all about experimenting and creating new recipes. So, bring out those pots and pans, strap up those aprons, and get ready to add a whole new twist to your good old desi kitchen.”

  • FYI TV18 rollout with Chetan Bhagat and Vicky Ratnani

    FYI TV18 rollout with Chetan Bhagat and Vicky Ratnani

    MUMBAI: With the rise in factual entertainment and lifestyle genre on Indian television, A+E Network and TV18 have added one more infotainment channel FYI TV18 to its network. The channel was officially announced on Thursday after a three day soft run on various platforms. The channel started airing SD and HD feeds together from 4 July 2016.

    FYI TV18 is a factual entertainment channel. It will be distributed on all major DTH and cable operators by 11 July. It is leveraging its partnership with IndiaCast for distribution. This is a second channel in the same space from the network. “The difference between the channels is the content strategy. History TV18 is focused on historical events and individual pursuits while FYI TV18 will be entirely based on relationships people share, it has the concept in its roots of relation bonds” said A+E Network MD Avinash Kaul.

    FYI TV18 is predominantly focusing on content strength for growth; the management has high expectations from its human stories that it will have expanded audiences and reach with its progressive content and Hindi used a medium.

    The channel claims to focus on middle and top tier viewers. Kaul, while talking to the media said that presently, there is a gap in the content flow. Either the shows are made for urban or for rural audiences. There is a lack of progressive content for tier II city audiences. FYI TV18 is targeting to fill in that gap with its factual content and focus on Hindi as the language for its shows. Therefore, the channel will reach out to the mid and top level of pyramid. “The channel is bound to demographics, and the programming is Hindi. Therefore it will travel to a bigger lot” added Kaul.

    At present, the channel will roll out 35 per cent of locally produced content and 65 percent internationally acquired content, acquired from FYI international. The first two Indian shows are Real 2 States Couple – the show follows the travails of a cultural dating couple, trying to adjust to each other’s families. The show is to be hosted by novelist Chetan Bhagat. The other show is rivals-in-law, hosted by Chef Vickey Ratnani. It follows a cook off between a daughter-in-law and a mother-in-law.

    Speaking about the two shows Kaul added, “The shows are based on relationships between people before anything else. These shows are stories that everyone will relate to.” The channel has aimed to make simple shows with less glamourous and real life stories. The next show will be a home styling show, planned sometime next month. That production has also been undertaken by BBC.

    Popular international shows like Man Vs Child, Tiny House Nation and Married at First Sight will be aired on the channel. The channel plans to grow locally produced shows gradually. FYI TV18 is focusing on Hindi as a medium. Even international shows will be dubbed in Hindi. Other language feeds will be Tamil and Telugu.

    For the first year, FYI TV18 will be encrypted but free to air, later it will switch to a subscription based modle. There are high expectations from the venture. According to the management, the soft run received viewership of over 1 million in an hour’s time, so when it launches on all major DTH and cable platforms, the channel is expected to reach 90 million households.

    On the digital front, FYI TV18 is on the verge of launching a mobile application and website. Its content is also available on Facebook Live. The channel might have exclusive digital content, but that is yet to be revealed.

    Kaul informed that a 360 degree marketing strategy has been planned to establish FYI TV18. Digital marketing has been given a lot of importance. Apart from digital, the channel and the shows will be promoted on cross channels of the group and outside heavily. There is also investment on OOH and radio as well. The channel has finalised deals with three to four brands as advertisers and is targeting mass products brands to come on board. The names could not be revealed for now.

  • FYI TV18 rollout with Chetan Bhagat and Vicky Ratnani

    FYI TV18 rollout with Chetan Bhagat and Vicky Ratnani

    MUMBAI: With the rise in factual entertainment and lifestyle genre on Indian television, A+E Network and TV18 have added one more infotainment channel FYI TV18 to its network. The channel was officially announced on Thursday after a three day soft run on various platforms. The channel started airing SD and HD feeds together from 4 July 2016.

    FYI TV18 is a factual entertainment channel. It will be distributed on all major DTH and cable operators by 11 July. It is leveraging its partnership with IndiaCast for distribution. This is a second channel in the same space from the network. “The difference between the channels is the content strategy. History TV18 is focused on historical events and individual pursuits while FYI TV18 will be entirely based on relationships people share, it has the concept in its roots of relation bonds” said A+E Network MD Avinash Kaul.

    FYI TV18 is predominantly focusing on content strength for growth; the management has high expectations from its human stories that it will have expanded audiences and reach with its progressive content and Hindi used a medium.

    The channel claims to focus on middle and top tier viewers. Kaul, while talking to the media said that presently, there is a gap in the content flow. Either the shows are made for urban or for rural audiences. There is a lack of progressive content for tier II city audiences. FYI TV18 is targeting to fill in that gap with its factual content and focus on Hindi as the language for its shows. Therefore, the channel will reach out to the mid and top level of pyramid. “The channel is bound to demographics, and the programming is Hindi. Therefore it will travel to a bigger lot” added Kaul.

    At present, the channel will roll out 35 per cent of locally produced content and 65 percent internationally acquired content, acquired from FYI international. The first two Indian shows are Real 2 States Couple – the show follows the travails of a cultural dating couple, trying to adjust to each other’s families. The show is to be hosted by novelist Chetan Bhagat. The other show is rivals-in-law, hosted by Chef Vickey Ratnani. It follows a cook off between a daughter-in-law and a mother-in-law.

    Speaking about the two shows Kaul added, “The shows are based on relationships between people before anything else. These shows are stories that everyone will relate to.” The channel has aimed to make simple shows with less glamourous and real life stories. The next show will be a home styling show, planned sometime next month. That production has also been undertaken by BBC.

    Popular international shows like Man Vs Child, Tiny House Nation and Married at First Sight will be aired on the channel. The channel plans to grow locally produced shows gradually. FYI TV18 is focusing on Hindi as a medium. Even international shows will be dubbed in Hindi. Other language feeds will be Tamil and Telugu.

    For the first year, FYI TV18 will be encrypted but free to air, later it will switch to a subscription based modle. There are high expectations from the venture. According to the management, the soft run received viewership of over 1 million in an hour’s time, so when it launches on all major DTH and cable platforms, the channel is expected to reach 90 million households.

    On the digital front, FYI TV18 is on the verge of launching a mobile application and website. Its content is also available on Facebook Live. The channel might have exclusive digital content, but that is yet to be revealed.

    Kaul informed that a 360 degree marketing strategy has been planned to establish FYI TV18. Digital marketing has been given a lot of importance. Apart from digital, the channel and the shows will be promoted on cross channels of the group and outside heavily. There is also investment on OOH and radio as well. The channel has finalised deals with three to four brands as advertisers and is targeting mass products brands to come on board. The names could not be revealed for now.