ITV

Tag: Vicky Kaushal

  • Shemaroo to launch new celebrity chat show

    Shemaroo to launch new celebrity chat show

    MUMBAI: Shemaroo Entertainment has launched a brand-new celebrity chat show, Movies and More, hosted by TV and Radio host Siddharth Kannan. Movies and More is currently aired on Shemaroo’s Bollywood Premiere channel on key DTH platforms like Tata Sky, Airtel, Dish TV and Videocon D2H on weekdays at 9 pm. A new episode is released every Thursday.

    The chat show will soon be available on Shemaroo’s recently launched video streaming app – ShemarooMe. Enthusiasts can also log on to Shemaroo B-Town’s social media channels, earlier known as Shemaroo Miniplex, to catch the exclusive behind the scenes and all the buzz around new-age Bollywood celebrities.Talented Bollywood celebrities like Vicky Kaushal, Yami Gautam, Anil Kapoor, Tapsee Pannu, Sonam Kapoor and many more for movies like URI, Thackrey, Ek Ladki Ko Dekha toh Aisa laga, Total Dhammal, Badla have graced the couch till now. These celebs indulge in heart-warming and hilarious conversations; give exclusive inside scoops and fascinating anecdotes around their latest movies. 

    Shemaroo Entertainment CEO Hiren Gada said, “Indian audience is always keen to know behind the scenes and interesting stories of their favourite Bollywood celebs and we feel, Movies and More is a perfect platform for the audience to get closer to their favourite movies and celebs. At Shemaroo, we always look at churning out fresh content and giving the best of entertainment to our audience.”

    Movies and More, a fresh and fun celebrity chat show, is filled with engaging conversations with celebs of upcoming movies, who talk about their journey and career milestones, interesting experiences and funny instances while shooting the film. The show connects the audience to their favourite actors and Bollywood movies. Right from the current Bollywood heartthrob Kartik Aaryan sharing some exclusive stories, to the talent-powerhouse Nawazuddin Siddiqui getting chatty about his acting techniques, stars who have graced the show are plenty, passionate and candid.

  • United Colors Of Benetton celebrates valentine’s day with #UnitedByColors

    MUMBAI: Celebrating its core values of diversity, inclusivity and equality, United Colors of Benetton marked the first Valentine’s Day, following the decriminalisation of Section 377 with #UnitedbyColors. The new communication was unveiled by Uri actor Vicky Kaushal in the new Spring Summer 2019 collectin of the brand.

    Commenting on the occasion, Benetton India CEO and MD Sundeep Chugh said, “Benetton is an all-encompassing brand and inclusivity lies at the very core of our being. 14th of February this year deserves a special celebration as it marks the victory of love, hope and persistence. At Benetton, we have always believed in the philosophy of Love is Love and Fashion for All, and this is our unique way of celebrating our philosophy with our customers – the true brand custodians.”

    Infusing the evening with the right dose of style and energy was the national sensation Vicky Kaushal. Sharing his excitement on the special occasion and styled in Benetton’s latest high-on-style collection, Kaushal said, “Benetton is the perfect example of a brand that recognises the need to be inclusive and reflects the broader changes in society. The new collection is a celebration of diversity in love with colors. I am happy & proud to be a part of this initiative by Benetton India to celebrate Love is equal for all.”

    The event also marked by the reveal of United Colors of Benetton’s Spring Summer’19 collection. The collection consists of a variety of classic designs in florals, stripes, quirky tees and bold prints in an array of colors and high-quality fabric. This season’s collection is all about mixing up colors and prints, with pastels making a rich recurrent story and warm shades that are reminiscent of the autumn gone by. The Spring Summer’19 collection encapsulates the essence of Italian fashion with contemporary prints, dynamic denim themes and fun soft floral prints.

  • upGrad’s first TVC to feature Vicky Kaushal

    upGrad’s first TVC to feature Vicky Kaushal

    MUMBAI: upGrad, India’s leading online education venture focused on building careers of working professionals, unveiled its first ad-campaign. Featuring actor Vicky Kaushal, the film introduces consumers to upGrad and brings the brand idea alive. The film breaks the myth of online education being ineffective by showcasing how impactful the online education space is today and how it is as good as traditional offline education.

    The second part of the TVC campaign is based on the insight that the Indian working professionals are in a state of inertia where they feel that they do not need to go back to learning once they have a job. These films are set to make the customers realize that to remain relevant in today’s day and time, one has no choice but to learn and upskill.

    The campaign sheds light upon upGrad’s unique online power learning approach to learners and demonstrates the influence of upGrad and the role it can play in the learner’s life by giving them the opportunity to transform their careers. It further intends to establish the fact that in this fast changing world of technology, there’s a massive demand for new age skills at the workplace and you need to upskill yourself for a better career.

    Created by Lowe Lintas, the ad campaign showcases upGrad as a brand which plays an important role in learner’s life by acting as an engine of transformation which gives them the ability to put their careers on a high growth trajectory.

    Announcing the launch of the new ad-campaign, Mr. Ronnie Screwvala & Mr. Mayank Kumar, co-founders, upGrad said, “Through this campaign we are trying to create awareness on how upGrad can help learners prepare for the future of work and help them thrive in their career. Online education for professionals is still at a nascent stage in India and to create awareness at a category level, we felt the necessity of a commercial that will change the consumer mindset and is relatable.  Our association with Vicky Kaushal and the new TVC will help us increase our reach & create deeper connect across geographies”.

    Sagar Kapoor, Chief Creative Officer, Lowe Lintas added, “It was an excellent briefing session by the founders that led our creative thinking at upGrad. The vibe was positive and the brief actually spoke about what upGrad can do to lives rather than just what upGrad is and how continuous learning can make sure one keeps navigating his or her career forward. Inspiring stories of how lakhs have already done this successfully spurred us further. All that said the team believed in keeping the message and tone of the communication sprightly and involving. Hence the idea of “life ko karo lift”!

  • Independent TV joins hands with Vicky Kaushal starrer ‘URI: The Surgical Strike’

    Independent TV joins hands with Vicky Kaushal starrer ‘URI: The Surgical Strike’

    MUMBAI: Leading DTH service provider Independent TV has joined hands with Vicky Kaushal starrer, upcoming Bollywood big ticket film, slated to release Worldwide on 11thJanuary 2019. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment pvt. Ltd clinched the plum deal bridging brand Independent TV class entertainer & Hindi feature film, URI: The Surgical Strike.

    The deal entails a co-branded campaign spread across digital, multiple onscreen and outdoor branding which seamlessly merges the brand with the film. Independent TV as a brand effortlessly aligns itself to the theme of the film and its salient features resonate with the title of the film which is all about the country and patriotism. The promise of rich content with a wide reach can be attributed as prima facie reasons for this deal to fructify. Independent TV is one of India's leading DTH service providers and poised for expansion by adding fresh territories and deeper penetration within the existing territories.

    Independent TV shares their opinion and views, “Uri :The Surgical Strike is an extremely pertinent film for us to associate with. This film cuts across all groups of movie viewing audiences and caters to not just a wide target group but the message that it conveys also resonates with our brand. We are committed to expanding our reach by providing quality content and we want to be viewed as a trusted and reliable brand hence an association with a film that holds up India’s history, speaks of patriotism and showcases the contribution of Indian Army is a natural fitment.

    Talking about the association, Vinay Punjabi, MD and CEO, Blue Bang Media & Entertainment, the agency behind the alliance says, “The brand was convinced by the idea of the integration as the genre of the movie is such that it targets all age groups and socioeconomic strata. Such stories inspired by real life events that too related to the country and Army certainly make a deep impact. While Independent TV’s wide reach, expanding trajectory and brand ethos also provides the film with a reliable and solid platform.  Associations of this nature are few and far between and we are proud to have envisaged this. This association is sure to be a fruitful one for both the brand and the film.”

    URI: The Surgical Strike is a film inspired by true events based on URI attack on Indian soldiers produced by Ronnie Screwvala starring Vicky Kaushal, Paresh Rawal, Yami Gautam in lead roles. It is an explosive action film based on a real life story with a talented cast that will keep audiences hooked till the end. The film promises a wide distribution theatres pan India and territories worldwide. 

  • Housing.com to launch ‘Ghar dhoondhna koi inse seekhe’ campaign

    Housing.com to launch ‘Ghar dhoondhna koi inse seekhe’ campaign

    MUMBAI: Real estate platform Housing.com will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani on 7 December 2018.

    Created by Lowe Lintas, the campaign aims to target the millennial home-seeker in major cities in India. It will be amplified across TV, print, digital, radio, cinema, DTH, and outdoor media. The total spends across platforms will be around Rs 35 crore with a major thrust on television followed by digital.

    Lowe Lintas regional president – north and east Janmenjoy Mohanty said, “Our first set of commercials for Housing.com reflects an emerging theme born out of the growing financial independence and enhanced digital footprint of women – not only they are key decision makers in the home-buying process, they’re also showing the world the new way to choose a house. That’s why we say, “Ghar dhoondna koi inse seekhe".”

    As revealed by the real estate company, the campaign is being launched to celebrate the increasing participation of women in the home buying journey. The campaign draws insight from a consumer behaviour study conducted by Housing.com, wherein the trend shows that women participate in equal measure during home search and in fact are found to be more diligent, rational, and practical in their approach than men. The study discovered that the involvement of women between the age group of 18 and 34 (millennials) is growing rapidly in property-related decisions. In 2016, women users accounted for 51 per cent of the sessions online, while men accounted for 49 per cent. So far in 2018, women account for 54 per cent of online sessions on Housing.com, and the share of men in this regard has fallen to 46 per cent.

    Housing.com head of marketing Snehil Gautam said, “As a technology leader, we always strive to create an unmatched experience for our customers through our robust tech platform. Our new campaign ‘Ghar dhoondhna koi inse seekhe’ is based on a simple yet endearing creative coupled with captivating music, which will resonate well with our audience across segments. The viewers would somewhere see their own reflection in the protagonists during their home-search journey. The campaign also includes creatives that explain the smart search features being introduced.”

    Housing.com CBO Mani Rangarajan said, “We have been very focused on business and our numbers reflect the same.  Our revenue y-o-y in FY18 grew at 125 per cent and we have already achieved a growth of 95 per cent y-o-y in H1FY19. Our listings on the platform in H1FY19, have shown a robust growth of 90 per cent. The brand campaign will further reinforce our promise of delivering unparalleled value to our partners and customers.”

    The campaign also highlights the brand’s ‘Smart Search Technology’ that enables users to find their dream home by providing in-depth information in a structured and effortless manner. It helps users to quickly and efficiently compare price trends by locality, identify nearby amenities in the neighbourhood such as schools, hospitals, supermarkets, and ATMs among others and find customised home listings of their choice be it in the luxury, affordable, or ready-to-move-in segments.

  • Aegon Life’s new campaign takes tension away from life

    Aegon Life’s new campaign takes tension away from life

    MUMBAI: Aegon Life, India’s leading digital life insurance company, launches their #NoTension campaign. The intent of the campaign is to establish the need for millennials to become self-dependant when purchasing insurance, without postponing the act for yet another day. To embody the above Aegon Life has roped in Vicky Kaushal, who represents the youth of the country today. 

    India is home to the world’s youngest population which is pre-dominantly tech savvy and self-reliant in all aspects of life. With this campaign, Aegon Life aims to reach out to its consumer base, coming across as a new-age, digital, e-commerce life insurer for the youth.

    The campaign which was created by Brand Capital’s Brand Strategy team rolls out on TV, Print, Radio and Digital uses elements of humour with an iconic ‘shrug’ and a carefree protagonist, played by Vicky Kaushal.

    In the TVC, which begins with a peppy tone, Vicky remains tension-free in most of the situations in life, but hasn't really thought about how he would prepare against any uncertainties. He is then introduced to the world of Term plans wherein he opts for an easy, convenient and reliable online term plan from Aegon Life Insurance. “As an actor, I have always portrayed young, dynamic and relatable characters in my movies. Much similar to this, Aegon Life has made a mark in the insurance industry as a trusted and new age brand, with a fresh take on Insurance. The striking commercial aims to communicate the importance of buying Term life insurance at an early age, in a fun and quirky manner. This is the first time I have associated with a Life Insurance brand and I am delighted to be a part of this campaign,” said Vicky Kaushal.

    On the launch of this campaign, Mr. Vineet Arora, MD & CEO, Aegon Life Insurance expressed, “Our new campaign brings to forefront that stress is a major concern in today’s time and while everything else remains uncertain, protecting your loved ones and their dreams should not be a reason to take tension. The campaign urges the new generation to not procrastinate and advises to act right away.” He further adds, “We are delighted to welcome Vicky Kaushal to the Aegon Life family. He bears a close resemblance to the brand as a young, evolving, dynamic, confident and independent individual and is the best fit for the campaign.”

    Adding to this, Mr. Sam Subramaniam, CEO, Brand Capital, shares, “Aegon Life has always approached marketing insurance products to the millennial audience in a unique and differentiated way.  In many ways Aegon Life is the only “Millennials First” Insurance Company in India.  We at Brand Capital are delighted to be a key shareholder in Aegon Life and to also provide marketing support through our Brand Strategy team”.

  • ‘Masaan:’ Limited appeal

    ‘Masaan:’ Limited appeal

    MUMBAI: Now this one is a film truly reflecting the real India. The Manikarnika Ghat at the Banaras is said to be so sacrosanct for the cremation of a deceased Hindu that it is said to guarantee eternal Nirvana, a short cut to heaven notwithstanding how one lived the life or the sins committed!

    The characters, at least the main male protagonist’s life revolves around this holy crematorium site and hence the title. Otherwise, the film is about two love stories, one nipped in the bud and the other one just when it has ripened. The stories of two star-crossed lovers traverse parallel on the banks of River Ganges in Banaras also to find their culmination on the banks of Ganges, but in another town, Allahabad on this river flowing over 2500 km plus across India and Bangladesh.

    Richa Chadda is at an age when she is easily attracted to a fellow student at her academy, grows fond of him and agrees to give herself to him. They check into a shady lodge to give vent to their pent up sexual urges when the cops barge in. There is no bar on consensual sex between two adults but not knowing the basic law, carries a high price. Also, there is the fear of losing face. The couple is caught in the act. The boy in this case fears shame and family reprisal, locks himself in the washroom and kills himself. The cop on the spot threatens Richa with abetment to suicide case despite the cause of suicide being the police.

    On Richa’s part, it was a natural calling of a girl in her upper teens but the top cop takes to blackmailing her father, Sanjai Mishra: the price tag is Rs 3 lakh. Manikarnika Ghat is known for its Hindu last rites as cremation here sets the soul free of the deceased. Mishra makes a living out of selling accessories needed for the ritual, making about Rs 10,000 a month. The income of the household shrinks further as Richa is forced to leave her job thanks to taunts and jibes from her fellow workers about her deed. Another job and still the same problem. Her reputation precedes her. The whole world runs her down and her father, Mishra, leads the bunch.

    Then there is Vicky Kaushal. He belongs to a family, which makes a living out of burning dead bodies on the ghat. It is a family business. Vicky is studying engineering but in his spare time, also helps his folk cremate dead bodies. The work is rather gory and heartless as the ritual says a burning body’s skull needs to be hit hard seven times with a pole to crack it so that the dead person’s soul attains heaven.

    Then Kaushal falls in love. The girl, Shweta Tripathi, is an upper cast Gupta, from the Agrawal trader’s family. The love blossoms notwithstanding social taboos despite both sides knowing the barriers. But, finally, before social taboos can interfere, fate does. Kaushal and Shweta are parted.

    Richa has accepted an ad hoc job with the railways and soon as her father’s Rs 3 lakh obligation is over, decides to move to Allahabad where she doesn’t expect her taint to follow. Meanwhile, Kaushal gets a job with the railways on probation. He too gets a posting at Allahabad. With empty hearts and heavy minds, both end up, symbolically, at the Allahabad Sangam, accept the mallha’s (boatman) pitch to take a boat ride and get talking. Two of a kind, sort of.

    The film has dark sides as well as some bright moments with a satisfactory end. The story is interesting and very earthy depicting a side of India, which is as ancient as it always has been and not likely to change soon so what if they are well versed with laptops and cell phones.

    First time director, Neeraj Ghaywan, who is also the writer with Varun Grover, makes sure everything about the scenario is realistic. The musical score is thematic and blends well with the proceedings. Cinematography is excellent.

    Such a film needs able performers and, to that end, the casting is perfect. Richa is totally in to her character. Mishra, as usual, lives up to his reputation given a good role. Shweta is perfect playing the pampered girl in love for the first time. Kaushal is a natural. The young boy, playing the help to Mishra, Nikhil Sahni, is promising. Rest are equally good.

    Masaan, having made its mark at the Cannes Film Festival with two awards: International Jury of Film Critics prize and Promising Future prize in the Un-Certain Regard section, will appeal to connoisseurs of cinema and its box office prospects will be limited to a few multiplexes and, to some extent, in UP.

    Producers: Vikas Bahl, Anurag Kashyap, Guneet Monga, Vikramaditya Motwane, Shaan Vyas, Manish Mundra, Marie-Jeanne Pascal, Mélita Toscan du Plantier

    Director: Neeraj Ghaywan

    Cast: Richa Chaddha, Vicky Kaushal, Shweta Tripathi, Sanjai Mishra, Nikhil Sahni