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Tag: Vicky Kaushal

  • Vicky Kaushal becomes the face of Campus Activewear

    Vicky Kaushal becomes the face of Campus Activewear

    Mumbai: Campus Activewear Ltd, a sports and athleisure footwear brand, is to announce Bollywood sensation Vicky Kaushal as their new brand ambassador. This collaboration represents a seamless union of Vicky’s distinct style and persona with Campus Activewear’s commitment to empowering self-expression through trend-setting, comfortable, and fashion-forward footwear.

    Vicky Kaushal, known for redefining the norm and making unconventional choices, mirrors the spirit of today’s youth, who are forging their paths while staying true to their identity, values, and aspirations. His effortless style embodies confidence and a fashion-forward attitude that resonates deeply with the bold, expressive choices of today’s generation.

    For years, Campus Activewear has been at the forefront of fashion, merging individuality with personal flair and incorporating a unique attitude into every pair of shoes. This collaboration between Vicky’s distinct style and Campus Activewear’s fashion-forward approach is tailored to India’s youth, who defy norms while proudly embracing their uniqueness.

    Speaking on the collaboration, Campus Activewear Ltd CEO Nikhil Aggarwal commented “We are excited to announce Vicky Kaushal as the new face of Campus Activewear. His effortless blend of style, confidence, and authenticity makes him the perfect ambassador for our brand, which is all about empowering the youth to embrace their individuality. Vicky’s stand-out sense of fashion and his bold personality align impeccably with Campus’s ethos of self-expression and innovation. As we continue redefining casual yet trendy footwear, we aim to inspire young people to make fearless choices, express themselves with confidence, and walk their own path in style.”

    “Campus Activewear has redefined everyday fashion by seamlessly blending comfort with style, making it accessible to all. I am excited to be a part of the Campus family and fully embrace their vision of empowering individuals to feel confident and comfortable in their own skin. It’s all about having fun with personal style and making bold, unique fashion choices with Campus.” said the Bollywood actor Vicky Kaushal.

    For those who value self-expression and individuality, Campus Activewear offers the ultimate fashion accessory that augments personal style and confidence. It’s time to step into a world where comfort meets creativity, and fashion becomes a fitting statement of who you are. Express yourself like never before with Campus footwear, and let your shoes do the talking.

  • Birla Estates launches ‘Real Advice’ campaign with Vicky Kaushal

    Birla Estates launches ‘Real Advice’ campaign with Vicky Kaushal

    Mumbai: Birla Estates Pvt Ltd, the real estate arm of the Aditya Birla Group and a wholly-owned subsidiary of Century Textiles and Industries Ltd has launched ‘Real Advice,’ a ground-breaking campaign that aims to raise awareness and educate Indian audiences on the real estate sector. The ‘Real Advice’ campaign by Birla Estates provides insights, information, and educates and empowers individuals to make informed decisions about real estate.

    The campaign features a series of short films, a microsite, and digital content addressing common real estate challenges and questions many people encounter. Films featuring Vicky Kaushal make real estate easy and simple for a wide audience. From demystifying real estate jargon to highlighting nuances of property evaluation, this campaign offers practical advice for anyone interested in the real estate market.

    The content covers the home buying process, real estate terminologies, insights on interiors, and more. With this campaign, Birla Estates aims to empower viewers with knowledge while also promoting greater understanding and clarity within the real estate space. Through ‘Real Advice,’ Birla Estates is setting a new standard for consumer education in real estate, making the journey clearer and more informed for all.

    Birla Estates MD & CEO K T Jithendran stated, “At Birla Estates, our core values are built on a customer-first approach, where transparency, trust, and integrity are paramount. This campaign reflects our commitment to these principles, aiming to empower our customers with the knowledge they need to make informed decisions. As the real estate  sector continues to thrive, with more and more people investing in their dream homes, initiatives like ‘Real Advice with Vicky Kaushal’ play a crucial role in ensuring that buyers feel well-supported and informed throughout their journey.”

    Birla Estates marketing head Anitha Krishnan added, “The intent of the ‘Real Advice’ campaign is to empower the consumer with knowledge and information. We aim to achieve this through a holistic approach using microsites with blogs, podcasts, chatbots, as well as the films. We’ve created a seamless ecosystem where real estate knowledge is always within reach, and we intend to keep evolving this. This initiative not only reflects our customer-first approach but also introduces a fresh way to engage with the evolving world of real estate.”

  • Piyush Pandey inducted, industry veterans celebrate growth at IAA Leadership Awards 2024

    Piyush Pandey inducted, industry veterans celebrate growth at IAA Leadership Awards 2024

    Mumbai: The India Chapter of the International Advertising Association (IAA) hosted the grand 11th edition of the prestigious IAA Leadership Awards on August 6 at the Taj Lands End hotel in Mumbai. The awards served as a platform to recognise and celebrate the outstanding achievements of industry leaders.

    This year’s ceremony saw the presence of numerous distinguished guests, including senior marketing, advertising, and media professionals, who gathered to honor the exceptional accomplishments of the award recipients.

    The awards covered various sectors, including automobiles, financial services, FMCG, e-commerce, edtech, retail, and consumer durables, acknowledging the diverse achievements and innovative contributions of outstanding professionals.

    IAA inducted Ogilvy’s executive chairman India, Piyush Pandey, into the IAA Hall of Fame. When reached for comment on his induction, he said, “It’s always a great honor to be recognized by our own people. I believe in work done for our people and our clients in India, so this means a lot. I have won several lifetime achievement awards outside the country, but these were awarded for the work I have done in India, making it all the more special.”

    RK Swami Ltd. chairman and managing director Srinivasan Swamy who had bagged the “Force For Good” award, commented on the importance of events like the IAA Leadership Awards, “It’s crucial to celebrate success in the marketing community, particularly when brands perform exceptionally well. Showcasing these achievements through awards highlights the excellence in the A&M industry and the work of the marketing professionals behind them.”

    News18’s managing editor, special projects, and senior anchor, Anand Narasimhan, won the title of IAA TV Anchor of the Year. Bollywood stars Ananya Pandey and Vicky Kaushal received the IAA Brand Endorser of the Year awards in the male and female categories, respectively, for their ability to connect with audiences and effectively promote brands. The creative agency head of the year was awarded to Ogilvy’s current executive chairperson, Hephzibah Pathak. EssenceMediacom CEO South Asia, Navin Khemka won the media agency head of the year. 

    During the event, Jio Finance Ltd.’s head of brand & marketing, Rajesh Raman, discussed the current marketing landscape. He noted, “The shift has already happened with digital media and ChatGPT coming into play. Clients have reworked their marketing plans, and many sectors like BFSI are gearing up to use digital media. The industry is set for significant growth, driven by India’s large and growing youth base. The next 15 years will witness unprecedented growth, making this a remarkable time for advertising and marketing.”

    He further added, “Despite market volatility, indices suggest that growth will soon surpass significant thresholds. Consumer demand has surged post-COVID, with high interest in new products and loans. COVID, in retrospect, acted as a blessing, as it led to a pent-up demand surfacing. The industry has reassessed and improved since then.”

    He concluded by saying, “I am very positive about the industry’s future. Media growth and brand experimentation are at an all-time high. India’s cultural influence will now be exposed to the global stage, with the world looking at India.”

  • India’s first masculine positivity show ‘Be A Man, Yaar!’ makes history

    India’s first masculine positivity show ‘Be A Man, Yaar!’ makes history

    Mumbai: GenZ-driven youth media and impact organisation, Yuvaa is proud to announce that its trailblazing talk show, ‘Be A Man, Yaar,’ gained international recognition with a prestigious feature on the iconic Times Square. With a mission to provide men a comfortable space to express themselves, host of the show Nikhil Taneja is now all set to cater to the international audiences.

    Redefining the traditional masculinity and promoting positive gender roles, ‘Be A Man, Yaar’ has achieved continued success in two consecutive years with some heartfelt conversations with the trailblazers from the Indian Entertainment Industry like Karan Johar, Vicky Kaushal, Kartik Aaryan, Bhuvan Bam, Zakir Khan, Javed Akhtar, Naseeruddin Shah, and more. The feature on esteemed Times Square marks as a significant milestone in the show’s mission to showcase what it means to be a boy, a man, and a human.

    With the feature in International landscape in association with their audio partner Amazon Music, Yuvaa is ready to take the show to global South Asian audiences and spark meaningful conversations that resonate with audiences globally. Starting with the aim to make every Indian man feel less alone by making them feel more heard, more seen, and more represented, the show now aims to represent the vulnerable stories of men across the globe.

    Introducing ‘Be A Man, Yaar’ to an international audience, Nikhil Taneja also hosted a screening in New York for the South Asian media and entertainment community, in collaboration with renowned ‘desi’ publication, Brown Girl Magazine. Nikhil showcase the newly launched Season 2 of the series, set the context for the show and giving insights on how its season 1 was #1 podcast on Amazon Music last year and its Times Square feature. In a QnA with Trisha Sakhuja-Walia, founder of Brown Girl Magazine, Nikhil also spoke about his own journey with mental health and masculinity that led him to creating the show.

    Hosting notable names like Shivani Bafna, Kaneez Surka, Sudeep Kanwal, Hira Mustafa, Pulkit Datta, Hiba Beg, amongst others, the event focused on playing a few segments from the episodes featuring Karan Johar, Vicky Kaushal, Bhuvan Bam and Javed Akhtar giving a cross-section and diverse flavour of the many facets of the show, and its idea to start a conversation around masculine positivity.

    On the Times Square milestone, Nikhil Taneja said, “It was a proud moment, as an Indian, to see our show on a billboard in Times Square, New York, alongside that of talk show icon Jon Stewart. I have the deepest gratitude to the team at Amazon Music, all our guests, partner and of course the incredible audience, that’s turned ‘Be A Man, Yaar!’ from just another chat show into a movement, a call for change, and an invitation to explore the depths of positive, vulnerable and authentic masculinity. The show’s international recognition is a testament to the power of ‘Be A Man, Yaar’ in challenging traditional gender norms and promoting a more inclusive understanding of masculinity.”

    The second season of show features guests like Javed Akhtar, Kartik Aaryan, Bhuvan Bam, Manish Malhotra, Rohan Bopanna, Dr Vikas Divyakirti, Gajraj Rao, Boman Irani, Imran Khan, Ankush Bahuguna, Viraj Ghelani, Aryan Pasha and Prateek Kuhad, in an engaging, honest and candid conversation with Nikhil.

    New episodes of the thought-provoking talk show #BeAManYaar, presented by The Man Company are now live on Yuvaa’s YouTube channel, and the extended unfiltered versions of the episodes are exclusively available on Amazon Music.

  • Vicky Kaushal is back as the brand ambassador for Wild Stone CODE

    Vicky Kaushal is back as the brand ambassador for Wild Stone CODE

    Mumbai: Wild Stone CODE, a leader in men’s grooming products, has unveiled its latest campaign for Wild Stone CODE Body Perfumes, starring the charismatic Vicky Kaushal as the face of the Brand. The new advert puts freshness at the forefront, showcasing the invigorating essence of CODE Titanium.

    In this dynamic advert, Vicky Kaushal embodies the ultimate modern man, exuding confidence and energy. As he applies CODE Titanium, he feels a burst of freshness, depicting the powerful and instant freshness this premium body perfume provides. The advert brilliantly captures his experience, portraying how the fragrance enables him to seize the day with a renewed sense of vigour. As the narrative unfolds, Vicky Kaushal’s presence becomes visually magnetic, drawing everyone around him into his fresh aura.

    This seamless blend of charm and contagious rejuvenation highlights the core message of Wild Stone CODE Body Perfume Range: A great fragrance not only helps one smell terrific but also heightens your aura. Titanium is one of the most popular choices in this range of 7 Body Perfumes, with 3 all-new fragrances launching soon.

    “Wild Stone CODE Titanium is made especially for those who seek an instant burst of freshness and confidence,” said McNROE Consumer Products Pvt Ltd. head of business development  Ankit Daga “Vicky Kaushal perfectly represents the essence of our brand – modern, vibrant, and effortlessly captivating. Vicky was the first celebrity on brand CODE, and we are thrilled to welcome him back. This campaign is a celebration of the refreshing impact that CODE Titanium brings to everyday life” Daga added.

    Expressing his excitement about the campaign, Vicky Kaushal said, “I am thrilled to be back with Wild Stone CODE, a brand that resonates with my style. CODE Titanium is all about freshness and confidence. I’m really excited for everyone to see our fresh approach to showcasing freshness and experiencing the invigorating effect it brings.”

    The advertisement is now live across multiple platforms, including television, digital, and social media channels, ensuring that the message of freshness and confidence reaches a broad audience. Wild Stone CODE invites everyone to experience the ultimate freshness with CODE Titanium body perfume.

  • Pro Kabaddi League solidifies its position as the second most-watched league with 213 million viewers in the first six weeks

    Pro Kabaddi League solidifies its position as the second most-watched league with 213 million viewers in the first six weeks

    Mumbai: Star Sports, the official broadcaster of the Pro Kabaddi League, has achieved a remarkable success during the halfway mark of the tournament, captivating an astounding 213 million viewers in the first 68 matches of Season 10. This signifies an impressive growth of 16 per cent in reach compared to the previous season, as reported by BARC. The surge in watch time, witnessing a notable 18 per cent increase to exceed 30 billion minutes, along with a 25 per cent rise in TVR** compared to Season 9, bear testimony to the escalating interest and fervour among fans for the electrifying action that the Pro Kabaddi League consistently delivers.

    A Star Sports spokesperson said, “Kabaddi has firmly established itself as India’s second most loved sport. Kabaddi’s success story is deeply rooted in its ability to resonate with both urban and rural audiences, creating a unifying thread that binds communities together. The caravan format, returning after a four-year hiatus, has brought novelty and excitement, connecting the sport with fans across diverse regions. The active participation of top celebrities at various venues has significantly heightened the league’s visibility and appeal. We express gratitude to fans for their continued support and passion for India’s sport and look forward to making the 10th season truly memorable.”

    The Pro Kabaddi League has not only elevated the indigenous sport to unprecedented heights but also stands as the exclusive non-cricket league consistently crossing the remarkable threshold of 200 million viewers. Star Sports unwavering commitment to delivering unparalleled viewing experience is vividly demonstrated by these remarkable viewership figures, highlighting the enduring support and passion of the Indian audience for PKL.

    The league’s return to a multi-city caravan-style format, complemented by celebrity associations featuring some of the biggest superstars like Amitabh Bachchan, Akshay Kumar, Hrithik Roshan, Ballaya, Sudeep Kiccha, Tiger Shroff, Pankaj Tripathi, Vicky Kaushal, Manoj Bajpayee, and many more, has brought a layer of stardom into the fast-paced matches and attracted massive crowds who have been kept on the edge of their seats, contributing significantly to the league’s immense popularity.

    **Source: BARC India Urban 15+MAB

  • G-SHOCK joins forces with the Indian Sneaker Festival to propel streetwear culture

    G-SHOCK joins forces with the Indian Sneaker Festival to propel streetwear culture

    Mumbai: G-SHOCK, the trailblazing force in unbreakable watches joins forces with the Indian Sneaker Festival, an event that celebrates the intersection of fashion, urban culture, and streetwear in the vibrant city of Gurgaon, from the 22 to 24 December 2023.

    This collaboration represents an alignment of values and ethos for G-SHOCK and its legendary timepieces with its trajectory firmly rooted in urban lifestyle and street culture. The Indian Sneaker Festival serves as an unparalleled platform for brands to showcase their latest products, connect with a passionate community, and make a lasting impact. G-SHOCK, fresh from organising a mega event SHOCK THE WORLD last week from Mumbai aims to bring its acclaimed product line and brand experience to New Delhi via the event now in Gurgaon. G-SHOCK has seen significant momentum announcing strong personalities as G-SHOCK ambassadors in India – Shubman Gill, Vicky Kaushal and members of Team G-SHOCK including rapper Paradox and other eminent individuals from the world of sports and street culture. The brand is also working with localised authentic communities such as BombaySB—an urban skateboarding community based out of Mumbai—underscore the brand’s commitment to being an integral part of the streetwear scene and the pulse of contemporary culture.

    In addition to featuring a pop-up shop featuring some of the iconic models at the festival, G-SHOCK with installation of its watch G-SHOCK DW5600 at the venue, offering a unique opportunity for attendees to interact with and appreciate the brand’s durability and innovation on a grand scale.

    Lace up for a three-day extravaganza where G-SHOCKERS, Sneaker enthusiasts, fashion-forward individuals, and urban trendsetters from across the country converge.

    Expressing his enthusiasm about the event, Casio managing director India Hideki Imai said, “Our participation in the Indian Sneaker Festival in Gurgaon gives us yet another opportunity to meet more G-SHOCK fans after our iconic SHOCK THE WORLD event in Mumbai. This allows us to further celebrate a legendary watch brand, which brings together individuals who share the spirit and enthusiasm for the legendary timepieces, especially in the world of streetwear and subcultures.”

  • G-SHOCK’s 40 anniversary: Mumbai’s Shock the World with Vicky Kaushal and G-SHOCK founder

    G-SHOCK’s 40 anniversary: Mumbai’s Shock the World with Vicky Kaushal and G-SHOCK founder

    Mumbai: The heart of Mumbai pulsated with excitement as G-SHOCK, the trailblazing force in unbreakable watches, in collaboration with Vh1 India, brought Shock the World to India on 16 December 2023. This global phenomenon, which was held in major cities around the world throughout the year, concluded 2023 in Mumbai.

    Marking G-SHOCK’s 40-year legacy of resilience and innovation, the event was led by Bollywood actor and G-SHOCK brand ambassador Vicky Kaushal, and witnessed the convergence of the emerging youth street cultures with innovation, resilience, and style, creating an unforgettable experience for the G-SHOCK loyalists, fans, watch enthusiasts and audiences alike.  

    Four decades ago, a visionary named Kikuo Ibe dared to dream of crafting an indestructible timepiece. After overcoming numerous challenges, he triumphed in giving birth to G-SHOCK, a brand that has now gained a global sensation. Over the past 40 years, G-SHOCK watches have seamlessly adapted to incorporate cutting-edge technology and meticulous Japanese craftsmanship, consistently pushing the boundaries of what a timepiece can be. Today, G-SHOCK has transcended beyond being just a watch brand; it has become a cultural icon, resonating with individuals from various genres such as fashion, sports, art, music, and more, who value toughness and authenticity.

    The event celebrated the actor Vicky Kaushal as the Face of G-SHOCK in the esteemed presence of Kikuo Ibe – the Father of G-SHOCK, Shigenori Itoh – executive managing officer, Casio Computer Co., Ltd and Hideki Imai – managing director, Casio India. Together, they engaged in a captivating dialogue, sharing insights into the evening’s proceedings, reflecting on the brand’s remarkable journey, and offering a glimpse into the exciting future of G-SHOCK. The additional highlight of the event was the unveiling of the first-ever team G-SHOCK in India which includes a stellar assembly of athletes and artists who embody the epitome of ‘Absolute Toughness’. The young Cricketing Icon, Shubman Gill would be leading the pack along with the distinguished rally racer, Harith Noah, freestyle rapper and MTV hustle runner-up, Paradox, the skateboarding crew with The skateboarding squad with Sagar Waghela, Jay Singh, Nikhil Shelatka and Kushal Gaikwad, and break dancer and Redbull athlete, Arif Chaudhary.

    This was followed by the Shock the World event, living up to its name with jaw-dropping feats by the Father of G-SHOCK, Kikuo Ibe showcasing the rugged durability of G-SHOCK watches, alongside the magnanimous presence of Vicky Kaushal. The night unfolded with TEAM G-SHOCK member Paradox dazzling the audience with his performance, followed by a concert featuring the sensational KR$NA and electrifying DJ sets by Kayan and OG Shez.

    Expressing his enthusiasm about the event, Casio India managing director Hideki Imai said, “Shock the World serves as a vibrant celebration of an iconic brand, which brings together individuals who share the spirit and enthusiasm for the legendary timepieces. This global phenomenon, which has historically served as a dynamic platform for emerging and established artists from various genres, has made its appearance in India after a successful run in 34 countries. We are honoured to orchestrate G-SHOCK Shock the World in Mumbai with Vicky Kaushal who is a perfect embodiment of toughness, endurance and style. He truly echoes the spirit of G-SHOCK with his bold authentic choices and relentless pursuit of excellence.

    G-SHOCK is deeply committed towards the growth and empowerment of the emerging sub-cultures across the globe, and we hope our endeavours such as Shock the World contribute towards the advancement of the dynamic spirit of youth culture in India.”

    G-SHOCK brand ambassador Vicky Kaushal expressed his thoughts on this partnership. He said, “My warm wishes and congratulations to G-SHOCK on its 40 anniversary. I am honoured to represent a brand that has had such a profound impact on shaping youth culture globally. The brand’s commitment to pushing boundaries and its resolute ‘never give up’ attitude deeply resonate with me. Witnessing the energy and passion at the Shock the World event in Mumbai was truly exhilarating, and I look forward to embarking on this journey with G-SHOCK.”

    The Father of G-SHOCK, Kikuo Ibe, expressed his thoughts on the event, saying, “I am thrilled to be part of Shock the World in Mumbai, where I witnessed the vibrant, confident, and dynamic youth of this incredible country. The event celebrated G-SHOCK’s enduring 40-year product legacy through an enigmatic fusion of sub-cultures. India, with its diverse melting pot of cultures, provides the perfect backdrop for hosting our event with the dynamic youth of the country. Meeting individuals across different genres – music, dance, sports, fashion – who fearlessly embrace the G-SHOCK spirit of ‘dare to dream and never give up’ was truly inspiring. We eagerly anticipate offering exciting experiences in India and remain committed to supporting and expanding the vibrant youth culture scene across the country.”

  • Star Sports witnesses a 38 per cent surge in ratings for the first four matches of Pro Kabaddi League Season 10

    Star Sports witnesses a 38 per cent surge in ratings for the first four matches of Pro Kabaddi League Season 10

    Mumbai: Star Sports, the official broadcaster of the Pro Kabaddi League, has notched up strong viewership figures for the opening weekend of the milestone 10th season. According to BARC, 80.1 million viewers tuned in to Star Sports for the first four matches, amassing 2.7 billion minutes of watch time. This underscores the immense popularity of the tournament among passionate fans of the second-biggest sport in the country. Additionally, the broadcaster has witnessed a remarkable growth of 38 per cent in ratings for the opening weekend compared to the last edition, showcasing the enduring appeal of Pro Kabaddi.

    Pro Kabaddi League’s return to its traditional caravan-style format has contributed to its resurgence in popularity and viewership. The tournament has witnessed spectacular performances, with Bengal Warriors commanding an unbeaten run, Gujarat Giants showcasing young raiders who are making their mark, and the return of high-flyer Pawan Sehrawat. Stalwarts like Pardeep Narwal, Maninder Singh, and Siddharth Desai have also left their mark on the league, creating a riveting narrative for fans. During the opening weekend, Gujarat Giants, led by Sultan Fazel Atrachali, won both their games at home against Telugu Titans and Bengaluru Bulls.

    A Star Sports Spokesperson said, “Pro Kabaddi League reflects the rich culture and heritage that flows through this sport in India. Our various regional feeds are customized to their respective states imbibing the values and local hero-building to capture the interest of the fans. We are glad to witness the surge in viewership for the fast-paced game and will continue to drive fandom for the rest of the season. The league generates new stars every season and has garnered support from some of the biggest celebrities, highlighting the promising trajectory of its progress through the years.”

    The marketing campaign, #IndiaKiHarSaansMeinKabaddi, featuring some of the biggest stars from the country including Tiger Shroff, Ballaya, and Sudeep Kichha ignited fervent support from fans, embodying the true essence and warrior spirit of the Pro Kabaddi League. Star Sports also collaborated with superstars across the country, who passionately supported their favorite Kabaddi teams and players. The entertainment quotient was elevated with the involvement of top-notch celebrities such as Hrithik Roshan, Manoj Bajpayee, Vicky Kaushal, Tara Sutaria, Nani, and Shiva Rajkumar as well as top Hollywood Superstar Jason Momoa of Aquaman fame. Star Sports also activated canters in five markets to spark enthusiasm among kids and kabaddi players at local clubs. The season began in grand style with an all-captains press conference on the Akshar River cruise at Ahmedabad.

    Reach and Watch-time Data for 2+U+R (TV + OOH)
    Ratings on India Urban M15+ AB

  • Adarsh Gourav, Hansal Mehta, Rajshri Deshpande and more to come together for ‘Yuvaa All Stars Roundtable’

    Adarsh Gourav, Hansal Mehta, Rajshri Deshpande and more to come together for ‘Yuvaa All Stars Roundtable’

    Mumbai: Yuvaa, India’s beloved Gen Z-driven organisation, is set to host the second edition of its flagship, live end-of-year roundtable – All Stars. Having recently completed five years in working for and with Gen Z across the country, Yuvaa’s roundtable conversation promises to be a fun and insightful event with standout Gen Z-loved stars of 2023 coming together under the same roof.

    Featuring a stellar lineup including Adarsh Gourav, Rajshri Deshpande, Hansal Mehta, Naveen Kasturia, Niharika NM, Dharna Durga, and Dr. Trinetra Haldar Gummaraju, the conversation will be an opportunity to pause, reflect and celebrate the year gone by. The conversations will be a look back at the year 2023 for each of the panellists – not just professionally where they’ve had breakout years, but also personally in terms of their mental health, learnings, successes and failures. It will be a deep, meaningful and introspective conversation.

    The 2023 edition of Yuvaa All Stars, abbreviated as #YAS23, will be hosted by Yuvaa’s co-founder and chief Nikhil Taneja.

    Yuvaa CEO Kevinn Lee said, “Yuvaa All Stars has very quickly become one of our favourite events of the year because we truly think it is a unique roundtable – one that goes beyond just the work of these stars and into their reflections, introspections and learnings that made 2023 what it was for them. This year, we’re very excited about our line-up which features some of Gen Z’s most-loved folks of the year, but also at the chance to do this as a live chat with members of our community.”

    Yuvaa is going into the roundtable having celebrated the success of ‘Be A Man, Yaar! with Nikhil Taneja’ – a first-of-its-kind chat show on positive masculinity that featured Vicky Kaushal, Karan Johar, Naseeruddin Shah, Zakir Khan, Nakuul Mehta, among others.

    Building upon the success of the 2022 edition, this year’s All-Stars Roundtable will welcome a live audience of approximately 400 individuals, comprising creators, actors, comedians, and Yuvaa’s vibrant campus community. The event will be a unique opportunity for attendees to connect with their favourite celebrities in a more profound and authentic way.