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Tag: #VicksKholIndiaBol

  • To Bol or Not to Bol? Vicks Cough Drops and Oreo engage in a fun banter

    To Bol or Not to Bol? Vicks Cough Drops and Oreo engage in a fun banter

    Mumbai: Vicks Cough Drops, the trusted brand known for giving India a khich khich free voice recently engaged in a quirky banter with Oreo, the brand known for sparking playful connections. Both the brands with their respective campaigns are seen showing their wholehearted support this cricket season. Although, Vicks Cough Drops and Oreo have a different approach, both are united by one main goal, to ensure that the team continues their winning streak!

    Vicks Cough Drops recently launched their VicksKholIndiaBol anthem which invited 142 crore Indians to cheer the loudest for their teams because as per the brand when we unite our voices, nothing is impossible. While Vicks Cough Drops invited people to speak-up and cheer for their teams, surprisingly, Oreo promoted the opposite by asking its followers to not speak since that may jinx our chances of winning. The fun banter was kicked off by Vicks India, supported by L&K Saatchi & Saatchi and was then replied to by Oreo India.

    The brand banter saw both the brands playing smartly with their respective catch-phrases – VicksKholIndiaBol and OreoBolaMatBol and winning hearts of cricket fans across the country

    This is how it all started..

    Oreo

    The repartee continued as Oreo further commented – “Haha Itna Kuch Kyu Bol Rahe ho @Vicks_India, Bina Kuch bole hi bohot kuch ho raha hai” Vicks Cough Drops was quick to respond,” For Someone Who Says “MAT BOLO” Aap Toh Kaafi Bol Rahe Hain. Vicks Ki Goli Li? ”

    Oreo

    The brand banter didn’t end there as Oreo added to the exchange, “Only after we get what we’re all waiting for. Tab tak..” Vicks Cough Drops was quick to react to this with – “Aise Chauke Chhakke Dekh Ke You Should Change your MAUN VRAT Strategy”

    Orio

    As both the brands got chatty, the funny and engaging exchange left the cricket fans entertained and debating on whether To Bol or Not to Bol this cricket season.

    Vicks Cough Drops has always been known for its iconic campaigns highlighting how it has enabled Indians to speak up in critical moments of life without any khich khich. This cricket season too, Vicks Cough Drops presented a fresh musical take on keeping the Cricket Fans at the center and giving them a khich khich free voice to cheer for their team. The VicksKholIndiaBol anthem was launched in October with the cricket icon Yuvraj Singh. The #VicksKholIndiaBol cheer anthem celebrates our nation’s boundless enthusiasm for cricket and aims to enable 142 crore Voice champions to cheer for their team this cricket season. To ensure no cheer goes unheard, Vicks Cough Drops launched special Indian Sign Language version of the #VicksKholIndiaBol Cheer Anthem in collaboration with ‘India Signing Hands’ – an organization dedicated to promoting Education, Awareness, and Accessibility for the Deaf Community in India.

    Oreo is known for its messaging on “Stay Playful” through the past 11 years. Continuing from their playful messaging during cricket world cup last year, Oreo and world cup winning captain MS Dhoni have come together again with a new mantra this time. This year, their urge is to get a billion fans to not jinx the world cup by staying “shhh” and not talking about India’s chances. With a playful twist on superstitions that are deeply embedded in our sports culture, #OreoBolaMatBol is resonating with Indians across the country and nudging them to go quiet till we get what we all want – the final win!

     

  • Vicks Cough Drops collabs with Yuvraj Singh for #VicksKholIndiaBol cheer anthem

    Vicks Cough Drops collabs with Yuvraj Singh for #VicksKholIndiaBol cheer anthem

    Mumbai: Vicks Cough Drops, the trusted brand known for its commitment to giving India a khich-khich free voice, joined hands with cricket icon Yuvraj Singh to unveil its new #VicksKholIndiaBol cheer anthem. The #VicksKholIndiaBol cheer anthem celebrates our nation’s boundless enthusiasm for cricket and aims to enable 142 crore Voice champions to cheer for their team this cricket season.

    Vicks Cough Drops has always been known for its iconic campaigns highlighting how it has enabled Indians to speak up in critical moments of life without any khich-khich. This cricket season, Vicks Cough Drops presents a fresh musical take on keeping the cricket fans at the center and giving them a khich-khich free voice to cheer for their team.

    P&G India category leader – personal healthcare Sahil Sethi stated, ” This cricket season, Vicks cough drops is delighted to launch the #VicksKholIndiaBol anthem in collaboration with Yuvraj Singh, to inspire millions to cheer aloud with a khich khich free voice and support their team with a josh like never before. The lyrics of the anthem reveal how voices have the power to make the loudest cheer, how cheers can turn tables during a match, and multifold the passion of cricket fans from every nook and corner of our country. To ensure that no cheer goes unheard, we have also partnered with India Signing Hands to create a fun-filled version of this anthem in Indian sign language for the estimated 6.3 crore strong hearing impaired community, who share the same passion and enthusiasm for the game. With this anthem, Vicks cough drops are celebrating the unity in diversity that defines our nation and its love for the game.”

    Speaking about the anthem cricket icon Yuvraj Singh shared, “There is nothing more motivating for a player than the encouraging cheers of our fans. I am thrilled to be a part of the #VicksKholIndiaBol anthem as we call on cricket lovers to become Voice champions and cheer out loud. The #VicksKholIndiaBol Cricket anthem not only promotes unity and inclusivity in cheering for India but serves as a powerful reminder that when we unite our voices, there is nothing we cannot achieve. I also enjoyed learning and performing the anthem in Indian sign language and thank Vicks and India Signing hands for this opportunity to connect with this very special community of cricket fans.”

    Although India is home to a remarkable 142 crore cheers, approximately 6.3 crore cheers remain unheard, and this significant fraction belongs to the hearing-impaired community. Hence, this cricket season, Vicks Cough Drops has collaborated with India Signing Hands – an organization dedicated to promoting Education, Awareness, and Accessibility for the Deaf Community in India – for a specially curated Indian sign language version featuring passionate fans from the community and Yuvraj himself grooving to it.

    India Signing Hands founder & CEO Alok Kejriwal shared, “As a deaf individual I faced difficulties in acquiring news from channels or communicating with hearing people due to lack of accessibility tools such as interpreters and subtitles. Realising that many deaf persons would also be facing the same issues, a group of us came together to start India Signing Hands (ISH) with the goal of providing solutions to “Accessibility” issues faced by deaf people in India. Vicks has been a household brand for many of us, and we were so excited to be approached by Vicks to create this one-of-its-kind fun anthem in Indian sign language to enable the deaf to also join in to cheer during this cricket season. The anthem will soon be released on our social channels reaching over six lakh members of the community. We applaud Vicks Cough Drops for this inclusive effort and thank Yuvraj for his enthusiastic support.”

    This iconic #VicksKholIndiaBol anthem has been curated and conceptualised by Vicks India in partnership with LK Saatchi & Saatchi. “For generations, Vicks Cough drops have been getting rid of your khich-khich and soothing itchy throats. But this time around, the challenge to us was slightly different. With the cricket season around the corner, Vicks wanted to create noise (pun intended!) in an unconventional way. The cheering/voice connect to the brand was obvious. But how do we slice this one differently? How do we avoid getting lost in the slew of cricket anthems? Multiple jamming sessions later, the team began the search for India’s ‘Voice Champions’, garnering support from 142 crore Indians through a rousing anthem that features the ‘six sixes’ man himself Yuvraj Singh and over 220 cast members! It’s been a long and satisfying ride for us, partnering with Vicks team who have indulged and rooted for us all the way” said  L&K Saatchi & Saatchi Jt. national creative director Rohit Malkani.

    Vicks Cough Drops can be purchased across all grocery and pharmacy stores near you.