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Tag: Vice President

  • Titan Company ventures into the handbag category with IRTH

    Titan Company ventures into the handbag category with IRTH

    Mumbai: Titan Company, one of the leaders in consumer categories, has announced the launch of its latest handbag brand, IRTH. IRTH from the House of Titan is a thoughtfully designed women’s handbag brand. Every woman carries a bag and owns multiple.

    However, to this huge potential market, the existing solutions today are largely catering to the vanity. Hence, Titan sees potential in organised styling as a space that is unoccupied by anyone. Also given the large loyal base of women consumers that Titan caters to, this is yet another endeavour to enhance her every day.

    These bags are thoughtfully designed with deeper understanding for women of today to elevate their everyday, delivering premium quality at an affordable price. IRTH, the next big venture from Titan, addresses its consumers’ evolving ambitions by presenting a trusted, women’s bag brand that responds to all their requirements.

    Commenting on the launch, Titan Company Ltd managing director CK Venkataraman said, “Titan has continuously pushed the boundaries to offer elevating experiences with our products. We saw a huge potential in the women’s bags category and are delighted to explore the opportunity with the launch of IRTH. The brand IRTH represents the values and trust of Titan and our understanding of the women consumer and their evolving needs. We are proud to present a brand that is centred on design and functionality.”

    Sharing his thoughts on the launch, Titan Company Ltd CEO & vice president -fragrance and fashion accessories division Manish Gupta said, “IRTH intends to create long meaningful relationships with its consumers, making their purchase process exciting and special. Suggestive of the brand’s name, IRTH symbolises the care and attention applied to the product design and exemplifies the sense of wonder and emotion inherent in the brand.”

    IRTH has a product portfolio ranging from workbags, tall totes, shoulder bags, handhelds, slings, cross body, clutches and wallets. Delights and organisers are the categories unique to IRTH. Delights is a range of special bags. Many specific need based bags today are carrying solutions but are not the most stylish. The Delights range is an evolving cluster starting with Mom Bags. Mom bags come with insulated milk bottle slots, changing mats, water repellent slots for soiled clothes, and can be hands free with detachable straps to be hooked on to the stroller. There are many more little pockets to organise the little things of both mom and the baby.

    Detachable organisers cluster is here to make mobility styling organised. The launch pack comes in four different sizes, S, M, L and XL, based on the carrying needs. The delight in IRTH bags are the little features: padded shoulders, key holders, wire organisers, detachable sanitiser pouch, detachable pouches etc. to keep your secret things secret and precious things safe.

    These packed IRTH bags are priced economically to suit every pocket, Rs2595 – Rs 5995.The launch pack of IRTH has a wide choice of 90 bags + 4 organisers in two colour ways to choose from. IRTH bags come with a 9 months warranty policy against manufacturing defects.

  • Dentsu’s Abhinav Kaushik joins FCB India as president

    Dentsu’s Abhinav Kaushik joins FCB India as president

    Mumbai: Taproot Dentsu’s former executive vice president & head of office – Delhi & Mumbai, Abhinav Kaushik has joined FCB India as president. Kaushik made the announcement on LinkedIn. Earlier last week he shared the news of his stepping down from his role at Dentsu and moving on, even as he kept everyone guessing as to his next move.

    Kaushik joined Dentsu Marcom in 2013 as vice president in account management. In his nine years at the agency, he handled a gamut of leadership roles at Dentsu, working on many successful brand initiatives and multi-stage integrated campaigns across the funnel for brands like Honda (Honda Cars & Honda Two Wheelers), Dulux, Airtel, Microsoft, Shell, Oppo, Canon, Aditya Birla Fashion & Retail, Nokia, CP Plus, Fast&Up, Jack & Jones, Dainik Bhaskar, and Toshiba.

    https://www.linkedin.com/posts/abhinavkaushik05_im-happy-to-share-that-im-starting-a-new-activity-6959793079805489154-dyH-?utm_source=linkedin_share&utm_medium=member_desktop_web

    While moving on, Abhinav expressed his gratitude on his social media account. He wrote, “My nine years at Dentsu International India & Taproot Dentsu (A dentsuMB Company) have truly been a rollercoaster ride. What has made this ride special is the stellar team of some immensely talented people who have helped me learn every single day. As they say, great things are never done by one person, they are done by a team of people. So gratitude to all my team members, colleagues & partners. I will treasure the experience and the memories of working with you and I’m sure we will work together in the future. Over to the next chapter now. There is no finishing line”

    Prior to joining Dentsu, he was vice president and client services director at J. Walter Thompson for over six years, where he worked extensively with brands such as Airtel and Sony. Microsoft, GSK, and Pizza Hut. Abhinav began his career at GE Capital before moving on to work for agencies such as Contract Advertising and M&C Saatchi London.

    Previously, he has worked with agencies such as Contract and M&C Saatchi. He started his career in sales and marketing at GE Capital, working on the branding, integrated marketing, planning, strategising, and repositioning exercises for brands such as Airtel, Sony (Bravia, Vaio, Cybershot, Walkman, Handycam), GSK (Boost portfolio), Pizza Hut, Dabur (Real Juices’ portfolio), NIIT, Microsoft, British Airways, Shell, Indian School of Business, Revlon, Godfrey Phillips, and Asian Paints.

  • Mahindra Group names Pramuch Goel as VP & head – group comms

    Mahindra Group names Pramuch Goel as VP & head – group comms

    Mumbai: Multinational business conglomerate Mahindra Group on Wednesday announced that it has elevated Pramuch Goel as VP and head – group communications, with immediate effect. He will report to Mahindra Group’s chief customer and brand officer and member of the group executive board Asha Kharga,

    In his previous role, Goel was a strategic communications head for auto and farm sectors. He takes over from Varsha Chainani, who has decided to pursue opportunities outside of the Mahindra Group. “The group communications team and communications heads of businesses will report to Goel,” said the company.

    “Pramuch is an accomplished brand and communications leader who has been part of the Mahindra Group for several years, working and contributing to various businesses. At Mahindra, it has always been our endeavor to nurture and promote talent and I am very pleased to see him grow and further his career with us,” said Asha Kharga. “I would also like to take this opportunity to thank Varsha Chainani for her contribution to the Mahindra Group and wish her the best for her future endeavors,” she added.

    Goel has been with the Mahindra Group for over five years and has previously worked for sectors including Mahindra Lifespaces, Mahindra Holidays and Mahindra Partners. He was also responsible for the IPO communications of Mahindra Logistics. 

    He has 25 years of experience in brand and communications function and has worked with top global companies including Samsung Electronics, Cisco Systems, and IBM. 

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  • Byju’s bolsters tech team with two key appointments

    Byju’s bolsters tech team with two key appointments

    Mumbai: Ed-tech major Byju’s on Thursday announced the appointment of Mani Bansal and Maneesh Agrawal to lead key technology functions, in an effort towards strengthening its tech vertical and further drive innovative and impactful learning experiences.

    Bansal will take on the role of vice-president – engineering and Agrawal joins as vice-president – reliability, security & cloud engineering. “Both executives will work on a group level towards catalysing critical technologies to augment Byju’s tech prowess and define the future of learning,” said the statement.

    “At Byju’s, we are enriching our technology vertical by leveraging the vast pool of skilled technology talent in India and abroad, further enabling us to push boundaries, create value, and build more impactful learning programs for students,” said Byju’s president – technology Anil Goel. “I am thrilled to have Mani and Maneesh joinus on this journey, helping us strengthen our innovation backbone and redefine learning for the next generation.”

    Mani Bansal will lead the content engineering platform across the group, along with working closely with the Byju’s Lab team to build AI/ML capabilities to set the benchmark for the future of personalised learning, the company said.

    A tech leader with more than two decades of rich experience, Mani has been leading cross-functional engineering teams to deliver world-class products for millions of customers globally. With a rich career spanning 20+ years, the Hyderabad-based tech leader is an Amazon veteran, having donned multiple global technology leadership roles in Amazon Prime and Amazon Logistics. “I am thrilled to be joining the Byju’s family and embark upon an exciting new journey of bringing tech-driven learning to students everywhere. As someone who grew up in a small town, I recognise the immense power of education and look forward to further building Byju’s into a tech-first organisation,” he said.

    Maneesh Agrawal commands over 22 years of experience with strategic thinking across design, implementation and operational excellence. He will play a pivotal role in driving the company’s reliability engineering, security & cloud engineering. 

    Formerly with Adobe, Olacabs, InMobi, Yahoo and Indiamart where he delivered strategic vision across IaaS, PaaS, SaaS & Cloud efficiency. With Data Security at core of Byju’s, Maneesh’s appointment will further accelerate the company’s investment in this area. “Education has the potential to transform the world, and I am excited to be a part of Byju’s endeavor to make it accessible, personalised, and engaging for all. I look forward to capacity building and creating innovative learning environments for students around the world,” he commented.

  • Carat India onboards Aruni Panda as VP – digital

    Carat India onboards Aruni Panda as VP – digital

    Mumbai: Carat India, from the house of dentsu India, has strengthened its leadership team for North and East. The agency has appointed Aruni Panda to lead these regions as vice president – digital.

    In his new role, Panda will lead strategic thinking and oversee agency clients on the digital front, reporting into Carat India CEO Anita Kotwani. He will work closely with the office head of the regions – Carat India executive vice president – planning Dipika Bhasin.  

    Panda brings over 15 years of experience and is an ardent practitioner of ad-tech tools, programmatic media planning & buying, social media & content marketing, digital customer experiences management, customer acquisition and web analytics. Prior to this, he was with GTB (part of WPP’s network of companies) where he held the position of AVP and senior digital media director, handling digital media planning, buying and execution.

    In his previous roles, Panda has been instrumental in helping brands and organisations develop digital marketing ecosystems by an outcome-led planning approach for the brand and the business. He has worked with brands like PepsiCo India and Ford India, to name a few across categories like FMCG, automotive, real estate, entertainment & sports, ISP & connectivity solutions, and IT-enabled executive education & training. Panda has re-positioned businesses as digital-first by setting up business-aligned digital ecosystems. He has also implemented and integrated seamless interplay between ad-tech and mar-tech stacks.  

    “With the changing dynamics of the media eco-system and a strong focus on digital across the clients of Carat, we felt it to be imperative to bring in a seasoned professional like Aruni to lead the digital mandate. His expertise across the full-funnel marketing will be an advantage that we would like to leverage across our existing and new client fold,” said Anita Kotwani, commenting on the appointment.

    Dipika Bhasin added, “Aruni’s experience will charter current and new growth with our partners. He will hold a strong commitment to driving Carat’s digital practice and the integrated media offerings of dentsu India. We are extremely happy to have him as part of the team!”

    “I am elated to embark upon this new journey with Carat India, an agency already known for its integrated approach backed by cutting-edge data tech and tools. It is critical to map, plan and build the right digital approach in this ever-evolving digital space for our clients to thrive into the future. I am looking forward to being a part of Carat’s growth story under Anita’s leadership and partnering with clients in their digital endeavour with the combination of media, data, commerce and technology,” commented Aruni Panda.

  • Madhur Acharya joins Lenskart as VP of e-commerce

    Madhur Acharya joins Lenskart as VP of e-commerce

    Mumbai: Wow Skin Science’s former executive Madhur Acharya has joined Lenskart as vice president of e-commerce. 

    Acharya quit the personal care brand as vice president of marketing after a three-year stint. He announced the move in a LinkedIn post.

    “Super stoked to announce my next stint as I join, Lenskart.com the brand that revolutionised the eyewear category in India. Elated to join this community of change-makers as I look forward to building and taking the brand’s vision to various marketplaces in India & International. Special thanks to India’s favourite Shark Peyush Bansal for this opportunity and not just inspiring me and millions of India’s youth, but also actively helping them achieve their dreams,” Acharya said in the post.

    Acharya joined Wow Skin Science in August 2019 as a senior business development manager, he was made its head of marketing in December 2020 and as its VP of marketing in July 2021.

    In his 12-year career, he has worked at places like Forest Essentials, Cobrapost, Postergully, Freecultr, iEntergizer, and Justdial.

  • CupShup promotes Nikshit Patani to VP – growth

    CupShup promotes Nikshit Patani to VP – growth

    Mumbai: CupShup, a full-service agency has promoted Nikshit Patani to the position of VP – growth. He has been associated with CupShup for over five years at different levels.

    In his new role, Patani will be reporting to Cupshup co-founder Sourav Kumar and will be accountable for the overall growth of the agency and will be responsible for client relationship, retention programming, planning expansion strategy and more importantly people & process building across the organisation, said the statement.

    “We are happy to have Nikshit in this new role. He deserves every bit of it, his passion and enthusiasm were palpable at the first meeting and is still intact till today,” said Sourav Kumar. “His vast experience of working across different ecosystems and his agency acumen will bring in better efficiency and add to the creative talent we have in the team.”

    Patani joined CupShup in the year 2017 as an operations manager. He rose through the ranks strengthening operations, client servicing and account management.

    He has expertise in BTL activations and offline advertising for 100+ brands and worked for industries that include FMCG, BFSI, fintech startups, consumer tech, ed-tech, med-tech and many more.

    “I am thankful for Sourav’s trust in my abilities and vision,” said Nikshit Patani. “The journey has been phenomenal from an Ops Manager to now VP growth – CupShup has played a key role in my career graph, and I look forward to adding more to their growth as a company.”

  • Mosaic Wellness onboards Abhinav Mohan as chief business officer

    Mosaic Wellness onboards Abhinav Mohan as chief business officer

    Mumbai: Mosaic Wellness, a health & wellness start-up running digital health clinic platforms Man Matters and Bodywise, has strengthened its leadership team with the appointment of Abhinav Mohan as chief business officer. 

    In this role, Mohan will head all categories and brand marketing and work closely with co-founder and CEO Revant Bhate, said the statement.

    “We are thrilled to welcome Abhinav to our core leadership team,” said Bhate. “Given his rich experience in scaling consumer first propositions with InMobi and Glance, we are looking forward to leveraging his leadership skills in navigating the next phase in our growth journey across categories and propositions.”  

    Mohan brings with him over 10 years of experience in building and scaling technology businesses. In his previous stint as VP and GM of monetisation at Glance (part of InMobi Group), he was helping brands connect with their audience and have personalized conversations with them through AI-enabled digital platforms. 

    In his previous roles at InMobi, he has also worked on consumer insights, performance marketing and innovative data solutions across both ad-tech and mar-tech. 

    “Having spent the last few years in the consumer tech world, I have witnessed the transformative power of technology on consumer businesses,” commented Abhinav Mohan. “It’s super exciting to see how Mosaic Wellness, with its technology-first approach, has been able to scale its digital health platform through consultations and I am looking forward to helping them disrupt the health and wellness industry.”

  • Anand Chandak joins Arzooo as VP – categories

    Anand Chandak joins Arzooo as VP – categories

    Mumbai: B2B e-commerce platform Arzooo has brought Anand Chandak on board as vice president – categories. With more than a decade-long experience in building e-commerce categories, Chandak will be trailblazing the company’s efforts to build strategies and operational plans for Arzooo’s core categories of appliances and electronics.

    Chandak’s prior experience with esteemed brands like Paytm Mall, Amazon India, Novartis, ITC, and Nokia to name a few, will be instrumental in bringing versatility to Arzooo’s growth and expansion, said the company in a statement. “Chandak will be leveraging his experience and expertise to scale Arzooo’s distributor relationship, enhance its brand recall and chart out consumer research to create high-impact marketing campaigns,” it added.

    “Anand’s intrinsic understanding of the distribution strategies and the intricacies involved in Appliances and electronics categories will help us build upon our efforts to establish sustainable growth. We are elated to have him on board,” said Arzooo co-founder and CEO Khushnud Khan.

    During his stints at various organisations, Chandak played important roles in changing the dynamics of retail in India. He has been part of the initial core team of setting up and scaling Amazon’s sourcing arm, Cloudtail and played a crucial role in establishing and growing various categories for Amazon India. He also played a central role in Paytm’s e-commerce foray as vice president of Paytm Mall. 

    “Arzooo has a unique proposition that appeases to the retailers and simplifies their sourcing,” remarked Anand Chandak. “It is exciting to embark on this novel journey with the team and bring in exciting ideas to the platform that will help us set new milestones.

  • Amitabh Sreedharan joins L&K Saatchi & Saatchi as VP

    Amitabh Sreedharan joins L&K Saatchi & Saatchi as VP

    Mumbai: The Gurugram office of L&K Saatchi & Saatchi has announced the onboarding of Amitabh Sreedharan as vice president. In this role, he would report to L&K Saatchi & Saatchi EVP and head – North and East Atin Wahal.

    Sreedharan’s mandate at L&K Saatchi & Saatchi will be to drive new business growth and enhance agency-client partnerships in the region, said the statement.

    “I am thrilled to have Amitabh on board. It’s great to have someone on the team who will start firing from day one,” commented Atin Wahal. “He belongs to a rare breed of advertising professionals who are actually brand custodians in the true sense. His integrated approach to brand management is a much-needed ask from all clients and I am sure he will be able to leverage ‘Power of One’ for our clients very effectively.”

    Sreedharan’s professional journey spans over 18 years and has worked with agencies such as McCann, Scarecrow M&C Saatchi, Lowe Lintas and Ogilvy. Over his two-decade stint, he has played a key role in managing brand and communication initiatives for multiple businesses across agencies.

    “I am excited to begin my journey with the team at L&K Saatchi & Saatchi. The leadership team and a coherent vision in the last two years has made it one of the fastest-growing integrated agencies in the industry,” said Amitabh Sreedharan. “I am looking forward to bringing in my experiences to amplify the results envisioned by the leadership team of Paritosh Srivastava & Atin Wahal and augment the agency’s momentum.”