MUMBAI: In a world where everything’s streamed, Scara Live wants you to feel it live. The new vertical from Scara Gaming is reimagining India’s entertainment landscape by bringing brands, creators, and audiences together in the real world where emotion meets experience.
At the intersection of entertainment, sports, and culture, Scara Live isn’t just about events, it’s about cultural engineering. It crafts immersive, insight-led experiences that move beyond screens and algorithms to build real-world communities that pulse with creativity, connection, and conversation.
Helmed by a powerhouse leadership team, Scara Live draws on a collective experience of over 60 years across gaming, tech, live events, and media. Manoj George, with 20-plus years in the gaming and cultural sectors, previously drove business and revenue at Nodwin Gaming, Cornerstone, and UTV Disney. Mazher Ramzanali, who has shaped brand narratives for Budweiser, MTV, OML, and Vice Media, brings his 15 years of expertise in sponsorship and culture programming. Santosh P, former marketing leader at Bookmyshow and OML, adds 16 years of live entertainment strategy, while Vikas Chand brings his operational prowess from marquee sports entities such as BCCI, IMG Reliance, and Delhi Capitals.
Together, they aim to rewrite the live playbook turning brand engagement into shared memory. “Scara Live represents our belief that live experiences are where culture truly happens,” said Manoj George. “We’re combining the power of creativity with the discipline of data and delivery to help brands engage audiences in meaningful, lasting ways.”
Mazher Ramzanali added, “The lines between digital and physical engagement are fading fast. Scara Live is built to help brands bridge that space, transforming entertainment, sport, and culture into living experiences that drive connection and community.”
The company’s flagship properties, Pixel Pulse and Beyond the Game, anchor this philosophy. Pixel Pulse blends music, comedy, fashion, and gaming to create large-scale cultural moments, while Beyond the Game functions as a B2B thought-leadership and networking platform for sports, gaming, and innovation professionals.
The first project under Scara Live’s belt, iPopstar, is already tuning in audiences. A weekly music reality series featuring King, Astha Gill, Aditya Rikhari, and Parmish Verma, it brings together 12 contestants battling it out over six weeks. The series streams on Amazon MX Player, with Spotify and Warner Music as music partners. Scara Live acts as the culture partner for the IP, owned by Rusk Media.
As Santosh P put it, “India’s creator and live entertainment economy is on the rise. Scara Live is designed to meet the craving for authenticity and interaction, helping brands not just participate in culture but shape it.”
With a bold vision and a multi-disciplinary team, Scara Live is poised to redefine how India experiences live entertainment not as an event, but as a living, breathing story. For those tired of watching from behind the screen, Scara Live promises to make life itself the stage.
Mumbai: The Indian contingent continued its dominant run on day three of Cannes Lions, doubling its tally of 10 metals across 6 categories in one of its best performances at the event.
The latest 10-metal tally includes one Grand Prix, two Gold Lions, five Silver Lions, and two Bronze Lions across Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Innovation, Mobile, and Creative Effectiveness Lions.
Meanwhile, Dentsu Creative created history by winning its second Grand Prix this year in the Brand Experience and Activations category for Vice Media’s ‘The Unfiltered History Tour’ campaign.
Additionally, India scored 50 more shortlists, taking its total shortlists tally to a stunning 107.
Here’s the breakdown of the day three’s wins under various categories:
Brand Experience & Activation
The leading campaign of the year from India, ‘The Unfiltered Selfie’ won a Grand Prix (use of mobile devices) and one Silver Lion (new realities & voice activation). The campaign created by Dentsu Creative for Vice Media now has two Grand Prix, one Gold, two Silver, and two Bronze Lions in its kitty and around 24 shortlists thus far.
Dentsu Creative group chief creative officer India Ajay Gahlaut exulted at the agency’s performance, “Today, we have made history with another tremendous victory. A Grand Prix and Silver!! Kudos to the entire team for the massive win. I am enthralled with the mark ‘The Unfiltered History Tour’ campaign and everyone behind it has left. My heartiest congratulations to all of them. It’s time to celebrate while we wait to increase the number of our wins.”
Dentsu Creative CEO India Amit Wadhwa said, “It is our third day at Cannes and we are on top of the world to win yet another Grand Prix and Silver Lion. It is indeed blissful to take back two Grand Prix in addition to the many metals. It has been a mind-blowing experience so far. While we party harder for this one, I am in awe of the level of global creativity and innovation displayed at the festival. We are totally looking forward to witnessing more innovation ahead and expecting many more wins, fingers crossed!”
‘The Nominate Me Selfie’ campaign created by FCB for Political Shakti – a non-partisan women’s collective passionate about female leaders in politics, that appeared in The Times of India won a Silver in the category under Use of Mobile & Devices Section.
The second Silver in the category was won by the ‘Shah Rukh Khan – My Ad’ campaign created by Ogilvy for Cadbury Celebrations under Tech-led Brand Experience subcategory.
Creative Business Transformation
The ‘Smart Fill’ initiative of Unilever, conceptualised by VMLY&R Commerce won a Silver Lion under the Brand Purpose & Impact subcategory.
Creative Commerce Winners
‘Smart Fill’ also won a Gold Metal in Creative Commerce Lions under the Sustainable Commerce subcategory.
Reacting to the wins, VMLY&R Commerce executive creative director Arpan Jain said, “There are ideas and there are awards, but there are only a few pieces of work that have a purpose at the heart of consumer experience and actually have the power to change the world. I’m happy to see Smart Fill being recognized as one such piece of amazing work.”
A Gold came for McCann for its ‘Shagun Ka Lifafa’ campaign created for Ujjivan Small Finance Bank under the subcategory of Social Behaviour and Cultural Insight.
Innovation
VMLY&R Mumbai’s winning campaign ‘The Killer Pack’ secured a Silver Lion in Innovation (product innovation) category.
Mobile
The only win in the category came for Vice Media’s ‘The Unfiltered History Tour’ created by Dentsu Creative, scoring a Silver Lion under the Mobile-led Creativity subcategory.
Creative Effectiveness
‘Project Free Period’ an initiative by P&G’s Stayfree sanitary pads, conceptualised and executed by DDB Mudra picked a Bronze Lion under the Creative Effectiveness for Good subcategory.
Shortlists
13 shortlists were garnered by ‘Chatpat’, a ten-year-old brand ambassador for SOS Children’s Villages of India NGO and its campaign ‘No Child Alone’. The campaign got three shortlists in Direct (not-for-profit/charity/government, use of social platforms, breakthrough on a budget), three in Media (not-for-profit/charity/government, use of stunts, use of social platforms), three in PR (content creation & production, innovative use of influencers, breakthrough on a budget), and four in Social & Influencer (not-for-profit/charity/government, innovative use of influencers, social film series, breakthrough on a budget).
‘Unbox Me’ campaign for Unaids by FCB India and FCB Chicago got six shortlists, including three in PR (innovative use of influencers, cultural insight, social engagement) and three in Social & Influencers (not-for-profit/charity/government, social purpose, cultural insight).
The Cadbury Celebrations’ ‘Shah Rukh Khan – My Ad’ campaign created by Ogilvy, Political Shakti + The Times of India’s ‘The Nominate Me Selfie’ by FCB, and Vice Media’s ‘The Unfiltered History’ also scored six shortlists each.
Further, the ‘Adeli’ campaign created by VMLY&R for Unipads got three shortlists. The campaign got shortlisted in PR Lions (corporate purpose & social responsibility, use of events & stunts, social behaviour).
BBDO India’s ‘See Equal #ShareTheLoad (Integrated)’ campaign for P&G’s Ariel also got three shortlists – one in Media (corporate purpose & social responsibility) and two in PR (single market campaign, consumer goods).
The agency got another shortlist in Media Lions (use of ambient media: small scale) for the same brand’s ‘Name Change Pack #ShareTheLoad’ campaign.” These special packs were customised with some of the most common Indian male names instead of the brand name.
Ogilvy got two shortlists for the ‘Perk Disclaimers’ campaign that asked people who tend to take offence quickly, to ‘take it light’. The shortlists came in Media Lions (food & drink, use of social platforms).
Another shortlist for Ogivy came for Cadbury 5 Stars ‘NothingCoin’ in PR Lions (use of technology).
McCann’s ‘Shagun Ka Lifafa’ campaign created for Ujjivan Small Finance Bank got another shortlist in Direct Lions (social behaviour).
Mindshare’s ‘Bringing Back Colours In the Lives of Weavers’ created for Sunlight Detergent secured one shortlist in Media (local brands) Lions.
Mumbai: After the grand opening success of the Indian contingent on day one of the Cannes Lions Festival of Creativity 2022 with a seven-metal haul, which includes two Grand Prix, three Silvers, two Bronzes and 20 shortlists across five categories, the Indian contingent has clocked in 20 more shortlists on the second day.
On Day-2 of Cannes Lions 2022, 20 more shortlists for six categories across Brand Experience & Activation (10), Creative Business Transformation (1), Creative Commerce (4), Mobile (4), Creative Effectiveness (1), and Creative Strategy were released.
Brand Experience & Activation
In the Brand Experience & Activation category, 10 shortlists were selected from 71 entries from India.
Ogilvy India has two shortlists for ‘Shahrukh Khan – My Ad,’ while Dentsu Creative India has three for Vice Media’s “The Unfiltered History Tour.”
VMLY&R’s commerce division received one shortlist for Unilever’s ‘Smart Fill’ campaign, while its advertising division received one finalist for Unipad’s ‘Adeli’ campaign.
Three shortlists have been compiled by FCB India and FCB Chicago for the Times of India campaign ‘The Nominate Me Selfie’.
Creative Business Transformation
In this category, VMLY&R Commerce’s campaign ‘Smart fill’ for Unilever is the only Indian entry on the shortlist.
From India, 8 entries were submitted in this category.
Creative Commerce
In the Creative Commerce category this year, India submitted 14 entries.
Three shortlists have been announced for VMLY&R Commerce’s ‘Smart Fill’ campaign for Unilever.
For the campaign ‘Shagun ka Lifafa’ created for Ujjivan Small Finance Bank, McCann Worldgroup India has received its first shortlist.
Mobile Lions
‘The Unfiltered History Tour’ has secured three shortlists in Activation by Location, mobile-led creativity and social purpose subcategories under the mobile category. The campaign for Vice Media has already won a grand prix, one silver, and two bronze.
Further, out of 19 entries in the Mobile Lions category from India, #NothingCoin for Cadbury 5 Star created by Ogilvy Mumbai has been shortlisted.
Creative Effectiveness
Out of 20 Indian entries, DDB Mudra Mumbai’s “Stayfree Project Free Period” was the only one to make the shortlist in the Creative Effectiveness category.
Creative Strategy
In the Creative Strategy category, which had 29 submissions, there was no participation from India.
MUMBAI: Vice Media’s International vice president and global revenue director Dominique Delport has stepped down from his role after three years.
A Deadline report stated that Delport has not left the company completely and will continue to advise Vice part-time through his newly launched consultancy firm Arduina Partners. Apart from Vice, Arduina handles four other clients. Delport also supports three start-ups, including artificial intelligence and intellectual property.
Delport joined Vice in May 2018 after working for 17 years with entertainment group Vivendi and advertising firm Havas. In his role, he has helped oversee Vice’s global footprint, including its London-based production unit, Vice Studios, which is headed by former Refinery29 executive Kate Ward.
In addition to resigning from his position, Delport is no longer the director of Pulse Films, which made the Sky / AMC drama Gangs of London and Netflix’s The Disappearance of Madeleine McCann. He has also quit as director of the Vice Edition Worldwide agency.
“I’ve had a fantastic run at Vice for almost three years and it’s a bittersweet feeling to leave such a talented team, but I will remain a shareholder and business partner. 2021 will be a year of consolidation in Europe and globally for the media / entertainment and advertising industries. And I want to participate fully in this accelerated post-Covid2019 digitisation,” Deadline quoted Delport as saying.
MUMBAI: On the eve of Home Safety Day today, Godrej Locks has collaborated with VICE Media India, to release an original documentary featuring different kinds of home safety experts, explaining what makes a home vulnerable and how one can protect themselves from the dangers of theft. This documentary is released as part of the first year anniversary of #HarGharSurakshit, India's public awareness campaign driven by Godrej Locks to make citizens home safety conscious.
As per the National Crime Records Bureau (NCRB), 2,44,119 cases of robbery, theft, burglary, dacoity, among others, took place in residential premises in 2017. Moreover, according to the #HarGharSurakshit Report by Godrej Locks, 64% of Indians are not equipped to handle such threats. The records also show there is a 10.53% increase in crimes in 2016 compared to 2017 which is worrisome. This explains the gravity of the current situation of home safety and why it imperative to draw people’s attention to this issue.
In order to do this, Godrej Locks took a very innovative approach of creating a documentary. The locking solutions brand spoke to experts who understand the way home thefts are executed and how a thief’s mind works. The intent behind creating this documentary is to present how a robbery is planned and how a victim falls prey to such incidents. The emotional impacts on the victims and how does police authorities deal with them.
To expose the sheer vulnerability of our homes, Godrej Locks along with VICE Media India, entered the mind of a criminal to know how they plan and execute robberies. In this experiential video, Mr. Neelaksh Mathur, Host from VICE, spent an entire day with ex-robbers to understand, the reconnaissance and preparation of tools, to the actual execution of a theft. These ex-robbers revealed their modus operandi to them. They also met a security expert who explained the scale of these activities and the weakest links in our home security systems. Additionally, they met a clinical psychologist who helped them understand the habitual patterns of robbers, and how a civilian can be safeguarded from such thefts.
Commenting on this new documentary, Shyam Motwani, EVP and Business Head, Godrej Locks, said, “On the first anniversary of our campaign #HarGharSurakshit, we are extremely glad to unveil this documentary in an effort to spread awareness about home safety. The documentary created in association with VICE Media India is very intuitive and shows how exposed our homes are to theft and burglaries. Our objective has always been to create awareness about home safety and how not taking it seriously can have a huge socio-economic impact. To ensure the success of this initiative, we have invested INR 44 crores so far out of INR 100 crore investment committed for a three-year period. We will continue to explore and invest unique ideas under #HarGharSurakshit campaign to bring about a positive change in people’s outlook towards home safety.”
In 2018, on Home Safety Day, Godrej Locks unveiled #HarGharSurakshit and committed INR 100 crore investment for a three-year period towards this cause. As part of the campaign, Godrej Locks also released 'Har Ghar Surakshit 2018 Report: India's Security Paradox – Home Safety Vs Digital Safety', which focused on people's perception of home safety in comparison to digital safety. Throughout the year, Godrej Locks focussed on sensitizing citizens from all age groups beginning from senior citizens, children, women to youngsters. Suraksha Charcha Forum was created by Godrej Locks to sensitize 1000+ senior citizens across 8 cities in adopting home safety measures. For women and children, it leveraged days like Women's Day and Child Safety Week to engage stakeholders digitally.
MUMBAI: VICE Media Group, the world’s largest independent youth media company, is pleased to announce the appointment of senior media executive Rohit Tugnait as Commercial Director for its India territory.
Tugnait will lead the commercial teams based in Mumbai, Bangalore and Delhi and will be responsible for growing all lines of business within VICE’s India region, including VICE Digital, Studios, Content Partnerships and VIRTUE, the creative agency borne out of VICE.
With nearly twenty years of experience across youth-oriented and culturally relevant media platforms, Tugnait has deep expertise in business strategy, content solutions and delivering both growth and revenue. As National Head of MTV, Tugnait led the channel’s brand solution wing and was a critical player in the launch and development of marquee properties including Coke Studio at MTV and the acclaimed Royal Stag Unplugged Series. Prior to joining VICE, Tugnait led the business division at 101india.com, a youth-focused digital media site aimed at connecting urban Indian audiences. There, he drove collaborations with television networks and OTT platforms in addition to licensing content on global platforms.
"VICE leads with purpose-driven content" says Rohit Tugnait, Commercial Director, VICE India. “I'm extremely excited to be a part of a global digital media company that is the go-to destination for advertisers who want to be relevant, effective and a part of the youth conversation".
Tugnait’s appointment comes after a string of recent award wins including the Kyoorius Creative Awards and the Digipub Awards in India for both original and branded content.
“India’s dynamic, engaged and outspoken youth make the country a priority market for VICE, whose mission is to amplify youth voices.” said Nilesh Zaveri, COO, VICE Asia Pacific (APAC). “Having someone with the depth of commercial experience that Rohit has, will further bolster our India momentum behind the successful portfolio of partnerships that we have built over the past 18 months with companies such as Budweiser, PepsiCo, Amazon Prime, Myntra and One Plus.”
Tugnait will be based out of VICE’s Mumbai office, where he joins the leadership team led by Samira Kanwar, Head of Content for VICE’s APAC region. His appointment is effective immediately.
MUMBAI: Vice Media India CEO Chanpreet Arora has stepped down from her position. The veteran, with more than 15 years of experience as a consultant and entrepreneur, joined the organisation in December 2017. Arora has now joined as Journalist Fellow in Reuters Institute for the Study of Journalism.
She launched the leading global youth brand VICE as a full-scale media company in India and worked in collaboration with some of the most innovative creative teams, brands and personalities.
As a business and strategy expert, Arora has helped redefine and restructure some of the most reputed entities in media, sports and digital in India and abroad.
Arora had also served as head of revenue strategy and sales operations at Times Internet. Here, she set up the revenue strategy and sales operations division in 2016 and was a part of the core team that led the restructuring of the company.
MUMBAI: Global youth media brand Vice Media, which officially launched its operations in India on Thursday in partnership with the Times of India group, will bring content in Hindi and English and has introduced all its digital brands under the VICE.com banner.
Along with its digital brands, Vice will also premier a late-night prime time television block across the Times of India portfolio, bringing the best of Viceland’s award-winning content to a mass market like India. Viceland is a multinational brand of television channel owned by Vice Media, which also provides programming and was started in 2016.
According to a statement put out by the company, Vice India’s local content programming will span conversations across topics such as food, music, politics, sports, sex, identity, nightlife, arts, and comedy. The company plans to showcase a wide range youth-oriented content in the coming months, including local mental health crisis, sexual assault on university campuses, navigating life in India as an LGBTQI+ individual, the taboo sex industry, and political action in the region.
However, it must be added here that last month some media reports indicated that at least a couple of people associated with content generation quit Vice India alleging interference of corporate bosses in editorial matters, especially in those edgy news stories that involved a particular political party in India.
Beyond Vice’s main partnership with the Times of India group, additional partnerships, including with Facebook, will bring Vice’s content to millions of new viewers in the region through original local production and reporting, and licensing.
“We are humbled by the response we have received on our content as we launch and are excited to partner people, brands and organisations who are on a mission to connect with India’s youth and impact their future positively,” Vice India CEO Chanpreet Arora said in a statement.
New offices in Mumbai and Delhi will host full-scale Vice operations, including a local offering of Virtue Worldwide, Vice’s in-house creative agency, and a full-service content production studio, Vice Studio, producing local news, culture, documentary, film and scripted content for television, SVOD, OTT and digital platforms.
“A large number of people on Facebook in India are young. We are happy to see Vice Media launch in India and excited about the opportunity that people will get to see content that will be relevant, high quality and something, which will encourage meaningful conversations,” Facebook entertainment partnership head, Asia Pacific, Saurabh Doshi said.
Virtue Worldwide has entered into major brand partnerships that will provide creative services throughout India. Launch partnerships in the region include Mountain Dew (PepsiCo) and Anheuser-Busch InBev. On the heels of its global association, Vice India, in partnership with Anheuser-Busch InBev, the world’s largest brewer, will be working together to create, curate and distribute culture-centric content to augment the reach of the latter’s portfolio brands such as Budweiser in the country.
“We are excited to extend our global relationship with Vice in India to collaborate on creating immersive experiences. We are confident that this partnership will allow both entities to cater and connect to the passion points of India’s youth,” Anheuser-Busch InBev India marketing director Kartikeya Sharma said.
Hosi Simon, CEO of Vice APAC, who was in the country to launch the brand, said, “Our aim is to reach the aspirational mass audience, which is about to make their voices heard loudly in India. We are looking beyond urban India, into the regional emerging and highly curious youth population, which, we believe, will own the future of the country very soon.”
Rishi Jaitly, CEO of Times Bridge, the arm of The Times Group that has invested in Vice India, expressed the hope that the operation would become the country’s leading youth media company, “engaging and delighting millennial and Gen Z audiences” across the sub-continent.
More details on multiple platform partnerships would be announced in the coming months, Vice India said. But it is not clear whether Vice India has applied for Indian government permissions for the Viceland TV channel and whether it would be introduced here at all.
MUMBAI: Vice India is betting big on its creative agency Virtue Worldwide, which has helped provide solutions to brands in several markets. Among the brands under its banner are ABInBev, Samsung, Uber, Airbnb and Google.
Now, the agency within the Shane Smith, Suroosh Alvi-founded outfit is rolling out its suite of brand solutions in India. Among the first partnerships, it has announced, is the one with PepsiCo’s Mountain Dew.
The collaboration will see the Vice crew follow and explore the journey of a real-life hero Arjun Vajpai as he attempts to climb Mt Kangchenjunga – one of the most difficult summits to conquer.
“We are excited to be the first to work with Vice India, that aims to be the vehicle and voice for the Indian youth. This partnership represents the convergence of two brands coming together to tell an inspiring story of courage to millions of young consumers across the country,” says Pepsico India associate director –Mountain Dew Naseeb Puri.
Adds Vice India chief executive officer Chanpreet Arora: “We are happy partnering with PepsiCo on one of our first content pieces in India so that the stories we want to tell reach out to the country with the help of one of India’s biggest and most recognisable brands.”
Arora, along with head of content Samira Kanwar, has been working on roping in more than 40 young journalists, editors, producers and creatives in India to focus on content production, editorial, creative services and content distribution. The focus, according to a Vice India release has been to put in place “a local, young and experienced leadership team, deeply embedded in the culture of India.”
She hopes that other brands will sign on with Vice India, which is being positioned as a full-scale media company with content at its centre and a multi-platform distribution plan – producing scripted, film, news and culture content from India for television, SVOD, OTT and digital platforms. The launch date is planned for April, and the teams in both the cities have been working at a frenetic pace to get things up and running by D-Day.
Points out the Delhi-based Arora: “We are committed to building a company that speaks to a generation that is defining today’s cultural conversation in India and that is based on values of empathy, equality and inclusion. All our decisions, including choice of partners, must reflect this core belief.”
Vice India’s planned local content will span conversations across topics like food, music, sex, identity, nightlife, arts, politics, literature, and comedy, showcasing the realities and diverse aspects of India without conforming to the boundaries set by multiple languages or cultures.
Reveals the Mumbai-based Kanwar who is spearheading all the content offerings that Vice will dish out: “Content sits at the centre of everything we do. We hope to create content and experiences that matter to India’s youth irrespective of the language or regions we come from. Vice India will be a platform for young people to speak up, be heard and also feel at home about their own identities and ideas.”
Adds Vice CEO Asia Pacific Hosi Simon: “Vice India’s goal is to be deeply locally relevant for youth across all parts and cultures of India. We are very thankful for our partnership with The Times of India, led by Times Bridge. Together, we have architected as ambitious a launch as Vice has put together anywhere in the world.”
The Times Group investment arm Times Bridge CEO Rishi Jaitly, highlights that Vice India is poised to delight millennial and GenZ audiences across the country from day one. Says he: “The stories and experiences produced by Vice India will engage youth culture here in a manner not previously seen. We’re proud of our team and look forward to a breakthrough 2018.”
For Vice globally, one of the big changes that happened earlier this month was the elevation of Shane Smith as executive chairman from CEO and the stepping in of former A+E Networks CEO Nancy Dubuc as his replacement. A&E was one of the earliest investors in Smith’s vision for Vice. Smith was kicked upstairs to focus on content creation and forging strategic deals and partnerships to grow the company.
MUMBAI: New York-based millennial-targeted media brand Vice Media is all set to mark its presence in the Indian entertainment industry with Vice India on 2 April 2018.
Hosi Simon, the CEO of Vice Media Asia Pacific, announced the launch date in Mumbai on the third day of FICCI Frames 2018.
Vice Media has been around for 24 years. In June 2016, Vice Media and The Times Group collaborated for an ‘expansive partnership.’ The joint venture by Vice Media is done to bring its youth-focused content to many more territories, mixing local and international news, culture and lifestyle programming to young viewers across online, television and mobile. The content on Vice India will be an equal half split between local content and content from abroad.
The launch of Vice Media’s TV service ‘Viceland’ with the name ‘Vice Now’ in India as a pay channel is also a part of the joint venture.
Vice India will open up their offices in Mumbai and Delhi. Recently, Chanpreet Arora was appointed as the chief executive officer (CEO) of Vice India. Earlier, Vice India had appointed Pragya Tiwari as the editor-in-chief and Samira Kanwar as the head of video. Since then, Tiwari has left Vice India citing personal reasons and Kanwar has been designated as content head of the firm.
For India, according to Simon, the goal is to be a deeply local, relevant company.
Simon said that Vice would adopt a studio approach and the focus will be on the story, no matter from where and whomsoever it comes
The company will have a production hub that will create different kinds of content including long form, short form and documentaries.
