ITV

Tag: Vibha Rishi

  • Bespoke elite jury for Star Re.Imagine Awards comprising Sir John Hegarty, Piyush Pandey, Raju Hirani, Vibha Rishi, Rahul Welde and V Sunil deliberate on May 26, 2018

    Bespoke elite jury for Star Re.Imagine Awards comprising Sir John Hegarty, Piyush Pandey, Raju Hirani, Vibha Rishi, Rahul Welde and V Sunil deliberate on May 26, 2018

    MUMBAI: Star India introduced the Star Re.imagine Awards this year, an award that will recognize creativity and innovation in the use of integrated media in advertising campaigns aired during the VIVO IPL 2018 on Star India Network & Hotstar.On Saturday May 26th a bespoke independent jury including advertising legend Sir John Hegarty, Piyush Pandey, acclaimed filmmaker Raju Hirani, marketing veteran Vibha Rishi, digital evangelist Rahul Welde and adman V Sunil deliberated on the winners. Over 300 campaigns by 120 brands were vying for the awards, these campaigns are the ones that were aired during the entirety of the VIVO IPL 2018 until Friday, May 25th, on Hotstar and the Star India Network

    The jury chose two top awards that cut across sectors, for ‘Best Creative’ and for ‘Best Use of Integrated Media’ that will be announced in June 2018. The awards will not only celebrate creativity but also recognize and appreciate teamwork. Two winning teams of 24 members each will be hosted for a premier global sporting event outside of India. The magnificent winning trophies have been designed by Europe’s pre-eminent glass artists Peter Layton, the award itself is a celebration of creativity and enduring art.

    Gayatri Yadav, President Consumer Strategy & Innovation, Star India, said, “Sports is a great platform to connect with consumers and the Star Re.Imagine Awards is about recognising great advertising that truly leverages the power of the biggest canvas of them all – the IPL. The awards celebrate inspiring creativity and the integrated use of television plus digital on display this season of VIVO IPL. I’m truly thankful to the bespoke talented jury – who painstakingly went through all the work, whose expertise, attention and focus on quality will help set the standard and build the Star Re.ImagineAwards as a brand for the future.”

    Sir John Hegarty said, “Instituting the Star Re.Imagine Awards has been a great idea because rewarding good work with recognition is the best way to keep the creative juices flowing. We’re judging and showing great, real work that’s been seen by the public who have responded to it in many different ways. This will encourage other clients to be brave and create work that stands out and engages. For me that is the more important part.”

    Piyush Pandey said, “I think Star Re.Imagine Awards is a fantastic idea. It’s a wonderful step that Star has taken in terms of encouraging creativity. I hope it will grow, become bigger and more attractive to people and give a boost to IPL advertising.”

    Acclaimed Filmmaker Rajukumar Hirani:  “It’s a good initiative because for anyone who is making any kind of films, ads or documentaries, if there is an appreciation of the work, it motivates them to do better. Star Re.Imagine Awards will give the opportunity to a whole lot of people to see the kind of good work that is being done in advertising.” 

    Marketing Veteran Vibha Rishi, “IPL is watched by hundreds of millions and IPL advertising is all about showcasing what you are capable of. It is a huge big platform for creativity and innovation. The Star Re.Imagine Awards will definitely go a long way in ensuring better quality and more imaginative work.”

    Adman V Sunil said “I think the Star Re.Imagine Awards is an excellent start. It will give the advertisers and creative people the next level of pressure to do better work. Hopefully, it will be a platform inspiring great work on a great scale.”

  • Max launches its first corporate ad campaign

    MUMBAI: Max India has launched its first corporate ad campaign with a twofold objective.

    With the new campaign Max India has announced its new brand positioning of ‘For life‘. Secondly, Max is consolidating all its service offerings under the Max umbrella.

    The creative agency that has worked on the campaign is Dentsu Creative Impact, while the media agency for the business is Madison Media.

    The television commercials are being supported by other mediums like cinema, digital and print. The company will also be conducting few below-the-line activities to promote the brand.

    The 40-seconder TVC has been produced by Lemon Yellow Sun Films.

    Max India ED – Brand and Human Capital Vibha Rishi said, “Max interacts with millions of lives through many million moments of truth. Each interaction results in a memorable and satisfying experience. The brand positioning captures this sentiment with two simple words ‘For life’. We help our customers in navigating the often confusing complexities of insurance and healthcare ‘Sar jo tera chakraye …aa ja pyaare paas hamare. Kahey ghabraye.’.”

    “The current campaign is the focal point of our communication. The entire corporate marketing budget for FY13 is being spent on this campaign itself,” Rishi added.

    Talking about ad campaign Dentsu India Group NCD Soumitra Karnik said, “It was almost like doing a large flash mob. There were over 500 people on location, six cameras placed everywhere from in between the crowd, to the rooftops of buildings, in moving cars and even one that was attached to a jumper‘s knee. A lot of people did not even know they were being filmed. We just let the people lose their fear and inhibitions and just enjoy jumping on the trampolines. And they did, which was exactly what we wished to communicate that life is for living to the fullest and in all the ups and downs, Max will be right there to help them bounce back, just like a trampoline.”

    Max is a multi business corporate offering services in healthcare, health insurance and life insurance. While the Max brand architecture has undergone a change, the new communication aims to build trust for the corporate brand Max, by virtue of which people can choose its constituent brands with more confidence than their competitors.

    The TVC uses a simple visual device of a trampoline to connote the key message that Max India helps you bounce back in life. Various interactions are built around it reflective of the values on which the Max foundation is laid.

    The film opens on a morning where you see multiple trampolines placed in a cityscape. Seeing this, passerbys are surprised and get curious to check it out. The film is used to establish how people of different age groups, though apprehensive at first, set out to experience the trampoline which is really a visual metaphor for ‘Max’.