Tag: Viacom18

  • JioCinema and Deutsche Welle collaborate to bring exclusive content: “Megacity Mindset” series

    JioCinema and Deutsche Welle collaborate to bring exclusive content: “Megacity Mindset” series

    Mumbai: JioCinema, India’s leading digital entertainment platform, is thrilled to announce its collaboration with German international broadcaster Deutsche Welle (DW) for the launch of “Megacity Mindset”, an inspiring five-part series showcasing remarkable individuals across India’s vibrant and influential cities.

    Created by documentary filmmakers Naomi Phillips and Akanksha Saxena (DW), “Megacity Mindset” explores the unique stories and mindsets driving success and innovation in Mumbai, Delhi, Chennai, Bengaluru, and Kolkata. Each episode features exceptional individuals who have excelled in their respective fields and made a significant impact on their cities.

    Commenting on the launch, Daniel Schulz and Jaya Oberoi from DW‘s Asia Distribution Team, said, “Megacity Mindset” is a powerful up-close narrative, filled with endearing insights into the lives of extraordinary people who have embraced the city’s attitude – to call their own. The protagonists have allowed us proximity to see facets of their lives, combined with lasting impressions and statements that hopefully leave an imprint on the viewers. We are thrilled to partner with Jiocinema, to distribute this docuseries to reach India’s diverse audience who are interested in both entertainment, as well as informative content. At DW, we remain dedicated to focusing on thought-provoking stories that continue to inspire curious minds.”

    Commenting on the partnership, Viacom18 head – Branded Content Vivek Mohan Sharma said “We are excited to join forces with Deutsche Welle to present ‘Megacity Mindset’ which offers an intimate and compelling look into the lives of remarkable individuals who have adopted and thrived in the spirit of their cities. This collaboration with us at JioCinema allows us to bring a series rich with heartfelt insights and personal stories from India’s most dynamic cities to our audience. At Viacom18, we are dedicated to pushing the boundaries of content with offerings that not only entertain but also enlighten. ‘Megacity Mindset’ showcases the diverse talents and groundbreaking ideas shaping the future of India.”

    In Mumbai, Bollywood star and casting director Abhishek Banerjee shares his journey in the entertainment industry, offering insights into the dedication required to thrive in this competitive metropolis.

    Moving to Delhi, the series highlights pilot and high-flyer Capt. Zoya Agarwal, who is breaking barriers and empowering women in traditionally male-dominated fields.

    In Chennai, Tamil star rapper Arivu represents the ethos of excellence with his boundary-breaking music and powerful lyrics that resonate with audiences worldwide.

    Bengaluru, India’s Silicon Valley, showcases the innovative spirit through virtual human Kyra, who is revolutionizing connectivity both online and in real life.

    Lastly, “Megacity Mindset” takes viewers to Kolkata, where poet-writer Karuna Ezara Parikh and emerging talents redefine the city’s cultural landscape through creativity and passion.

    Each episode of “Megacity Mindset” offers a compelling narrative of resilience, ambition, and creativity, showcasing diverse talents and perspectives that drive these megacities.

    Join us on this captivating journey as we explore the essence of success and the transformative power of mindset in India’s dynamic urban landscapes.

    “Megacity Mindset” is produced by DW and is exclusively available for streaming on JioCinema.

  • JioCinema sets new benchmarks achieving over 62 Crore reach during TATA IPL 2024

    JioCinema sets new benchmarks achieving over 62 Crore reach during TATA IPL 2024

    Mumbai: JioCinema, the official streaming platform for the TATA IPL, brought down curtains on yet another successful season with a record reach of 2,600 Crore views during the 2024 season of TATA IPL, a 53 per cent growth compared to TATA IPL 2023. As JioCinema concluded their second season, the platform recorded over 35,000 Crore minutes of watch-time.

    Keeping the momentum going after an incredible opening night, JioCinema’s reach grew by over 38 per cent, concluding the season at over 62 Crores. The Connected TV audience expanded substantially as the 12 language feeds, 4K viewing, multi-cam views, and stadium like experience through AR/VR and 360-degree viewing led to average time spent touching 75 minutes from over 60 minutes last season.

    JioCinema opened the 2024 season with over 11.3 Crore viewers logged in on Day 1, a 51 per cent increase compared to Day 1 of TATA IPL 2023. As JioCinema commenced their second season on digital, over 59 Crore video views were registered on the platform for the opening day of TATA IPL 2024 which led to 660 Crore minutes of watch-time.

    “We conclude the TATA IPL 2024 with a promise to continue to redefine the way sports is consumed in India,” said a Viacom18 Spokesperson. “The growth we are seeing year-on-year assures us that our viewer-centric presentation is engaged with and appreciated. We would also like to thank our partners, sponsors, and stakeholders who have shared our vision as we remain on course to make JioCinema the most sought-after platform.”

    This season, JioCinema took the opening match presentation to a whole new level with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. By the end of the season, JioCinema had a record 28 sponsors and over 1400 advertisers.

    JioCinema’s commitment to offer the best-in-class sports content will continue with the Olympic Games Paris 2024. Viewers can expect an enhanced viewing experience of the Olympics like never before, with thousands of hours of live and on demand action. Viacom18’s comprehensive coverage of Paris 2024 will include content around must-watch events for India fans, Indians to watch out for at the Olympics, greatest performances in Olympics history, unprecedented landmarks Indians can achieve at Paris 2024, and much more. 

  • Nithin and Gaurav crowned winners of COLORS ‘Dance Deewane’ Family’

    Nithin and Gaurav crowned winners of COLORS ‘Dance Deewane’ Family’

    Mumbai: Dance ka yeh anokha parivaar aapse vida le raha hain… Just as a family dances through life’s celebrations and challenging times, COLORS’ ‘Dance Deewane’ became the loving dancing parivaar. The judges – Madhuri Dixit Nene and Suniel Shetty mentored the talent across four generations and watched them trail inspiring dance journeys with their discerning eyes. Hosted by comedy queen Bharti Singh, the dance extravaganza became the abode where contestants bonded over their deewangi for dance and welcomed star guests like families visiting for a joyous occasion. Much like a family album, each episode captured precious moments – from the triumphs that warranted enthusiastic applause to the stumbles that elicited reassuring pats on the back. Bringing down the curtain on a blockbuster season of performances, the dance fiesta showed the audience a starry night of nonstop entertainment one last time and crowned Nithin and Gaurav as its winners, awarding them a grand prize of Rs 20 lakhs.

    When dance dynamos Nithin and Gaurav were paired up on ‘Dance Deewane’, little did they know their on-stage chemistry were tagged as the dancing heroes of north and south. These two hailed from different corners of the country – Nithin the Bangalore boy and Gaurav representing Dil waalo ki Delhi. From day one, their shared passion for killer moves helped them vibe like a house on fire and they became the most loved second-generation dancers. From pulling off energetic hip-hop hoofers or nailing those edge-of-the-seat dance stunts, Nithin and Gaurav consistently brought their A-game to point. Impressed with their dance moves, the superstar judge – Madhuri Dixit Nene, awarded the duo the shagun of Rs 101 on multiple occasions for slaying every act. Enthralled by their dance prowess, Bollywood’s beloved action star Tiger Shroff was a fervent supporter, rooting for them to take home the trophy.

    Talking about clinching the coveted trophy Nithin said, “Winning this dance battle that had the most skilled dancers across four generations is a dream come true. I thank our competitors for cheering us on and celebrating this victory like it’s their own. This capture the true essence of a family is.” Gaurav added, “I bow to my parents and gurus, who trained me and recognised my potential. My heartfelt gratitude to Madhuri Dixit Nene ma’am and Suniel Shetty sir for elevating my dance skills with their guidance. It was an honour to have danced for the extended family that watched me from their living room every week.”

    Sending her best wishes to the winners, Madhuri Dixit Nene said, “Congratulations to Nithin and Gaurav for winning the trophy and the hearts of viewers! So many of their performances were masterpieces and I’m sure their artistry will continue to stun the world. Their journey celebrated the art form that is so close to my heart. It has been a pleasure watching them grow as performers. As they lift the trophy of this season, I’m confident that they will inspire generations with their moves.” Suniel Shetty adds, “What a truly grand finale it has been! Congratulations to Nithin and Gaurav for showing us their deewangi for dance and owning the stage with incredible performances right until their victory. I’m proud of their journey and I thank them for sharing their gift with the world through this show.”

    Hailed as Parivaar Ki Grand Finale Party, the last episode kicked off with the dance queen Madhuri Dixit Nene set the stage ablaze by grooving to ‘Khoya Hain’. Emotions soared as Suniel Shetty’s poignant rendition of ‘Sandese Aate Hain’ from ‘Border’ moved everyone to tears, adding a heartfelt touch to the spectacle. Adding to the excitement, Bollywood’s reigning heartthrob Kartik Aaryan rode in on the finale hype wave to promote his upcoming film ‘Chandu Champion’. Bringing full-on entertainment, the trio of Krushna, Kashmera, and Sudesh from COLORS’ new dinnertainment ‘Laughter Chefs Unlimited Entertainment’ got the parivaar in splits with their antics. Their comedic brilliance and infectious energy brought an unforgettable wave of laughter, ensuring a night filled with joy and laughter. Right before the winners were announced, the Kartik Aaryan fever took over the grand floor with all the contestants dancing to the champion’s hit songs such as ‘Dil Chori Saada Ho Gaya’, ‘Coca Cola Tu’, ‘Bhool Bhulaiyya’ and ‘Bom Diggy Diggy’.

  • JioCinema unveils ‘Get Set Gold’ in lead-up to Olympics Games Paris 2024

    JioCinema unveils ‘Get Set Gold’ in lead-up to Olympics Games Paris 2024

    Mumbai: With less than two months to Paris 2024, India’s exclusive broadcaster Viacom18, today announced its first offering in lead up to the pinnacle of sporting glory, ‘Get Set Gold’, showcasing India’s elite Olympics athletes to audiences in a manner better than ever before. Hosted by renowned Indian cricketer and eloquent broadcaster Dinesh Karthik, the conversations will give viewers a peek into the world of the champions uncovering the unparalleled dedication that underpins their success.

    Across four gripping episodes available on JioCinema, Dinesh will host current Olympics and World Javelin Throw champion Neeraj Chopra, reigning Commonwealth Games Champion Boxer Nikhat Zareen, Olympics Bronze Medal-winning Hockey Goalkeeper PR Sreejesh, and World No. 1 Badminton Men’s Doubles pair of Chirag Shetty, and Satwiksairaj Rankireddy.

    jiocinema

    Across each episode, Dinesh shadows these exceptional athletes, participating in their rigorous training regimens, and gaining firsthand insight into the physical and mental challenges they face on the road to the ultimate glory. From early-morning workouts to late-night recovery sessions, audiences will witness the sheer determination and sacrifice invested to reach the pinnacle of Olympic glory.

    “I am honoured to have got this opportunity to meet these remarkable athletes which was a humbling and inspiring experience. It gave me a profound appreciation for the sheer determination it takes to achieve ultimate glory on the world stage,” said Dinesh Karthik. “This presentation on JioCinema will give viewers a peek into these Olympians’ dedication, discipline, relentless pursuit of excellence and unwavering commitment to their dreams. Their stories are a testament to the power of perseverance and the human spirit.”

    Through candid interviews and behind-the-scenes footage, the show goes beyond the surface to explore the personal stories, setbacks, and triumphs that have shaped these athletes’ journeys, from Neeraj Chopra’s relentless pursuit of perfection to Nikhat Zareen’s unwavering resilience in the boxing ring, each episode offers a compelling story of passion, perseverance, and the pursuit of excellence.

    With its unique blend of entertainment and inspiration, this groundbreaking chat show promises to captivate audiences and celebrate the indomitable spirit of the Olympic athlete.

    Date

    Episode Featuring

    May 23, 2024

    Bronze Medal-winning Hockey Goalkeeper, PR Sreejesh

    May 25, 2024

    Two-time World Championships Gold Medallist & Reigning Commonwealth Games Champion, Nikhat Zareen

    May 27, 2024

    Olympic Games, World Championships, Asian Games, and Commonwealth Games champion, Neeraj Chopra

    May 29, 2024

    World No. 1 Badminton Men’s Doubles pair, Chirag Shetty – Satwiksairaj Rankireddy

    Viewers can expect an enhanced viewing experience of the Olympic games like never before, with thousands of hours of live and on-demand action across JioCinema and the Sports18 Network starting July 26, 2024. Viacom18’s comprehensive coverage of Paris 2024 will include content around must-watch events for Indian fans, Indians to watch out for at the Olympics, the greatest performances in Olympic history, unprecedented landmarks Indians can achieve at Paris 2024, and much more. 

  • COLORS Khatron Ke Khiladi gears up to script Darr Ki Nayi Kahaaniyaa in Romania

    COLORS Khatron Ke Khiladi gears up to script Darr Ki Nayi Kahaaniyaa in Romania

    Mumbai: For years, Romania’s fairy-tale castles, picturesque villages, and awe-inspiring natural vistas have captivated adventurous travellers, making it a sought-after holiday destination. However, the script of this dreamy getaway is about to be rewritten as a destination of nightmarish dangers, where fears will be conquered, and legends of bravery will echo… Kyunki iss baar hongi darr ki nayi kahaaniyaan, in Romania! The idyllic landscapes that once lured tourists with their beauty will now witness heart-pounding stunts and nerve-racking challenges. Get ready for an adrenaline roller-coaster ride as COLORS brings the 14th edition of its iconic stunt-based show, ‘Khatron Ke Khiladi’. Redefining the realm of danger-tainment, the channel calls upon viewers to grip the edge of their seats as they prepare to watch new chapters of daredevilry unfold amidst Romania’s stunning yet formidable terrain.

    Speaking about the show’s announcement, Viacom18 president of general entertainment Alok Jain said, “The enduring appeal of our flagship show, Khatron Ke Khiladi, continues to grip our viewers who eagerly await the exhilarating thrills it delivers year after year. The show’s 14th edition, buoyed by its massive fandom and success, marks, a significant first by bringing the legacy of battling fears to the picturesque landscapes of Romania. Collaborating with a brand that shares our pioneering spirit and values, we are delighted to introduce Hyundai as our presenting partner for the first time. Serving as an unparalleled platform for advertisers to connect with our engaged audience, the show will create disruptive and engaging opportunities for brands seamlessly integrating with its core theme. I would also like to congratulate Rohit Shetty on completing his 10th year with the show, where his action expertise and mentorship have been invaluable.”

    Host Rohit Shetty said, “Hosting Khatron Ke Khiladi each year is a tradition I enjoy while experimenting with new levels of stunts and action. Each season brings novelty, and the upcoming one is set to venture into scenic Romania for the first time. The new season will test courage and have viewers on the edge of their seats. I look forward to hosting the forthcoming edition and introducing spine-chilling stunts to the contestants.”

    Hyundai Motor India Ltd COO Tarun Garg expressed his enthusiasm for the company’s new collaboration with Khatron Ke Khiladi, one of India’s most thrilling and popular shows. He said, “We are immensely proud to associate with Khatron Ke Khiladi for the first time. At Hyundai, we continuously strive to partner with innovative ventures that resonate with the spirit of the masses. We believe this partnership will help us forge strong connections with our nationwide audience, offering them delightful experiences. We look forward to a successful collaboration that will add excitement to the upcoming season of Khatron Ke Khiladi. Join us as Hyundai’s innovation meets the adventurous spirit of Khatron Ke Khiladi on the entertainment journey ahead. Highlighting this association is the undisputed, ultimate Hyundai Creta, symbolic of all things impressive.”

    This season will feature Braveheart contestants from all walks of life including Abhishek Kumar, Shalin Bhanot, Aditi Sharma, Gashmeer Mahajani, Karan Veer Mehra, Shilpa Shinde, Sumona Chakravarti, Nimrit Kaur Ahluwalia, Asim Riaz, Krishna Shroff, Kedar Aashish Mehrotraa, and Niyati Fatnani. Produced by Endemol Shine India, Hyundai presents ‘Khatron Ke Khiladi 14’, Special Status Indica Easy Hair colour and Vicks will premiere on COLORS soon.  

    Hyundai presents ‘Khatron Ke Khiladi 14’, Special Status Indica Easy Hair color and Vicks will premiere on COLORS soon.

  • Viacom18 Consumer Products launches ‘Back to School’ SS’24 collection

    Viacom18 Consumer Products launches ‘Back to School’ SS’24 collection

    Mumbai: Viacom18 Consumer Products, the licensing and merchandising arm of Viacom18, announces the launch of an all-new range of exciting ‘Back to School’ collection. Designed to make the return to the classroom a fun and happy occasion, this vibrant range showcases beloved characters including Motu Patlu, PAW Patrol, Dora The Explorer, Baby Shark, Miraculous, LOL Surprise, and Masha and The Bear bringing kids a step closer to their favourite toons!

    Spanning across essential categories, the Back to School range is an attractive collection comprising school bags, lunch boxes, pencil boxes, water bottles and activity books, in bright colours and appealing designs.

    Speaking on the launch of its all-new ‘Back to School’ range, Viacom18 Consumer Products head Sachin Puntambekar said, “At Viacom18 Consumer Products, we are committed to offering innovative and engaging products that resonate with our consumers across product categories. Our ‘Back to School’ range promises to bring young fans closer to their favourite characters and make the return to school a memorable experience for kids. This year again, we’ve meticulously curated our latest collection of kids’ merchandise to cater to children across ages thus ensuring that every child finds joy and inspiration in our offerings.”

    The launch of the new Back to School range of Viacom18 Consumer Products will be supported by a robust multi-screen marketing plan comprising of on-air promotions across Viacom18 network channels and JioCinema, retail store activations, influencer collaborations with mommy bloggers, and social media promotions. In addition, a giveaway contest on Viacom18 Consumer Product’s social media pages will award 10 winners with merchandise.

    Attractively priced between Rs 50 to Rs 1299, the products will be available at leading kids’ favourite stores such as Hamleys, Reliance Retail, Landmark, Toys R Us, Dmart, Vmart and Crosswords across 1000+ retail touch points nationwide. Additionally, the Back to School range will be accessible on prominent e-commerce platforms like Amazon, Flipkart, First Cry & more.

  • Colors Bangla Cinema shines with three wins at Promax India Regional 2024 Awards

    Colors Bangla Cinema shines with three wins at Promax India Regional 2024 Awards

    Mumbai – Viacom18’s premium regional movie channel Colors Bangla Cinema stole the spotlight at the Promax India Regional 2024 Awards held on 25 April 2024. Hosted by Promax Asia, this extravaganza celebrates the crème de la crème of entertainment promotion marketing and design, applauding the visionaries who redefine creativity and storytelling in our industry. Colors Bangla Cinema’s stellar performance marked a hat-trick victory at the awards ceremony, clinching three coveted awards:

    1   Best Brand Image Design – Gold – Colors Bangla Cinema

    2   Best Ident – Gold – Colors Bangla Cinema (Relaunch, Durga Puja, Diwali ident)

    3   Best Animation – Silver – Colors Bangla Cinema (Relaunch Ident)

    The Promax India Regional Awards brought together a diverse array of creative minds, visionaries, and industry leaders, providing a platform to showcase their best work, share insights, and inspire others in the field.

    Commenting on this remarkable achievement, Colors Bangla and Colors Bangla Cinema business head Viviek Modi stated, “We are thrilled and honoured to receive these prestigious awards at Promax India Regional 2024. This recognition underscores our commitment to innovation and creativity, highlighting our relentless pursuit of excellence in crafting captivating brand campaigns and engaging promos. We remain committed to pushing boundaries, innovating, and creating memorable experiences for our viewers.”

  • COLORS presents new family drama Krishna Mohini

    COLORS presents new family drama Krishna Mohini

    Mumbai: Navigating the turbulent seas of life can seem daunting with obstacles and uncertainties challenging every step one wants to take towards a chosen path. During such times, having a ‘saaRthi’ is like having a force akin to a lighthouse guiding ships through treacherous waters. ‘Krishna Mohini’ traces the journey of Krishna, who personifies the essence of sisterhood as she weathers any number of storms for her brother Mohan as his ‘saaRthi’. Breaking stereotypes, their bond transcends conventional roles, as the show promises to redefine the core of a brother-sister relationship with its belief ‘Krishna Behen Ka Farz Aise Nibhayegi…Ki Duniya Mein, Rakhi Ki Paribhasha Badal Jayegi’. Showcasing this endearing bond between a brother and sister, COLORS is all geared up to present ‘Krishna Mohini’ set against Dwarka’s scenic beauty and coastal charm. Starring Debattama Saha as Krishna, Ketaki Kulkarni as Mohan, and Fahmaan Khan as Aryaman, and produced by Susanta Das and Nispal Singh’s Boyhood Productions, ‘Krishna Mohini’ premieres on the 29 April and will air every day at 7:00 pm only on COLORS.

    Viacom18 president of general entertainment Alok Jain, said, “At COLORS, we are committed in pioneering stories that deeply resonate with our viewers’ emotions. Our new offering ‘Krishna Mohini’, is one such story that celebrates the unbreakable bond between a brother and sister, defying stereotypes and transcending the connections beyond traditional roles. The show underlines the importance of having a ‘saaRthi’ by one’s side further tracing the journey of an elder sister who is a guiding light for her brother. With this heartfelt narrative, we aim to foster a deep emotional connection that goes beyond entertainment.”

    Embodying the timeless virtues of Lord Krishna as a ‘saaRthi’ and margdarshak to Arjun, the 21-year-old Krishna portrays the role of a ‘saaRthi’ to her brother Mohan. Her journey epitomizes resilience and support, showcasing the enduring power of familial bonds. This voyage is not merely a tale of a sister serving as a steadfast guiding force in his journey, but it also anchors the journey of Krishna who is destined to meet Aryaman. He is a reticent businessman who abandoned his musical aspirations to pursue entrepreneurship and is reminded of his days as a musician, blown away by her singing prowess. With her bringing back Aryaman’s zest for life, how will fate tie him to the journey of Krishna and Mohan?

    Talking about portraying the character of Krishna, Debattama Saha says, “Bringing Krishna’s character to life in ‘Krishna Mohini’ has been an absolute privilege. Like a ‘saaRthi’ illuminating the darkest nights, Krishna’s character casts a light on her brother and is always ready to protect him from life’s tumultuous seas. The universal theme of unconditional and boundless love makes Krishna Mohini an ode to the unbreakable bond shared between brothers and sisters.”

    Fahmaan Khan playing the role of Aryaman expressed, “Having a saaRthi, a true companion is like discovering a guiding star in the vast expanse of the night sky. I’m excited to be part of ‘Krishna Mohini’ that tributes these saaRthis. In this show, I will be seen essaying the role of Aryaman, a successful businessman, hard-working and determined, however, beneath the façade of success lies a backstory that shapes his journey. As the story unfolds, the collision of Krishna and Aryaman’s worlds, each carrying their burdens and aspirations, promises to unravel a gripping tale.”

    Witness the beautifully encapsulated role of a saaRthi in ‘Krishna Mohini’ premiering on the 29 April at 7:00 pm and thereafter every day only on COLORS!

  • PLUTO TV in Canada launches VIACOM18’s DesiPlay TV

    PLUTO TV in Canada launches VIACOM18’s DesiPlay TV

    Mumbai: Pluto TV, a global leader in free streaming television (FAST) has announced that a brand-new DesiPlay TV channel is now streaming in Canada.  

    Viacom18’s DesiPlay TV is the first FAST Hindi General Entertainment Channel to launch on Pluto TV in Canada, featuring inspiring Indian stories, hand-picked Hindi shows and blockbuster Bollywood movies. Watch the best Hindi TV serials like Na Aana Iss Des Laado, Comedy Nights with Kapil, Uttaran, Mahakali, Radha Prem Ki Deewani, Mrs. Pammi Pyarelal. and more shows filled with renowned Indian characters. Viewers favourite desi TV shows are also available to watch with English subtitles.

    “We are thrilled to announce our partnership with IndiaCast on the brand-new DesiPlay TV channel, offering an array of diverse content to Pluto TV viewers across Canada,” said Pluto TV, Canada VP content Vanessa Case. “We are part of a diverse country, and our aim is to curate content that resonates with every viewer.”

    IndiaCast Media EVP, and head of international business Govind Shahi, said “DesiPlay TV, being the first Hindi general entertainment channel to launch on Pluto TV in Canada, marks a significant milestone as we bring the best of Hindi TV shows and Bollywood movies to South Asians for free. We are committed to entertain our ever-growing ethnic audience in Canada with a diverse array of quality content, ensuring that they experience the richness of Indian culture and storytelling right at their fingertips.”  

    A few of the amazing series on the Desi Play Channel include:

    Comedy Nights With Kapil

    Genre – Comedy

    In this celebrity talk show, hosted by Kapil Sharma, the biggest Bollywood stars walk in, while Kapil’s entire family and neighbours’ barge in!  This outrageous family has always enthralled and entertained the audiences, with characters including Gutthi, Palak, Bua and Dadi.  

    Mahakaali 
    Genre – Mythology

    If there is one goddess in Hindu mythology who is feared and revered at the same time, it is Kaali – the ultimate destroyer. But her personal life is also a part of this story, including her transformation from a mortal to Mahakaali, the Goddess Parvati and wife to Mahadev.

    Uttaran
    Genre – Drama

    UTTARAN is a popular Hindi show based on a tale of two friends with completely different backgrounds. Tapasya is the spoiled daughter of a rich man, while Ichha, her best friend, is the maid’s daughter. The series takes an interesting turn when Tapasya gets married, and the best friends are locked in a love triangle.  

    Na Aana Iss Des Laado 
    Genre – Drama  

    The critically acclaimed Indian TV show is a social drama that raises a voice against the oppression of women in the Indian hinterlands.  

    Radha Prem Ki Deewani 
    Genre – Drama

    Despite all the differences between them, destiny keeps bringing Radha and Prem together. Will this attraction turn into a love story? One of the best Romantic Hindi shows, only on DesiPlay TV.

    Mrs. Pammi Pyarelal 
    Genre – Comedy

    After moving to Mumbai, Param desperately needs a roof over his head, especially when his best friend, Rahul, also gets kicked out of his rented apartment. The duo learns of a house up for rent, but the landlady has one simple condition – her tenants must be married! With no option left, Param and Rahul spin a web of lies and pose as husband and wife. What follows is a hilarious roller coaster ride, packed with friendship, love and absolute chaos.

  • COLORS with Seagram’s Imperial Blue and Wavemaker goes hi-tech to launch AI-powered fun-filled #FansWaliHoli

    COLORS with Seagram’s Imperial Blue and Wavemaker goes hi-tech to launch AI-powered fun-filled #FansWaliHoli

    Mumbai: This Holi sparked celebrations that are unique and innovative! Viacom18’s flagship Hindi entertainment channel COLORS hit a hatrick, marking their third collaboration with Seagram’s Imperial Blue Packaged Drinking Water and Wavemaker India for an unforgettable #FansWaliHoli campaign, powered by cutting-edge generative AI technology. This initiative delivers a personalized and interactive Holi experience for the fans, unprecedented in its scope.

    This festive campaign, brought to life by Viacom18’s Network Branded Content in collaboration with Wavemaker India, empowers fans to create personalized Holi posters featuring their favorite celebrities: Karan Kundrra (Actor), Kanika Mann (Actor), Harsh Gujral (Comedian), and Raj Barman (Singer). Through an interactive microsite (www.becausemenwillbemen.com), fans can effortlessly select their preferred artists and generate custom posters with playful messages, encapsulating the essence of the vibrant festival of Holi, all while staying true to the brand ethos. These posters are then conveniently delivered to users’ WhatsApp for easy sharing with loved ones or posting on social media.

    Vivek Mohan Sharma – Head, Branded Content, Viacom18 commented on the campaign, “We are constantly striving to push boundaries and explore innovative ways to connect brands with audiences. Building on Viacom18’s vision of adopting technology every step of the way, we are approaching content marketing through the lens of technology as well. By leveraging generative AI, we have created a fun and interactive experience for fans to celebrate Holi with their favorite COLORS stars, while seamlessly integrating the Seagram’s Imperial Blue Packaged Drinking Water brand message. This campaign is a perfect example of how we are marrying content solutions with cutting-edge tech to deliver a holistic brand and content experience.”

    Ishwindar Singh, Pernod Ricard India said, “Seagram’s Imperial Blue packaged drinking water stands for embracing life with a smile and Holi, the festival of colors, is the perfect occasion to showcase our brand’s commitment to inspiring smiles and light-hearted moments. Partnering with Wavemaker & Viacom18 has allowed us to merge technology with celebrations to amplify the consumer experience through developing engaging campaign around key festivals like Holi..

    Shekhar Banerjee, Wavemaker India said, “At Wavemaker we are extremely proud to partner with our client Pernod Ricard India and brand Imperial Blue packaged Drinking Water to have continuously deliver on engaging innovatively with our consumers. Holi wishes delivered through an AI led campaign which puts you in the same frame with your favourite celebrity and recreates a beautiful poster which can be shared on social, go up as a poster in your room, be your wallpaper or give you bragging rights within your circle, is simply magical.”

    The campaign kicked off on 22 March and will run till 31 March.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ColorsTV (@colorstv)