Tag: Viacom18

JioCinema to showcase the most comprehensive Olympics coverage for Paris 2024

Mumbai: Viacom18, the official broadcast and digital partner for Paris 2024, announced the biggest and most immersive Olympics presentation yet in India, with 20 concurrent feeds and a roster of Olympians, starting 26 July 2024, across the Sports18 Network and for free on JioCinema. The network has lined-up an extra-ordinary list of former champions across multiple sporting disciplines to amplify the most comprehensive Olympics presentation ever. It also, launched its campaign film ‘Dum Laga Ke… Haisha’, promising an Olympics like never seen before.

For the first time, Olympics coverage in India will be presented across 20 concurrent feeds on JioCinema for free, allowing fans to catch their preferred action and Indian performances at the Olympic Games anytime, anywhere on their preferred device. The presentation will have 17 sports-wise feeds and three curated feeds, all available in 4K. The curated feeds will include an India feed in English, Hindi, Tamil, and Telugu, which allows viewers to catch all the action from the Indian contingent as it unfolds on-ground.

In a never-seen-before endeavour, a women athletes feed will exclusively capture the journey of women Olympians for the entire edition. The curated feeds will also feature a global action feed in English and Hindi, thus allowing viewers to track the finest athletes in the world in action at Paris 2024.

Embed link: https://www.youtube.com/watch?v=-uhYFCgpSnc

On linear platforms, Sports18 – 1, Sports18 – 1 HD, Sports18 – 2 will run India focused feed, Global Action will be available on Sports18 – 3. Sports18 – 1 and Sports18 – 1 HD will present the Games in English with Tamil and Telugu available on language button. Sports18 – 2 will offer the Paris 2024 in Hindi.

The immersive coverage tips off with a dedicated camera feed on the India float throughout the opening ceremony giving viewers a ring-side view of the Indian contingent. In addition, viewers will be able to enjoy coverage of Indian medal moments with live interviews with their family members alongside a domain expert from the studio.

“Our presentation of Paris 2024 is built on the idea of putting viewers front and centre as our athletes aim for glory. For the first time in India, an Olympics presentation will have a dedicated Indian feed, a women athletes feed, and a global action feed, giving fans high autonomy with a lean-in experience as they follow the Games,” said Viacom18 – sports head of content Siddharth Sharma. “We strive to capture the inspiring journeys of Indian athletes and rally the country to back our heroes through our never-seen-before Olympic experience.”

India’s first female wrestling Olympic medallist Sakshi Malik (2016 Summer Olympics) will be joined by Beijing 2008 bronze medallist boxer Vijender Singh. Four-time Olympian and six-time Grand Slam winner and the first Indian woman to be ranked number one in the WTA rankings, Sania Mirza will be joined by Commonwealth and Asian Games gold medallist, Somdev Devvarman. World No seven long jumper and Commonwealth Games medallist, Murali Sreeshankar will be seen in a whole new avatar as Viacom18’s expert during the Olympics.

The studio line-up will also feature former Indian Men’s Hockey Team Captain Viren Rasquinha, Commonwealth Games gold medallist shuttler Parupalli Kashyap, multiple Asian Games medallist and World Doubles Championship gold medallist squash icon Saurav Ghosal, and India’s two-time Olympic archer Atanu Das will add gravitas to Viacom18’s line-up.

In the lead up to the quadrennial sporting spectacle, Viacom18, the official broadcast and digital partner for Paris 2024, also launched “Dum Laga Ke…Haisha!”, its campaign film for the Olympic Games. The campaign film builds on the philosophy of Olympics unlike anything seen before, breaking away from the conventional advertising template employed by past global sporting events for the Indian market such as tropes of serious looking athletes training to motivational voiceovers. It takes a fresh approach instead, by intertwining the magnitude of the Olympics as a global movement and its impact on our daily Indian lives.

“We wanted to keep the campaign idea rooted in the transformative power of viewing sports. The film is our ode to the Olympic spirit and imagines a world where watching the Olympics vicariously, inspires us to push ourselves like runners, boxers, gymnasts, archers and weightlifters in our quotidian lives. We married this idea with a re-imagination of the timeless chant ‘Dum Laga Ke Haisha! that’s deeply ingrained in the Indian spirit of movement and sports, into multiple regional languages to ignite excitement for the Olympics across the country,” said JioCinema’s head of brand and creative marketing, Shagun Seda. “To bring our concept to life, we partnered with Jugaad Motion Pictures who brought in a fresh approach and elevated the concept to a rich audio-visual experience.”

Viacom18’s comprehensive coverage of Paris 2024 includes content around must-watch events for India fans, Indians to watch out for at the Olympics, greatest performances in Olympics history, unprecedented landmarks Indians can achieve at Paris 2024, and much more.

Here’s the full list of Viacom18’s experts for Paris 2024-

Domain	Expert
Core Group	Sania Mirza
Core Group	Viren Rasquinha
Core Group	Somdev Devvarman
Core Group	Neha Aggarwal
Core Group	Nisha Millet
Core Group	Murali Sreeshankar
Core Group	Saurav Ghoshal
Archery	Rahul Banerjee
Archery	Atanu Das
Badminton	P Kashyap
Boxing	Vijender Singh
Hockey	Jugraj Singh
Shooting	Heena Sidhu
Shooting	Joydeeep Karmakar
Swimming	Virdhawal Khade
Wrestling	Sakshi Malik

July 12, 2024

Ultimate Table Tennis and Viacom18 extend broadcast deal to boost table tennis revolution

Mumbai: Ultimate Table Tennis has partnered with Viacom18 to bring world-class table tennis action from the upcoming season of the league. UTT 2024 is scheduled to be held in Chennai from August 22 to September 7 and will be streamed on JioCinema for free and broadcasted on the Sports18 Network.

This deal earmarks the second year of partnership between UTT and Viacom18 following a successful collaboration last season. The franchise-based league, which is in its fifth season, will witness 17 days of high-voltage and entertaining action as JioCinema and the Sports18 Network will bring high-octane matches in English and Hindi for table tennis and sports enthusiasts.

Launched in 2017 and promoted by Niraj Bajaj and Vita Dani under the auspices of the Table Tennis Federation of India, UTT has rapidly become one of the most sought-after global sports properties in table tennis. The league has played a significant role in the growth of Indian table tennis, contributing to India’s historic qualification for the Paris 2024 Olympics.

Talking about the association, UTT co-promoters Niraj Bajaj and Vita Dani, expressed:
“Our partnership with Viacom18 highlights our mutual dedication to expanding table tennis in India. With their mandate for the Paris 2024, Viacom18 will showcase our top Indian paddlers as they compete on the biggest stage. The transition to UTT 2024 following the Olympics will be seamless. Viacom18’s extensive reach and commitment to sports streaming and broadcasting will ensure that the excitement of UTT 2024 is felt in every corner of the country.”

The league garnered a combined viewership of more than 33 million over 18 days on JioCinema and the Sports18 Network last season. This year expanding its footprint, UTT will feature eight teams for the first time with the addition of Ahmedabad SG Pipers and Jaipur Patriots. The other six teams participating in this edition are: PBG Bengaluru Smashers, Dabang Delhi TTC, U Mumba TT, Goa Challengers, Puneri Paltan Table Tennis and Chennai Lions.

UTT adds on to the already diverse sporting portfolio of Viacom18, which is home to world-class sporting events, including the upcoming Olympic Games Paris 2024, Diamond League, select BWF events, BCCI Cricket, TATA IPL, TATA WPL, SA20, Major League Cricket (MLC) and the NBA among others.

“We are thrilled to continue our partnership with Ultimate Table Tennis. The league has captivated the audience by putting high-quality competition and fine performances by Indian and international star paddlers on the centre stage,” said Viacom18 Sports head of strategy, acquisitions, & partnerships Hursh Shrivastava. “We are particularly delighted to present the best Indian paddlers such as Sharath Kamal, Harmeet Desai, Manav Thakkar, Manika Batra and Sreeja Akula who will be returning from their Olympic rendezvous as they throw their hat in the ring for UTT 2024.”

A total of 48 premier paddlers, including top Indian players like Achanta Sharath Kamal, Manika Batra, Sathiyan Gnanasekaran and Sreeja Akula alongside 16 global stars such as World No. 9 Bernadette Szocs, World No. 16 Nina Mittelham and Nigeria’s ace player Quadri Aruna, are set to compete in the UTT 2024.

The player draft will take place in Mumbai on July 10.

July 9, 2024
Colors Kannada launches all new family drama Nanna Devru

Mumbai: Staying true to its commitment of captivating audiences, Colors Kannada, is back with another captivating show, Nanna Devru.

Nanna Devru narrates the story between a revered philanthropist and his devoted disciple. The show follows Mayuri, a kind-hearted nurse from a humble background in Brahmadurga. Mayuri works at one of the many charity hospitals run by Sacchidananda, a well-known philanthropist and industrialist admired for his extensive social work. Mayuri holds Sacchidananda in the highest regard, viewing him as a living embodiment of virtue and wants to follow in his footsteps.

Sacchidananda, a 44-year-old widowed father of a 20-year-old daughter Sakshi, who is the opposite of her father, rebellious in nature and revolts against her father’s decisions. Due to Sacchidananda devoting himself to the people’s cause, Sakshi has become distant and lives away from him to work in Bengaluru as a bartender which causes a lot of heartache to Sachidananda. Sacchidananda hopes to gain his daughter’s confidence one day.

Mayuri, a 24-year-old is an orphan, raised by her adopted parents Sukumar and Madhavi. Sukumar is a cab driver and Madhavi a homemaker. Mayuri is educated at the institutions run by Sacchidananda and working as a nurse in one of his hospitals, Mayuri deeply admires Sacchidananda’s philanthropic work. She is fiercely loyal and willing to go to any lengths to safeguard his reputation and protect him during challenging times.

Nanna Devru explores how their lives intertwine after their encounter. The story revolves around Mayuri’s unwavering support as she helps Sacchidananda navigate the treacherous web of conspiracies woven against him by his envious family members. The narrative celebrates the unwavering innocence of a village girl who overcomes numerous obstacles to shield Sacchidananda, offering a unique and heartwarming experience for viewers.

Mayuri Kyathari, the beloved star of the blockbuster show Ashwini Nakshatra, is back on Colors Kannada as Mayuri with the show Nanna Devru. Alongside her is Avinash Divakar, the grandson of Kannada comic legend Narashimharaju. He is an actor and dabbles as an art director and film director, who portrays the philanthropist, Sacchidananda. The show has a talented cast including Yukta Malnad, Swathi, V Manohar, Rekha Das, Nishitha Gowda, Malathi Sudhir, Yamuna Shrinidhi, Ravi Brahma, Abhishek Shrikanth, and many more.

Shruthi Naidu, the successful producer behind Olavina Nildana, helms the production of Nanna Devru. Ramesh Indira, currently renowned for his captivating antagonist roles, directs the show alongside Shruthi Naidu.

Colors Kannada business head Prashanth Nayak.B expressed his enthusiasm for the show: “As a brand, we are always loved by our audiences for bringing frbesh stories and their successful execution. Continuing that legacy, Nanna Devru presents a captivating narrative that explores the themes of innocence and righteousness. It showcases how these virtues navigate relentless challenges to achieve a greater purpose – social service. Having Shruti Naidu and Ramesh Indira adds immense value to this unique story.”

Gear up for an emotional journey filled with innocence and righteousness! Nanna Devru premieres exclusively on Colors Kannada starting today at 6:30 pm, airing Monday through Saturday. The show will also be available on JioCinema.

July 8, 2024
Planetcast Media Services sets new standards in live sports broadcasting

Mumbai: Planetcast Media Services is proud to announce its faultless delivery of the Indian Premier League (IPL) 2024 season, with zero downtime or glitches across 74 matches held in 13 stadiums. This exceptional performance continues Planetcast’s legacy of providing top-tier media services for major cricketing events, including the recent T20 World Cup (2 to 29 June), which ended with India defeating South Africa.

Having established itself as a leader in seamless, high-quality broadcasting and streaming solutions, Planetcast has been a trusted technology partner for the IPL for the last 17 years and, in 2024, ensured that cricket fans enjoyed coverage of the T20 World Cup via Star Sports, Hotstar and Times Internet Group’s Cricbuzz. Planetcast’s advanced media services enabled the delivery of advertising of around $450 million for the IPL rightsholders (almost equally split between broadcast and digital platforms, and on par with the $465 million in 2023).

For the 2024 IPL season, Planetcast provided the following services:

1 Star Sports: Delivering domestic TV broadcast to 17 channels in 11 languages with services such as encoding, live transmission, playout, packaging, and delivery solutions.

2 Viacom18: Supporting over-the-top (OTT) streaming on JioCinema.

3 Times Internet: Facilitating international OTT streaming and playout for Cricbuzz.

“Our long-standing partnership with IPL rightsholders underscores our capability to handle live events of significant scale that generate advertising revenues of $450 plus million,” said Planetcast Media Services’ CEO Sanjay Duda. “With the financial stakes so high, it’s critical that we remain dedicated to performing flawlessly and that we enhance match coverage across all the platforms we handle. We are also incredibly excited to have provided media services for the T20 World Cup, which concluded last weekend with India hoisting the trophy after the exciting win against South Africa.”

The IPL’s exponential growth is evident in the record-breaking viewership figures year after year. Star Sports, Disney Star’s broadcasting channel for IPL 2024, drew a record-breaking audience of 546 million over the first 67 matches, according to figures from India’s Broadcast Audience Research Council. JioCinema’s streaming figures show a 38 per cent increase in viewers streaming IPL in 2024 over 2023, with 620 million viewers watching matches on the Viacom 18 service. IPL’s opening 2024 match alone attracted 111 million fans on JioCinema, marking a staggering 51 per cent increase from the year before.

Building on its IPL success, Planetcast is also providing comprehensive services for the T20 World Cup, including:

1 Star Sports: Managing the world feed via satellite, covering 17 channels in three languages, and providing encoding, live transmission, playout, packaging, and delivery solutions.

2 Hotstar: Delivering disaster recovery services, channel content replacement, and vertical feed delivery.

3 Times Internet Group (Cricbuzz): Implementing AI-based editing for instant highlight creation, near-real-time ad insertion, and graphic insertion and playout for the US market.

July 8, 2024
JioCinema hires three power-packed tech leaders

Mumbai: Even as user experience has been improving and attaining global standards on its OTT platform, JioCinema, Viacom18 has taken steps to take it a notch higher by roping in three top techies on its tech team.

Coming in as chief product officer & ad tech platform lead is Bharath Ram with rich experience at Flipkart (as product & engineering lead), Instagram (core product ad team in the US) and Amazon Prime Video (personalisation lead).

The second tech lead to join is Vijay Sheshadri who has come in as chief technical advisor. Sheshadri’s core strengths lie in enterprise security, e-commerce, and large-scale distributed system with experience as an engineering fellow at Swiggy, at Amazon and at Symantec where he built several enterprise security solutions and cloud infrastructure services. Vijay was the lead architect for Symantec’s reputation-based security technology, which won the Wall Street Journal Technology Innovation Award in 2010.

The third hire Shoury Bhardwaj has taken on the role of engineering leader for app experience, search, recommendations, data and app backend platforms. He has 12 years of experience at Flipkart, where he worked on key areas such e-commerce. In his most recent role, he led the product and engineering teams for new business initiatives.

A company press release said these appointments aim to bolster tech expertise, agility, and market responsiveness, supporting the company’s swift expansion and commitment to providing exceptional digital experiences.

“We are thrilled to welcome Bharath, Vijay and Shoury to the Viacom18 family. Their expertise and leadership will be instrumental as we embark on the next phase of our ambitious growth journey. These appointments reflect our commitment to building a world-class tech platform that can deliver the best of content and an unparalleled experience to our consumers,” a company spokesperson was quoted in the press release.

July 5, 2024
Stick with Nick: The ultimate destination for kids

Mumbai: Nick India continues to solidify its position as the premier kids’ entertainment brand with the launch of the innovative ‘Stick with Nick’ campaign. This latest campaign underscores Nick’s commitment to seamlessly integrate into the lives of its young audience, providing a rich, multi-platform entertainment experience.

For over a decade, Nick has been the go-to brand for kids’ entertainment in India, with beloved shows like Motu Patlu, Chickoo Aur Bunty, and Rudra creating a unique space for kids to call their own. Beyond television, Nick offers a comprehensive entertainment ecosystem, integrating television, digital platforms, and on-ground experiences. The brand’s embrace of new technologies has solidified its relevance in the kids’ entertainment sector.

At Nick, commitment to innovation and engaging content remains unwavering. Viacom18 business head – kids TV network Anu Sikka stated, “Nick is dedicated to creativity and great content, making it the top choice for millions of kids and families. Our brand’s wide reach and appeal make it a favourite not only among kids but also for partners looking to connect with young audiences. This new campaign aims to give kids an amazing experience with their favourite Nick toons in unique ways. It’s a clear example of our commitment to bringing joy and excitement to kids’ lives while offering a valuable platform for brands.”

The ‘Stick with Nick’ campaign is live on-air with a watch and win contest, where kids will get a chance to win exciting specially curated gifts that ‘money can’t buy’. Furthermore, Nick enhances its television content with a strong digital presence through its OTT platform JioCinema. With Centerfruit as presenting partner, the campaign is set to create a whole lot of fun, along with powered by partner Camel and associate partners Catch and MamyPoko Pants.

Commenting on the association, Perfetti Van Melle India marketing director Gunjan Khetan said “Centerfruit is excited to partner with Nick for the ‘Stick with Nick’ campaign. Nick’s extensive reach and universal appeal align wonderfully with Centerfruit’s vibrant and playful brand ethos. This collaboration contributes to our pursuit of bringing joy and excitement to our consumers. Together, we aim to create memorable moments for children across India.”

Talking about the collaboration, Kokuyo Camlin Ltd chief strategy and marketing officer Rishi Kakar said, “Camel is excited to join forces with Nick for the Stick with Nick campaign. We look forward to a successful collaboration that enriches the lives of kids and families alike.”

Strategic partnerships to give kids an on-ground experience include an association with MyFroyoLand, where Nick has curated an exclusive “Nick Specials” menu featuring flavors like Nick Chikoo Bunty Chocolate Chip Cookie Dough and Nick Motu Patlu Cotton Candy. Additionally, a collaboration with Birdy’s introduces limited edition cake flavors such as Nick Chikoo Bunty New York Cake and Nick Motu Patlu Dutch Truffle Cake, available across food delivery platforms and Mumbai stores.

The brand has activated a robust social media strategy that includes integrated posts and campaigns across all major platforms and features over 120 influencers maintaining a strong connection with its audience. Moreover, recognizing the importance of physical interactions, Nick executes extensive mall branding and takeovers in key urban markets that allow kids to experience the magic of their favourite Nick Toons in real life. Moreover, innovative digital strategies include hyper-realistic CGI ads and interactive experiences, such as AR filters on Instagram and a hyper-casual game on the Nick website, engaging the digital-native generation.

Nick’s ‘Stick with Nick’ campaign exemplifies the brand’s role as the ultimate destination for kids. By creating a multifaceted entertainment ecosystem that spans television, digital platforms, social media, gaming, and on-ground activations, Nick ensures it remains an integral part of kids’ lives. As Nick continues to innovate and engage, it reaffirms its dedication to bringing joy, laughter, and unforgettable moments to young audiences everywhere. Stay tuned and join the adventure as Nick continues to build a vibrant and inclusive universe for kids.

June 25, 2024
Vh1 India and Zephyrtone transform online hate into empowering anthem ‘#TurnUpTheLove’

Mumbai: This World Music Day, Vh1 India, Viacom18’s premier international music and English entertainment channel, is taking a stand against online hate and negativity using music as a catalyst. Teaming up with the dynamic independent music duo Zephyrtone, Vh1 India has created the inspiring anthem ‘#TurnUpTheLove’. This unique initiative aims to provide a platform for artists to share their stories, rise above online bullying, and spread the message of love and resilience. The song was exclusively dropped on Jio Cinema as the first indie electronic pop music launch on the platform.

#TurnUpTheLove is a testament to the power of music in turning negativity into an uplifting force of courage and resilience. The track begins with a playful instrumental intro, with a confident and carefree tone. The lyrics dismiss the hate comments that artists have received with a light-hearted attitude and emphasize that these negative words do not define them. The second verse delves deeper into the duo’s journey. The bridge reflects a moment of defiance, where the artists directly address critics and trolls, highlighting that the adversity musicians face only strengthens their music and resolve. The triumphant chorus leaves listeners with a powerful message of unwavering confidence and positivity.

Speaking on the initiative, Viacom18 business head, Youth, Music, and English Entertainment cluster, Anshul Ailawadi said, “Vh1’s #TurnUpTheLove campaign is our way of backing our artist collective in a big way. What sets it apart is the use of actual hate comments to create an inspiring anthem. It’s a reflection of how the artists battle online hate in real life and use it as creative fuel for their growth. We hope this initiative encourages everyone to stand against online hate and support artistic expression.”

June 22, 2024
Ex-Google exec Mohit Jagtiani launches branded content firm NEXT NARRATIVE with Simran Hoon

Mumbai: With the increasing media clutter in the digital space, consumers have more media choices than ever. In such a competitive environment, it is vital for brands, creators and platforms, to keep their narrative fresh. Next Narrative is the new age Media Company that is committed to doing so by helping creators scale their reach and grow revenue while driving business outcomes for brands. Helmed by Mohit Jagtiani, award-winning brand storyteller, ex-Google (YouTube) and Viacom18, in partnership with Simran Hoon, ex-QYOU Media and Viacom18, the branded content company aims at solving these brand objectives with relevant and compelling long and short form branded content and IPs.

Next Narrative touches on the ABCs of Digital Storytelling:

1 Audience: Next Narrative understands consumer preferences and motivations, and aims to help brands as well as creators connect with them meaningfully.

2 Brands: It serves brands seeking meaningful connections through storytelling.

3 Creators: It aims to support authentic creators with a passion for crafting emotional narratives.

Next Narrative founder and CEO Mohit Jagtiani said, “There are too many brands vying for the same audience. This has inadvertently led to an obsession with performance marketing and immediate outcomes. Very few are focussing on building brand loyalty. Next Narrative believes that in today’s cluttered environment, a compelling attraction to a brand, brand loyalty and consistent business outcomes has to be created with the right story, the right content and the right creator(s). With the 3Cs of creator, content and commerce converging, I could not have asked for a better time to take the entrepreneurial leap and add the 4th C of connection with Next Narrative.”

About partnering with another industry veteran, Simran Hoon, Mohit added, “They say when you start on your own, you should tag team with someone who can complement your strengths and vision. I couldn’t be more excited about partnering with Simran who is also my ex-colleague from my time at Viacom18.”

Next Narrative partner Simran Hoon added, “Storytelling has always been in my DNA. While working at Viacom18 together, Mohit and I experienced first-hand the impact of the right story, in the right hands, told to the right audience. With our industry knowledge and the right partnerships, we always knew we wanted to create something creative and drive impact. I have had a rewarding career spanning 30+ years working with the broadcast media in its golden age and with the digital media which is today a tour de force. What remains unchanged across the years and types of media is the ability of tell great stories to solve brand challenges. ”

Whatever the medium- episodic series, creator collaboration campaigns or podcasts-Next Narrative aims to focus on building brand loyalty. Under Mohit and Simran’s leadership, the company will drive results for brands by developing compelling content. Today, creators are media powerhouses with loyal communities. Next Narrative aims to partner with these influencers and creators- niche, big and small, who can authentically bring brand stories to life.

June 11, 2024
Colors Kannada brings back RAJA RANI with all new RELOADED avatar

Mumbai: In line with the promise to entertain audiences round the clock, Colors Kannada is bringing back the highly anticipated celebrity dance show, Raja Rani, for its third season, titled “Raja Rani Reloaded Season 3.” Presented by White Gold and powered by Amrith Noni, alongside esteemed partners Swastiks Masala, Bhima Jewellers, Sadguru Ayurveda Gram Flour Soap, Sangeetha Mobiles, this season promises an unparalleled blend of talent and entertainment.

Premiered on June 8th at 7:30 PM, Raja Rani Reloaded Season 3 will grace the screens of Colors Kannada every Saturday and Sunday, promising viewers an immersive experience filled with electrifying performances and star-studded moments. Adding another surprise, the show features a three-judge panel, a first for the show. Joining incumbents Thara Anuradha and Srujan Lokesh will be Kannada film industry superstar Aditi Prabhudeva.

Raja Rani Reloaded Season 3 features 12 dynamic celebrity couples from diverse backgrounds, including social media influencers, television stars, and more. These couples will showcase their on-screen chemistry and compatibility through exhilarating dance performances and engaging games. The show saw the return of the charismatic Anupama Gowda, who is adding excitement with her captivating presence.

Speaking about the launch of Raja Rani Reloaded Season 3, Viacom18 cluster head, regional entertainment Sushma Rajesh said, “Colors Kannada, as a brand has always been at the forefront of pushing the boundaries of content and trying new formats. Our core promise to consumers is to deliver content that is entertaining and nuanced with the local flavor. The new season of Raja Rani is set to enthrall and entertain with compelling content driven by some amazing talents and meticulous execution.”

Colors Kannada business head Prashanth Nayak expressed his excitement, “We are thrilled to launch the third season of the Raja Rani franchise, featuring all-new elements like a new judge and a dance-focused format. The show will also retain the entertainment elements from the previous seasons. We’re confident that audiences will embrace the fresh incarnation of Raja-Rani.”

White Gold founder & CEO Rahul Joseph said, “We are delighted to associate with Colors Kannada for the third season of Raja Rani. It’s an honor to be a part of such an iconic show that brings joy and entertainment to millions of viewers. The dance show is set to have electrifying performances and we plan to bring that gold quality content through our association. “

Narayan N (CEO) Amrith Noni Powered By: ‘’Amrith Noni is thrilled to power the third season of Raja Rani and are excited to be part of the thrilling performances and aim to support the health and recovery of the participants. We believe in the power of entertainment to bring people together and are excited to be involved in this journey.’’

Dwarkanath (Managing Director) Swastiks Masala Special Partner: “As a brand deeply entrenched in tradition and culinary excellence, Swastiks takes immense delight in its partnership with Raja Rani Reloaded Season 3. Our collaboration transcends mere sponsorship; it is a celebration of heritage and festivity. We eagerly anticipate the unfolding of this enchanting journey, as each episode promises to bring our rich flavors and compelling narratives to life.”

Mahesh (Marketing Head) Bhima Jewellers Special Partner: “Bhima Jewellers is honored to be a special partner of Raja Rani Reloaded Season 3. Being a sponsor on this show allows us to celebrate the artistry and elegance that resonate with our brand. We eagerly look forward to the brilliant performances of the celebrity couples and the glamour they will bring to the show.”

Pradeep Shetty (Managing Director) Sadguru Ayurveda Gram Flour Soap Special Partner: “At Sadguru Ayurveda, we are thrilled to join Raja Rani Reloaded Season 3 as a special partner. This collaboration allows us to extend our commitment to promoting health and wellness to a wider audience. We are excited to support this entertaining and vibrant show and look forward to the joy and inspiration it will bring to viewers.”

Subhash Chandra (Managing Director) Sangeetha Mobiles Special Partner: “Joining forces with Raja Rani Reloaded Season 3 fills Sangeetha Mobiles with delight. As we embark on this journey together, we eagerly anticipate the electrifying performances of the celebrity couples. Moreover, this partnership offers a thrilling avenue to connect with our customers in a dynamic and engaging manner.”

June 10, 2024
Fevicreate Idea Labs 2024 Art & Craft Competition: Winners announced

Mumbai: Pidilite, through its Fevicreate initiative, proudly announces the winners of the Fevicreate Idea Labs Annual Art & Craft Competition 2024. This national event, which combines science with art and craft, drew participation from over 1.3 lakh students representing 500+ schools across India, showcasing groundbreaking projects in Space Exploration, Endangered Species & Conservation, and Ocean Life.

In its fourth year, the competition invited 16 finalists to Mumbai for the final round, where they competed live using a variety of art and craft materials, including Fevicreate boxes filled with Pidilite products. The themes were Marine Life for ages 9-14 years and the Solar System for ages 5-8 years. Projects were judged on creativity, innovative use of materials, scientific principles used, adherence to the theme, and overall presentation. Padma Shri Mylswamy Annadurai, an esteemed Indian space scientist and former ISRO Director, served as the chief jury member. Kashyap Gala, Senior Vice President of Consumer Products Business at Pidilite was also present at the event as a jury member.

Winners in the 5-8 years or the ‘Little scientists’ age group include Hetvi Vaswani from MPS International, Jaipur, Rajasthan, and Bhani Gupta from St. Marks Senior Secondary Public School, Delhi, who both secured first place. Rama Anannya from Sri Chaitanya School Ameerpet, Hyderabad, Telangana, won second place, while Devanshi Sehgal from D.A.V High School, Ambala, took third place. In the 9-14 years ‘Young Innovators’ age group, Harshita Nopani from St. Xavier’s High School, Bilaspur, Chhattisgarh, claimed first place. Kanithi Swathi from D.A.V Centenary Public School, Vizag, Andhra Pradesh, secured second place, and Ifra Siddique from National English School, Kolkata, West Bengal, took third place.

The final round was covered in episodes aired on prominent Viacom 18 network channels, Nickelodeon and Sonic. They will also be available on Jio Cinemas after June 24th.

ISRO former director Padma Shri Mylswamy Annadurai expressed, “As a jury member of the Fevicreate Idea Labs competition, I am truly inspired by the creativity and ingenuity displayed by these young minds. At a time when education is evolving, it’s crucial to embrace the ‘learning by doing’ philosophy to drive STEM education. This competition exemplifies how art and science can come together to spark innovation and curiosity to approach and solve a given problem. The projects presented by these talented students are not only impressive but also a testament to the power of hands-on learning. I congratulate all the participants and winners for their remarkable efforts and encourage them to continue exploring and innovating.”

Pidilite senior vice president of consumer products business Kashyap Gala remarked, “At Fevicreate, we wholeheartedly support the concept of ‘learning by doing.’ Today’s bright and curious minds thrive on challenges, and educators are continuously seeking innovative ways to teach them. School boards and NEP guidelines advocate for ‘Art-Integrated Learning,’ emphasizing that more learning should take place through art and craft. Fevicreate is dedicated to fostering this approach. The 16 creative young minds selected from across 65 cities and 1.3 lakh students are a testament to our commitment to ‘learning by doing.”

Commenting on the association, Viacom18 Business head of Kids TV Network Anu Sikka said “Nick, as the ultimate destination for kids’ entertainment, is thrilled to join forces with Pidilite, the leader of arts and crafts innovation, for the innovative Fevicreate Idealabs Finale event. Nick’s extensive reach and influence in the children’s entertainment sector enable partner brands to connect with kids on a large scale, providing unique opportunities for collaboration. We are constantly seeking partnerships that enhance creativity and encourage exploration and learning. This contest embodies our dedication to nurturing the imaginative minds of tomorrow and offers a platform for Pidilite to showcase its innovative products to a broad, engaged audience.”

Top winners received scholarships of Rs 1 lakh, Rs 75,000, and Rs 50,000 for first, second, and third places, respectively. Additional awards included runner-up prizes, trophies, certificates for schools with high participation, 22 city-level winners and special hampers for top students from schools with over 200 participants.

June 5, 2024