ITV

Tag: Viacom18

  • Viacom18 surprised its female employees with cupcakes on Women’s Day

    Viacom18 surprised its female employees with cupcakes on Women’s Day

    MUMBAI: On International Women’s day Viacom18 thought of a great way to surprise their women employees- with Cupcakes! They walked into their offices to be greeted with a bright and cheery box that held a sweet surprise. A welcome sugar rush early in the morning.

    Media & Entertainment is always stressful with pressures 24/7 and this gesture was much appreciated by the women. The menwere given 5 placards with taglines like Red Bull Lady, Invincible Rock, Sweetest Soul, Brightest Star etc. When you work with your colleagues for long hours people’s personalities shine through. They had to give their favorite women colleagues the sayings that applied to them. In this way they wereable to express their appreciation for their colleagues with personal messages at the back of the cards.  

    Given the fact that Viacom18 network has a multigenerational workforce, women of all ages enjoyed this gesture. Whilequirky is part of the Network’s DNA they didn’t have to think too far out of the box as Cupcakes win every time!

  • This Women’s Day, MTV celebrates girl power with the launch of Himalaya Neem Facewash MTV Girls On Top

    This Women’s Day, MTV celebrates girl power with the launch of Himalaya Neem Facewash MTV Girls On Top

    MUMBAI: MTV, the iconic youth brand, has decided to dedicate 2016 to celebrating the power of being a woman by shattering long standing stereotypes and questioning nonsensical taboos surrounding the women in India today. And to kick-start this celebration with a bang, MTV is proud to announce a brand new show ‘Himalaya Neem Face wash MTV Girls On Top’ that is all set to redefine what it means to be an ‘Adarsh Ladki’ by showcasing the ‘young Indian girl’ in all her various avatars – from a havoc wrecking goddess to hardworking superwoman; from a devilish diva to manic pixie dream girl; from a bookish romantic to a tattooed hell-raising disc jockey.

    Viewers will get to see three young women – TV Producer Isha (Played by Saloni Chopra), Tabloid Journalist Gia (played by Barkha Singh), and DJ Revati (played by Ayesha Adlakha) as they make their way through life in a ruthless city and how they grow stronger together as they face one difficult circumstance after another. The show is produced by BBC Worldwide.

    Himalaya Neem Face wash MTV Girls on Top – a show about three not-so-adarsh-girls trying to survive – dealing with job issues, love issues and also domestic issues, will be going on air from 7th March 2016, from Monday to Friday at 6:30 PM only on MTV.

    Commenting on the launch of this exciting new show, Shalini Sethi Vice President Viacom18 and Creative & Content Head MTV said, “With MTV Girls On Top, we at MTV, are all set to take a close look at the lives of three young women trying to make it on their own in a new city. As always, MTV has created the concept of the show keeping in mind the needs and wants of the youth of today. The show will not only showcase the struggles around work, love and life of three independent women, but at the same time, will also offer viewers an insight into the changing face of Indian women. MTV’s new show will resonate with all those young women who have ever dreamed of a life outside the confines of societal norms by breaking stereotypes and questioning taboos.”

    Speaking about the show further, Myleeta Aga SVP & GM, India and Content Head for Asia – BBC Worldwide said, “Girls on Top is a bold new show that aims at giving viewers an insight into the ambitions and dreams of three headstrong girls living in a cosmopolitan city. The show takes viewers on a journey through their personal and professional lives as they tackle real issues faced by young Indian women today.  The casting has been done very meticulously and the setting is very relatable. Following Kaisi Yeh Yaarian which was a huge success, we are really pleased to be collaborating with MTV again on Girls On Top – we are certain that it will resonate with the young and ambitious youth of India.”

    On being the title sponsors, Hemang Vasani Brand Manager, Face Care – The Himalaya Drug Company said, “Himalaya has been offering Indian girls a reason to look and feel confident for decades now. We are proud to be associated with MTV Girls On Top and this heralds the coming together of two iconic brands in India. Himalaya has always assured the Indian girls of their self- confidence and MTV Girls On Top will enable us to reinstate our belief.”

    MTV Girls On Top is the story of every young woman who has ever moved to a big city to make her dream of being independent come true. It’s the story of a world where young woman want it all – career, love and a good life – and for a change, they can have it all – only, it comes with a bit of a struggle and requires good girlfriends to help them through it – and you know what? They’re ready for it! They’re ready to make their way to the top.

  • This Women’s Day, MTV celebrates girl power with the launch of Himalaya Neem Facewash MTV Girls On Top

    This Women’s Day, MTV celebrates girl power with the launch of Himalaya Neem Facewash MTV Girls On Top

    MUMBAI: MTV, the iconic youth brand, has decided to dedicate 2016 to celebrating the power of being a woman by shattering long standing stereotypes and questioning nonsensical taboos surrounding the women in India today. And to kick-start this celebration with a bang, MTV is proud to announce a brand new show ‘Himalaya Neem Face wash MTV Girls On Top’ that is all set to redefine what it means to be an ‘Adarsh Ladki’ by showcasing the ‘young Indian girl’ in all her various avatars – from a havoc wrecking goddess to hardworking superwoman; from a devilish diva to manic pixie dream girl; from a bookish romantic to a tattooed hell-raising disc jockey.

    Viewers will get to see three young women – TV Producer Isha (Played by Saloni Chopra), Tabloid Journalist Gia (played by Barkha Singh), and DJ Revati (played by Ayesha Adlakha) as they make their way through life in a ruthless city and how they grow stronger together as they face one difficult circumstance after another. The show is produced by BBC Worldwide.

    Himalaya Neem Face wash MTV Girls on Top – a show about three not-so-adarsh-girls trying to survive – dealing with job issues, love issues and also domestic issues, will be going on air from 7th March 2016, from Monday to Friday at 6:30 PM only on MTV.

    Commenting on the launch of this exciting new show, Shalini Sethi Vice President Viacom18 and Creative & Content Head MTV said, “With MTV Girls On Top, we at MTV, are all set to take a close look at the lives of three young women trying to make it on their own in a new city. As always, MTV has created the concept of the show keeping in mind the needs and wants of the youth of today. The show will not only showcase the struggles around work, love and life of three independent women, but at the same time, will also offer viewers an insight into the changing face of Indian women. MTV’s new show will resonate with all those young women who have ever dreamed of a life outside the confines of societal norms by breaking stereotypes and questioning taboos.”

    Speaking about the show further, Myleeta Aga SVP & GM, India and Content Head for Asia – BBC Worldwide said, “Girls on Top is a bold new show that aims at giving viewers an insight into the ambitions and dreams of three headstrong girls living in a cosmopolitan city. The show takes viewers on a journey through their personal and professional lives as they tackle real issues faced by young Indian women today.  The casting has been done very meticulously and the setting is very relatable. Following Kaisi Yeh Yaarian which was a huge success, we are really pleased to be collaborating with MTV again on Girls On Top – we are certain that it will resonate with the young and ambitious youth of India.”

    On being the title sponsors, Hemang Vasani Brand Manager, Face Care – The Himalaya Drug Company said, “Himalaya has been offering Indian girls a reason to look and feel confident for decades now. We are proud to be associated with MTV Girls On Top and this heralds the coming together of two iconic brands in India. Himalaya has always assured the Indian girls of their self- confidence and MTV Girls On Top will enable us to reinstate our belief.”

    MTV Girls On Top is the story of every young woman who has ever moved to a big city to make her dream of being independent come true. It’s the story of a world where young woman want it all – career, love and a good life – and for a change, they can have it all – only, it comes with a bit of a struggle and requires good girlfriends to help them through it – and you know what? They’re ready for it! They’re ready to make their way to the top.

  • Viacom18 to launch VOOT VOD service in April; firms up content pipeline

    Viacom18 to launch VOOT VOD service in April; firms up content pipeline

    MUMBAI: The latest addition to the growing digital family in India, Viacom18’s new digital video-on-demand (VOD) platform – VOOT is all set to launch its service in the first week of April armed with a slew of shows from various content houses.

    According to information available with Indiantelevision.com, among the few production companies that Viacom18 has roped in to produce original content for VOOT are Endemol Shine India, Saurabh Tiwari Films, Colosceum Media, Frames Production Company, Sunshine Production, Shakutantalam Telefilms and Bodhi Tree.

    Unlike Netflix’s subscription based revenue model, VOOT will follow the advertising based VOD model, wherein content will be offered free for subscribers.

    When asked to comment on VOOT’s decision to go for the ad based VOD model, a senior media planner on condition of anonymity says, “It’s very early to predict anything. Getting an advertising pipeline takes time. Initially they will be making money out of advertising and it will be limited to certain brands, which they already have in their portfolio and slowly they will be able to expand in the market.”

    Speaking on their show for VOOT, Frames Production co-founder Ranjeet Thakur says, “Yes, Frames is producing show for VOOT called Soadies. It’s a shows based on how Roadies has influenced families and their behaviour.”

    Soadeis will be an eight-episodic story of 20-25 minutes duration.

    According to information available, the per episode production cost of Soadies is said to be between Rs 5-6 lakh. 

    Sudhir Sharma’s Sunshine Production is also in the process of producing two shows for VOOT. Though production is in its early stages, the production house has begun casting for one of the shows, which will comprise four episodes.

    Additionally, Colosceum Media will be producing a dating reality show for the VOOT platform.

    VOOT’s launch comes at a time when Netflix has already made a big bang entry into India, following the likes of Star India’s Hotstar, Sony Pictures Networks India’s Sony Liv, Zee Enterprises’ dittoTV, Eros International’s ErosNow and HOOQ amongst others. With a handful of more players like Balaji Telefilm’s Alt Digital and Vuclip poised to enter the space, the OTT content production space is likely to get a shot in the arm.

  • Viacom18 to launch VOOT VOD service in April; firms up content pipeline

    Viacom18 to launch VOOT VOD service in April; firms up content pipeline

    MUMBAI: The latest addition to the growing digital family in India, Viacom18’s new digital video-on-demand (VOD) platform – VOOT is all set to launch its service in the first week of April armed with a slew of shows from various content houses.

    According to information available with Indiantelevision.com, among the few production companies that Viacom18 has roped in to produce original content for VOOT are Endemol Shine India, Saurabh Tiwari Films, Colosceum Media, Frames Production Company, Sunshine Production, Shakutantalam Telefilms and Bodhi Tree.

    Unlike Netflix’s subscription based revenue model, VOOT will follow the advertising based VOD model, wherein content will be offered free for subscribers.

    When asked to comment on VOOT’s decision to go for the ad based VOD model, a senior media planner on condition of anonymity says, “It’s very early to predict anything. Getting an advertising pipeline takes time. Initially they will be making money out of advertising and it will be limited to certain brands, which they already have in their portfolio and slowly they will be able to expand in the market.”

    Speaking on their show for VOOT, Frames Production co-founder Ranjeet Thakur says, “Yes, Frames is producing show for VOOT called Soadies. It’s a shows based on how Roadies has influenced families and their behaviour.”

    Soadeis will be an eight-episodic story of 20-25 minutes duration.

    According to information available, the per episode production cost of Soadies is said to be between Rs 5-6 lakh. 

    Sudhir Sharma’s Sunshine Production is also in the process of producing two shows for VOOT. Though production is in its early stages, the production house has begun casting for one of the shows, which will comprise four episodes.

    Additionally, Colosceum Media will be producing a dating reality show for the VOOT platform.

    VOOT’s launch comes at a time when Netflix has already made a big bang entry into India, following the likes of Star India’s Hotstar, Sony Pictures Networks India’s Sony Liv, Zee Enterprises’ dittoTV, Eros International’s ErosNow and HOOQ amongst others. With a handful of more players like Balaji Telefilm’s Alt Digital and Vuclip poised to enter the space, the OTT content production space is likely to get a shot in the arm.

  • Colors Infinity to premiere ‘Heartbeat’ season 1 on 24 March

    Colors Infinity to premiere ‘Heartbeat’ season 1 on 24 March

    MUMBAI: This March, the English Entertainment channel Colors Infinity is all set to launch some fresh content with varied entertainment.

    Along with newer episodes of its existing show, the channel is also planning to premiere a new show next month.

    While the channel will air new episodes of its existing show Blindspot from 1 March onwards, it will also premiere the first season of the drama titled Heartbeat on 24 March.

    Heartbeat is a British police drama series set in the background of a fictional town Ashfordly, Yorkshire, has an intense storyline revolving around serious crimes and human tragedies. A piercing plot of a young couple shifting into a small town who end up becoming the target of suspicion for everything that goes wrong, is a must watch and surely to look out for!

    On the other hand, continuing with the ongoing season, Blindspot’s new episodes will see the plot unfolding in the suspense drama of a tattooed girl, who has lost her memory and is unaware of her own identity.

  • Colors Infinity to premiere ‘Heartbeat’ season 1 on 24 March

    Colors Infinity to premiere ‘Heartbeat’ season 1 on 24 March

    MUMBAI: This March, the English Entertainment channel Colors Infinity is all set to launch some fresh content with varied entertainment.

    Along with newer episodes of its existing show, the channel is also planning to premiere a new show next month.

    While the channel will air new episodes of its existing show Blindspot from 1 March onwards, it will also premiere the first season of the drama titled Heartbeat on 24 March.

    Heartbeat is a British police drama series set in the background of a fictional town Ashfordly, Yorkshire, has an intense storyline revolving around serious crimes and human tragedies. A piercing plot of a young couple shifting into a small town who end up becoming the target of suspicion for everything that goes wrong, is a must watch and surely to look out for!

    On the other hand, continuing with the ongoing season, Blindspot’s new episodes will see the plot unfolding in the suspense drama of a tattooed girl, who has lost her memory and is unaware of her own identity.

  • Viacom18 to launch Hindi movie channel with big ticket movies

    Viacom18 to launch Hindi movie channel with big ticket movies

    MUMBAI: Expanding its current portfolio of channels, Viacom18 is now poised to launch a Hindi movie channel called Rishtey Cineplex.

    The latest entrant in the Hindi movies channels’ genre will face stuff competition from established players like Sony Max, Zee Cinema, Star Gold, Movies OK and &Pictures. 

    However, Rishtey Cineplex – the first Hindi movie channel from the house of Viacom18 – has armed itself with big ticket movies like the recently released Bajirao Mastani, Airlift and Pyaar Ka Punchnama 2 as well as the yet to release Force2, Kapoor and Sons and Ae Dil Hai Mushkil amongst others.

    The channel’s launch further paves the way for new film acquisitions to offer quality film-based entertainment and big television premieres to viewers.

    Viacom18 Group CEO Sudhanshu Vats said, “With the launch of Rishtey Cineplex, we are entering the large Hindi movie genre thereby filing a pivotal whitespace and offering a holistic Hindi entertainment ecosystem from our stable. At Viacom18 we are committed to continuously strengthening our portfolio across genres, languages and age groups. Rishtey Cineplex is a key milestone in  that journey.”

    “The movie channel will bolster the networks reach across India and help us dial-up our engagement levels with our viewers. Rishtey Cineplex will also enable us to offer 360-degree value to our advertisers creating more opportunities for on-air promotions enabling optimisation of ad inventory across the network,” he added.

    Colors & Rishtey CEO Raj Nayak said, “We have scripted a great success story for brand Colors with it being extended into regional languages and English entertainment. Each of these channels has helped us cater to an intrinsic viewer demand. We are now all set to give impetus to brand Rishtey with the launch of our exclusive Hindi movies channel Rishtey Cineplex that will help us fortify our Hindi entertainment portfolio. With the best in films and entertainment lined up, we are confident that we will be able to strengthen audience affinity with Rishtey Cineplex.”

    Rishtey Cineplex marks the extension of Viacom18’s portfolio, which has under its umbrella Hindi general entertainment channels like Colors, Colors HD and Rishtey, a bouquet of regional entertainment channels – Colors Marathi, Colors Gujarati, Colors Bangla, Colors Kannada, and Colors Oriya and an English entertainment channel – Colors Infinity.

  • Viacom18 to launch Hindi movie channel with big ticket movies

    Viacom18 to launch Hindi movie channel with big ticket movies

    MUMBAI: Expanding its current portfolio of channels, Viacom18 is now poised to launch a Hindi movie channel called Rishtey Cineplex.

    The latest entrant in the Hindi movies channels’ genre will face stuff competition from established players like Sony Max, Zee Cinema, Star Gold, Movies OK and &Pictures. 

    However, Rishtey Cineplex – the first Hindi movie channel from the house of Viacom18 – has armed itself with big ticket movies like the recently released Bajirao Mastani, Airlift and Pyaar Ka Punchnama 2 as well as the yet to release Force2, Kapoor and Sons and Ae Dil Hai Mushkil amongst others.

    The channel’s launch further paves the way for new film acquisitions to offer quality film-based entertainment and big television premieres to viewers.

    Viacom18 Group CEO Sudhanshu Vats said, “With the launch of Rishtey Cineplex, we are entering the large Hindi movie genre thereby filing a pivotal whitespace and offering a holistic Hindi entertainment ecosystem from our stable. At Viacom18 we are committed to continuously strengthening our portfolio across genres, languages and age groups. Rishtey Cineplex is a key milestone in  that journey.”

    “The movie channel will bolster the networks reach across India and help us dial-up our engagement levels with our viewers. Rishtey Cineplex will also enable us to offer 360-degree value to our advertisers creating more opportunities for on-air promotions enabling optimisation of ad inventory across the network,” he added.

    Colors & Rishtey CEO Raj Nayak said, “We have scripted a great success story for brand Colors with it being extended into regional languages and English entertainment. Each of these channels has helped us cater to an intrinsic viewer demand. We are now all set to give impetus to brand Rishtey with the launch of our exclusive Hindi movies channel Rishtey Cineplex that will help us fortify our Hindi entertainment portfolio. With the best in films and entertainment lined up, we are confident that we will be able to strengthen audience affinity with Rishtey Cineplex.”

    Rishtey Cineplex marks the extension of Viacom18’s portfolio, which has under its umbrella Hindi general entertainment channels like Colors, Colors HD and Rishtey, a bouquet of regional entertainment channels – Colors Marathi, Colors Gujarati, Colors Bangla, Colors Kannada, and Colors Oriya and an English entertainment channel – Colors Infinity.

  • Viacom18 partners FHF for Film Preservation & Restoration Workshop India 2016

    Viacom18 partners FHF for Film Preservation & Restoration Workshop India 2016

    MUMBAI: Viacom18 and Film Heritage Foundation (FHF) have joined hands for the second time in a row with an aim to save and uphold the legacy of India’s cinematic heritage. 

    The workshop titled ‘Film Preservation & Restoration Workshop India 2016’ will take place from 26 February – 6 March in Pune and will involve lectures, presentations and practical classes that will be conducted by leading international experts in the field. 

    The workshop will be inaugurated by veteran actor Naseeruddin Shah in the presence of Ministry of Information and Broadcasting secretary Sunil Arora, Viacom 18 Media group CEO Sudhanshu Vats, Film Heritage Foundation founder director Shivendra Singh Dungarpu and National Film Archive of India director Prakash Magdum.

    Extending support to this unique initiative, Vats said, “We strongly believe that every enterprise has to be global and social at the same time. At Viacom18, we know for a fact that India is a country of storytellers; in fact the largest and oldest stories in the world come from here. And so we realise how important it is to preserve our cultural heritage for the benefit of the future generations. We look forward to educate and interact with cinema enthusiasts during the course of the film preservation and restoration workshop 2016.”

    Dungarpur added, “After receiving a great response in the first year itself, we are back again with a longer, more advanced and intensive Film Preservation and Restoration Workshop for all those who understand the importance of the rich cinematic legacy of India and who wish to learn, explore and contribute and contribute to saving our film heritage. FHF would like to thank Sudhanshu Vats for being one of the first people from the media and film industry to have the vision to recognise the importance of our cause and for Viacom’s unstinting support.”

    With a committee of panelists including some of the most influential names from the industry from across the globe, this year the workshop will give practical training to help make abled archivists, which is a dire need for cinema in India. This also opens up a career alternative for film students of many acclaimed universities across India, allowing them to learn more in-depth knowledge on this topic. 

    With a mix of technical workshops on the craft of preservation and lectures specially designed by FIAF Technical Commission head David Walsh there will also be a daily screening of a great Indian classic.

    Extending his support to the initiative, Shah said, “When Shivendra called me and requested me to be the chief guest at the opening ceremony of the Film Preservation & Restoration Workshop India 2016, I was very happy to accept. There has been a growing awareness about how much of our cinematic legacy has been lost over the years for various reasons and the urgent need to preserve what is left of it. I think it’s great that Film Heritage Foundation and National Film Archive of India have come together with FIAF to conduct this important workshop to train people in the highly specialised field of film archiving which is essential if we are to save our cinematic heritage.”