ITV

Tag: Viacom18

  • Prasoon Joshi & Raj Nayak to chair PromaxBDA Awards 2017 in India

    Prasoon Joshi & Raj Nayak to chair PromaxBDA Awards 2017 in India

    MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and promotion & marketing professionals at every major media organization, has announced the jury for the 14th edition of its annual awards and conference, PromaxBDA India 2017. Industry veterans McCann Worldgroup Asia Pacific chairman Prasoon Joshi and Viacom18 Hindi Mass Entertainment CEO Raj Nayak, will chair the PromaxBDA Awards and conference respectively in its 2017 edition.

    Indian Television industry’s biggest event of the year, PromaxBDA Conference – India, will host a line-up of the who’s who of the space among speakers, jury and partners. An exclusive and one-of-its kind Television and broadcast industry event, PromaxBDA Awards 2017 in India felicitates industry professionals across segments via award categories. While the awards will honor members of the industry, the conference aims to highlight topics, future plans, trends observed, etc.

    Speaking about his role at the PromaxBDA Awards 2017, Joshi said, “I look forward to chairing the 14th edition of the PromaxBDAAwards. The platform recognizes creative talents in the television and broadcast industry and has been aspirational for enterprising individuals. It would be interesting to study and award work that showcases insightful cross-pollination of ideas. And focus the limelight on forward thinking individuals, those of who have shown tremendous potential to truly disrupt the space.”

    Nayak added, “Viacom18, air the PromaxBDA Conference in India once again as we step into its 14th edition. This year, we hope to elicit the same excitement as we present prolific speakers who will speak about the future of the television industry. Our endeavor, with this edition, is to initiate discussions on the changes we have seen and will soon witness, as well as how these affect the space and the people as a whole. “

    PromaxBDA India country head and director for strategic partnerships Rajika Mittra said, “We look forward to hosting yet another successful conference in India. PromaxBDA, as an entity, aims to be facilitators by which the platform can inspire emerging television and broadcast industry professionals, while making the industry as a whole future-ready. With a successful run of 13 editions, we hope that we can encourage the next generation of creative thinkers to disrupt all barriers in the space to emerge as revolutionaries in the field.”

    PromaxBDA Conference India 2017 will see a host of prominent speakers and jury members felicitating television industry’s rising stars. Some of the categories for the PromaxBDA Awards in India include, Something for Nothing, The Big Small Idea – Best Use of Digital, Best Drama Campaign and Best Holiday/Seasonal Promo to name a few.

  • Viacom18 starts NY with ‘xXx: Return of Xander Cage’ premiere

    Viacom18 starts NY with ‘xXx: Return of Xander Cage’ premiere

    MUMBAI: Starting the year on a promising note Viacom18 is proud to present xXx: Return of Xander Cage to the audience in India. After wowing viewers in Mexico and London as part of the global domination tour, megastar Vin Diesel visited India for the premiere along with his co-star, Bollywood beauty Deepika Padukone and director DJ Caruso. With gravity defying action sequences, a star-studded cast and a gripping storyline, this third explosive chapter of the franchise promises to please fans across the nation.

    Giving audiences a firsthand experience of the film acclaimed for its extreme sports action – a grand fan event was organized in Mumbai, with a spectacular lineup of entertainment ranging from BMX stunt-bikers to skateboarders and B- Boying troupes. Nucleya further took the stage and kept the fans in a trance up until Vin Diesel and Deepika Padukone made their entrance to greet the fans. Following the incredible fan experience, Vin Diesel, Deepika Padukone and DJ Caruso walked down the red carpet, signing autographs and interacting with their fans at the premiere.

    Present at the premiere Viacom18 group CEO Sudhanshu Vats mentioned, “Viacom18 Motion Pictures, has long been associated with producing content driven movies, often with female leads. Today, we are at an event that captures the spirit of universal stories – bringing global stories to India and taking Indian stories global. The India Hollywood connection has evolved through three stages. We started the journey by taking India’s pain and evolution through movies like Gandhi and A Passage to India. That stage followed with our stars who went on to essay character roles. In the last 3-4 years we have seen the emergence of stories from here like The Life of Pi and Jungle Book. Today’s a landmark moment when a leading lady from our country is playing a lead role in a mainstream Hollywood movie. It is our privilege to start this with bringing Deepika’s first Hollywood film to India.It is inspirational to see how far we have come in influencing Hollywood productions-through actors, storylines, locations, philosophies through the years. It gives us immense pride that our studio has brought this movie to India and will soon bring Baywatch with Priyanka Chopra as well.”

    Viacom18 Motion Pictures COO Ajit Andhare said: “Moving beyond conventional cinema, we are constantly persevering to bring only the best of Hollywood to India with our partnership with Paramount. India has emerged as one of the priority markets globally and VMP is proud to have been a pioneer in bringing about this change; the release of xXx in India before its worldwide release is one such step in this direction. We hope Indian audiences enjoy watching the film before the world does.”

    A Paramount Pictures and Revolution Studios movie, xXx: Return of Xander Cage will be exclusively distributed in India by Viacom18 Motion Pictures. Watch it before the world in 3D and IMAX 3D on 14 January.

  • Viacom18 starts NY with ‘xXx: Return of Xander Cage’ premiere

    Viacom18 starts NY with ‘xXx: Return of Xander Cage’ premiere

    MUMBAI: Starting the year on a promising note Viacom18 is proud to present xXx: Return of Xander Cage to the audience in India. After wowing viewers in Mexico and London as part of the global domination tour, megastar Vin Diesel visited India for the premiere along with his co-star, Bollywood beauty Deepika Padukone and director DJ Caruso. With gravity defying action sequences, a star-studded cast and a gripping storyline, this third explosive chapter of the franchise promises to please fans across the nation.

    Giving audiences a firsthand experience of the film acclaimed for its extreme sports action – a grand fan event was organized in Mumbai, with a spectacular lineup of entertainment ranging from BMX stunt-bikers to skateboarders and B- Boying troupes. Nucleya further took the stage and kept the fans in a trance up until Vin Diesel and Deepika Padukone made their entrance to greet the fans. Following the incredible fan experience, Vin Diesel, Deepika Padukone and DJ Caruso walked down the red carpet, signing autographs and interacting with their fans at the premiere.

    Present at the premiere Viacom18 group CEO Sudhanshu Vats mentioned, “Viacom18 Motion Pictures, has long been associated with producing content driven movies, often with female leads. Today, we are at an event that captures the spirit of universal stories – bringing global stories to India and taking Indian stories global. The India Hollywood connection has evolved through three stages. We started the journey by taking India’s pain and evolution through movies like Gandhi and A Passage to India. That stage followed with our stars who went on to essay character roles. In the last 3-4 years we have seen the emergence of stories from here like The Life of Pi and Jungle Book. Today’s a landmark moment when a leading lady from our country is playing a lead role in a mainstream Hollywood movie. It is our privilege to start this with bringing Deepika’s first Hollywood film to India.It is inspirational to see how far we have come in influencing Hollywood productions-through actors, storylines, locations, philosophies through the years. It gives us immense pride that our studio has brought this movie to India and will soon bring Baywatch with Priyanka Chopra as well.”

    Viacom18 Motion Pictures COO Ajit Andhare said: “Moving beyond conventional cinema, we are constantly persevering to bring only the best of Hollywood to India with our partnership with Paramount. India has emerged as one of the priority markets globally and VMP is proud to have been a pioneer in bringing about this change; the release of xXx in India before its worldwide release is one such step in this direction. We hope Indian audiences enjoy watching the film before the world does.”

    A Paramount Pictures and Revolution Studios movie, xXx: Return of Xander Cage will be exclusively distributed in India by Viacom18 Motion Pictures. Watch it before the world in 3D and IMAX 3D on 14 January.

  • ‘Force 2’ piracy: Viacom18 registers FIR; KSS blames it on a theatre

    ‘Force 2’ piracy: Viacom18 registers FIR; KSS blames it on a theatre

    MUMBAI:  The Cyber Crime Investigation Cell, BKC, Mumbai, has registered an FIR against K Sera Sera Digital Cinema Ltd (K Sera Sera) upon a complaint filed by Viacom18 in relation to online piracy of its film ‘Force-2’.

    However, K Sera Sera Digital CEO Rahul Kanani had, on 7 December 2016, filed a police complaint against Prakash Cinema of Dabra, Madhya Pradesh, for the violation via a camcorder under different sections of the IPC and the Copyright Act, at the Amboli (Mumbai) police station, a copy of which has been sent to indiantelevision.com. The same had been intimated to Viacom18 via email as well as hand delivery of a hard copy which had been acknowledged, KSS claimed.

    Starring John Abraham, Sonakshi Sinha and Tahir Raj Bhasin, Force 2 was released on 18 November, 2016 and the pirated print of the film was found online on the same day.

    Viacom18 has alleged in the complaint that the film had been leaked online by K Sera Sera, thereby infringing Viacom18’s copyright on the film along with other offences committed by K Sera Sera under Information Technology Act, Copyright Act and Indian Penal Code.

    K Sera Sera was one of the firms hired by Viacom18 for digital integration of its film ‘Force 2’, wherein the Digital Content Package (DCP) was sent to K Sera Sera before the release of the film. In order to tackle the menace of online piracy and identify the leak at source, Viacom18 had developed a pioneering internal security mechanism, involving the integration of unique identifiers in each copy of the film before the DCPs were distributed to the digital integrators.

    Upon the release of the film, it was found that ‘Force-2’ was available in full length on various websites for both unauthorized download and streaming in a blatant act of movie piracy, the Viacom18 complaint stated.

    Investigations by the Viacom18 team revealed that pirated copies originated from the one that was sent to K Sera Sera for Digital Integration.

    According to Viacom18 spokesperson, “It is really frustrating to suffer a loss due to online piracy as tremendous amount of money is invested in production, promotion and distribution of a film. This mechanism developed by us can trace the source of piracy and further strengthens our commitment to battle movie piracy. I believe that a concerted effort from the Indian film industry and support from the general public will go a long way in eradicating this illegal act. The cyber cell is presently investigating the offences complained of and it is likely to bust the nexus involved in this illegal activity. We hope the culprits are caught and brought to justice.”

    Indiantelevision.com reached out to K Sera Sera on Thursday morning, and it stated: “We would like to clarify that we have not received any intimation from neither Viacom 18 nor from the Cyber Cell department of the Mumbai Police about the said case.”

    K Sera Sera further added, “As a part of this practice we regularly conduct audits of various across cinema chains where our servers are installed to stem any attempt of piracy. In November 2016, we identified one such attempt for piracy of the movie Force 2.

    • On 18 November 2016, as a part of our audit process, we purchased pirated DVDs of Force 2 from the market
    • All the movies distributed by us contain an additional watermark which helps us in our audit process
    • We inspected these DVDs for our hard-coded watermark and found one of our watermarks on a DVD, linking to Prakash Cinema in Dabra, Madhya Pradesh. The piracy seemed to be on account of a camcorder in the cinema hall.
    •         Following this discovery

    o We immediately terminated the contract as well as access to the digital server for Prakash Cinema.
    o We also withdrew the physical server from Prakash Cinema to check for any other attempts of infringement.
    o On 7 December 2016, a complaint was filed in Amboli Police Station, Mumbai against Prakash Cinema.
    o On the same day (7 December 2016) we intimated Viacom 18 about the entire matter with Prakash Cinema via an email, which also included a copy of the Police Complaint.
    o On 8 December 2016, a hard copy of the email to Viacom 18 along with the Police Complaint was hand delivered to Viacom 18. The receipt of the same had been acknowledged,” KSS stated.

    Also Read :    

    Guest Column: English content consumption showed upward trend in 2016

    Govt launches IPR toolkit for enforcement agencies

    Copyright Force finally here to fight online piracy

    Indian players have an edge over global OTT platforms: Akamai’s Sidharth Pisharoti

  • ‘Force 2’ piracy: Viacom18 registers FIR; KSS blames it on a theatre

    ‘Force 2’ piracy: Viacom18 registers FIR; KSS blames it on a theatre

    MUMBAI:  The Cyber Crime Investigation Cell, BKC, Mumbai, has registered an FIR against K Sera Sera Digital Cinema Ltd (K Sera Sera) upon a complaint filed by Viacom18 in relation to online piracy of its film ‘Force-2’.

    However, K Sera Sera Digital CEO Rahul Kanani had, on 7 December 2016, filed a police complaint against Prakash Cinema of Dabra, Madhya Pradesh, for the violation via a camcorder under different sections of the IPC and the Copyright Act, at the Amboli (Mumbai) police station, a copy of which has been sent to indiantelevision.com. The same had been intimated to Viacom18 via email as well as hand delivery of a hard copy which had been acknowledged, KSS claimed.

    Starring John Abraham, Sonakshi Sinha and Tahir Raj Bhasin, Force 2 was released on 18 November, 2016 and the pirated print of the film was found online on the same day.

    Viacom18 has alleged in the complaint that the film had been leaked online by K Sera Sera, thereby infringing Viacom18’s copyright on the film along with other offences committed by K Sera Sera under Information Technology Act, Copyright Act and Indian Penal Code.

    K Sera Sera was one of the firms hired by Viacom18 for digital integration of its film ‘Force 2’, wherein the Digital Content Package (DCP) was sent to K Sera Sera before the release of the film. In order to tackle the menace of online piracy and identify the leak at source, Viacom18 had developed a pioneering internal security mechanism, involving the integration of unique identifiers in each copy of the film before the DCPs were distributed to the digital integrators.

    Upon the release of the film, it was found that ‘Force-2’ was available in full length on various websites for both unauthorized download and streaming in a blatant act of movie piracy, the Viacom18 complaint stated.

    Investigations by the Viacom18 team revealed that pirated copies originated from the one that was sent to K Sera Sera for Digital Integration.

    According to Viacom18 spokesperson, “It is really frustrating to suffer a loss due to online piracy as tremendous amount of money is invested in production, promotion and distribution of a film. This mechanism developed by us can trace the source of piracy and further strengthens our commitment to battle movie piracy. I believe that a concerted effort from the Indian film industry and support from the general public will go a long way in eradicating this illegal act. The cyber cell is presently investigating the offences complained of and it is likely to bust the nexus involved in this illegal activity. We hope the culprits are caught and brought to justice.”

    Indiantelevision.com reached out to K Sera Sera on Thursday morning, and it stated: “We would like to clarify that we have not received any intimation from neither Viacom 18 nor from the Cyber Cell department of the Mumbai Police about the said case.”

    K Sera Sera further added, “As a part of this practice we regularly conduct audits of various across cinema chains where our servers are installed to stem any attempt of piracy. In November 2016, we identified one such attempt for piracy of the movie Force 2.

    • On 18 November 2016, as a part of our audit process, we purchased pirated DVDs of Force 2 from the market
    • All the movies distributed by us contain an additional watermark which helps us in our audit process
    • We inspected these DVDs for our hard-coded watermark and found one of our watermarks on a DVD, linking to Prakash Cinema in Dabra, Madhya Pradesh. The piracy seemed to be on account of a camcorder in the cinema hall.
    •         Following this discovery

    o We immediately terminated the contract as well as access to the digital server for Prakash Cinema.
    o We also withdrew the physical server from Prakash Cinema to check for any other attempts of infringement.
    o On 7 December 2016, a complaint was filed in Amboli Police Station, Mumbai against Prakash Cinema.
    o On the same day (7 December 2016) we intimated Viacom 18 about the entire matter with Prakash Cinema via an email, which also included a copy of the Police Complaint.
    o On 8 December 2016, a hard copy of the email to Viacom 18 along with the Police Complaint was hand delivered to Viacom 18. The receipt of the same had been acknowledged,” KSS stated.

    Also Read :    

    Guest Column: English content consumption showed upward trend in 2016

    Govt launches IPR toolkit for enforcement agencies

    Copyright Force finally here to fight online piracy

    Indian players have an edge over global OTT platforms: Akamai’s Sidharth Pisharoti

  • Over 50 HD channels now available in Dolby Audio in India

    Over 50 HD channels now available in Dolby Audio in India

    MUMBAI: Dolby Laboratories has announced that more than 50 high-definition channels in India are now powered by Dolby Audio.

    Leading broadcasters such as Star, Viacom18, and HBO are now able to offer cinematic experiences in their living rooms.

    Dolby Audio enhances the quality of content for a more enjoyable consumer experience. Whether you listen at home or on the go, Dolby Audio works in the background, intelligently pairing each piece of content to your entertainment device to deliver high-quality sound output. With a vast amount of content available in Dolby Audio, you can easily enjoy the entertainment you love.

    “Your favorite TV shows and movies sound even better when you hear them in Dolby Audio,” said Dolby Laboratories emerging markets senior director Pankaj Kedia, . “We are excited to partner with the leading broadcasters and content creators in India to unlock a dynamic audio experience for consumers, fully transforming the way consumers enjoy their entertainment.”

    Dolby Audio enhances the value of content for service providers and consumers alike. Ensuring optimised sound quality and bandwidth efficiency, Dolby Audio delivers superior audio quality for a richer sound experience over a wide range of bit rates. With access to a vast ecosystem of tools, solutions, devices, and content, as well as support from Dolby, service providers will give their customers more reasons to love their entertainment.

  • Over 50 HD channels now available in Dolby Audio in India

    Over 50 HD channels now available in Dolby Audio in India

    MUMBAI: Dolby Laboratories has announced that more than 50 high-definition channels in India are now powered by Dolby Audio.

    Leading broadcasters such as Star, Viacom18, and HBO are now able to offer cinematic experiences in their living rooms.

    Dolby Audio enhances the quality of content for a more enjoyable consumer experience. Whether you listen at home or on the go, Dolby Audio works in the background, intelligently pairing each piece of content to your entertainment device to deliver high-quality sound output. With a vast amount of content available in Dolby Audio, you can easily enjoy the entertainment you love.

    “Your favorite TV shows and movies sound even better when you hear them in Dolby Audio,” said Dolby Laboratories emerging markets senior director Pankaj Kedia, . “We are excited to partner with the leading broadcasters and content creators in India to unlock a dynamic audio experience for consumers, fully transforming the way consumers enjoy their entertainment.”

    Dolby Audio enhances the value of content for service providers and consumers alike. Ensuring optimised sound quality and bandwidth efficiency, Dolby Audio delivers superior audio quality for a richer sound experience over a wide range of bit rates. With access to a vast ecosystem of tools, solutions, devices, and content, as well as support from Dolby, service providers will give their customers more reasons to love their entertainment.

  • Nick Jr to premiere ‘Peppa Pig’ show in India

    Nick Jr to premiere ‘Peppa Pig’ show in India

    MUMBAI: Viacom18 is all geared up to bring the popular international preschool property Peppa Pig experience to India. The show that can be experienced digitally on Voot, is now available in stores and on- air. Viacom18 consumer products, the merchandizing and licensing arm of Viacom18, has been appointed by Entertainment One (eOne) as the licensing partner for Peppa Pig in India.

    After its success on the network’s digital platform, Viacom18 will soon debut the show on India’s Nickelodeon’s preschool channel Nick Jr. The addition of Peppa Pig to the existing shows like Ninja Hattori, Motu Patlu, Pakdam Pakdai, Shiva and SpongeBob SquarePants will further cement Nickelodeon’s eminence as the most the most preferred channel among the country’s kids.

    “Peppa Pig is an international sensation and has been gaining popularity in India. Along with being the media network that introduced Peppa Pig to India, we are delighted to be the partner of choice for the brand’s retail entry into India. The launch has come at an opportune time when the consumer products industry in India is on the cusp of significant growth and Peppa Pig will be a valuable addition to our kids’ portfolio which has rapidly expanded over the past couple of years,” said Viacom18 consumer products and integrated network solutions business head Saugato Bhowmik.

    As the representative of the licensing rights for the brand across India and the Indian subcontinent, it recently rolled out the first line of Peppa Pig merchandise in the Indian market boasting a product line that includes plush toys, activity sets and much more. The products are available across all Hamleys Toy Stores in India and various other leading retail outlets, including e-commerce sites such as Amazon.

    “The latest international adventure takes Peppa Pig to India. The territory is a key component of our global growth strategy and by working with local experts, Viacom18, to steward the brand’s entry into India, we’re extremely excited about the commercial possibilities this territory presents,” added Entertainment One head of international licensing Ami Dieckman.

    The award-winning TV series made a strong debut in the country in June 2016 on Voot. Initial viewing figures demonstrate that the animated series is consistently one of the platform’s most frequently watched kids’ shows, alongside popular home grown animations such as Motu Patlu, Shiva and Pakdam Pakdai.

  • Nick Jr to premiere ‘Peppa Pig’ show in India

    Nick Jr to premiere ‘Peppa Pig’ show in India

    MUMBAI: Viacom18 is all geared up to bring the popular international preschool property Peppa Pig experience to India. The show that can be experienced digitally on Voot, is now available in stores and on- air. Viacom18 consumer products, the merchandizing and licensing arm of Viacom18, has been appointed by Entertainment One (eOne) as the licensing partner for Peppa Pig in India.

    After its success on the network’s digital platform, Viacom18 will soon debut the show on India’s Nickelodeon’s preschool channel Nick Jr. The addition of Peppa Pig to the existing shows like Ninja Hattori, Motu Patlu, Pakdam Pakdai, Shiva and SpongeBob SquarePants will further cement Nickelodeon’s eminence as the most the most preferred channel among the country’s kids.

    “Peppa Pig is an international sensation and has been gaining popularity in India. Along with being the media network that introduced Peppa Pig to India, we are delighted to be the partner of choice for the brand’s retail entry into India. The launch has come at an opportune time when the consumer products industry in India is on the cusp of significant growth and Peppa Pig will be a valuable addition to our kids’ portfolio which has rapidly expanded over the past couple of years,” said Viacom18 consumer products and integrated network solutions business head Saugato Bhowmik.

    As the representative of the licensing rights for the brand across India and the Indian subcontinent, it recently rolled out the first line of Peppa Pig merchandise in the Indian market boasting a product line that includes plush toys, activity sets and much more. The products are available across all Hamleys Toy Stores in India and various other leading retail outlets, including e-commerce sites such as Amazon.

    “The latest international adventure takes Peppa Pig to India. The territory is a key component of our global growth strategy and by working with local experts, Viacom18, to steward the brand’s entry into India, we’re extremely excited about the commercial possibilities this territory presents,” added Entertainment One head of international licensing Ami Dieckman.

    The award-winning TV series made a strong debut in the country in June 2016 on Voot. Initial viewing figures demonstrate that the animated series is consistently one of the platform’s most frequently watched kids’ shows, alongside popular home grown animations such as Motu Patlu, Shiva and Pakdam Pakdai.

  • Viacom18’s Sudhanshu Vats new BARC India chairman

    Viacom18’s Sudhanshu Vats new BARC India chairman

    MUMBAI: BARC India board has elected Viacom 18 group CEO Sudhanshu Vats as its new chairman. The move comes after Zee Entertainment MD & CEO Punit Goenka successfully completed his tenure as the chairman.

    BARC India, the Joint Industry Company (JIC) of broadcasters, advertisers and advertising agencies, launched TV measurement currency and expanded measurement of TV viewership to rural India. BARC India recently also launched monitoring of geo-targeted ads through its split beam monitoring service.

    Vats heads Viacom18 which is one of India’s fastest growing media organisations with a 40X growth in topline since inception. Under Vats’s, leadership the group has expanded its channel footprint from six to over 36 channels and has set up three new lines of business. A management graduate from the Indian Institute of Management – Ahmedabad, Vats is a Hindustan Unilever (Unilever India) veteran and invested around 20 years in the organisation in varied roles.

    Vats has been associated with BARC India since its inception and has been a part of all the developments as a member of the Board of Directors.

    “It is indeed an honour to be elected as the chairperson of BARC India. In a span of two years, BARC India has been able to build a strong TV viewership measurement system. I feel privileged because this comes at a time when our industry is about to enter its next growth orbit and a robust, comprehensive measurement system will only accelerate this transition. Finally, measurement and analytics is an area of personal interest and I couldn’t have asked for a better way to learn more about it,” said Vats.

    “Being the chairman of BARC India has been a great experience. We started off with certain ideologies of being transparent, robust and being able to measure “What India Watches”. We brought in a lot of changes in the TV viewership measurement system in order to make it comparable to global standards and, to a great extent, have been able to achieve that. I wish Sudhanshu (Vats) all the best for all the future endeavours,” said Goenka.

    “We welcome Sudhanshu as our new chairman. Being a veteran in the industry, Sudhanshu will bring in his larger perspective in the media and entertainment space. Punit, as the first chairman, has given the team the right thrust and the BARC team thanks him for his whole-hearted support,” added BARC India CEO Partho Dasgupta.

    BARC India is a joint venture bringing together the three key stakeholders in Television Audience Measurement, Broadcasters, Advertisers and Advertising & Media Agencies. Their respective apex bodies, the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI), represent the three industries.