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Tag: Viacom18

  • Way2News appoints Mansi Shah as region head – west

    Way2News appoints Mansi Shah as region head – west

    Mumbai: Hyperlocal news platform – Way2News has appointed Mansi Shah as region head – west to enhance its leadership and strengthen its presence in western India. With over 18 years of experience in media and advertising sales, Mansi will lead the company’s monetisation strategies and establish key brand partnerships to drive growth in the region.

    Her appointment is timely as Way2News seeks to meet the rising demand for hyperlocal content across India. The platform aims to strengthen its relationships with advertisers and brands. Mansi’s background in media sales, especially in Hindi-speaking and regional language markets, makes her well-suited to develop innovative advertising solutions that engage local audiences and ensure Way2News remains a preferred platform for brands aiming to connect with consumers.

    Way2News founder & CEO Raju Vanapala said, “We are thrilled to welcome Mansi to our team. Her proven sales track record and deep understanding of the Hindi and Marathi markets will be invaluable in unlocking new growth opportunities across Western India. With her expertise, we are confident in our ability to strengthen our presence and enhance our offerings to advertisers in the region.”

    Shah said, “I am excited to join Way2News at a time when the demand for regional content is transforming the advertising landscape. Way2News offers a unique opportunity for brands to engage deeply with local audiences, and I look forward to leveraging my experience to drive the platform’s growth in the Western region. Together, we will create impactful advertising solutions that resonate with regional consumers and help brands build meaningful connections with their target audiences.”

    Before joining Way2News, Mansi served as director of ad sales at Viacom18 Media for over 12 years, where she was instrumental in driving revenue for major television properties, including Bigg Boss, The Kapil Sharma Show, and Khatron Ke Khiladi. Her experience includes managing ad sales across various media platforms, from Hindi GECs to regional channels like Colors Marathi, Colors Gujarati, and Nickelodeon. With her skills in developing advertising strategies, managing large accounts, and leading teams, Mansi will be crucial in supporting Way2News’ expansion efforts.

  • JioCinema doubles subscribers Q-on-Q to 16 million in Q2 FY2025

    JioCinema doubles subscribers Q-on-Q to 16 million in Q2 FY2025

    MUMBAI: Reliance group’s Viacom18’s streamer JioCinema is sprinting ahead at a rapid clip. The subscription-oriented OTT, according to Network18 Media’s filings with the Bombay stock exchange,  doubled its subscriber base in Q2  FY 2025 quarter over quarter. The sub base at the end of 30 September 2024 stood at an impressive 16 million. 

    What worked in its favour, the company says, are the  affordable monthly subscription plans of Rs 29 per month and Rs 89 per month  (family plan) and an expanding content catalogue and the live sports that were streamed on it. 

    The third season of digital exclusive Bigg Boss OTT was the top driver of subscription and watch-time. Bigg Boss Marathi replicated its success on TV, becoming the third most-watched show on the platform. Network non-fiction shows like Laughter Chefs, Khatron Ke Khiladi, and Splitsvilla were complemented by digital exclusive shows like Shekhar Home and Pill.

    The international content catalogue on JioCinema was amongst the top drivers of subscriber acquisition during the quarter. Kung Fu Panda 4, Dune 2, Godzilla x Kong, and Fall Guy were some of the popular international shows and movies added on the platform during the quarter. 

    Viacom18’s coverage of Paris Olympics 2024 delivered the highest ever viewership of the event with 170+ million viewers and 15 billion minutes of watch-time across JioCinema and Sports 18. JioCinema had up to 20 concurrent live streams spanning 17 dedicated feeds for sports and three curated streams for India matches and other high viewer interest events. A studio panel comprising eminent sports personalities and experts delivered surround content, bringing an unparalleled coverage of the event. 

    A combination of comprehensive coverage and a growing interest in non-cricket sports led to high engagement of over 50 mins a day on JioCinema. The sports network also aired India vs Bangladesh cricket test series, Indian Super League and other popular sports events, cementing its position as the home of sports. 

  • Uday Shankar & what’s driving the Star-Disney-Viacom18 merger

    Uday Shankar & what’s driving the Star-Disney-Viacom18 merger

    MUMBAI: Uday Shankar has been lying low for quite a while, avoiding mixing and sharing his wisdom with journalists – a breed from which he emerged  – as he goes about reshaping a new media and entertainment powerhouse coming out of the merger of Disney Star with Reliance Industries’ Viacom18. 

    But the incoming vice-chair took some time out to speak to McKinsey.com. Speaking to the consulting firm’s insights section online, Uday, highlighted what drove the merger.

    “..India is one of the few markets where television still has reasonably good health, within that, a lot of it is changing. Connected TVs and handheld devices have become very substantial and mainstream,” he said. “You’re competing with global players: Google and Meta. Most of digital-advertising revenue goes to these two companies. So you need to pivot; you need to create a business. We saw an opportunity to leverage our inherent strengths and make that strategic pivot. That’s the primary rationale for the merger.”

    He added that the streaming business also requires innovation and disruption with AVoD and SVoD models having limited revenue potential in India. 

    “While there are a lot of people today who are willing to pay for content and who are interesting or important to advertisers, there are also a lot of people who are not relevant for either of these models,” explained Uday. “You need to create unique or native monetisation models to create value from that base. Whoever manages to create new revenue streams definitely has an advantage. So I think all these opportunities exist.”

    Uday then went on to say he’s learnt from every leader he has worked with, from Rupert, James, Lachlan and Mukesh Ambani who he currently continues to work closely with. 

    “The first thing is they’re all very clear about why they’re doing what they’re doing—and that clarity is very helpful,” he elucidated “They all play to win. And they all have a high threshold for failure. They’re patient, and they’re not willing to give up. And then, they all work on trust. They all take their bets on people. And once they trust people, they’re willing to back them up. And I learned that myself. I take my bets on people; I trust them once they earn my trust. And I back them up.”

    To read the full interview logon to 
    https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/uday-shankar-on-indias-media-and-entertainment-evolution#/

    Picture courtesy: McKinsey.com’s video interview with Uday Shankar
     

  • Go Cheese collabs with Bigg Boss season 18

    Go Cheese collabs with Bigg Boss season 18

    Mumbai: Parag Milk Foods’ brand Go Cheese has announced its collaboration with Bigg Boss season 18. This partnership will see Go Cheese integrated into the daily lives of contestants within the iconic Bigg Boss house, showcasing the brand’s diverse range of cheese products in a dynamic and engaging setting.

    As part of the collaboration, Go Cheese will have a dedicated space called the ‘Greed Corner’ inside the Bigg Boss house, where contestants will indulge in Go Cheese products. This integration not only amplifies visibility throughout the 107-day season, but also ensures that the brand remains top-of-mind for viewers at home. Additionally, exclusive hampers filled with a wide range of Go Cheese products will be offered to the housemates.

    Parag Milk Foods executive director Akshali Shah expressed her enthusiasm for the partnership, stating, “Collaborating with Bigg Boss presents an exciting opportunity for us to showcase our products in a highly engaging and memorable way. By integrating Go Cheese into the everyday lives of both contestants and viewers, we aim to highlight our offerings across diverse culinary experiences. This collaboration marks another successful venture with a popular reality show on a general entertainment platform, reaffirming our commitment to engaging audiences across India.”

    “Bigg Boss’ popularity across television, digital and social media ensures that our partner brands enjoy unparallel reach and engagement across consumer demographics and content distribution platforms. Additionally, through our smart integrations we ensure that the brand is seamlessly woven into the storytelling of the show, thereby greatly reducing ad-fatigue and ensuring the saliency of brand messaging,” Viacom18 head – network sales, Mahesh Shetty said adding “ We’d like to welcome Go Cheese to their inaugural Bigg Boss as our first ever cheese category partner.”

    As Bigg Boss continues to connect with audiences across both urban and rural markets, this partnership signifies a pivotal moment in Go Cheese’s mission to deliver distinctive food experiences, driving substantial growth during and beyond the collaboration period.

  • Advertisers line up for Bigg Boss as new season sees record partnerships

    Advertisers line up for Bigg Boss as new season sees record partnerships

    Mumbai: Bigg Boss 18, a reality show, returns stronger than ever with a record-breaking gamut of sponsors, showcasing its unrivalled impact in both entertainment and advertising. Leading brands like Vaseline, Bella Vita, and Parle 20-20 Cookies join a dynamic lineup of partners, reflecting the show’s broad appeal to brands and millions of dedicated viewers. With innovative brand integrations and the game-changing “Time Ka Tandav” theme, this season promises to redefine reality television and create powerful new connections between brands and audiences.

    Launched on 6 October at 9 pm on Colors, it is available 24*7 on JioCinema for premium subscribers. The show promises viewers the most thrilling season yet with its new theme and a spin on the iconic line “Bigg Boss Chaahte Hain”. This year, Bigg Boss takes on an omniscient persona with “Bigg Boss Jaante Hain” keeping both contestants and audiences on their toes with futuristic predictions and intense gameplay.

    The season’s sponsors include industry stalwarts like Vaseline, Harpic, Ching’s Secret Schezwan Chutney, Parle 20-20 Cookies; new entrants like Bella Vita, Go Cheese, MyTrident, Blue Heaven; and a mix of partners across categories like Galaxy Chocolate, First Games, Vimal Elaichi, Macho Sporto, Housing.com, Manforce, Siyaram’s, Philips and more, highlighting the show’s cross-industry appeal. Brands are gearing up for deeper engagement through the show’s interactive features, making Bigg Boss a prime avenue for reaching diverse consumer segments.

    Speaking about the importance of brand partnerships, Viacom18 head–network sales Mahesh Shetty added, “We’ve witnessed immense growth in the scope of brand integrations over the years, and Bigg Boss continues to set the gold standard for collaboration in entertainment. This season we’ve successfully cracked new categories and brought on board several first-time brand partners across diverse sectors. Their inclusion speaks to the show’s unmatched reach and ability to create unique, high-impact engagement opportunities. We’re excited to work with this incredible mix of brands to deliver memorable experiences that will resonate deeply with our audience and partners alike.”

    HUL head of the skin care business Pratik Ved said, “Over the last decade, Big Boss has carved a unique place for itself in the Indian Television ecosystem. It is a winning format that appeals to diverse audiences and keeps them hooked over a 3-month window. It truly galvanizes prime time TV and digital viewership, grabbing unprecedented levels of eyeballs. This makes Big Boss the perfect brand integration opportunity for Vaseline. This integration gives us a platform to showcase our efficacious product portfolio and, also as a conversation starter in our mission to give Indian women the license to Never Hide their healthy, beautiful skin. We are super excited to kick-start our partnership with Big Boss as their official Skin Care partners for Season 18 and look forward to making this a multi-year collaboration.”

    “We at Bellavita, are thrilled to partner with Bigg Boss, a show that captures the attention оf viewers across India. Our mission has always been to bring premium fragrance experiences while still being affordable to all, and this collaboration with Bigg Boss allows us to connect with our audience more closely and showcase the power of scent in creating lasting memories” said Bellavita founder Aakash Anand.

    This season’s marketing initiatives are designed to immerse audiences deeper into the Bigg Boss experience across all platforms. One of the standout activations is the “Cryptic Note” where both past and present contestants from popular Colors shows, as well as media persons, receive mysterious messages from Bigg Boss, sparking curiosity and social media chatter. Additionally, time-based challenges on Instagram invite fans to engage in tasks within specific timeframes, driving interaction. Creative digital content such as behind-the-scenes videos, augmented reality filters, and global spectacles like CGI projections of the Bigg Boss eye on iconic clock towers will further ignite excitement, setting the stage for an unforgettable season.

    With the support of new and long-term partners and countless fans eagerly waiting, Bigg Boss 18 is set to be a monumental season, pushing the limits of reality TV and brand engagement like never before.

  • How MakeMyTrip leveraged Bigg Boss integration to boost homestay popularity

    How MakeMyTrip leveraged Bigg Boss integration to boost homestay popularity

    Mumbai: In India, where entertainment dominates, the boundaries between content and commerce have blurred, leading to strategic brand integrations that capture audience attention. Outside of sports, reality television has emerged as a powerful platform for brands to connect with millions due to its mass appeal. This trend aligns with the global shift away from traditional advertising toward immersive brand experiences. Brands are now moving beyond ads to become part of the stories unfolding on screen. Partnerships with major entertainment properties, such as Bigg Boss, Kaun Banega Crorepati, and Fear Factor: Khatron Ke Khiladi, provide valuable opportunities for visibility and engagement.

    A notable example of this trend is MakeMyTrip’s partnership with Bigg Boss season 17, centered around the campaign ‘Bigg Boss ka Ghar, MakeMyTrip Par’. This initiative invited viewers to enter a contest for a stay in the Bigg Boss house, integrating the brand into the show’s narrative. Contestants logged onto the MakeMyTrip app to pitch their freedom to Bigg Boss, creating excitement among the audience. To enhance engagement, MakeMyTrip also launched billboards and advertisements, driving further interaction. Virtual tours of the Bigg Boss house, hosted by contestants, added another layer of connection. The campaign culminated with fifteen winners staying in the Bigg Boss house, forging a strong link between MakeMyTrip and its audience.

    The collaboration had an immediate and measurable impact. The contest led to a 100 per cent increase in clicks on the homestay icon within the MakeMyTrip app, driven by engaging app animations. Homestay searches rose by 15 per cent, indicating higher booking intent. The campaign also resulted in a 12x increase in social media followers, boosted by over 500 organic posts. Audience engagement was high, with more than 130,000 contest entries, demonstrating the campaign’s strong appeal.

    MakeMyTrip CMO & chief business officer Raj Rishi Singh said, “Our partnership with Bigg Boss last year significantly elevated the awareness of MakeMyTrip’s Homestays and Villas offerings. By integrating a unique experience where fans could immerse themselves in the iconic Bigg Boss house, we tapped into a loyal and engaged audience. This innovative association not only strengthened our brand’s connection with viewers but also showcased the diverse, high-quality homestay options we offer, driving both awareness and engagement across India.”

    Viacom18 head – network sales, Mahesh Shetty spoke about the collaboration, “Our collaboration with MakeMyTrip on Bigg Boss demonstrates how reality TV can seamlessly elevate brand engagement. By embedding MakeMyTrip’s offerings directly into the viewer experience, we created an opportunity for the audience to not just watch, but actively participate with the brand. This unique integration helped MakeMyTrip stand out in a crowded market, driving visibility and building stronger connections with a diverse and engaged audience. It’s a prime example of how immersive content can unlock new avenues for brand growth and resonance across platforms.”

    The MakeMyTrip and Bigg Boss collaboration highlights how strategic partnerships with reality TV shows can boost brand growth and engagement. As traditional ads lose impact, brands that integrate naturally within content and offer added value gain loyalty, visibility, and customer engagement. MakeMyTrip’s Bigg Boss Season 17 partnership set a strong example, demonstrating that content-driven marketing is key to future brand engagement.

  • Kevin Vaz speaks on the ‘Future of Video in India’ at APOS 2024

    Kevin Vaz speaks on the ‘Future of Video in India’ at APOS 2024

    Mumbai: At APOS 2024 in Bali, Indonesia, Viacom18’s CEO of broadcast entertainment Kevin Vaz shared his insights on the future of video in India.

    The global media and entertainment industry is advancing at a rapid pace, and India is no exception. In fact, India is at the cusp of an entertainment revolution, driven by technology, diverse content, and evolving consumer behaviour. And at the forefront of this revolution, leading the charge, is Viacom18. Over the last year, we’ve made significant strides not only in expanding our reach but also in reshaping how audiences consume content across the country. It’s been an exhilarating ride, and we’re just getting started.

    When I look back at the past year, I’m proud to say it’s been nothing short of transformative for us. Our first priority was assembling a world-class team with the vision, drive, and grit to execute on our ambitious goals. With that foundation in place, we made targeted investments in key brands like Colors, Colors Kannada, and Colors Marathi, and the results speak for themselves. Colors has grown by 35 per cent in less than a year, getting closer to securing the top spot in the industry. Nickelodeon, our kids’ portfolio leader, just celebrated a decade as the number one brand in its category. And in the regional space, Colors Kannada reigned as the top channel during primetime for three months, while Colors Marathi saw an astonishing 150% growth in the last three months alone, putting it in fierce competition for the second spot.

    In the non-fiction space, we’ve continued to lead with iconic properties like Bigg Boss and Fear Factor: Khatron Ke Khiladi, and we’ve added to that list with Laughter Chefs, India’s biggest comedy reality show to date. This homegrown success is a testament to our ability to create world-class content tailored to local tastes. For smaller screens and connected TVs, we launched JC Premium, bringing Hollywood’s best, top-rated web series, and 24/7 live streams of our reality shows to Indian households.

    Looking at consumption trends in India, it’s clear that audiences are more dynamic than ever before. There’s this notion that viewers are either glued to their TV sets or completely immersed in their phones, but the reality is far more fluid. A show like Bigg Boss is watched on Colors at its scheduled time, then consumed further on JioCinema’s 24-hour live feed, and even discussed on social media. This multi-screen experience is where the future of entertainment lies.

    India’s daily media consumption—combining both large and small screens—currently stands much lower than developed markets, but the potential for growth is immense. Large screens currently have around 60% penetration compared to 85-90% in other major markets, giving us significant headroom for growth. India is an ‘AND’ market, where both TV and digital are thriving in tandem, creating endless opportunities for content creators and distributors.

    Family entertainment has always been at the core of what we do, and we’ve ensured that our content seamlessly transitions between TV and digital. Bigg Boss, for example, saw 25% of its viewership last season coming from digital platforms, while some of our fiction shows are experiencing significant digital engagement alongside their TV broadcasts. It’s all about offering the consumer flexibility and choice.

    One of the most exciting trends we’re witnessing is the rise of local language content. India’s cultural and linguistic diversity is unparalleled—22 official languages and over 58 socio-cultural regions. This diversity presents both a challenge and an opportunity. Audiences today crave authenticity; they want stories that resonate with their own experiences. We are already serving content in 10 languages and aim to eventually cover all 22, making local content not just the present but the future of entertainment in India.

    When it comes to advertisers, we are uniquely positioned to deliver value across both large and small screens. Television continues to be a powerful medium, with a reach of around 900 million people in India. Given that over 95% of households have just one TV, families gather to watch together, creating shared experiences and deeper emotional connections. TV advertising remains one of the most effective ways to reach multiple demographics in one go—parents, kids, grandparents—all engaged in a single viewing experience.

    On the digital front, Viacom18 is home to the largest curated content platform in India, with a monthly active user base of around 300 million. This creates a safe, immersive environment for brands to connect with consumers, especially during drops of prime-time shows or live streaming of sports events, when engagement is at its highest. Whether it’s long-term brand building or short-term performance goals, our value proposition for advertisers is unparalleled.

    Viacom18 is at the forefront of the entertainment revolution in India – across large screens, small screens, and every format in between. We have the scale, expertise and experience to deliver results. The future of entertainment in India is bright, and we’re proud to be at the forefront of it.

  • Bigg Boss Kannada 11 to premiere on 29 September

    Bigg Boss Kannada 11 to premiere on 29 September

    Mumbai: Colors Kannada is launching season 11 of Bigg Boss, one of India’s biggest reality shows. The premiere will air on 29 September at 6 pm, with daily episodes following at 9:30 pm and on Jio Cinema. This season features a ‘Hell and Heaven’ theme, where contestants are divided into two groups—one enjoying luxury and the other facing challenges without basic amenities.

    For the first time, contestants will be revealed before the show’s launch during the Raja Rani Reloaded Grand Finale on 28 September, where viewers will decide who goes to hell and who enters heaven. Kiccha Sudeep will return as host, bringing his experience and leadership to the show. This season will feature a diverse mix of celebrities and influencers, with a larger Bigg Boss house designed for elaborate games and tasks, promising drama and unexpected moments.

    Kiccha Sudeep said, “Ten seasons has been an incredible journey. Stepping into the 11th season is altogether an additional responsibility. With a refreshed format and a new concept, this season is not just another chapter—it’s a legacy we’re all building together. I’m excited for the newer lot.”

    Viacom18 president- general entertainment Alok Jain said, “Bigg Boss has always been a trailblazing property in the media and entertainment landscape, consistently breaking through the clutter with its dynamic, engaging content that resonates across languages and regions. As one of the most impactful franchises on television, it captivates millions with its high-voltage entertainment and unmatched viewer connection. Our aim is to always delight audiences and keep our promise of bringing new and exciting content to our viewers in Karnataka. This season of Bigg Boss Kannada introduces the exciting ‘Hell and Heaven’ theme, foretelling a thrilling experience for our audiences. We’re also thankful to our brand partners for being part of journey. Their association is a testament to the show’s reach and success across the region.”

    Banijay Asia and EndemolShine India founder and group CEO Deepak Dhar said, “We are excited to bring the 11th season of Bigg Boss Kannada to our viewers, packed with high-energy entertainment and drama, with the iconic Kiccha Sudeep returning as host. The overwhelming love and support from our audience year after year has driven us to raise the bar for the show once again. Our continued partnership with Colors Kannada and JioCinema promises another successful season to our beloved audiences in India & beyond. At EndemolShine India, our focus is to tailor engaging formats like Bigg Boss to resonate with linguistic & cultural preferences across regions. We are confident that this season will not only entertain but engage and thrill viewers, as Bigg Boss Kannada continues to grow stronger each year.”

    Bigg Boss Kannada Season 11 is co-powered by Freedom Refined Sunflower Oil, with special partners Sadguru Ayurveda Gram Flour Soap, Sudarshan Silks, Haier, Nirantara Divine Puja Oil, India Gate Basmati Rice, A23 Rummy, associate partner Hangyo Ice Cream and Amrutanjan, along with prize partner Confident Group and digital partner Vimal Elaichi and Sharief Bhai Biryani.

    Viewers can enjoy Bigg Boss Kannada episodes for free on Jio Cinema the day after they air, catching all the action free of cost.

  • Viacom18 unveils ‘The Neighbour’s Plea’ campaign film for India vs Bangladesh test series

    Viacom18 unveils ‘The Neighbour’s Plea’ campaign film for India vs Bangladesh test series

    Mumbai: Viacom18 unveiled its new campaign film for the ongoing two-Test match series against Bangladesh. Titled, ‘The Neighbour’s Plea’, the film cheekily builds on the recent success that Bangladesh saw on their tour to Pakistan as they made history in clean sweeping the Test series against the hosts in their backyard, and uses it to set the tone for the current Test series.

    Viacom18’s film takes off from the point where Pakistan is reeling from the after-effects of the loss and now backs India in a bid to see them defeat Bangladesh and avenge them. The dominant mood running across the nation is one of frustration and anger from the defeat of Bangladesh. Shot in ‘talking heads’ style, the film sees different Pakistani fans, Pakistani cricket experts, students, club cricketers, etc. pleading with India to win the ongoing series and unconditionally pledge their support.

  • Anubandha Awards 2024 to premiere this weekend for three days

    Anubandha Awards 2024 to premiere this weekend for three days

    Mumbai: Colors Kannada will engage its audience with the Anubandha Awards 2024, celebrating outstanding actors and technicians. The event will be aired exclusively on Colors Kannada for three days, from 20 to 22 September, at 7 pm.

    Anubandha Awards 2024 is co-powered by Bhima and Domex, with special partners Gold Winner, Sadhguru Ayurveda gram flour soap, Sri Krishna halli thuppa, Sangeetha Mobiles, and associate partner Garnier Super UV sunscreen.

    As one of Karnataka’s largest family gatherings, the Anubandha Awards 2024 will feature performances by actors and an array of emotions.

    The most intriguing aspect of the Anubandha Awards was the inclusion of 11 anchors from Colors Kannada to host the show. This was symbolic, celebrating 11 remarkable years of the Anubandha Awards.

    The Anubandha Awards focus solely on the serials, reality shows, and various programs aired on Colors Kannada, recognising the talents of its artists. Unlike traditional award ceremonies, Anubandha takes a distinctive approach reinforcing the familial bond rather than just individual achievements.

    Actors will be honoured in various categories like Jana Mecchida Jodi, Jana Mecchida Nayaka, Jana Mecchida Nayaki, Jana Mecchida Shakuni, Jana Mecchida Entertainer (female), Jana Mecchida Comedian, Jana Mecchida Style Icon (male), Jana Mecchida Style Icon (female), Jana Mecchida Youth Icon, Jana Mecchida Samsaara, celebrating the bonds that make these shows truly memorable.

    Adding to the grandeur, Mysuru royal scion and MP Yaduveer Krishnadatta Chamaraja Wadiyar and Rajya Sabha member Dr. Veerendra Heggade, who is the Dharmadhikari of Dharmasthala, graced the occasion.

    Superstar Upendra, star Sriimurali, and public TV chief HR Ranganath attended the event and were entrusted with presenting prestigious awards.

    Colors Kannadiga

    The Colors Kannadiga award, started by the channel in memory of Dr. Puneeth Rajkumar was presented to Sridhar S Chakravarthy, a dedicated teacher who has inspired countless students despite financial constraints. Over 120 of his students from across the country joined the celebration, adding to the event’s magnificence.

    Viacom18 cluster head of Kannada & Marathi, Sushma Rajesh said, “Colors Kannada is one of the most loved brands across Karnataka. This love is something we enjoy because of our commitment of delivering great content every single day to our viewers. There is an entire army of people who strive hard to make this possible and Anubandha Awards is our opportunity to celebrate them. It is a platform to celebrate our artists and technicians through innovative acts, exciting performances, and heartfelt conversations. This year’s Anubandha stands out with its unique theme and tributes, making it a truly memorable celebration.”

    Colors Kannada business head Prashanth Nayak said, “Anubandha Awards is the most celebrated event in Kannada television history. It is a platform where our star actors unite to pay heartfelt tributes and share in a journey of emotions, strengthening the deep connection we have with our viewers. As we strive to set new benchmarks, Colors Kannada continues to create unforgettable experience that resonate with every member of the family and viewers.”

    So, brace yourself to witness the top-notch performance by your favourite actors and find out if your superstar will take home the coveted trophies at the Anubandha Awards 2024.