Tag: Viacom18

  • South Indian channels brace for production resumption

    South Indian channels brace for production resumption

    MUMBAI: After an extraordinary lull of two months, during which the entire TV production activity came to an abrupt standstill ravaging advertising revenues in its wake, general entertainment channels (GECs) in some south states soon can air fresh content. While the Karnataka government has given approval for resuming indoor shooting of serials to begin from 25 May, the Kerala government has responded favourably to the TV producers’ request.

    The lockdown caused by the Covid2019 pandemic has affected the television industry adversely. While news channels, having been put under the essential service category, continued to function, most of the GECs found the going tough. It has been even tougher for those entertainment channels which aren’t lucky enough to have a vast movie library to boot.

    In fact, those with a huge movie depository sustained, and even flourished. In Kerala, for instance, Surya TV got lucky with its huge movie bank as it made up for the lack of fresh programmes by banking on its movie library. The GEC, part of the Sun Network, edged out Asianet from its top position in week 15 of BARC just by airing movies back-to-back from its bank. However, between week 16 and 18, it has slipped to the second spot.

    But, not all are lucky. And the unlucky ones are now seeing a glimmer of light at the end of this lockdown tunnel with the prospect of resuming shooting.

    “You will need to give a plot recap before you start airing the fresh sequences to soaps,” a programming head with a Kannada TV channel quipped wryly. That pretty much sums up the desperation on the ground. After all, how long would you bank on the library to keep a home-bound, entertainment-hungry audience hooked?

    Cost constraints

    Regional channels, faced with the twin challenges of cash crunch and limited resources in the changed scenario, will have to adjust to the new normal.  “GECs, especially regional ones, have to deal with the problem of costs and cannot cough up more. They cannot afford to have the kind of strict parameters and protocols that have now been put in place in production activities by studios in Hollywood,” said a senior hand working with an entertainment channel in Bangalore, who prefers not to be named because he is not authorised to speak to the media.  

    Viacom18 regional TV head Ravish Kumar said: “We are currently awaiting approvals from the relevant authorities and will adhere to all norms, formalities and SOPs. We will resume shoots only once we have a formal go-ahead from the concerned authorities and will continue to follow best practices and guidelines laid down by them to ensure safety and well-being of all involved.”

    Viacom18’s Colors has two entertainment channels in Tamil and Kannada.

    Programme producers say that things will not be the same as they were before. “No liberal shooting will be allowed. There will be a lot of restrictions like the number of people allowed in a shooting set, etc. So many things cannot be visualized unlike in the past. We need to plan because of these reasons,” said a programme executive in Karnataka.

    With outdoor shooting still a distant dream, serial plots will go for a lot of changes. Scenes where outdoor shooting are required will have to be rewritten or tweaked.  

    As of now, entertainment channels have an oversupply of scripts for serials and other programmes. “We are ready with scripts for 40 to 50 serials. Writers, with plenty of free times, have been churning out serial plots prolifically since the start of the lockdown. But we are not yet sure as to how we can work it out with all the restrictions,’’ he said.

    SOP for shooting

    The Karnataka government has given tentative approval for TV serials to resume indoor shooting from 25 May, with a lot of restrictions. Shootings in the state came to an end on 22 March following the lockdown.

    Karnataka Television Association (KTVA) has put in place operational procedures for shooting from 25 May. As per the SOP, only indoor shoots are permitted. The social distance should be maintained at the location. Only required actors for the shot and main technicians should be at the spot and others have to wait outside. The number of crew members should not exceed more than 18 people. The director and production manager should decide on crew and casting on a daily basis so as to maintain the minimum crew at any point of time. The artist support staff/ personal assistant should not stay at the shooting spot. They have to drop off and leave.

    The body temperature of each member needs to be checked before entering the shooting spot and if it is high, they should not be allowed. The producer has to provide a thermal scanner at the location. The name and address of all the cast and crew members should be recorded on a daily basis and the same to be provided to visiting government/medical officers at any time. The production manager needs to record this every morning without fail and ask the cast and crew to write it in the ledger.

    Producers have to provide transport for all the actors, technicians and crew members and follow the government instructions on transport facilities. People travelling in generator vehicles too should follow general Covid2019 instructions. No vehicle should be overloaded than the prescribed number of passengers. If not followed, authorities will have all the rights to cancel the shooting.

    The producer has to provide hand sanitizer, liquid soap and other materials to maintain cleanliness at the shooting spot. Everyone at the location should follow instructions provided by the government on covid-19 situation.

    Refillable sanitizers have to be provided along with hand wash dispensers at the wash basins. Covid2019 precautionary instructions have to be printed in bold letters and pasted at shooting spots (both in English and Kannada)

    Except for actors acting before the camera, everyone at the shooting spot should be wearing masks and hand gloves all the time. All the actors and crew should carry their own mask and wear in all the time

    Makeup crew should get sanitized before putting makeup on each artist. No back-to-back makeup without sanitizing. Usage of wet cloth is banned and the same has to be replaced by wet tissues and needs to be disposed of carefully.

    Makeup crew need to report early and artists have to go for makeup according to the shooting plan. Wet tissues have to be provided to actors and they have use it themselves and put the used ones in dedicated waste bin

    The microphones, both lapel and boom rods used in the set, need to be cleaned with sanitizer before putting it on the actors and bringing it into the set.

    Disinfectant spray should be sprayed before and in between the shots at the location. Phenyl mixed with Dettol should be applied on shooting floors, doors, windows, sofas, tables, chairs and other properties before use.

    One set assistant should be kept only for this and he/she should be wearing washable hand gloves and masks all the time.

    Follow the standard travel plan for cast and crew members and make sure no vehicles should carry more than the prescribed number of passengers. All the vehicles needs to be disinfected before using for shooting purpose

    Pressing of costumes should be avoided at the location and all the actors should get ready to wear costumes from their home. The direction and production team need to inform the artist well in advance about the respective costumes with continuity details.

    Only packed food, sealed in aluminium foil, to be provided at the shooting location. Actors and main technicians ideally should carry their own food if possible and avoid sitting next to each other and eating.

    Those travelling from outside for shooting have to follow the self-quarantine rules as per the government order. Actors, associates and assistants need to be informed 15 days in advance to reach Bangalore and be in home quarantine before coming to the shooting spot.

    In other states

    Elsewhere, in Tamil Nadu, the channels are keeping their fingers crossed as they have yet to receive a go-ahead signal from the government. The television fraternity in the state has made representations with the government, hoping for a resumption of production activities. The government allowed post-production works from 11 May.  

    "As of now, we have not got any approvals from the government. We will follow the same SOP proposed by the IBF to the government,” said the business head of an entertainment channel.  

    In Kerala, broadcasters are hoping for a favourable decision from the government to resume the shooting activities. Malayalam television fraternity, an association of television directors and producers, the other day met the chief minister in this regard. The CM has assured the fraternity members that he will consider their request favourably.

    The GECs are hoping that a favourable government decision will come very soon. ZEE Keralam’s business head Santosh J Nair said that the industry is going through very tough times. “There is no new content and advertising revenue is also at the lowest. We are eagerly waiting to start shooting soon keeping in mind protocols. Based on government approvals we will start our work. All this while, we relied on our content bank. But after our original banked episodes were exhausted and shooting stopped, we did not have fresh content. We have survived with a mix of reruns of fictions and films.”

    “The fraternity members got an assurance from the CM. A quick decision will come soon. But it is uncertain about the kind of controls that will be put in place for shooting. But it will be done in a controlled environment. It is unlikely that outdoor shoots will happen,” said Kairali TV programme head Unni Cherian.

  • #HomeOkPlease says Nickelodeon

    #HomeOkPlease says Nickelodeon

    MUMBAI: Even during these unprecedented times, Nickelodeon continues to engage young viewers across the franchise with the unique #HomeOkPlease campaign by bringing the playground home through engaging tent poles on air, new episodes and made for television movies, celebrating special occasions and innovative DIY campaigns on social and digital.

    Taking the lead on spreading positivity amongst kids and families, Nickelodeon released multiple inspiring #HomeOkPlease brand films that spoke through the eyes of a child, the good that has come out of the lockdown. It left the viewers with the message that even in a lockdown, life is on. Continuing with the message, the second film, again through the eyes of an innocent child, encourages families to show gratitude and celebrate the commitment of the frontline health care workers who are working tirelessly, through the simple yet powerful message of even in a lockdown, being grateful is on. The film was released on all Nickelodeon social media platforms and YouTube on World Nurse Day-, as a tribute to the relentless hard work of the frontline health personnel. To make the message reach as many health workers as possible, Nickelodeon will encourage kids to create DIY Thank You cards.

    Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “As a leading and responsible kids entertainment brand and category leader our primary objective is to ensure that kids who are at the centre of all our initiatives remain engaged and positive in current times. It is important that their spirits are kept high and we have curated an array of best entertainment and engagement that is sure to keep them happy and motivated. We hope that this summer, kids and families together have a great time with Nickelodeon in the safety of their homes.”

    While we ask kids and families to recognize our health warriors, summertime entertainment continues unlimited for kids with a host of initiatives are as below

    Goodies Galore!

    Nickelodeon knows kids best and the franchise is turning up the fun and making indoors entertaining by giving kids a chance to win loads of gifts along the way.

    Bore No More on Sonic keeps humour and light heartedness alive and gives kids an opportunity to win some of their favorite gizmos including Apple Mac Books. Kids can just give a missed call while watching Ninja Hattori, Pakdam Pakdai & Keymon Ache between 9:30 am to 1:00pm, every Monday to Friday till 29th May, 2020 and get a chance to win fun goodies. HomeOkPlease on Nick will give kids a chance to win Apple Ipads by tuning in to Nickelodeon to watch Motu Patlu and Rudra, every Monday to Friday.

    Activities Unlimited!

    In another initiative to keep the spirits high while remaining indoors, the brand will create a digital first property called Nickelodeon Says Dance where dance academies and popular dance influencers would teach kids to create their videos showcasing new and funky dance steps on the popular Nicktoon tracks. These would be published through our You Tube, Instagram and Facebook handles.

    Entertainment Unmatched!

    In addition to all the engagement and interactivity, Nick has launched all new episodes of Motu Patlu and Rudra and Sonic has showcased all new episodes of Keymon Ache. The internationally acclaimed show, The Loud House has also premiered on Nick HD+. In the Loud House, 11-year-old Lincoln Loud is ready to show you what it takes to survive in the chaos of a big household, especially as the only boy with 10 sisters! With all the chaos, and craziness, one thing is always for sure- there is never a dull moment in The Loud house!

    Summertime continues to be fun as Nickelodeon gets the playground home for kids across the country. So while at home, stay positive, stay happy with Nickelodeon & Sonic as we keep you entertained and engaged!

  • Ex-Viacom18 COO Raj Nayak launches online chat show ‘Fridays with Raj Nayak’

    Ex-Viacom18 COO Raj Nayak launches online chat show ‘Fridays with Raj Nayak’

    MUMBAI: From off-screen to on-screen – that’s how former Viacom18 COO Raj Nayak envisions his future. The man behind the popularity of one of TV’s top reality shows, Bigg Boss, is now stepping into the shoes of a host with his new chat show: Fridays with Raj Nayak.

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    The hour-long live show will see Nayak speaking to people from a wide range of backgrounds including, but not restricted to, Bollywood, politics, sports, media, etc. The only criterion is that the person has to be interesting or eclectic in his/her field. It will be streamed live on YouTube and Facebook for the first episode on 24 April while viewers can catch Nayak getting up close and personal with his guests on multiple platforms simultaneously in the upcoming episodes.

    “I anyway had the intention of doing a show someday. On my show, I will converse and address aspects of people that aren’t known which is beyond just their professional lives,” Nayak says to Indiantelevision.com.

    His plan is to get 52 guests for a full year edition.

    This show is akin to testing the waters. Eventually, his aim is to try to get a show of his own on TV. “If I feel I am capable to do that and if there is an opportunity and good feedback then I think my relationship with the broadcast industry may help me achieve my aim,” he says.

    Although the launch timing coincides with the COVID-19 pandemic-induced lockdown, Nayak doesn’t want to harp on that but rather make it more positive. While the initial timing of the show is from 5 pm to 6 pm every Friday, that may change depending on factors such as traffic, guest availability and audience research.

    Nayak’s challenge is to research about his guests on an almost stalker-ish level. “I don’t just want to know about their work. I want to know about things like does my guest have a dog and what’s the name of her dog. I want to know the person’s views on politics and many other things. That is the level of research that will go into my shows,” he says.

    Right now, it’s a one-man-army show with Nayak handling all aspects including advertising, marketing, media, guest selection, etc. However, the show is produced by House of Cheer, the media and entertainment company he launched late last year.

    Until lockdown persists, the show will be conducted virtually via Zoom app. A makeshift set in a corner of his home is ready for the live stream. The first episode will feature transformational life coach (PCC) and energy psychology practitioner Jill Majeski. Nayak says he is in the process of identifying other guests for future episodes.

  • Entertainment drives Network18, TV18 numbers up

    Entertainment drives Network18, TV18 numbers up

    BENGALURU: Mukesh Ambani’s Network18 Media & Investments Limited (Network18) reported 4.7 per cent growth in consolidated operating revenue for the year ended 31 March 2020 (FY 2020, year under review) as compared to the previous fiscal (FY 2019). Consolidated operating revenue for the quarter ended 31 March 2020 (Q4 2020, quarter under review) grew 19 per cent as compared to the corresponding year ago quarter (Y-o-Y).  Consolidated operating EBIDTA for the year and the quarter grew 191.2 per cent and almost twentyfold (up 1,888.1 per cent) as compared to the corresponding periods of the last year. The company reported profit after tax for FY 2020 and Q4 2020 as compared to losses reported in the previous year and the corresponding year-ago quarter. 

    Network18’s reported consolidated operating revenue in FY 2020 and FY 2019 was Rs 5,375.15 crore and Rs 5,116.18 crore, respectively. For Q4 2020 and Q4 2019 it was Rs 1,464.51 crore and Rs 1,230.93 crore. Consolidated operating EBIDTA for FY 2020, FY 2019, Q4 2020 and Q4 2019 was Rs 616.92 crore, Rs 211.88 crore, Rs 225.11 crore and 11.34 crore, respectively. 

    Network18 reports revenue from two streams – (1) TV18 Broadcast Limited or TV18 which comprises News (TV18 standalone) and Entertainment (Viacom18+AETN+Indiacast) and digital, print and others. It must be noted that Viacom18 and AETN18 are 51 percent Entertainment subsidiaries of TV18, while distribution-arm Indiacast is a 50:50 JV of TV18 and Viacom18. TV18's 24.5 percent minority stake in Telugu entertainment associate Eenadu TV (Ramoji Rao group) is not included in the TV18’s numbers.

    Network18 reported profit after tax (PAT) of Rs 56.14 crore for FY 2020 as compared to a loss of Rs 177.60 crore in the previous year. For Q4 2020, PAT was Rs 60.19 crore as compared to a loss of Rs 75.57 crore in Q4 2019. 

    TV18 Broadcast Limited numbers 

    TV18 Broadcast Limited (TV18) consolidated revenue grew five percent in FY 2020 to Rs 5,175 crore from Rs 4,943 crore. TV18 consolidated revenue for Q4 2020 grew 21 per cent to Rs 1,425 crore from Rs 1,182 crore in Q4 2019. 

    TV18 consolidated EBIDTA grew 124 per cent in FY 2020 to Rs 703 crore from Rs 314 crore in FY 2019. Consolidated EBIDTA for Q4 2020 grew 365 percent to Rs 240 crore from Rs 52 crore in Q4 2019. 

    Though News (TV18 standalone) reported seven per cent growth in FY 2020 as compared to FY 2019, it contributes about 22 per cent to the revenues of TV18 consolidated revenues. The larger revenue stream for TV18 is entertainment, which had revenue growth of four per cent during the same period. TV18 standalone or news revenue grew seven per cent in FY 2020 to Rs 1,150 crore from Rs 1,079 crore in FY 2019. 

    Entertainment revenue grew four percent as mentioned above to Rs 4,025 crore from Rs 3,863 crore. Entertainment revenue also includes subscription revenue – the company reported 43 per cent growth in subscription revenue for FY 2020 to Rs 1,811 crore from Rs 1,269 crore in FY 2019. This implies that without subscription, revenue from other streams of entertainment declined in FY 2020 as compared to FY 2019. 

    News (TV18 standalone) operating EBIDTA grew five per cent in the year under review to Rs 97 crore from Rs 93 crore in FY 2019. Entertainment operating EBIDTA grew 174 per cent in FY 2020 to Rs 606 crore as compared to the Rs 221 crore in the previous year. 

    News (TV18 standalone) revenue for Q4 2020 grew 4 per cent to Rs 301 crore from Rs 288 crore in Q4 2019. Entertainment revenue for the same period grew 26 per cent to Rs 1,124 crore from Rs 893 crore. Subscription revenue for Q4 2020 grew 41 percent to Rs 468 crore from Rs 332 crore. 

    Operating EBIDTA for News (TV18 standalone) grew 11 percent in Q4 2020 to Rs 35 crore from Rs 31 crore in Q4 2019. Operating EBIDTA for Entertainment grew 901 percent during the quarter under review to Rs 206 crore as compared to Rs 21 crore in Q4 2019. 

    Print, digital and others and intercompany eliminations (others) numbers 

    Print, digital and others and intercompany eliminations (others) operating revenue in FY 2020 increased five per cent to Rs 182 crore from Rs 173 crore in FY 2019. Others operating EBIDTA in FY 2020 was a lower operating loss of Rs 86 crore as compared to an operating loss of Rs 102 crore in FY 2019. 

    Others operating revenue for Q4 2020 reduced 20 per cent to Rs 40 crore from Rs 49 crore in Q4 2019. Operating EBIDTA for Q4 2020 was a lower operating loss at Rs 15 crore as compared to an operating loss in Q4 2019. 

    Company speak: 

    Network18 chairman Adil Zainulbhai said: “The COVID-19 pandemic is a major blackswan event, which has dragged the economy and the advertising environment as a result. The

    immediate impact on the ad-driven media industry will be significant; however an increasing proportion of subscription revenues will help us pull through. Amid uncertain times, the strength of our brands and our class-leading content creation capabilities continues to shine through. We are proud of the coverage being provided by the News18 Network despite trying circumstances. The growth in media consumption witnessed augurs well for the future, as some of the increased engagement will be sticky even once the pandemic tapers off. We have stayed the course on our digital impetus and sharp focus on profitability.”

  • Goodbyes are never easy! Sudhanshu Vats bids adieu to Viacom18

    Goodbyes are never easy! Sudhanshu Vats bids adieu to Viacom18

    MUMBAI: “Goodbyes are never easy, especially when you bid farewell to such an incredible family. But it's a goodbye for now. Until we meet again, sharing something that made me laugh and gave me a tiny moment of joy during these tough times.”

    That’s the touching farewell message Sudhanshu Vats posted in his Twitter as he said adieu to Viacom18, a subsidiary of Network18, after his eventful eight-year-long stint as group chief executive officer and managing director.

    He tweeted the goodbye message along with a farewell video, which seemed to have been made by Viacom18 team as an ode to his long association with the organisation. The short fun-to-watch video begins with this message: “In case you forgot the last townhall, here's SV with the highlights." The funky video has Vats making a presentation, and is interspersed with quirky moments and memes.    

    In a new tweet, he put out this message along with another farewell video:  “Thank you to the entire @viacom18 family. I will always hold you close to my heart.”

    His goodbye tweets are getting flooded with hearty wishes of all kinds from well-wishers and colleagues: from the plain all-the-best wishes to viacom18-will-never-be-the-same-again. And the best, as they say, is yet to come!

    Vats left Viacom18 on 14 April after expanding the media network’s reach into newer realms of consumer products and digital all the while strengthening its position in segments like regional, kids, Hindi and English entertainment. He also helmed the launch of its video streaming service Voot.

  • MTV and MTV Beats launch digital innovations amidst lockdown

    MTV and MTV Beats launch digital innovations amidst lockdown

    MUMBAI: MTV and MTV Beats are here to ensure that the audiences are in for daily dose of entertainment during lockdown. Be it on TV or on social media, there is a host of content to offer that will surely keep the young guns engaged and entertained.

    Viacom18 youth, music and English entertainment marketing head Navin Shenoy said: “We have always believed in a hybrid approach i.e. inclusive of TV and digital when it comes to our young audiences. Therefore, amidst this lockdown, we have created a strong proposition on both these platforms. Television consumption for youth in India has risen by 12 per cent* while there is an 87 per cent* surge in social media usage. Our content, therefore, is reflective of this paradigm shift and designed to pique consumer intrigue and interest.” He further added, “While on TV we are bringing back some of the most popular seasons of our tentpole properties, on social media we have created content capsules such as MTV Adda and Lockdown Stars that cater to the varying interests of our fans and curate a more personalized interface for them with their favourite celebs while being at home. Music From Home on MTV Beats is an apt offering to make social distancing an entertaining experience.”

    MTV Adda comes as the ultimate recipe to kill quarantine boredom. To help the audience get the best out of social distancing, this initiative lets the fans get up, close and personal with their favorite celebrities from the house of MTV. From the OG Roadie Rannvijay Singha and beauty with brains Neha Dhupia, to the ever-gorgeous Anusha Dandekar, designer Masaba Gupta, the very witty Vikas Gupta and the suave Nikhil Chinappa, MTV Adda has the most loved celebs give away easy home workouts and beauty tips, dance lessons, culinary guidelines and much more only on Instagram. Some lucky fans will also get a chance to be a part of the LIVE and interact with their favourite celeb while showing off their in-home skills.

    Catering to its whopping following of over 25 million on social media, MTV has also introduced a one of a kind offering to tap into the diverse talents of its fans and help them be the next social media sensation. Hosted by the super gorgeous VJ Gaelyn Mendonca, MTV Lockdown Stars is an innovative talent hunt show that gives MTV fans a chance to impress everyone with their talent but in less than a minute. All they need to do is upload a video of a performance on Instagram, tagging @MTVIndia with the hashtag, #MTVLockdownStars. From dancing, singing, cooking to mimicking and even standup comedy, MTV Lockdown Stars has a place for everyone to excel. The best entries shortlisted by Gaelyn along with MTV will get a chance to perform their acts in an hour-long LIVE event on Instagram as part of the final artist line-up, curated by the channel.

    Tapping the popularity of gaming amongst the youth, MTV also brings MTV After Hours, a unique initiative that lets the users interact with the MTV squad in an innovative format, every Friday at 11 pm. For the first time, MTV will step into the world of popular online games and dabble with the players. As part of the property, MTV will reach out to the superstars of digital cult games and bring together novices and pros alike, engaging them on MTV’s buzzing social media.

    And there's more to indulge in. Hustle from Home is yet another exciting initiative to get up and close with some aspirational rappers on how they’re honing their skills amidst the lockdown. On the Instagram page of @mtvhustle, top contenders of the first season will go live and interact with budding rappers, every day at 6PM to discuss how they are utilizing this phase to improve their writing and composing skills.

    To add a splash of music to the monotony, MTV Beats has launched Music from Home to make ‘work from home’ more musically +VE. As a part of this, fans can log into the Instagram page of MTV Beats and witness a stellar line up of artists like Darshan Raval, Kailash Kher, Shreya Ghosal, Papon, Dr. Palash Sen, Shalmali, Jonita Gandhi and many more go live from their homes and jam to their most popular tracks. Fans can also dedicate songs to their loved ones with MTV Beats Farmaaish, where the artists will perform to the song requests during the LIVE and also call out their endearing dedications. Not just that, fans will also get a chance to do a Social-Distancing Chat and interact with the artist during the LIVE using the dual video feature on Instagram. The channel has also curated a special Work From Home and a House Party playlist to dabble through the never ending work tasks with some fine soulful Bollywood melodies and refreshing upbeat music.

    On television, amidst the lockdown, MTV and MTV Beats has brought back some of its highly rated shows to let its audience relive the drama and excitement. Some of the most loved shows like Ace of Space S1, Love School S3, MTV Hustle and Splitsvilla X along with Roadies Revolution are back on MTV, FitStop with Sunny Leone, Dil Beats with Darshan Raval on MTV Beats are there to ensure there isn’t a dull moment for its fans.

  • How South GECs are managing the lockdown

    How South GECs are managing the lockdown

    MUMBAI: When the going gets tough, the creative ones get going! This could be said about all those GECs that found themselves in a unique situation of entertaining the masses during the ongoing lockdown. Call it a quirk of fate! People are home throughout the day, doing nothing except turning to television most of the time for entertainment; but how could these television channels serve them brand new programmes when productions have come to a standstill due to the ongoing lockdown? Dishing out fresh content thus has posed a huge challenge for all these broadcasters in the entertainment segment.

    So how are they managing?

    Indiantelevision reached out to a crosssection of GECs in the south. And discovered that some have been working on keeping existing shows on air, while others have revived old popular shows, and yet others are managing with movies.  

    The national broadcaster DD went back to its archives and revived yesteryear hits like Ramayan and Mahabharat. Colors did the same with Dil se Dil Tak, Luv Khush, and Mahakali, among others. Regional channels are not far behind as well.

    According to the third edition of BARC and Nielsen report on crisis consumption during Covid2019 on TV and smartphone, return of old classic shows Metty Oli and Thangham improved Sun TV’s viewership. Metty Oli helped the channel to garner 23 per cent growth in viewership from week 2 to week 13. It witnessed 63 per cent week-on-week growth from week 12 to week 13. Thangham helped the channel’s viewership to grow by 11 per cent from week 2 to week 13. Metty Oli was originally telecasted in 2002; the channel started airing the show every Wednesday to Friday at 1 pm. Thangham is currently running at 3 pm timeslot every Wednesday to Friday. The show was originally telecasted in 2009.

    Zee Kannada and Zee Telugu continued the running of originals till the first week of April, but after that, the channels scheduled re-airing of popular shows.

    Zee Kannada and Zee Picchar business head Raghavendra Hunsur says that the channels have begun playing the title songs of daily soaps that go up to a little more than a minute and air the highlights of the serial with the corresponding visuals.

    “Currently, this is being done for two of our best serials, Gattimela and Jothe Jotheyali. A similar concept of adding detailed title songs is being incorporated for other serials as well, without high points. For popular fiction serials, we will showcase them from the beginning for the benefit of viewers to catch up on missed episodes. In addition, we will add voiceovers to narrate the story and have our lead actors share anecdotes from the show to keep the audience’s curiosity piqued through this season,” he says.

    Zee’s Kannada movie channel Zee Picchar will telecast movies like Doddmane Huduga, Shravani Subramanya, Bhagyada Balegaara, Aruna Raaga, Parva, Kissmat and Jodi between 16 to 19 April

    Similarly, Viacom18’s regional channels have added some of its most popular and highly-acclaimed shows across genres like family dramas, comedies and mythological series.

    Viacom18 regional TV network head Ravish Kumar says: "Since the lockdown, we have been working towards keeping our regional audiences entertained minus any interruption or disruption. We have reworked our programming to ensure that we cater to viewers across ages with content that is diverse and appealing, spread across genres. We have introduced dedicated slots for movies and special events thus keeping our viewers entertained at all times. We have also added a variety of content specifically for kids to ensure that they aren’t missing out on their dose of entertainment while being at home.”

    The network has created a PSA campaign #RahoSafeGharPe that spreads awareness on the need to stay home, to regularly wash hands and to maintain social distancing.

    In Telugu, Zee Telugu is doing re-runs of the popular original shows like Muddha Mandaram as well as some of its OTT shows from Zee5 such as Mudda Pappu Avakai, Mrs Subbalakshmi, Nanna Kuchi, What’s Up Panimanishi, and Ramya Krishna-starrer Queen. Zee Cinemalu, the Telugu channel, has scheduled blockbuster movies like Devdas, Jersey, Srimanthadu, Spyder and A AA.

    “Unprecedented times call for unprecedented measures. Ensuring non-stop entertainment from across genres catering to every family member to drive away lockdown blues, we are presenting dedicated blockbusters of comedy, drama, romance to give you the best content in the absence of the regular content. As we all try to get ahead of the pandemic, we want to continue being the audience companion for entertainment,” Zee Telugu and Zee Cinemalu business head Anuradha Gudur says.

    Production of shows has been shut across the country. Pixel Production founder-CEO Prashanti Malisetti says that the company is also doing its best to adapt to the situation while keeping in mind health advisories. In the current situation, Malisetti says that it is impossible to work on the ground with 150-200 people, either in studios or outdoors.

    She says: “Despite not having banked episodes, in the safety of our cast and crew, we have stalled our shoots in Hyderabad, too. I am sure the economic impact would be both immediate and long term. It’s a great challenge to be asked to wait patiently for weeks at home to fight an enemy you can’t even see but the need of the hour is to stay calm and rational. The humanity, patience and determination that people are showing to fight this war and keep their loved ones safe is awe-inspiring. We are eager to be part of it until the end."

    Zee Keralam, however, is confident of bringing the original content for its viewers. Zee Keralam business head Santosh J Nair informed that they have sufficient content in the bank to run during this lockdown.

    “Zee Keralam, the latest entrant among the general entertainment channels in Kerala, has no such issues of the dearth of original contents. We have already stored sufficient content in our ir bank. We are working on a plan for now and the coming days. Most of our fiction shows have episodes banked that can be aired for a while. It's not only fiction but nonfiction shows also. We will try our best to give original content," he said.

    The old shows and the programming strategies adopted by the channels are going well with regard to viewership and hopefully this would bring some money to their pockets.

    Joel Multmedia founder and CEO Varghese Thomas says: “As far as GECs are concerned, their main source of Ad revenue is from the fiction shows which consume major time slots. Then we have reality shows and movies adding to the genre mix of these channels. Since the shooting of fresh content is suspended due to COVID19, channels are under tremendous pressure to air content that will fetch more viewership.”

    “However, they are left with the option of airing either old shows or movies. Irrespective of the show being a super-hit in the past, it may not have great traction or enthusiasm among the audience as time has evolved. At the same time, movies are a better bet when it comes to repeat airing. Movies always garner decent numbers for their repeat telecasts. However this would help these channels to generate some revenue during this tough time,” he added.

    Thomas says that the other major concern with regard to advertisement is that many categories are not active at this point in time.  Either they are mute or lying very low.

    “Categories such as food & beverages, pharmaceutical products, personal care products, etc. are active with minimum exposure. Many advertisers are staying away from the game because of non-availability of their products in the market and supply chain issues due to the current situation. However, some of India's leading advertisers such as HUL, Wipro, Cipla, Mankind Pharma, etc. are advertising during this period. This would help these channels to an extent.”

    He also informed that this could be an interesting time for brands such as online games and OTT platforms to advertise during this period as there is a surge in demand for these products or services.

  • Sudhanshu Vats appointed as Essel Propack CEO  & MD

    Sudhanshu Vats appointed as Essel Propack CEO & MD

    MUMBAI: The board of directors of Essel Propack Ltd has appointed ex-Viacom18 boss Sudhanshu Vats as chief executive officer & managing director of the company.  He has also been appointed as additional director of the company effective from 16 April 2020. 

    Vats is also designated as key managerial personnel pursuant to The Companies Act 2013.The company has updated the development in a stock exchange filing. On Tuesday, Viacom18 announced that Vats decided to move on after eight years at the helm. 

    Vats has more than 28 years of industry experience across the FMCG and media sectors. During his tenure at Viacom18, he scaled the business from a mere six to over 54 television channels across more than 80 countries, added three more lines of business and grew revenue by over 4x.

    By building a strong portfolio of direct to consumer digital offerings under the VOOT brand and strengthening data science and analytics capability, he has future-proofed the media company that has been admired for its culture, quality of talent and progressive people policies. Under his leadership, Viacom18 emerged as the fastest growing full-play media organisation in India.

    Prior to joining Viacom18, Vats spent more than 20 years at Unilever in various sales and marketing and general management roles. He left Unilever as the head of Unilever’s laundry business in South Asia and head of the Radiant brand globally. He made Radiant the fastest growing laundry brand in the world with over Euro 500 million turnover. During his long tenure at Unilever, he shaped many popular household brands, most notably Lipton, Vim, Wheel, Surf, Rin, Lifebuoy and Lux. 

    Vats is also the chairman of the National Media and Entertainment Committee of CII (Confederation of Indian Industry), vice president of IBF (Indian Broadcasting Foundation) and Director at BARC (Broadcast Audience Research Council). He is also on the advisory board of a number of NGOs. He holds an MBA from Indian Institute of Management (IIM), Ahmedabad. He received his Bachelor of Technology degree in Mechanical Engineering from National Institute of Technology, Kurukshetra. 

  • Colors launches video campaign featuring lead artists in association with Goonj

    Colors launches video campaign featuring lead artists in association with Goonj

    MUMBAI: Colors has launched a video campaign featuring its lead artists in association with Goonj. Through the heartening rendition of the song Hum Honge Kamayab (We shall overcome) that has eternally been our source of inspiration, actors of the channel's popular shows Choti Sarrdaarni, Naagin..Bhagya Is Zehreela Khel, Vidya, Pavitra Bhagya, Shakti.. Astitva Ke Ehsaas Kii, Shubharambh, Barrister Babu and Naati Pinky motivate us to not lose hope and urge everyone to help and contribute for the betterment of the ones in need. 

    Viacom18 Hindi mass entertainment chief content officer Manisha Sharma said, "The lockdown has impacted us in a big way and brought our lives to a halt. We all are eagerly waiting for the day when everything gets back to normal and the hope to witness it is unceasing.  The song ‘Hum Honge Kamayab’ echoes all our sentiments right now and instills a sense of positivity. The video is our endeavor to  remind the viewers that we are in this together.  While we might be going through tough times, the future will be bright  and we will break the chain to come out of it  stronger and braver."

  • Viacom18 Regional TV Network head Ravish Kumar thanks unsung heroes, urges to stay indoors

    Viacom18 Regional TV Network head Ravish Kumar thanks unsung heroes, urges to stay indoors

    MUMBAI: COVID-19 has forced the population to stay indoors; and industries are moving their functions to online. In this unprecedented situation,  citizens are counting on the essential service workers who are risking their health to  keep the society running smoothly. Some of them have been working silently without us realising that how important they are. Leaders from the media and entertainment industry express their gratitude to healthcare providers and other essential services personnel for their support during the  pandemic.