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Tag: Viacom18

  • Viacom18 LIVE presents ‘Vh1 Lift Off’, India’s newest culture platform

    Viacom18 LIVE presents ‘Vh1 Lift Off’, India’s newest culture platform

    Mumbai: Viacom18’s experiential & LIVE entertainment business, Viacom18 LIVE, more popularly known as the official curators of Vh1 Supersonic (India’s first multi-genre music & lifestyle festival), are all set to introduce another unique and experiential festival, ‘Vh1 Lift Off’. This new IP will be a landmark event that is set to bring together a host of experiences and sub-cultures, elevating India’s urban cultural scene.

    Set in the cultural hub of the country; Mumbai, Vh1 Lift Off is set to redefine the experiential and urban cultural landscape in India. As a celebration of 50 Years of Hip Hop and built with its culture and its community at heart, the IP aims to work towards creating a platform which is both relevant and beneficial to creators, brands, and consumers alike. Its first edition will focus on sub-cultures like art, fashion/street fashion and dance, while music and Hip Hop, will be at the heart of it. Addressing a unique gap in India’s experiential urban sub-culture landscape, Vh1 Lift Off, unlike any other large-scale culture platform in the country, broadens the narrative beyond music and encompasses a multitude of subcultures. It speaks directly to the youth of today, offering an additive cultural experience that resonates with their diverse interests.

    Viacom18 Live head Gaurav Mashruwala said, “At Viacom18, we take pride in setting the stage for a new and unparalleled cultural experience with our latest IP, ‘Vh1 Lift Off’. Vh1 Lift Off is a platform that allows us to broad-base the narrative beyond music and speak to varied subcultures and communities all at once, with the idea of ‘lifting them off’ through this platform. We are happy to bring this unparalleled experience in the culture space, knowing fully well that brands associate with the youth and sub-cultures, and therefore giving an opportunity for them to work with each other at such a large scale.”

    Viacom18 live promises to continue entertaining its audiences and fans with its iconic IPs including Vh1 Supersonic and assures to amp up the entertainment quotient with culturally relevant properties like Vh1 Lift Off in a bid to enable brands to deepen connect with consumers.

  • TV18’s news vertical registers 20 per cent revenue growth in Q2 FY24

    TV18’s news vertical registers 20 per cent revenue growth in Q2 FY24

    Mumbai: TV18 Broadcast Ltd has announced its results for the quarter ended 30 September 2023.

    Viacom18 becomes ‘the destination’ for sports in India

    Viacom18, in its quest to become the primary destination for sports in India, continues to  aggregate rights of leading sports properties. With acquisition of exclusive media rights for  the BCCI International and Domestic matches, it has become the home of India cricket. The  rights include international men’s, women’s, and other domestic first-class competitions like Ranji Trophy. Viacom18 acquired both the Indian sub-continent and global television and  digital rights for the next 5 years for Rs 5,963 crores.

    As the most loved sports in India, cricket (BCCI, IPL) will enable the Company to drive a  step jump in audience footfalls, especially on JioCinema, as live sports consumption  continues to pivot towards digital. Broadcast rights will strengthen the Company’s channel  bouquet and will enable it to broaden its broadcast content portfolio and serve quality content to all its viewers. With the new features launched during IPL, Viacom18 has enhanced the Indian viewer experience like never before, and it will continue to drive  innovations to delight its audience.  

    Viacom18 also added the Indian Super League, the highest level of the Indian football league  system, to its portfolio. With a constellation of marquee sports properties like IPL, WPL,  Olympics 2024, SA20, Major League Cricket (MLC), Ultimate Table Tennis (UTT), NBA,  Diamond League, World Athletics Championships Budapest 2023, MotoGP, La Liga,  Ligue1, Serie A, Abu Dhabi T10, FIFA World Cup Qatar 2022, and top BWF events,  Viacom18 has established itself as India’s #1 destination for sports.

    JioCinema takes the entertainment streaming game to the next level

    JioCinema is quickly scaling up as one of the leading streaming platforms for entertainment  content. The second season of India’s most popular reality show in a digital-exclusive  format, Bigg Boss OTT, became the biggest ever reality show on digital, with record  concurrency and voting during the finale. The season wrapped up with 100 mn viewers  consuming 30 bn minutes of content on smartphones and CTVs. User engagement was at  an unprecedented level with 5.4 bn votes logged through the season, highlighting the scale  and connect of the show with users. The grand finale was the most streamed live  entertainment event in India with 23 mn viewers and a peak concurrency of 7.2 mn. During  the 15 minutes live voting window for selecting top 2 finalists, 250 mn votes were received. • Popular network reality shows also saw an exponential growth in digital consumption. Khatron Ke Khiladi S13 saw 2x viewers and 1.5x video views compared to the previous  season and Roadies S19 delivered 7x viewers and 4x watch-time of the previous season. • Original shows released during the quarter also garnered wide reach and engagement.  Taali (starring Sushmita Sen) featured in ‘Top 10 OTT Originals of the Week1’ for more than  5 weeks in a row. The show reached a record 20 mn viewers in the first week of release.  Kaalkoot also featured among ‘Top 10 OTT Originals of the Week1’ for 3 weeks in a row  and was watched by 25 mn viewers.

    TV18 News Network maintains dominance in key markets; Entertainment network share  strengthened viewership share by 50 bps

    TV18 News continued to be the highest reach network in the country, reaching ~190 mn  people around the country every week. The network maintained its leadership position in  key markets with CNBC TV18, News18 India, and CNN News18 being the #1 channels in their respective genres. TV18 was also the leader in primetime in the Hindi speaking  markets, solidifying its position as the network of choice in the region. The network had  leadership in 5 regional markets, including UP/Uttarakhand, Rajasthan, MP/Chhatisgarh.  News18 Lokmat, the Marathi language channel, climbed viewership charts to become the  second ranked channel, driven by the programming initiatives launched over the past year.  

    TV network share increased by 50 bps to 10.5%, driven by the performance of Sports and  Movies channels. Colors was the #2 channel in primetime with 18% market share and exited  the quarter with 2 of its fiction shows featuring in the top 10 list. Colors Kannada continued  to be a strong #2 channel in the Kannada genre. Viacom18 Studios released Rocky Rani  Ki Prem Kahani and OMG 2 during the quarter, and both the movies were commercially  successful as well as critically acclaimed.

    Strong growth in revenue as the company continues to make investments in growth  businesses

    TV news network delivered a strong growth in advertising revenue despite the continued  weakness in advertising environment. Excluding government initiatives, the news industry saw  a decline in ad inventory consumption. News18’s revenue growth was underpinned by the  strong viewership share that the network has achieved over the last eighteen months which  has helped it to improve pricing across the network. TV18’s sharp focus on building IP events business has also helped it drive growth in revenue.

    Viacom18 saw a sharp growth in advertising revenue in Sports and Digital segments. Sports  revenue was driven by the two cricket series – West Indies vs India and India vs Australia. Digital revenue was led by original shows like Bigg Boss OTT, Taali, Kaalkoot and TV network shows like Khatron Ke Khiladi. Advertising demand in the entertainment broadcast  segment continues to be soft as spending by consumer goods companies and new-age clients remains weak.

    EBITDA declined as the business made investments in growth verticals – Sports and Digital.  Both these verticals require investments in the near term to build a strong consumer  proposition which will help the Company rise to the leadership position in the cluttered media  landscape. We are building a strong catalog of entertainment content which will leverage  the exponential increase in audience traffic that sports enables. Our endeavor is to make JioCinema the default destination for consumers across the country looking for quality  content.

    TV18 chairman Adil Zainulbhai said, “We continue to take giant steps towards building  the network of choice for Indian consumers. With India cricket rights, Viacom18 now has the  biggest portfolio of sports properties, making it the default choice for sports fans. Our news network  has fortified its positions across the markets which bodes well as we head into the festive season  followed by elections. Our focus continues to be on providing quality content to audience and as  India’s only network with presence across news, entertainment, and sports, we are in a unique  position to serve customers across the country and demographic cohorts.” 

  • Viacom18 secures dynamic injunction order to combat Bigg Boss copyright infringement

    Viacom18 secures dynamic injunction order to combat Bigg Boss copyright infringement

    Mumbai: In a significant legal triumph, Viacom18 has successfully obtained a dynamic injunction order from the Hon’ble Delhi High Court, marking a significant milestone in its unwavering fight against copyright infringement. The order grants Viacom18 the authority to protect from infringement of the ongoing reality shows, including Bigg Boss Hindi, Bigg Boss Kannada and the upcoming Bigg Boss Marathi.

    Bigg Boss, a highly popular reality show celebrated for its distinctive format featuring contestants from diverse backgrounds cohabiting and undertaking challenges for the coveted prize, is broadcast on the Viacom18 network through its COLORS branded Hindi and regional channels and on the JioCinema OTT app.

    The Delhi High Court, in its recent order, directed various rogue and pirate websites to be suspended/locked by respective domain name registrars. The court recognised the immense popularity of the shows in India and acknowledged Viacom18’s right in protecting the content. The order specifically restrains the rogue websites mentioned in the suit and further instructs Internet Service Providers (ISPs), the Department of Telecommunications (DoT), and the Ministry of Electronics and Information Technology (MeITy) to block access to such rogue websites. The order also allows Viacom18 to add any additional infringing websites using the name “Bigg Boss” in their domain or any other websites that are telecasting the program ‘Bigg Boss’ illegally and extend the injunction to such additional websites as well. This action aims to curb piracy and safeguard Viacom18’s substantial investment in producing and broadcasting these shows.

    This dynamic injunction order empowers Viacom18 to enforce its exploitation and broadcasting rights for the upcoming Bigg Boss events, ensuring that infringing activities are promptly addressed.  

    Commenting on the court’s decision, Viacom18 general counsel Anil Lale stated, “The issuance of this Dynamic Injunction Order underscores the court’s profound recognition of the inherent value of content and the pressing need to combat piracy in real-time. The proactive stance taken by the Honourable court provides invaluable support in our continuing fight against piracy.”

  • Viacom18 to be the new home of ultimate sports quiz

    Viacom18 to be the new home of ultimate sports quiz

    Mumbai: Viacom18 has announced exclusive media rights to Ultimate Sports Quiz, a national inter-school sports quiz show. The exciting competition will see renowned commentator Harsha Bhogle in his much-loved avatar of a quizmaster. The 19-episode season will drop on JioCinema and the Sports18 network from 29 November to 17 December.

    The acquisition of Ultimate Sports Quiz reiterates Viacom18’s commitment to build on the growing preference of viewers to consume sports content on digital. The show will enhance engagement, extend viewership and build a community among sports fans. The 2023 edition of Ultimate Sports Quiz has seen participation from more than 1,200 schools spanning 350 cities across India.

    The Finalists will win prizes collectively worth Rs 1 Cr., part of which would be a cash prize specifically to improve the sporting infrastructure at their schools. The Winners will get a once-in-a-lifetime opportunity to watch a Live sporting event of their choice anywhere in the world.

    “Through the Ultimate Sports Quiz, we are offering our viewers a winning combination of education, entertainment, and engagement. Coupled with Harsha’s affable personality and inimitable knack of sports storytelling, it makes an exceptional package overall for viewers,” said a Viacom18 spokesperson. “Presenting this contest first on JioCinema is our conscious, long-term effort to build on consumers’ preference of watching sports content on digital.”

    “We are delighted to bring to the audience the Ultimate Sports Quiz for a second year in a row. This property is very close to our hearts as it rekindles memories of watching quizzes in the ‘90s, said Ultimate Sports Quiz founder & CEO Pratik Gosar. “It gives me immense pride to have India’s leading sports broadcaster, Viacom18 onboard as partners on this journey. Their expertise in broadcasting and reach will definitely take USQ to greater heights and inspire kids to learn more about sports. We acknowledge the growing preference of viewers to consume content on digital and totally believe in the idea of going digital-first with USQ.”

    “The journey of hosting Ultimate Sports Quiz 2023 was incredible. It was joyful and enlightening to witness the enthusiasm and extensive knowledge of sports among the bright minds of the country. It took me back to my own days of participating in quizzes and later hosting them,” said Bhogle. “There’s something beautiful about the spirit of curiosity and the quest for knowledge, and to see it so robustly alive in these youngsters gives me great hope for the future of sports in our country.”

    Watch Ultimate Sports Quiz daily from 29 November 2023, on JioCinema and the Sports18 network.

  • POCO ‘MTV Hustle 03 REPRESENT’ gears up for a blockbuster season

    POCO ‘MTV Hustle 03 REPRESENT’ gears up for a blockbuster season

    Mumbai: Building on the mega-success of MTV Hustle 2.0, India’s leading youth entertainment channel, MTV from Viacom18, announces the highly anticipated return of its iconic desi hip-hop reality show. POCO MTV Hustle 03 REPRESENT, co-powered by GOVO Soundbars, T-Series, Wildstone, and Appy Fizz, the latest season will bring unprecedented, fresh rap sounds from all corners of India. The show is set to premiere on 21 October and air every Saturday and Sunday at 7:00 pm on MTV and JioCinema.

    Desi hip-hop has found its own voice and following in recent years. The new season acknowledges its growing presence across India, representing its youth, people, and ideologies. As the show has emerged to be the definitive stage for fresh rap talent, ‘India Ab Tumhari Baari’ is the season’s clarion call, urging young India to proudly celebrate the representation of their hood, culture, music, passion, stories, beliefs, issues and even identity. This season is poised to reinforce MTV as a culture catalyst for young India.

    Leading the charge once again will be none other than the trailblazing rap supremo and global rap artist Badshah. To hone talent and create industry-ready professionals, eminent Indian rap powerhouses Ikka, Dee MC, Dino James, and EPR will assume the role of Squad Bosses. This time, the stakes will be higher for them, and not just the contestants. Packed with meticulously designed cutting-edge graphics and acoustics, the new season’s performances will have a concert-like vibe, amplifying the excitement and vigour three-fold for fans. Musically inclusive, the songs will also feature regional, folk, Bollywood influences and unplugged versions. Fans can also access their favourite performances on multiple platforms including KaanPhod Music.

    https://www.youtube.com/@KaanPhodMusic

    The grand success of the previous season, which featured over 100 chartbusters and viral hits, has given an impetus for the latest one to transform into an equalizer bringing underground rap talent with varying degrees of experience, forte and prowess – all on the same stage. Intensifying the competition, the pan-India talent pool will be challenged through different episode themes, to diversify their skill-set, musicality and performances across rap genres like chill hop, lo-fi, trap, jazz, and more.

    Viacom18 head – youth, music, and English entertainment Anshul Ailawadi said, “MTV has always been a co-creator in India’s evolving youth story. The stage of MTV Hustle has truly pioneered the desi hip-hop revolution, with a powerful cultural impact across the sub-continent. The new season will represent India’s youth in the truest sense. We’re proud to bring this sonic revolution, across multiple platforms for our audience.”

    On this exciting partnership, POCO India country head Himanshu Tandon said, “Rap is more than just music; it’s a powerful expression of the youth’s unyielding spirit. POCO has always been the brand for those who dare to be different, who embrace challenges, and who set new trends. Our association with MTV Hustle 03 REPRESENT is a testament to our commitment to understanding and empowering the vibrant energy of the young generation. Through this collaboration, we’re not just sponsoring a show; we’re becoming a part of a cultural movement that resonates deeply with the millennial and Gen Z audience. POCO is thrilled to amplify the voices of India’s rap sensations and contribute to the growth of an art form that speaks volumes about the passion and resilience of our youth.”

    Recently the IP was in the news for its ground-breaking global partnership with T-Series. In a first-of-its-kind initiative by a non-fiction IP in India, this partnership provides exclusive music rights for worldwide distribution. Amplifying the vision of building industry-ready rap professionals, the show is committed to empowering artist journeys at a global scale.

    For the exciting third season of Hustle 03, JioCinema has planned a range of exciting and engaging interactivities for its viewers. A Fantasy League has been designed that will allow audiences to make their own squad and win points for predicting which contestants will get Radio hit, highest squad scores and who would be eliminated. The person that wins will stand a chance to watch the show live. Adding to the entertainment is a fun a watch and win contest where viewers will be asked one question during the Sunday episode that will allow viewers to win exciting prizes daily. Everyone is aware of the popular meme culture, keeping this in mind, the audience will be given templates from the iconic show on which they can create their own memes. The immersive interactivities above is sure to make this season of Hustle on JioCinema an engaging experience.

    Get ready to witness the rise of the next generation of hip-hop stars as they REPRESENT India like never before with POCO MTV Hustle 03 REPRESENT, starting 21 October, every Saturday and Sunday, at 7:00 pm on MTV and JioCinema!

  • IndiaCast Media all set to visit MIPCOM ’23

    IndiaCast Media all set to visit MIPCOM ’23

    Mumbai: IndiaCast Media Distribution Pvt Ltd, a joint venture between Viacom18 and TV18, will be showcasing the best of Indian content at MIPCOM ‘23. With an impressive library of over 40,000 hours of content, IndiaCast is one of the leading Indian networks for diverse syndication content, reaching audiences in more than 135 countries through adaptation in over 35 international languages.

    From the flagship Hindi general entertainment channel, ‘Colors’, IndiaCast offers a wide range of Indian series, including women-centric shows, love stories, drama series, and telenovelas. Their rich collection of animation series from Nickelodeon India, the number 1 kids’ channel in India, surpasses the likes of other channels in the category.

    In addition to the impressive lineup, IndiaCast boasts a captivating selection of factual entertainment content from HistoryTV18, along with innovative and engaging formats from MTV India. The content from the network’s immensely popular OTT app, Jio Cinema, offers a unique collection of edgy, thrilling, short-format shows that are sure to captivate global viewers. To top it all off, the vast catalog of movies from Viacom Motion Pictures, Jio Studios, and more, providing an unparalleled cinematic experience are crowd favorites at global markets.

    IndiaCast Media executive vice president and head of international business Govind Shahi said, “Our extensive product catalogue is a testament to our commitment to delivering high-quality content across various genres. We are excited to announce our presence at MIPCOM ‘23 and warmly invite everyone to join us to explore potential collaborations and evaluate how our remarkable content can add value to your offerings.”

    You can find IndiaCast at booth P-1/ K-51 from 16 – 19 October 2023 at MIPCOM ’23. 

  • Nickelodeon bolsters programming with the launch of global hit ‘The Twisted Timeline of Sammy & Raj’ in India

    Nickelodeon bolsters programming with the launch of global hit ‘The Twisted Timeline of Sammy & Raj’ in India

    Mumbai: Nickelodeon, India’s No. 1 destination for kids’ entertainment, continues to push the envelope and set new benchmarks in the dynamic kids’ category through immersive and relatable storytelling. In line with the network’s commitment to successfully identifying white spaces and filling them, Nickelodeon has yet again filled another need gap in the kids’ category. With a robust content library of genre-defining IPs like Motu Patlu, Shiva, Rudra, Pinaki & Happy – The Bhoot Bandhus, Chikoo Aur Bunty, Abhimanyu Ki Alien Family and many more, Nickelodeon is all set to debut its maiden co-production with Nickelodeon International – The Twisted Timeline of Sammy & Raj – in India. Starting October 15th, the new-age comedy will air every Saturday-Sunday at 1pm.

    A first-of-its-kind animated series, ‘The Twisted Timeline of Sammy & Raj’ revolves around the escapades of two cousins, Sammy and Raj who possess a unique and mysterious time-altering app. With the extraordinary ability to pause, rewind and fast-forward time itself, Sammy and Raj embark on a series of amusing adventures as they attempt to tackle various issues. However, their well-intentioned efforts often end up causing a delightful blend of uproarious chaos and comedic situations. In each episode, Sammy and Raj encounter fresh and entertaining challenges, all while utilising their time-altering app to cleverly manoeuvre through the hurdles that come their way.

    Speaking on the partnership with Nickelodeon International, Viacom18  head – creative, content, and research, Kids TV Network, Anu Sikka said, “The Twisted Timeline of Sammy & Raj is a collaborative testament between Nickelodeon International and us to deliver diverse, inclusive top-quality content for our young audiences. Filled with humour, this story of time travel is a fresh and unparalleled addition to our slate. We are confident that this show will grow to become an instant favourite, reaffirming our commitment to kids and the category.”

    Paramount’s global kids & family group VP – International production and development Chris Rose said, “The Twisted Timeline of Sammy & Raj is the successful result of our partnership with Viacom18. Thanks to an extensive collaboration and strong teamwork, we managed to create a powerful story that explore differences between Eastern and Western sensibilities. The team in India was key to creating the story line and defining the characters for a kids’ show which gives audiences a taste of Indian culture, while capturing universal storylines that appeal to all audiences.”

    Supporting the launch of The Twisted Timeline of Sammy & Raj is a robust multi-screen marketing plan across the Nickelodeon franchise, with a strong push on social media and various other digital platforms, games, connected tv, and influencer collaborations. Taking the plan a step forward, is an innovative AR filter which will transport kids in time by altering their appearance and is sure to draw equal attention from kids as well as brands.

  • Kapture CX appoints Nibha Kothari as VP strategy in the Founder’s Office

    Kapture CX appoints Nibha Kothari as VP strategy in the Founder’s Office

    Mumbai: Kapture CX, the SaaS-based customer experience platform, has appointed Nibha Kothari as VP Strategy in the Founder’s Office, Bangalore.

    Kothari brings experience over 12 years in leading strategic programs across multiple global organisations including Reliance, Viacom18, WNS, and BYJU’S. Most recently, she led the Strategic Projects & Transformation team at BYJU’S. She is also an alumna of IIT Delhi and IIM Bangalore.

    Commenting on her appointment, Kapture CX CEO & co-founder Sheshgiri Kamath said, “Vikas and I are delighted to have Nibha onboard. Her vast experience in strategy and new initiatives will play a critical role as we expand globally into new geographies and verticals. Having worked in leading companies we look forward to leveraging her insights and accelerating our growth further. We welcome her onboard the rocketship which is Kapture and look forward to working with her on this exciting phase of growth.”

    Before joining the  Kapture CX, Kothari led multiple initiatives at Viacom18 to drive data based decision making and transform procurement processes. During her career, she has also served as the Chief of Staff to the COO at WNS Global Services. Beyond her professional life, she has a passion for giving back to the community. During her stint in the USA, she redesigned a science program in Title 1 public schools to increase underprivileged community participation. She has also taken multiple engagements to aid special needs children in education, art, and life skills.

    Commenting on the same, Kothari said  “I am thrilled to join the exceptional team at Kapture CX. The unwavering commitment of the founders, Shesh and Vikas, on building Kapture with rapid yet highly sustainable growth is truly inspiring. As Kapture continues its evolution into a global organization, I look forward to contributing to the ongoing success and further enhancing scalable processes.”

  • Mackly & Viacom18 Consumer Products collab for PAW Patrol kids’ collection

    Mackly & Viacom18 Consumer Products collab for PAW Patrol kids’ collection

    Mumbai: Mackly, the pioneer in kids’ clothing has once again set a remarkable milestone by launching a stylish and captivating ‘PAW Patrol’ collection of kids’ wear, in an exclusive collaboration with Viacom18 Consumer Products, the merchandising arm of one of the biggest Indian media conglomerates. This strategic move underscores Mackly’s commitment to offering a unique fusion of comfort and style while prioritizing essential factors like comprehending children’s daily habits and nurturing their personal growth.

    In this groundbreaking move, Mackly has not only introduced innerwear but also an extensive range of kids’ clothing that is set to revolutionize the way children dress and experience comfort. By incorporating the lovable PAW Patrol characters into their clothing line, the brand aims to make getting dressed an exciting adventure for kids. This collection encompasses a diverse array of garments, spanning from innerwear to everyday casuals, and is designed to be entirely unisex, allowing children of all genders to express their distinct personalities while embracing their favorite animated heroes.

    Highlighting the collaboration, Mackly founder Sharmila Srikumar commented, “We are thrilled to introduce a wide range of kids’ wear in collaboration with PAW Patrol, offering parents a one-stop solution for stylish and comfortable clothing for their kids. Our collaboration with PAW Patrol is not just about clothing; it’s about nurturing a unique and fun approach to children’s well-being, where comfort, style, and personal growth go hand in hand. With this exciting collection, Mackly is paving the way for parents to provide their children with clothing that fosters self-confidence, creativity, and an active, positive lifestyle. Just like the PAW Patrol heroes who embark on a mission to safeguard the world, our brand is on a mission to provide children with comfort through their clothing choices.”

    Viacom18 business head of consumer products Sachin Puntambekar added, “We, at Viacom18 Consumer Products, are committed to engage with consumers in novel ways. We’re delighted to bring this new collection with Mackly to the fans of PAW Patrol, who like to wear their fandom on their sleeves. This is a great collaboration in the expansion of the footprint, of this much-loved animated series franchise.”

    Through this mighty collection, children can embrace the heroic attributes of their beloved PAW Patrol characters, encouraging their creativity and problem-solving abilities. This integration of play into their daily clothing choices adds an extra dimension to their growth journey, reinforcing the idea that learning and development can be both enjoyable and fashionable. Each piece in the PAW Patrol collection is thoughtfully designed to align seamlessly with children’s growth and development. The fabrics used are not only soft and comfortable but also durable, allowing kids to explore, play, and learn with confidence. The designs are vibrant and age-appropriate, fostering a sense of fun and positivity in children’s daily routines.

    As Mackly leads the way in India with this innovative collaboration, parents can now discover a comprehensive range of unisex kids’ clothing that combines the mighty style, comfort, and magic of PAW Patrol on their website. It’s the pawfect collection for theme parties, birthday celebrations, and everyday adventures for kids. #PAWMightyCollection #wearandwatch #KidsFashion #MacklyXPawPatrol”

  • Nina Elavia Jaipuria bids adieu to Viacom18

    Nina Elavia Jaipuria bids adieu to Viacom18

    Mumbai: Nina Elavia Jaipuria, Viacom18’s head of Hindi Mass Entertainment & Kids TV network, has parted ways with the company after 17 years.

    Jaipuria joined Viacom18 in 2006 as the business head of Nickelodeon. Since then, she has played a pivotal role in the expansion of the network’s kids cluster. Prior to joining Viacom18, she has worked for Sony Entertainment Television for over three years as vice president of marketing & communication.

    A Viacom18 spokesperson said, “After 17 years of leading the pivotal businesses of Kids Entertainment and Hindi Mass Entertainment at Viacom18, Nina Elavia Jaipuria will be moving on from the company to pursue her individual goals at the close of this calendar year. We thank her for her contribution in shaping Viacom18 as a preferred entertainment destination and wish her all the best in her future ventures.”