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Tag: Viacom18

  • G-SHOCK’s 40th anniversary with ‘Shock The World’ Tour to be celebrated on 16 December

    G-SHOCK’s 40th anniversary with ‘Shock The World’ Tour to be celebrated on 16 December

    Mumbai: G-SHOCK, the trailblazing force in unbreakable watches, is thrilled to announce the much-anticipated return of the ‘Shock The World’ tour to India after a hiatus of 11 years. In collaboration with Vh1 Supersonic, the spectacular celebration of music, culture, and the indomitable G-SHOCK spirit is set to unfold in the vibrant city of Mumbai on 16 December 2023.

    In reaffirming our commitment to youth culture, G-SHOCK considers it a paramount mission to wholeheartedly support the flourishing endeavors of the younger generation. At the core of our values lies an unyielding commitment to foster the growth and success of the youth across various realms of real-life expression, encompassing music, sports, performing arts, street culture, and more. Through this steadfast resolve, we aim to be a catalyst for their achievements, contributing to and celebrating the dynamic spirit of youth culture.

    Since its inception in 2008, the ‘Shock The World’ tour has evolved into a global phenomenon, showcasing the dynamic fusion of street culture, music, and the unyielding G-SHOCK spirit. Over the years, it has hosted performers whose electrifying acts have left an everlasting impact on audiences across 34 countries. The ‘Shock The World’ global event, which took place recently in Tokyo, New York, Berlin, London, Shanghai and Bali, is set to conclude in Mumbai this December.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by G-SHOCK India (@gshock_in)

     

    This December, G-SHOCK’s ‘Shock The World’ promises an unforgettable night celebrating the brand ethos of absolute toughness along with cultural and musical brilliance in Mumbai. Featuring awe-inspiring feats by the father of G-SHOCK, Kikuo Ibe, alongside headlining artists Krsna and Paradox and DJ sets by Kayan and OG Shez, the event is set to create a spectacle that resonates with the core values of G-SHOCK—toughness, resilience, and innovation. The brand will also be announcing the culmination of the first-ever team G-SHOCK in India as part of these momentous celebrations.

    Commenting on the unveiling for the G-SHOCK ‘Shock The World’ Tour in India, Casio India MD Hideki Imai said, “As the pioneering force behind unbreakable timepieces, G-SHOCK is thrilled to celebrate 40 iconic years of toughness by bringing back the electrifying ‘Shock The World’ tour to India after 11 long years, in collaboration with Vh1. The upcoming tour is poised to deliver a magnetic celebration spanning across some of the most definitive G-SHOCK models which have made history along with an amalgamation of the subcultures which it has inspired such as music, performing arts, street culture, all infused with the indomitable G-SHOCK spirit. This December, we are set to deliver an unforgettable night in Mumbai, featuring a curated experience with fascinating surprises that will bring our cherished audience closer to the iconic G-SHOCK spirit in a grander way.”

    Viacom18 LIVE business head Gaurav Mashruwala said, “We are thrilled to join forces with G-SHOCK ‘Shock The World’ Tour in India. In tandem with Viacom18 Live, known for creating magnificent experiential events like Vh1 Supersonic, this event blends the unparalleled energy of Viacom18 Live with the indomitable spirit of G-SHOCK. Together, we’re excited to redefine the very essence of time, and bring to Mumbai an experience that transcends the ordinary – a fusion of music and culture that resonates with fans and enthusiasts”.

    Attendees will have the exclusive opportunity to witness and explore the iconic and limited-edition G-SHOCK timepieces from across the world at a specially curated zone, allowing them to get up close and personal with some of the most sought-after G-SHOCK creations.

    ‘Shock The World’ stands as a cultural fest embodying G-SHOCK’s values—absolute toughness, resilient spirit, and constant innovation. The tour’s return to the vibrant Indian landscape, in association with Vh1 Supersonic, promises a magnetic euphoria through an irresistible lineup of performances and carefully curated presentations.

    For all rap music and pop culture lovers, streetwear enthusiasts and G-SHOCK fans, get ready to roll and experience the time of your life with G-SHOCK! Register on the link below and secure your tickets for the ‘Shock The World’ Tour now!

    Registrations for the ‘Shock The World’ Tour are now live and can be accessed here: https://www.gosupersonic.in/gshock/

  • SFA Championships’ edition six records historic athlete participation

    SFA Championships’ edition six records historic athlete participation

    Mumbai: The Mumbai edition of SFA Championships 2023-2024, is set to commence with the stellar participation of over 17,000 athletes, competing in more than 30 categories of sports. With over 800 schools having confirmed their participation, the battle for discovering the “number one school in sports” in the city, seems to get tougher and intense.

    Priyadarshini Park Sports Complex, Mumbai University, Kalina, Andheri Sports Complex, Mumbai Police grounds, Mumbai Hockey Association, National Sports Club of India – will be the hosting venues for school athletes from 26 November to 7 December. The sixth edition of SFA Championships has received an overwhelming number of registrations from Mumbai. With 64 per cent participation coming from male athletes and 36 per cent female athletes, the top preferred sports registered for are football, athletics, basketball, swimming and chess, showcasing the multifaceted talent that exists among the youth.

    In this Mumbai edition of the SFA Championships, gymnastics, skating, and speedcubing will be introduced for the first time. Skating is expected to witness the participation of nearly 700 athletes, Speedcubing and Gymnastics will see the involvement of close to 200 participants (for each sport), marking a promising beginning for these sports in the Championships. The 2023-2024 Mumbai edition of SFA Championships has athletics, basketball, football,  swimming, and skating as top sports participated by female athletes, whereas football, athletics, basketball, chess and swimming as top sports in male participation.

    SFA Championships are India’s largest multi-sport school competitions, enabling an opportunity for youth to unleash their fullest potential through joyful and inspiring sporting experiences. These Championships are revolutionising the way school sports are experienced in India. The vision is to host 150 championships across 50 cities, in the next five years. Building a single unifying platform to discover talent at the click of a button, across multi-sports, is how SFA has envisioned to encourage two lakh athletes to play at the 10 SFA Championships across Indore, Jaipur, Uttarakhand (Dehradun), Hyderabad, Pune, Mumbai, Bangalore, Nagpur, Delhi, and Ahmedabad, within a span of four months.

    The partnership of Sports For All (SFA) and Viacom18, will together make school sports accessible to millions of sports fans, across the country. Viacom18 will present the best action from the SFA Championships 2023-2024 starting 3 December on JioCinema, Sports18-2, and Sports18 Khel channels.

    Stay tuned to  www.sfaplay.com for all the match updates and school leaderboard. On Day 1, school athletes will be competing at Priyadarshini Park Sports Complex in athletics and tennis.

  • Sports For All (SFA) and Viacom18 partnership to bring SFA Championships 2023-2024 on digital and television

    Sports For All (SFA) and Viacom18 partnership to bring SFA Championships 2023-2024 on digital and television

    National, November 23, 2023: With the presentation of SFA Championships on JioCinema, Sports18- 2, and Sports18 Khel channels, school sporting competitions will now make their way to digital &  television. The partnership of Sports For All (SFA), India’s largest tech-enabled multi-sport grassroots  competition platform and Viacom18, will together make school sports accessible to millions of sports  fans, across the country.  

    Being home to the most prolific sporting action, Viacom18’s portfolio is curated to engage fans in fresh  ways and remove barriers to accessibility, affordability, and languages through digital. The partnership  will also further their effort to carve a domain for youth sports. The collaboration is an extension of  SFA’s own commitment to make sports accessible to all, especially at the school level. Bringing SFA  Championships, the flagship IP by SFA, on Television and OTT will assist in radically transforming the  school sporting ecosystem, in the country.  

    “The partnership with Sports For All (SFA) is our bid to make sporting action from the grassroots level  accessible by harnessing the power of digital,” said Viacom 18 Sports content head TV and digital  Siddharth Sharma. “We endeavour to continue spotlighting school-level talent by including SFA  Championships in our portfolio.”

    Viacom18 will present the best action from the SFA Championships 2023-2024 starting 3 December on JioCinema, Sports18-2, and Sports18 Khel channels. This calendar year, the city-based model of  SFA Championships is scheduled across Indore, Jaipur, Uttarakhand (Dehradun), Hyderabad, Pune,  Mumbai, Bangalore, Nagpur, Delhi, and Ahmedabad. With the broadcast of SFA Championships,  schools across the country will be able to recognise the sporting potential that their athletes can  further harness. Thus, showcasing the untapped talent from schools, competing in more than 30  sporting categories and picking the prestigious title of ‘number one school in sports’ in that city.  

    “Partnering with Viacom18 is indeed a historic moment, in bringing Indian school sports to the centre  stage. The country will now join in to witness the incredible potential of our young athletes”, shared SFA founders Vishwas Choksi and Rishikesh Joshi. “Our aim is to enthuse viewers to witness the  journey of future champions, through our broadcast content. The SFA Championships entail an  international sporting experience through equitable access to world class infrastructure, match videos,  analytics and insights for school athletes. Every episode will showcase the energy and sporting talent  of that city, their trials and tribulations and how every athlete contributes in identifying the ‘number  one school in sports’, for their city”.  

    SFA Championships are India’s largest multi-sport school competitions, enabling an opportunity for  youth to unleash their fullest potential through joyful and inspiring sporting experiences. These  Championships are revolutionising the way school sports are experienced in India. The vision is to host 150 championships across 50 cities, in the next five years. Building a single unifying platform to

    discover talent at the click of a button, across multi-sports, is how SFA has envisioned to encourage  two lakh athletes to play at the 10 SFA Championships within a span of four months, for the 2023-2024  season.  

  • Urvashi’s 700 films ‘Appatha’ set for world TV premiere on Colors Tamil

    Urvashi’s 700 films ‘Appatha’ set for world TV premiere on Colors Tamil

    Mumbai: Colors Tamil, Viacom18’s Tamil entertainment channel presents the captivating comedy ‘Appatha’ this Sunday, November 26, as part of its ‘Movie of the Month’ series.

    The family drama, with special partner ‘Gold Winner – Muppathu Varuda Nambikkai’, stars legendary actor Urvashi and will mark the world television premiere of the movie. To be aired at 2.00PM, ‘Appatha’ is Urvashi’s 700 film. Written and directed by Priyadarshan, the movie is produced by Jyoti Deshpande, Suresh Balaje and George Pius. It is presented by Jio Studios and comes under the banner of Wide-Angle Creations Production. Music is composed by Rajesh Murugesan while cinematography and editing are handled by Madhu Ambat and MS Aiyyappan Nair respectively.

    ‘Appatha’ takes viewers into the world of Kannamma, also known as Appatha who has spent all her life in the village of Kaayilanpatti. She raises her son all by herself after losing her husband even as she tries to make a name for herself with her business. Strong and fearless, her one and only true fear is her fear of dogs. Many years later, Kannamma tries to reconnect with her estranged son, who has settled down in Chennai. Everything seems fine until the family goes on a vacation, leaving Kannamma to keep an eye on the family dog Zeus.

    In a series of hilarious developments, the duo goes from trying to stay away from each other to becoming nearly inseparable. The film stars Urvashi and Aruldoss in the lead roles and boasts of an ensemble cast, including Amit Bhargav, Kaveri Jha, Meghali, Halam, Sidharth Babu, Semmalar Annam, and Y. G. Mahendran in supporting roles.

    Talking about the movie and sharing her experience, actress Urvashi said, “As my 700 films, Appatha was an extraordinary experience and holds a special place in my heart. The story beautifully captures the essence of family bonds, personal growth, and the importance of facing our fears. Working with the talented team led by Priyadarshan has been an absolute delight. I am eagerly looking forward for its Television premiere on Colors Tamil and am confident that the audience will be bowled over by the genuine emotions and warmth that ‘Appatha’ has to offer.”

    Director Priyadarshan shared his experience on his journey with the team, “I feel honoured to be a part of this project, bringing this heartfelt story to the screen. Through this film, we explore the dynamics of human connections and personal growth as Kannamma reconnects with her estranged son and confronts her fear of dogs. The genuine chemistry between the actors and the journey they embark on has made this project truly special. I am eagerly looking forward to sharing the emotions and depth of ‘Appatha’ with the Colors Tamil viewers and am hoping that it leaves a lasting impression on their hearts.”

    Get ready to immerse yourself in the loving world of ‘Appatha’ premiering on 26 November 2023 at 2 PM only on Colors Tamil.

  • Sociowash scales Mumbai operations with bigger office space

    Sociowash scales Mumbai operations with bigger office space

    Mumbai: Leading integrated advertising agency, Sociowash, reinforced its commitment to the city that never sleeps by moving into a bigger office space in Andheri.

    Founded in 2015 by Pranav Agarwal and Raghav Bagai, Sociowash, headquartered in Delhi, extended its operations to Mumbai in early 2020 with a team of five. Over the last four years, the agency’s Mumbai team has grown 20x to 100 talented professionals and has secured new business with clients like Tide, eBay, Ambi Pur, Oral-B, LEAD, Old Spice, Viacom18, and more.

    The new, larger workspace offers Sociowash Mumbai the flexibility and space, to meet the needs of its growing clientele while offering the necessary infrastructure an ultra-fast-paced and collaborative work environment requires.

    Sociowash co-founder Pranav Agarwal said, “We are super excited about the speed with which the team is growing and expanding in Mumbai. Moving to a dedicated space will enable our growing team to collaborate more effectively, fostering creativity and efficiency in delivering exceptional ad campaigns for our clients”

    Sociowash co-founder Raghav Bagai added, “Sociowash is home to some exceptionally talented individuals who are passionate about what they do. This growing team of highly motivated and passionate individuals inspires us to achieve greater milestones and push boundaries together. The Mumbai office is a huge feat for us as it reflects a growing demand for our services and the dedication and talent of our team members. We will strive to keep moving onwards and upwards.”

     

  • Colors partners with Diwaili @Times Square In the US; telecast on 26 November

    Colors partners with Diwaili @Times Square In the US; telecast on 26 November

    Mumbai: Times Square, New York is a location almost everyone heads to when visiting the Big Apple. 28 October, this year, visitors were treated to another edition of the grand Diwali festival with the square between 46 and 48 the street being transformed into a colourful tapestry of Indian culture  NYC Mayor Adams, majority leader Chuck Schumer, director for United States domestic policy, Neera Tanden, and assemblywoman Jenifer Rajkumar lit a diya (lamp) at the famed ball drop tower with family and friends in attendance, symbolising the illumination of the soul and the dispelling of ignorance

    Viacom18’s Aapka Colors channel in the US partnered with Event Guru and sponsor Gopi Dairy came on board to people from various backgrounds in the spirit of love, friendship, and togetherness.

    The celebration culminated in an electrifying concert which started at 8 pm, featuring renowned artists from Bollywood, headlining the event was Mika Singh, the iconic Bollywood singer, and former American Idol contestant, Shuba. Along with, soul-stirring British Indian classical singer, Shivali. Their performances captivated the audience, making 2023’s  Diwali Festival at Times Square an unforgettable experience!

    “As a network dedicated to providing quality entertainment, culture, and connectivity to our diverse audience, being associated with Diwali at Times Square aligns perfectly with our core values. This event is a true celebration of the rich traditions and heritage of India, and we are proud to lend our support to such an extraordinary platform,” said IndiaCast Media executive vice-president & head of international business Govind Shahi.

    “We are delighted to be associated with the magnificent Diwali at Times Square event along with Gopi Dairy. It is a great honor for Colors TV to be a part of this grand celebration, as it provides us with a unique opportunity to connect with audiences every year and spread the spirit of Diwali,’ added  IndiaCast Media senior vice president and business head Americas Sameer Targe.

    “Our collaboration with Diwali at Times Square has successfully spanned for the past three years! This year is exceptionally exciting as our client Gopi Dairy, the title sponsor, increases their focus on the East Coast with our 360 media solution that combines ‘ground’, ‘on air’ and ‘digital elements’, all centered around Diwali. We have elevated our partnership with a multi-level sales and marketing initiative responding to the growing demand for integrated media solutions. Our partnership promises to redefine the media engagement and captivate our audience,” said IndiaCast head of sales & marketing Americas Shalaj Dang.

    “Gopi Dairy is proud to sponsor ‘Gopi Dairy Diwali at Times Square 2023’, a festival rooted in peace, new beginnings, and the human values of gratitude and humility. At Gopi, we’re honored to have been part of your daily lives for over a decade, delivering pure dairy products from our family to yours. This is an historic moment for us all to celebrate the universal festival of light and joy!” added Karoun Dairies CEO  Rostom Baghdassarian.

    “The annual Diwali festival in Times Square plays a pivotal role in the western hemisphere as the festival’s significance and fostering a peaceful and harmonious world. During Diwali, people decorate their homes and share sweets and gifts with their friends and loved ones. Our title sponsor, Gopi Dairy, aligns perfectly with the tradition of spreading sweetness and joy,” stated Diwali at Times Square founder  Neeta Bhasin.

    The event was livestreamed on 28 October and is to now to be telecast on Aapka Colors on 26 November at 1 pm Eastern time and 10 am Pacific Times. 

  • Nickelodeon celebrates kids’ curiosity on Children’s Day with #HappyKidding

    Nickelodeon celebrates kids’ curiosity on Children’s Day with #HappyKidding

    Mumbai: One of the coolest things about kids is their eagerness to ask endless questions and sometimes none at all. In an endeavor to celebrate and nurture this curiosity, Nickelodeon, India’s most loved kids’ entertainment franchise, has launched its Children’s Day campaign #HappyKidding, encouraging little ones to explore, learn, and understand the world around them and most importantly have fun along the way in their own unique way.

    Designed with the country’s most loved Nicktoons, #HappyKidding brings to life an exhilarating campaign that embodies the essence of childhood, where curiosity knows no bounds, questions are welcomed, and every day is an adventure. In alignment with Nickelodeon’s brand ethos, the campaign aptly captures the magic of being a kid. As part of this campaign, Nickelodeon teamed up with the Delhi Metro Rail Corporation (DMRC) to offer young viewers unforgettable experiences that perfectly resonate with the spirit of #HappyKidding. In partnership with DMRC, #HappyKidding engaged young viewers in an interactive session that focused on answering on the aspect of tricky questions that children often ponder, while also taking them on a tour of the Metro Museum. That’s not all! The beloved Nicktoons, along with a group of spirited children, will make an exciting stop at SRCC Hospital where they learn about the workings of a hospital, ask questions, and perhaps even share a few of their own insights with the doctors.

    Speaking on nurturing kids, Viacom18 head of marketing, kids entertainment cluster Sonali Bhattacharya said, “At Nickelodeon, it has always been our endeavor to engage and deepen our connect with the kids beyond the television screens. It is with this aim that we continue to deliver campaigns that foster creativity and empower kids to explore and learn things in unique ways. #HappyKidding is a testament to our commitment to nurturing and celebrating the essence of childhood. We hope to inspire kids and their families to cherish every moment of their journey, embracing the excitement, and curiosity that comes with being a kid.”

    DMRC MD Dr. Vikas Kumar expressed his enthusiasm for this collaboration, stating, “We deeply appreciate the partnership with Nickelodeon in making Children’s Day extra special for these young minds. We hope that this experience ignites their dreams and motivates them to pursue their aspirations with dedication and hard work. The Delhi Metro family is proud to have been a part of this wonderful initiative.”

    The Children’s Day campaign will be prominently promoted on social media platforms, including Facebook, Instagram, and YouTube, while also featuring influencer engagements, and office interactivities, spreading the message of #HappyKidding.

    This Children’s Day, join Nickelodeon in encouraging children to dream big, learn fearlessly, and explore the world around them in their own style with #HappyKidding!

  • COLORS & Ministry of Women and Child Development join forces to support ‘Beti Bachao, Beti Padhao’ initiative

    COLORS & Ministry of Women and Child Development join forces to support ‘Beti Bachao, Beti Padhao’ initiative

    Mumbai: COLORS, India’s leading Hindi GEC, has announced its collaboration with the Ministry of Women and Child Development’s ‘Beti Bachao, Beti Padhao’ initiative, to address the issue of girl child abandonment, through the launch of its new fiction show Doree. Television as a medium has played a huge role in holding a mirror to society and led to many women becoming agents of change. With an aim to bring societal change and address the gender bias against girl child, through this association COLORS aims to raise awareness about the social evil of girl child abandonment. In addition to launching a primetime show on the subject, as part of this association, COLORS will promote the 24-hour emergency toll-free Childline India helpline number (1098) for those seeking assistance for any abandoned girl child across the nation. Doree, airing every Monday to Friday at 9:00 pm on COLORS, aims to generate popular conversation and thereby raise awareness on the issue of girl child abandonment.

    Hon’ble Minister of Women and Child Development and Minority Affairs  Smriti Irani said, “Just as a nation’s progress is defined by how it treats its women and children, similarly entertainment’s impact is defined by how it can change mindsets. Under the guidance of our honourable PM Shri Narendra Modi, the Ministry of Women and Child Development has made great strides through the ‘Beti Bachao, Beti Padhao’ initiative in changing the way girl child is perceived. I’m glad that our country’s foremost entertainment channel COLORS has joined in this initiative to create a show, Doree on the important but often overlooked issue of girl child abandonment. The channel will be raising awareness of our Childline India 1098 helpline amongst viewers and provide the much-needed popular support to this initiative.”

    Viacom18 CEO – broadcast entertainment Kevin Vaz said, “We are honoured to be partnering with the Ministry of Women and Child Development to raise awareness about the prevalent issue of girl child abandonment through our new show, Doree and the ‘Beti Bachao, Beti Padhao’ initiative. As the country’s most watched primetime entertainment destination, joining forces with the ministry to promote the Childline helpline number through our show is poised to catalyse meaningful behavioural change in society.  We are hopeful that Doree will touch the lives of millions of viewers and bring focus on the social evil of girl child abandonment.”

    The social drama revolves around a six-year-old Doree fighting against a patriarchal society for her rights and features popular television actors Amar Upadhyay as Ganga Prasad, Sudhaa Chandran as Kailashi Devi Thakur, and child actor Mahi Bhanushali as Doree.

    Let’s pledge to bring a change in society with ‘Doree’ premiering tonight at 9 pm and thereafter every Monday to Friday only on COLORS.

  • Viacom18 and PUMA light up ELCLÁSICO experience at the official LALIGA Watch Party in Delhi

    Viacom18 and PUMA light up ELCLÁSICO experience at the official LALIGA Watch Party in Delhi

    Mumbai: The much-awaited clash between FC Barcelona & Real Madrid – one of the biggest sporting rivalries in world football – experienced unparalleled enthusiasm as it returned to the national capital on Saturday for the ‘The Official LALIGA Watch Party’.  In collaboration with LALIGA’s media partner in the region, Viacom18 & global partner PUMA, the event witnessed massive participation. With Real Madrid securing a 2-1 win against the hosts, courtesy a Jude Bellingham brace, fans across Mumbai, Delhi, and Kerala were immersed in the LALIGA experience through similar screening activations in collaboration with LALIGA, Viacom18, and select fan clubs.

    Emceed by football-centric content creator, Drogbaba, the excitement at the event was even captured by the Talk Football HD team across their social media handles while fans across different parts of the country viewed the free livestream on JioCinema and broadcast on Sports 18-1 HD. Alongside an array of exciting interactions and refreshments, fans also had the opportunity to participate in a half-time quiz activation by PUMA, on all things LALIGA & ELCLÁSICO. The grand prize was presented to a lucky fan at the end of the event through a raffle; An official LALIGA football signed by Indian cricket captain & LALIGA brand ambassador Rohit Sharma.

    With regards to the success of the event, LaLiga Global Network Delegate India Aakriti Vohra said, “The passion and fervour displayed by football fans is a testament to the global appeal of LALIGA and the pull of the ELCLÁSICO. We are thrilled with the success of this event and are delighted to play a role in fan screening activations across Delhi, Mumbai & Kerala with support from Viacom18. Along with our global and Indian partners, we are committed to continuing our support for the beautiful game through this vibrant and passionate football community in India.”

  • Kaumudi Mahajan exits from Meta

    Kaumudi Mahajan exits from Meta

    Mumbai: Kaumudi Mahajan has announced the position of head of content strategy at Viacom18’s Colors. Mahajan shared the news of her move through a post on LinkedIn.

    In the post she said, “My passion lies in the world of entertainment and so even after spending 15 years in it, it has kept me excited, curious and involved. I am grateful to work on brands that I truly admire. When I first started working, I was in awe of the impact Colors had by talking about social realities and now as I experience this brand, I am truly wowed. Looking forward to an incredible journey and can’t wait to learn and unlearn everything I know.”

    In her previous role at Meta, Mahajan served as the head of Entertainment Partnerships. During her tenure, she collaborated with diverse teams to unlock substantial value for partners. She also harnessed the power of pop culture to create engaging opportunities on Facebook, Instagram, and WhatsApp.